The Burnt Chef Project

A globally recognised non-profit raising awareness, providing training and market-leading support for mental health issues within the hospitality trade. 

We generate funds to do so through sales of branded apparel, corporate training and fundraising. As a registered not-for-profit profits are used to create change by focussing on the wellbeing of individuals, businesses, and teams, in order to improve the sustainability of the industry and challenge stigma. 

Proudly implemented:
🎧 The Burnt Chef Journal Podcast
💬 The Burnt Chef Support Service UK (free 24/7 text based support service. Text BURNTCHEF to 85258)
🎓 The Burnt Chef Academy Training App
🧑‍🏫 Over 45 College Talks (1500 students so far)
🫂 The Burnt Chef Ambassador Programme with 120+ International Volunteer Ambassadors
🗣️ Unlimited Therapy and Mental Fitness App. Available globally in 9 different languages
🖤 Accreditation Scheme (coming soon 2 years in development)

CEO/Founder

CHOW - Culinary Hospitality Outreach & Wellness

I'm pleased to announce I have joined the Board for CHOW to impart any knowledge and experience I have of growing a successful non-profit in order to contribute to CHOW's growth.

As part of my role I'll be aiding CHOW in increasing their reach of peer support facilitators by fundraising and recruiting more volunteers through a partnership with The Burnt Chef Project.

An incredible opportunity for both organisations to help even more hospitality professionals on a global scale.

Board Member

Laser Assault Somerset

A passion turned business venture focussed on getting people into the outdoors and moving in all weather. 

Birthdays, corporate days and competitions using state-of-the-art laser tag equipment with a range of 250m+.

Team Deathmatch | Defuse the Bomb | All vs All | One Shot One Kill | Capture the Flag

Director

Round the Twist Fanpage

I setup this fanpage in 2008 after being a fan of the series and noticing there wasn't a page. Currently at 30k followers on Facebook.

Owner

Nose 2 Tail Photography

Owner of Kris Hall Food Photography.

As an experienced Sales Manager who has worked in the food wholesale business for a number of years I work closely with chefs and business owners to capture their perfect dish, menu or portfolio shot within this self employed venture!

Country Fare Foodservice

Managing five sales professionals – looking after internal sales and commercial operations, but also undertaking key external sales pitches and meetings with high spending key accounts and top business prospects. As a key member of the management team, I am responsible for:

• Achieving growth in the business, setting new selling standards;

• Ensuring the sales team are over achieving their targets as individuals and a team;

• Setting objectives for the team as well as targets, and coaching and performance management;

• Recruitment of dynamic sales professionals;

• Building and maintaining long-lasting go-to client relationships, working with them to ensure all needs are met by the business;

• Working closely with the Director to deliver company performance and objectives;

• Identifying emerging markets and market shifts, ensuring the business is always innovative and presenting itself at the right quality and price in the current market.

Sales and Marketing Manager/Head of Sales

The Fine Food Company Wincanton

- Responsible for new business development and key account management of 250+ accounts.

- Dealing directly with business owners, Executive and Head Chefs this role involves the promotion of over 5,000 specialist ingredients to restaurants, pubs, caterers, manufacturers and hotels.

- Increasing company turnover through the use of effective account management, up-selling and customer service experience.

- Sales of specialist products including cheese, charcuterie, olives, game, nuts, oils, fresh fruit and vegetables directly into Fine Dining establishments and Michelin Starred restaurants. 

- Currently cover Bristol, Bath and Cotswolds as well as the surrounding areas to Wincanton.

Sales Key Account Manager

Protected Travel Services

As Business Development Manager for Protected Travel Services. I was solely responsible for brand development, sales and account management.

Examples of this role include:

•	Designing a credible company brand from scratch
•	Creating new business accounts
•	Lead generation, client communication, relationship building
•	Product development
•	Monitoring key industry developments to identify and react to opportunities presented 
•	Marketing literature and website design 
•	Web site traffic growth (Google Adwords, Referrals, SEO & Social Media)
•	Assisting clients with business plan & financial forecast development
•	Prospecting via cold calling and networking
•	Understanding business challenges, identifying opportunities and overcoming challenges
•	Implementation of affiliate referral schemes to increase business opportunities
•	Face to face client meetings
•	Designing and implementing Google Adwords campaign

Business Development Manager

RIAS

•	Outbound sales in the Home Repair sector
•	KPI management
•	Member of software support team
•	Managed team members as well as provided regular coaching and reviews 
•	Training of new staff. 

During this time I gained detailed experience of the insurance industry and FSA regulations.

Senior Insurance Advisor

ICS Temperature Control

•	Comprehensive database management
•	Regular marketing
•	Lead generation, client communication, relationship building
•	Networking to improve business potential
•	Handling sales relating to mechanical engineering 
•	Managing client accounts in multiple areas of the country

B2B Sales

As the CEO and Founder of The Burnt Chef Project, I lead a globally recognised non-profit that raises awareness, provides training, and offers market-leading support for mental health issues within the hospitality industry. With over 4.5 years of experience in this field, I have successfully launched and managed multiple initiatives that empower individuals, businesses, and teams to improve their wellbeing and sustainability, and to challenge stigma and discrimination.

Some of the key achievements of The Burnt Chef Project include the creation of the Burnt Chef Journal Podcast, the Burnt Chef Support Service UK, the Burnt Chef Academy Training App, and the Burnt Chef Ambassador Programme, which have reached and helped thousands of hospitality professionals across the world. In addition, I serve as a Board Member for CHOW, a non-profit that provides peer support and wellness resources for the culinary community, and as a Director for Laser Assault Somerset, a business venture that promotes outdoor activities and fun for all ages. 

My core competencies include concept design, marketing, sales, personnel management, project management, and business management. 

I am also a passionate and creative keynote speaker, mentor, and stress reduction and cultural change expert, who strives to inspire and motivate others to achieve their personal and professional goals.

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