Jeff Greenfield's Linkedin Analytics

🌟 Over the last two decades, I've created some of the most effective marketing campaigns, adding💰billions in value. 🔄 Then, in 2008, everything changed. 🔍 I discovered a massive loophole in digital measurement and knew I could do better than 'last click'. 🛠️ So I started building the first MTA platform. ⏳ And in just 3-4 months, our customers were seeing a 📈 15-25% increase in ROI. 🌍 After serving some of the largest marketers on the planet, 🏆 receiving MRC Accreditation, and experiencing 📊 171% YoY growth, I exited in 2019. 🔄 Then, in 2021, everything changed (again). 🔒 Privacy became the priority and with that: - 💥 Apple updated IOS, handicapping Facebook and others. - 💥 Many US states started planning for their own privacy laws. - 💥 Class-action lawyers started to sniff around. - 💥 And Google announced the elimination of third-party cookies. ❗ What I had built in 2008 was no longer going to work. 🚫 In fact, every MTA platform on the planet was doomed. 💡 But, I had a hypothesis. 🤖 I believed that by utilizing AI, we could bypass all privacy issues and future-proof measurement. 🛠️ So, I started building a privacy-first, AI-Driven Attribution platform in late 2021. 🎉 And the results were pretty phenomenal. 📊 With Provalytics, clients were seeing the same increases in ROI (15-25%) but without the need for user-level data. 🎯 This was a game changer. 📚 If you want to learn more about these industry changes, take a look at some of our free resources. --- 📜 ATTRIBUTION CERTIFICATION In this certificate program, you'll learn current attribution challenges & prepare for the cookieless world. → GO HERE: 🌐 www.AttributionCertified.com 📘 THE ATTRIBUTION PLAYBOOK This customizable playbook examines attribution vendors on 22 criteria including model validation, incrementality, media channels covered, and cost. Compare 10 vendors on 22 criteria. → GO HERE: 🌐 www.provalytics.com/play-book 📧 Email: [email protected]