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Manuel Hartmann

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⛔️ Why do most B2B SaaS startups fail to scale to 10 Mio. ARR.? ❌ Do it all by yourself: Trial & error with typically 7-figure costs of inaction - if you even make it that far. ❌ Hire too much, too early: Sales leaders + reps are like a plane crew: They fly planes, they don’t build them. ❌ Delegate or outsource sales: This rarely works, upon full product-market-fit - typically beyond 10M ARR. ❌ Run a generic Sales Playbook: Your business is unique, and there needs a bespoke SalesPlaybook to scale. ❌ Rely on “one-size-fits-all" offers: Information products, group trainings & co. that don't help you spefically. But we believe there is a faster, more efficient way to scale sales. World-class companies like Skribble, Beekeeper, FTAPI, Unique and 250+ other B2B entrepreneurs have successfully scaled sales quickly with SalesPlaybook, a few examples: ❖ Vulcavo: Von EUR 5k ARR ACV zum EUR 180k-5 Jahresvertrag und 4x kürzeren Sales Cycles in <9 Monaten ❖ FTAPI: +70% ARR Wachstum auf EUR 10 Mio. ARR in <12 Monaten ❖ Archlet: 0-7 figure ARR in <18 months by nailing ICP + outbounnd ❖ Classtime: Mehr als 8x ARR in <3 Jahren durch 10-50x grössere Deals & Aufbau Outbound Sales ❖ Kyan: 0-7 figure ARR in <12 months by building lead gen, sales capabilities & processes ❖ deskbird: 153% sales target attainment in first quarter while saving >10 hours / week for Head of Sales ❖ kollabo: Brought sales structure to the next level in <6 months ❖ b2match: Grösster Deal in 9 Jahren aus Outbound Sales von 0 in <4 Monaten ❖ Airica: From <10 projects to 50+ subscriptions to exit in <12 months ❖ rready: 0-2M+ ARR in 18 months by moving from founder-led to repeatable sales by ramping junior reps quickly ❖ care4IT: Closed 30k deal in <3 months with LinkedIn outbound + Video Sales Letters after 17 years & previous sales coaching ❖ nexoya: From Zero to Series A Readiness in <12 months ❖ Beekeeper: Ramped Up 5 New Sales Reps in <3 months while saving 10 hours per moth for sales enablement 💌 Send me a LinkedIn message to connect! 🪩 Visit us at www.thesalesplaybook.com

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