Jim de Jager's Linkedin Analytics

For many winery owners, the idea of switching to new technology can be intimidating. You don’t want to lose the traditional way of doing things, and that’s completely understandable. But today, technology isn’t just a support—it’s become an essential part of running a successful winery. It helps automate everyday tasks so you have more time to focus on what matters most: creating great wine. Here’s how you can start: 1. Think about where you’re spending the most time: Is it manually writing down orders, organizing customer contacts, or checking your stock levels? That’s a good place to start. 2. Pick user-friendly tools: Look for tools that don’t need a lot of training, like simple software to manage sales or apps to track your barrels. 3. Experiment with one task: Start with just one thing—maybe a digital order system—and see how it improves your day. 4. Get your team involved: Let them try the new tools at their own pace and show them how it makes their job easier. You don’t need to overhaul everything. A few small changes can make a big difference, without losing the heart of your winery.