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For over 19 years, I have been helping complex B2B brands paint a clearer picture of who they are and what they do. As the Managing Director and Owner of Marjoram, a boutique agency specializing in B2B brand strategy and development, I lead a team of creative and strategic professionals who deliver effective and engaging solutions for our clients. We work with complex B2B brands helping them craft and communicate their value proposition, differentiate themselves from the competition, and connect with their target audiences. We offer a range of services, including message framing, brand reframing, and marketing as a service. Whether it's creating a compelling brand story, designing a captivating visual identity, or executing a successful marketing campaign, we always aim to simplify, clarify, and amplify our clients' brands.
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What does it take to win the The Masters. For Rory McIlroy it took fourteen years of setbacks. Many second place finishes. Four double bogeys. One unforgettable win. But behind every shot? Every up and down? His Caddy. Not the hero. The guide. The one reading the wind, picking the club, calming the nerves. That’s who your B2B brand should be. The Caddy. Not the Hero. Prospects don't need another brand yelling “Look at me!” They want one that says “I’ve got you.” One that: - Knows the terrain - Understands the pressure - Helps them win Think about the message you send! It shouldn’t be a pitch. It should feel like a plan. Don’t aim for the allusive green jacket. Be the Caddy who gets your prospects in a position to win. #B2BMarketing #IndustrialMarketing #BrandStrategy #Storytelling #TheMasters
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