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Michael Kakuru

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In 2022 I realised how a scarcity mindset was an obstacle to my growth. Having worked as a Technical Paraplanner in Wealth Management for 10 years, the traditional path to progression was to become a financial adviser. But I lacked the confidence for this. I let some objections turn into mental obstacles. And I did not believe I was cut out for “selling”. But there was one thing I enjoyed: simplifying investing concepts. I decided to experiment with blogging. With no real audience and no experience writing online, this idea quickly bombed. But then I came across Justin Welsh’s article: “5 Rules of a Permissionless life”. 2 ideas stuck with me: - I possess knowledge that others would find valuable. - I have permission to try something new “building in public”. In 2023 I started micro-blogging on LinkedIn. I realised I could circumvent the traditional path of “selling financial products”. Instead, build authority and trust by teaching. Social media may drive a lot of attention. But education is what can become a revenue-critical asset, - because you build authority and trust - and education drives retention and conversion. My mission is to become the go-to person for Educational Email Courses. If you are: - Financial Planners - Financial Advisers - Wealth Managers I will ghostwrite your educational content. You will have the benefit of an "insider" with an informational advantage. Help you to: - Build client engagement. - Tailored client-facing content. - Free up your time for core activities. - Enhancing communication with clients. DM me “email course” to set up an initial call.

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