Karla McNeilage's Linkedin Analytics

In 2014, my passion for writing and storytelling led me to study English Literature at uni. I loved it so much that it influenced my career: → 2016: Started dabbling in copywriting jobs to see if I enjoyed it. → 2016: Created a Wordpress blog as a creative outlet. Fell in love with content writing. → 2018: Graduated. No grad job. Wanted to work in marketing but didn’t know what niche. Ahh. Spent 8 months working 14-hour days, juggling different unpaid internships. → 2018-19: Landed an internship and eventually became Head of Social Media & Influencer Marketing for an e-com start-up. Sold out every launch with my marketing strategies, my content reached millions of impressions p/m and took our IG from 3K > 80K+ followers in <10 months. I loved creating marketing campaigns. But I didn’t get to write much. I missed it. → 2020: New job. Head of Social Media for another e-com start-up. Brought the same energy and sold out every product launch, reached millions p/m and grew a loyal community of superfans. This time, more copy & content writing opportunities: email marketing, website & landing pages, paid ads. I started ghostwriting as the founder. I loved stepping into someone else’s shoes. → 2022: Quit my job. Started my business, Wave Socials. Never looked back. Services: social media marketing and copywriting/ content writing for 40+ CEO’s & founders, e-com businesses, agencies and big corporates. → 2024: Pivoted my services to LinkedIn personal branding. Took my own strategy seriously. Became a content creator on LinkedIn. Have a fully inbound business as a result. Also grew an amazing community and network. Realised personal branding is the perfect blend of social media marketing and writing- all the skills I’ve been honing for nearly a decade. Now, I help 6-8 figure C-suite execs, founders & creators amplify their voices on LinkedIn to grow their businesses. I’ve carved out a career that feeds my love for writing, creative content, connection and storytelling. - SERVICES: • LinkedIn Ghostwriting & Personal Brand Management: For those who lack time, knowledge and/or expertise to create outcomes and impact. • LinkedIn Workshops & Masterclasses: Teaching you and your team how to leverage your personal brands on LinkedIn for business growth. • LinkedIn Coaching: Master the art of creating a personal brand that gains authority, builds trust and attracts quality leads and opportunities. Want to work together? Fill out this form and I’ll be in touch! https://forms.gle/Qf7vPL4ed53tSrPf9 My DM’s are open if you have any questions :)