Manda Szewczyk's Linkedin Analytics

Do you know how FAST your website is? - - - - - - - - - - - - - - - Why should you care? 👉 Around 40% of users will abandon a website if it takes longer than 3 seconds to load 👉 Google uses page speed as a ranking factor, meaning faster sites are more likely to rank higher in search results 👉 Nearly 70% of users say that website speed impacts their willingness to make a purchase - - - - - - - - - - - - - - - These are the speed tests from some recent websites I've built (swipe through the screenshots below). So what do the scores even mean? 🏎️ First Contentful Paint: when things start showing up Benchmark you want to hit: 900ms or less 🏎️ Speed Index: how quickly the visual content on your page loads Benchmark you want to hit: 1.3s or less 🏎️ Largest Contentful Paint: how long for your largest element to show up Benchmark you want to hit: 1.2s or less 🏎️ Time to Interactive: How long before your page is fully interactive Benchmark you want to hit: 2500ms or less 🏎️ Total Blocking Time: The time that is blocked by scripts (part of the code that makes up your site) during your loading process Benchmark you want to hit: 150ms or less 🏎️ Cumulative Layout Shift: How much your page shifts as it loads Benchmark you want to hit: 0.1 or less - - - - - - - - - - - - - - - Want to check the speed of your site? Visit GTmetrix(dot)com, put in your URL, and check it out! How did you do?!?

Have you met my business partner? This is Wally 🤗 He's indispensable here at Hyper Pony. 👉 He makes sure that I take plenty of breaks for walks and games of fetch (my main source of exercise) 👉 He brings the smiles and the snuggles when I'm frustrated (It's impossible to have a bad day with this guy around!) 👉 And he never makes me face Zoom calls alone (as quite a few of you know) Anyone else with a furry office buddy? I'd love to see photos!! 🔻 🔻 🔻

Let's see if we can 💥 Ignite this Site 💥 with just a few improvements! The biggest issues on this homepage: 1. The prime real estate at the top is wasted with that large image and no call-to-action. 2. The text is presented as one large hunk. It needs to be separated and organized to make it easier to skim. 3. Links don't stand out and the navigation is disorganized. 🤔 So how did we do? Check out the carousel below for the before and after and let me know what you think! - - - - - - - - - - - - - - 👋 Hi, I'm Manda! Your friendly neighborhood web expert for the financial services industry I'm fully booked, but follow me here or subscribe for: 👑 Marketing advice to attract more prospects 👑 Strategies to turn your website into a marketing machine 👑 DIY tips to level-up your marketing Subscribe at hyperponystudio(dot)com/subscribe

People don't read websites. They skim. When someone lands on your website, they are on a mission. They are there to learn something specific, track down some information, or find something they are looking for. They aren't going to start by reading your entire site from top-to-bottom, page-by-page. I mean, have you EVER read ANY website like that? Instead, they are going to scan your site - looking for some clue to direct them to what they are looking for. In fact, they will frantically click on random links before they give up and start reading. So, what should you do? 👉 Spend time thinking about your headlines and subheads. See the image below? THIS is how people see websites. All your web visitors are doing is scanning your headlines and subheads looking for whatever specific thing they need that day. Make it easy on them! Give them headlines that make sense, are crystal clear, and are easy to digest. 🔹 Don't try to be too clever. 🔹 Don't make them too long. 🔹 Don't use fonts or colors that are difficult to read. 🔹 And don't forget to add a subhead to each new section or topic. 🔻 🔻 🔻 How do YOU navigate websites? Do you read the full page from top to bottom?

Posting to LinkedIn is like putting up a booth at a conference or convention. Responding to comments is like chatting with the folks who stop at your booth. Commenting on OTHER people’s posts is like hitting the conference floor: 👉meeting new people, 👉exchanging info, 👉having conversations, 👉and making new friends. I don’t think there is any doubt which of these is the most powerful. You’ve got to leave the booth.

Hey advisors, how do you find your target market's most pressing pain point? Work it into your process. When you schedule a prospect call, always ask at least one of these questions: 👉 What made you decide to call? 👉 What problem are you hoping to solve? 👉 What do you need the most help with? Keep track and over time, you'll notice that one or two answers are repeated over and over. Now you know what it is that keeps your target market up at night. And now you know what to lead with at the top of your website, in your LinkedIn headline, and in all of your marketing materials. - - - - - - - - - - - - - - 👋 Hi I'm Manda! Your friendly neighborhood web expert for the financial services industry. Follow me for more digital marketing tips!