Rachael Higgins's Linkedin Analytics

Rachael is the Founder and Company Director of Because of Marketing, a global digital marketing publication. An Instagram page that started from her bedroom in July 2020 has become a trusted publication for the latest in marketing campaigns, industry news, and trends. In just five years, Because of Marketing has grown a community and following of over 700,000 and earns more than 40 million organic impressions annually with a large audience base across the US, UK and Australia. With a passion for business and marketing from a young age, Rachael’s career began when she studied International Business Management with Marketing at Heriot Watt University, Edinburgh. She graduated with a First Class Honours degree, awarded Third Year University Prize, First prize Balmoral Asset Management and Deputy Principal awards for 2017/2018 and 2018/2019. Her first marketing role was in Dubai before returning home to continue building Because of Marketing full time. She has 6 years industry experience and uses her voice on LinkedIn to share her story, educate her audience through her marketing knowledge and build Because of Marketing in public. Rachael advocates for the Lewy Body Society and Alzheimer Scotland, having raised over £17,000 in the past seven years to support their vital work. • Rachael has been featured In: Mailerlite, Virgin Money, Shield, Semrush and LinkedIn News • Brand Partnerships Include: Adobe, Meta, Notion, Hootsuite, Semrush, Virgin Startup, Typeform, Intuit Mailchimp, LinkedIn, LinkedIn For Marketing, BT Business • Speaking Engagements Include: Chartered Institute of Marketing, Heriot Watt University, Spotlight by Semrush Mastermind Session, The Marketing MeetUp To discuss business inquiries please contact: [email protected] [email protected]