Full Pipeline without 3+ BDRs or a Lead Gen Agency ✨ Top 5 Clay Creator | Founder @ Enablement.ch

You're doing cold outreach already. So your sales pipeline should be full. 

But where are the leads & deals? 

Creating a full sales pipeline is easy. 

You just have to:
→ Create an apollo account and build a list
→ Use an email template from a "LinkedIn Influencer"
→ Send emails & LinkedIn DMs with Lemlist

and on top of that - share content on LinkedIn every day 

You probably tried this already. 
Or hired a Lead Gen Agency to do it for you. 

Why does it not work? 
Here's the truth

#1 - Time
You don't have the time to manually build lists 
AND personalise every message. 

So either reach out to just a few people
or you just spray and pray

#2 - Trust
Everyone can send 1000 emails. 

Just look at your inbox:

→ You are spending 5-10 minutes every DAY to delete emails
→ You look like another Joe Shmoe wanting to ""jump on a call?""

= You & your message don't stand out. 

BUT 

You also know that this can work. 

You see people raving about tools like Clay, RB2B and AI generated messages. 

And you heard about that through people on LinkedIn. 

Ergo personal branding & outreach DO work. 
they can generate qualified meetings,
a full pipeline
and $$$

ONLY 

If you do it right
and create an actual engine
where everything is connected & automated

This system is not just cold outbound
and not just praying that your LinkedIn content creates inbound
This is ALLBOUND

And how do I know this? Two reasons:

#1 - I've done it twice already
 
I generated over $2.4m in revenue in my last role as sales leader at a HubSpot Agency
↳hyper personalised messages at scale in 2022 - BEFORE ai was even possible. 

And now at enablement we generated $200k pipeline in 20 days from a single campaign. 

We practice what we preach. 
Here's how we make our money: 
→ 49.4% Outbound
→ 29.3% LinkedIn
→21.3% Referrals

#2 - We worked with over 70 B2B Tech Companies in the last 18 months

Bound (fintech) 
→ 2x Pipeline in Q1 24
→ 70% Revenue from Cold Outreach

Scrypt (fintech) 
- 10 meetings with C-level per month

Skribble (B2B SaaS)
→ Reduced BDR Team by 80%
→ Still hit revenue targets

XPLN (B2B SaaS)
→ 20+ meetings with CEOs per month

Fruitcore Robotics (Robotics) 
→ Consistently book 85+ meetings per month
→ $543k in Pipeline

If you're thinking now:

"That makes sense, I want know how you REALLY use AI & Automation to create a full pipeline - without a Lead-Gen-Agency or a big BDR team" 

here's the next step. 

DM me and we have a chat. 

PS: This only makes sense if you ACTUALLY want to make a fundamental change in your business and not just looking for a quick fix

Humanity is done...and nobody even noticed it

I always thought it was at least 6-12 months out. But 2 weeks ago Gemini just cooked - Gordan Ramsey level. 

Friend told me that Gemini 3 is INSANE for images and he's never seen anything like it. 

So I wanted to give it a try. 

Just took me 2min to create this side-by-side comparison (prompt is in the comments) 

The results are mind blowing. 

The image created by nano banana 2.5 is good - but you can tell it's AI. 

With Gemini 3, no chance

ZERO

Makes me wonder what that means. 

"Pic or didn't happen" is a thing of the past. 

My son will not understand that phrase. 

Welcome to the post-foto-proof world. 

Yes, this is amazing and I'm already training a custom gem to do my LinkedIn graphics. 

...but it's also very strange. 

 What do you think? good or bad?

Lanny M. Heiz ✨

More Pipeline, Less BDRs - using custom AI Agents ✨ Clay Enterprise Partner | Founder @ Enablement.ch

R.I.P. to posts with 3 likes and 0 leads

Gemini 3 didn't just Linkedin content better... it completely changed the game.

Founders know LinkedIn content is important - but they don't post 

...no time
...no idea what to say
...no framework to go viral

Does AI solve this? 

I hoped. 

I tried it all

ChatGPT, Claude, Grok...

All sound like AI.

Robotic... 

AI slob does not generate pipeline

So I built a custom Gem on Gemini 3

analysed 10,000 viral linkedin posts

trained it on the top 10% 

Result after 2 weeks

→ 2 posts, 57,866 impressions
→ 14 inbound sales calls
→ $89k in sales pipeline
→ $37.5k new MRR

Here's how it works:

→ Give a post idea (or let it create one)
→ Writes to create meetings - not just likes 
→ Creates 3 posts (trained on the top 10% frameworks)

Want it? 

I got you

Sharing the Gem + instructions video

👍 Like the post
💬 Comment GEMINI and I'll send it over. 
♻ Repost for priority access (last time it took me 1 week to send it all)

I’ve spent the last 6 months obsessed over the perfect linkedin post (that is not a “comment x” post). 1.1M impressions and thousands of leads later… I cracked the code. 

And the best part? 

It’s super simple

It’s a framework we now use to write linkedin posts that go viral. And bring leads. At will

And they are NOT giveaway posts. 

Honestly, it was not always like that.  

I used to think only lead magnets would go viral. 

They work. But I did not want to depend on them.  

But I had to. 

Because my normal post got nowhere

→ Zero reach
→ Just a few likes & comments from friends
→ No idea how the algorithm works

So I started to dig. 

Analysed thousands of posts

Talked to ChatGPT till 4am

Tested every hook style possible. 

Then, it finally clicked. 

Suddenly, my posts got 88k, 101k, 312k impressions. 

And NONE of them are lead magnets. 

We now call them TLC posts. 

Giveaway posts are great - but you need to be more than a 1 trick pony. 

That’s why I turned the TLC strategy into a plug-and-play template. 

You get: 

👉The 1 thing nobody talks about that makes you go viral
👉The exact framework we use for all our viral posts
👉What do (and what to avoid) to turn likes into $$

It’s the exact playbook we use at Enablement that turned us into a 7-figure business. 

Get the guide here
https://lnkd.in/ervY6ZJp

I analyzed 20+ B2B companies and discovered something staggering: Companies using 2020 GTM stacks are getting crushed by 73% lower pipeline velocity. Here's what the winners upgraded in 2025:

I pulled data from companies ranging from 50 to 500 employees.

The pattern was crystal clear.

2020 stack = survival mode

2025 stack = domination mode

Here's the exact transformation separating winners from losers:

FINDING LEADS: 

2020: ZoomInfo + Apollo → basic lists

2025: Apollo + Clay + Apify
→ Use Apollo to scrape basic list 
→ Find more leads with Clay 
→ Scrape websites with Apify actor to increase TAM

DATA ENRICHMENT: 

2020: Manual ZoomInfo + Apollo research → Outdated info, missing emails

2025: Clay + Leadmagic + Bettercontact 
→ Email + phone waterfall 
→ Deep research using Claygent 
→ Context-rich personalization

DATA VALIDATION: 2020: 
→Hope emails work 
→ No validation process 
→ No catch-all verification

2025: Findymail + Prospeo + Enrichley 
→ Waterfall enrichment validation 
→ Below 2% bounce rate 
→ Verify catch-alls with Enrichley

SALES ENGAGEMENT: 

2020: Salesloft + Outreach email sequences

2025: Smartlead + Heyreach + Lemlist 
→ Multi-channel orchestration 
→ Social context integration 
→ Personalized touchpoints

CRM: 

2020: HubSpot isolated island → Manual entry, zero integration

2025: HubSpot with API + automation
→ Seamless data flow 

SOCIAL SELLING: 

2020: DM outreach

2025: Teamfluence + Trigify + Claude copilot 
→ Retarget profile visitors 
→ Social triggers for outreach 
→ Personal branding

The numbers tell the story:

→ 2020 teams: 12 meetings/month per rep 
→ 2025 teams: 41 meetings/month per rep

→ 2020 conversion: 2.3% 
→ 2025 conversion: 8.7%

But here's what most people miss. 

The shift isn't just tools. It's philosophy:

2020: Collect tools 
2025: Build ecosystems

2020: Hope data is accurate 
2025: Know data is perfect

2020: Spray and pray 
2025: Precision targeting

Your stack determines your ceiling.

Most teams stuck in 2020 while competitors dominate with 2025 approaches. Companies making this transition in the next 90 days will have massive advantage.

You: 743 followers, Your post: 348 impressions
(What to do instead) 

LinkedIn Influencer: 24'912 follower
Their post: 134'521 impressions

Yes, you can walk from Berlin to Zurich
But taking the plane is faster. 

So instead of making tiny steps and getting 348 impressions, comment on viral posts in the EARLY minutes. 

Your comment gets the SAME 134'521 views as the original posts

You go just as viral as the post. 

This is why this works so well

You're high-jacking the reach of influencers for your micro-posts that disguise themselves as comments

Here's how I added 5k followers in the last 6 months

1. Follow 20 influencers my ICP listens to
2. Activate notifications when they post
3. Leave a "micro-post" as comment

People see that and notice

"This Lanny guy is smart"

Check out my profile

I catch that signal and automatically qualify them in clay and reach out if they are a good fit. 

Books 4x more meetings than your normal cold outreach.

In the last 6 months, we helped 36 tech companies FIX clay - after they've tried it on their own for half a year and got no results. These are the 3 mistakes ALL of them make

It drives me crazy. 

Companies spend $12,000 and 120+ hours implementing clay - and still don't have a full pipeline. 
 
6 months ago I had to explain to people what Clay is - now companies come to us asking for help (after they've failed to implement it) 
 
And it's always the same 3 things why it fails: 
 
1.) TIME & KNOW-HOW
Everyone underestimates the learning curve you have with clay - because it requires a new role to work with it
 
...RevOps can connect the tools but they don't know marketing & sales
...Marketers are not good at writing cold emails that convert
...SDRs are not tech-savvy enough
 
That's why you spend 2-3 months setting up clay when in reality it should take you 3 weeks. 
 
You need a GTME. Hire one or get a partner to help you. 
 
2.) NOT CONNECTED
 
If you have clay and you're still using ANY csv files - you do not understand the point of it. 
 
Clay is the glue that connects your CRM/Product data with your outreach
 
If you have it connected properly, you can do things like
 
- Auto-enrich your CRM
- Reach out to free trial/PLG users 
- Exclude deals/clients from your outreach
- Personalized nurture sequences for lost deals
 
and much more. All of it on autopilot
 
3.) ONLY USE IT FOR COLD OUTREACH
 
You're using clay like it was Zoominfo or Lusha
 
- Find leads, emails and phones
- Add to a sequence
 
New tool, old way of working
 
But that's not what clay is about. 
 
Instead, it's the tool to combine your outbound and inbound motion into an Allbound GTM motion. 
 
→ Identify Inbound Leads (Ads, website, social) 
→ Qualify leads for ICP fit
→ Personalise outreach
 
These allbound campaigns perform 14x better than normal cold outreach for us. 
 
TAKEAWAY
1. Get an expert to set it up (internal or external) 
2. Connect it with your CRM + outreach tools
3. Combine inbound + outbound = Allbound

How we book 20+ meetings per month with 2h of work for that last 11 months (and turning it into 100k+ p/m)

👉 # 1 Content

Last year we lost out on 6 figures in revenue. At least. 

This year we stared to take LinkedIn seriously.

It pays off: 

→ 3x followers 
→ 200k impressions per month 
→ 23% revenue from LinkedIn Inbound

We created our own AI to do the content for us.

I review it quickly and post it
Takes 30 min per week.

👉 # 2 Collect Leads

If you viewed my profile
commented on a post
or left a like

Teamfluence™ ™ collect all the leads and sends it Clay
It's like RB2B for linkedin

👉 # 3 Enrich, Qualify and Personalize
 
Clay automates everything

→ Qualify the lead if they fit our customer profile
→ Find and validate the email address
→ Personalise the message
→ Send to campaign

👉 # 4 Engage Leads

We enrol the leads in our best performing campaign. 

The conversions are 166% higher than before

The tools?

Smartlead for emails
HeyReach.io for LinkedIn

👉 # 5 Sync Positive Replies

We created our own Tool (InboxManager) to use AI an all replies

✅ Positive? 
➡️ Sync to HubSpot

This way we have all the data in our CRM
and can report where our revenue comes from. 


👉 # 6 Win Deals

We win 68% of all our deals. 
20% come from this Allbound flow alone

# Summary

There is ONLY one manual step in this entire workflow. 

Copy/paste the LinkedIn content our AI wrote

The rest is FULLY automated. 

Every. Single. Step.

It feels like we're printing money. 
with 0 effort

Should I post a video about this in detail? 
Comment your thoughts below👇

Allbound Flow

Cold Email as BDR for Google: 

"I'm impressed you breathe air. I breathe air too!"

"Here's a 5-paragraph AI-pitch-slap"

"Book a meeting with my link"


Email still lands in the primary inbox and the prospect books the meeting

Cold Email as BDR for Startups: 

- 6 clay tables and 2 n8n workflows to build lists
- 100 inboxes sending only 5 emails a day
- Warm-up your inboxes for 4 weeks
- Don't ask for a call, give value 
- AI hyper-personalisation
- Signal-based outreach


Takeway:
Be Google


Kudos to all the startups cracking cold email as an unknown brand

PS: Google please don't ban all my future emails for this one.

PPS: More memes in the comments

taplio

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