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Moritz Aemisegger

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⛔️ Why do most B2B SaaS startups fail to scale to 10 Mio. ARR.? ❌ Do it all by yourself: Trial & error with typically 7-figure costs of inaction - if you even make it that far. ❌ Hire too much, too early: Sales leaders + reps are like a plane crew: They fly planes, they don’t build them. ❌ Delegate or outsource sales: This rarely works, upon full product-market-fit - typically beyond 10M ARR. ❌ Run a generic Sales Playbook: Your business is unique, and there needs a bespoke SalesPlaybook to scale. ❌ Rely on “one-size-fits-all" offers: Information products, group trainings & co. that don't help you specifically. But we believe there is a faster, more efficient way to scale sales. We are the #1 Sales Journey Partner in DACH World-class companies like Skribble, Beekeeper, FTAPI, Unique and 250+ b2b startups have successfully implemented the SalesPlaybook methodology to scale sales quickly. Track Record: ❖ 0-2M booked ARR in <15 months (boostbar) ❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud) ❖ 2x ARR in 9 months by 10x'ing ACV, winning 100K+ deals & hitting 90% reply rates (Classtime) ❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow) ❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko) ❖ 5x increase in SQLs in 6 months through utilizing SalesPlaybook’s team expertise (Morphotonix) ❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex) ❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO) ❖ 18% booking rate on 2nd ever cold email campaign, accelerating market validation by months (iCEEP) If you want to learn more about us: 💌 Send me a LinkedIn message to connect! 🪩 Visit us at www.thesalesplaybook.io

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