Jeff Greenfield's Linkedin Analytics

From Building MTA Platforms to Pioneering Privacy-First Attribution—My Journey Below 👇 Over the last two decades, I’ve had the privilege of creating marketing campaigns that have added 💰billions in value. But the path hasn’t been without its twists and turns. In 2008, I discovered a massive flaw in how digital measurement relied on ‘last click.’ It was clear to me: there had to be a better way. So, I rolled up my sleeves and built one of the first multi-touch attribution (MTA) platforms. In just a few months, our clients were seeing 15-25% ROI increases, and by 2019, we had: ✅ Served some of the world’s largest marketers. ✅ Achieved MRC Accreditation for measurement quality. ✅ Grown 171% YoY before my exit that year. Then in 2021, everything changed again. With privacy becoming a global priority: 💥 Apple’s iOS updates shook up Facebook and digital advertising. 💥 Google announced plans to eliminate third-party cookies. 💥 Privacy laws began spreading across the US. Suddenly, the measurement systems I helped pioneer were becoming obsolete. Every MTA platform was on the verge of extinction. But I saw an opportunity. I hypothesized that AI-driven attribution could future-proof measurement without violating privacy. So, in 2022, I launched Provalytics—a privacy-first attribution platform. The results? 🎯 Clients are seeing the same 15-25% ROI growth, but without user-level data. 🔒 100% compliant with privacy-first standards. What’s next? We’re scaling Provalytics to help marketers prove their impact in this cookieless, privacy-centric world. With AI-driven insights and future-ready tools, we’re building a better way forward. If you’re navigating today’s complex marketing landscape, check out our free resources: 📜 ATTRIBUTION CERTIFICATION Learn to navigate today’s challenges and prepare for the cookieless future. → 🌐 https://provalytics.com/attribution-certification/ 📘 THE ATTRIBUTION PLAYBOOK The 2026 Attribution Playbook examines the past, present & future of attribution. → 🌐 https://provalytics.com/playbook