Nate Randle

Gabb

Chief Executive Officer

Chief Marketing & Growth Officer

Executive Advisor

Qualtrics

SVP Americas Marketing + Global Customer Marketing

Experience Management (XM) focuses each company on delivering value to customers and employees, helping drive immediate bottom line results while creating long-term value for shareholders. 

Key Accomplishments:

Led a group of senior leaders to plan and execute the Qualtrics IPO with our partner, Nasdaq. Owned all weekly meetings and prioritized tasks and projects for our remote bell ringing ceremony and stock listing. Directed all activities on IPO day, including company celebration.

Exceeded quarterly pipeline and revenue targets every single quarter, during the middle of covid. Shifted our entire marketing plan from in-person events to 100% digital. Developed webinar offense and virtual round table meetings to stay connected to our B2B prospects.

• Marketing leadership over North & South America
• Owned Global customer expansion
• Global growth leader over Customer Experience (CX) products
• Managed a team of 25+ marketing/brand leaders
• Owned marketing sourced pipeline targets 
• Delivered quarterly revenue targets in partnership with sales team
• Field marketing
• Account based marketing
• Partner marketing
• Digital marketing
• Physical and virtual events
• Industry marketing

SVP Americas Marketing

Vivint

Vivint is a leading smart home company in North America. Vivint delivers an integrated system with in-home consultation, professional installation and support, as well as 24/7 customer care and monitoring. The company serves more than 1.7M customers.

Key Accomplishments:

Record Year - In 2018, we exceeded $1B in annual revenue for the first time in company history and delivered a 125% bonus to marketing employees for executing a high-performing brand plan that helped deliver on company goals while staying within budget.

Award Winning CES Booth - Brand team created an entire neighborhood experience that showcased our new product launches and was selected as a “Top 20 - Best of CES” booth in the same class of brands such as Google, Intel, Netflix and Samsung. 

Product Awareness - Set the strategy and signed NBA players Donovan Mitchell and Rudy Gobert as brand ambassadors. Launched a fully integrated campaign that went viral and received millions of views, engagements and sales leads. Worked closely with Utah Jazz executive team as our largest corporate marketing partner through the arena naming rights deal (Vivint Smart Home Arena).

Responsibilities as CMO:

• Managed team of 70+ employees with 10 direct reports
• IPO pitch and filing documents preparation
• Brand strategy
• Product marketing and storytelling
• Public relations & corporate communications
• Digital marketing + website
• Sales team messaging and marketing
• Social media
• Design and content creation
• Retail partnerships
• Sports sponsorships (Utah Jazz, UofU, BYU)
• Consumer experiences and industry trade shows

EVP & Chief Marketing Officer

Utah Jazz

Key Accomplishments:

#TakeNote Campaign - Created and executed a season-long strategy that culminated with a trip to the playoffs for the first time in five seasons. Players and fans organically adopted the Take Note message that quickly became a statewide anthem and was frequently talked about on ESPN and TNT. The Jazz continue to use the campaign today.

Managed all aspects of team marketing and game operations for the Utah Jazz, SLC Stars, and Salt Lake Bees (Triple-A affiliate of the Los Angeles Angels).

Served on the executive leadership team that led the extensive arena renovation and secured the new ten-year arena naming rights partner (Vivint Smart Home Arena).

Nike Collaboration - Worked directly with Nike Basketball to design and launch an entirely new set of jerseys for the team. One of the unique designs was dedicated to Southern Utah and included a basketball court that matched the uniform. The concept became the best selling jersey in team history and Nike couldn’t keep up with demand. The success led to Nike building an on site arena store with a wide variety of limited edition items for Jazz fans.

Launched 5 FOR THE FIGHT jersey patch with Qualtrics. Worked with Nike on color combinations. The patch was the first-of-its-kind among all North American professional sports teams because it focused on charitable efforts instead of a corporation. Crowdsourcing to donate $5 to the fight against cancer.

Leadership Responsibilities:

• Managed team of 15 marketing and design professionals
• Brand marketing
• Ticket sales awareness and demand in partnership with sales team
• Creative design (logos, player assets, promotion items, tickets, arena decor, company events)
• Social & digital media
• Team website + mobile app
• Game operations
• Fan engagement
• Customer relations
• Managed Nike basketball and NBA relationship

Senior Vice President Marketing

Vice President Marketing

Nike

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. 

Personally responsible for driving the strategic brand plans and consumer initiatives for football and baseball training. Served on the leadership team that planned a month long consumer journey (product and events) leading up to Super Bowl XLVIII, in New York City.

North America Brand Director, Football & Baseball

Directly managed a $38M demand creation budget, along with planning and delivering the marketing and media buying strategies. Managed a team of 20 people with 5 direct reports.

Member of leadership team that delivered double-digit growth for multiple years, resulting in $500M+ in annual revenue. Reported directly to the U.S. general manager.

Tangible Retail Partnership Returns - Worked very closely with Dicks Sporting Goods, Golf Galaxy, Golfsmith, and several other retail partners on product launches, athletes appearances, merchandising and promotional plans. Over a three year span, we grew our retail business by 150%, mainly driven by apparel.

Tiger Woods and Rory Mcllroy Campaign - We signed Rory and then launched the first creative with both athletes, titled - No Cup Is Safe. The spot received 10 million+ views (on YouTube) in two days and was the second most watched Nike commercial that year, behind a global soccer ad. Nike Golf apparel sales grew by 25% during the heart of the media campaign.

US Marketing Director, Golf

Amer Sports Corporation

Directed the product and sports marketing strategies for Suunto USA, including PR, co-op, promotions, sponsorships, trade shows, retail merchandising and athlete contracts. 

Implemented the first ever social media and consumer database strategy for the company.

Traveled to Finland HQ quarterly for global leadership meetings.

Global Marketing Director

Callaway Golf

Led a cross-functional team of domestic and international managers to coordinate the delivery of annual, global marketing plans. Supervised three marketing managers.

Activated and managed corporate sponsorships with ESPN, Mercedes, FedEx and Cadillac. 

Global Brand Strategy - Worked directly with Phil Mickelson and other Callaway PGA and LPGA Tour Staff on North America and European marketing campaigns.

Cancer Awareness Initiative - Partnered with EIF and Halle Berry to drive awareness for ovarian cancer research. Through product auctions and public donations, we raised $3M for the foundation.

Senior Manager, Global Integrated Marketing

Appointed by CEO to turn around the struggling Top-Flite brand that had lost both dollar and market share for six straight years.

Managed a brand P&L of $55M and launched the most successful golf ball in seven years, beating company forecasts by 25%.

Golf Rap Video Goes Viral - Wrote a rap song about the Top-Flite brand and golf balls and played a superhero (D2 Man) in a YouTube video that completely disrupted the stuffy golf industry. The content was viewed over 1 million times within 24 hours, and the New York Times covered the story. The publicity put the new D2 golf ball on the map and supercharged the rebuilding process.

Employee of the Year Award - Received highest honor in the company, the 2007 Ely Callaway Award, for exceeding expectations on the Top-Flite brand.

Brand Manager

U.S. Sales Training Manager

MarketStar

Worked for MarketStar on the Hewlett-Packard account. Started as an inside sales representative and was promoted to territory marketing manager. I sold product and presented partnership marketing plans to small to medium business owners.

Left MarketStar/HP for the opportunity to chase my dream of working in the golf industry, at Callaway Golf.

Hewlett-Packard Sales & Marketing Business Development Manager

Hewlett-Packard Inside Sales Representative

Optimist. People-first leader. Team builder. Collaborator. Brand storyteller.

Lucky husband & dad. Golfer. Fly fisherman. Music enthusiast.

Currently serving as CEO at Gabb, a safe tech company for kids and teens. 

My career includes twenty-plus years in sports and tech marketing, brand building, and sales growth at leading brands like Nike, Callaway Golf, the Utah Jazz, and Qualtrics.

A few career highlights:
☑ Honored as 2023 CEO of the Year by Utah Business 
☑ Planned and executed 2 IPO's as part of Qualtrics and Vivint leadership teams
☑ Exceeded $1B in revenue with Vivint C-suite team (CMO)
☑ Launched Utah Jazz #TakeNote campaign as SVP of Marketing (used by team 5+ years running)
☑ Exec leader on Nike Golf team that generated YOY double-digit growth with $500M+ in annual revenue 
☑ Employee of the year at Callaway Golf for brand management leadership

More than a cellular network—Gabb Wireless is a movement to connect kids and teens to what matters most with safe-tech solutions. Our phones and watches serve as the first step into tech while giving parents peace of mind.

Walking into our office yesterday, I had a flashback to 25+ years ago.

As a struggling college student, I was living on Ramen Noodles and consistently driving on an empty tank of gas.

It was time to make some money. I paused school for a bit and worked two jobs to try and get ahead. 

From 6:00 am to 6:00 pm, I filled vending machines with candy, chips and drinks at places like Home Depot, Toys-R-Us and Walmart. The stories I could tell you about people waiting impatiently in the break room for their Twinkies and Ding Dongs. 

I drove the same type of truck (for the same vending company) that you see in the picture.

After the vending gig, I would drive to Domino's Pizza and sleep in the parking lot for an hour. From 7:00 pm to Midnight, I delivered pizzas. The job was all about tips so I sang happy birthday countless times and even helped find a few lost dogs for an extra dollar.

I think back on those times with the fondest memories. More than anything, I am so grateful that my Dad didn’t hand everything to me. Working hard to earn my way is one of the best lessons he ever taught me.

There is no substitute for the learnings you receive from hard work.

-Nate
___________________

Let's hear it - what jobs have you had that taught you the value of hard work?

Our 16 year old son has his first Prom tonight.

I do all of the ironing and steaming in our house so my assignment (from the 16 yr old's Mom) was to get his suit and dress shirt dialed in.

My wife bought him an &Collar shirt. I was immediately impressed with the material and how easy it is to make it look really good with a quick steam.

Ben Perkins, Jordan Larsen and Mackenzie Ellenberger - you're making an incredible product so here's a little love for your brand and apparel. I will now be ordering a few for me.

Another impressive company out of Utah. Well done!

-Nate

As a dad, I want my three daughters to hold the belief that there are no limits to what they can accomplish.

Women Tech Council is a supportive ecosystem that offers mentoring and networking for thousands of women across the country.

Cydni Rogers Tetro is not only a personal friend but also someone I deeply admire. We need more women in tech and her commitment to opening doors and breaking through glass ceilings is second to none. 

One of the most impressive parts of the experience was seeing so many of our Gabb leaders in attendance. Way to represent! It was an honor to spend time with all of you.

To Cydni, Kristin, Abigail, Melinda and so many others - thank you for giving back! Your efforts are immeasurably impacting generations of girls and women who are (and will become) the next wave of leaders in tech.

Go, WTC!

-Nate

📸 credit: the amazing, Laura Kinser!

Enjoying a few days of Spring Break with my family.

Thread® Wallets is in every surf shop we visit. I immediately strike up a conversation, bragging that I know the incredible couple that started the business.

I tell them how talented and kind McKenzie Bauer and Colby Bauer are and that they've started a foundation (Carry On) that promotes mental health for kids through action sports and outdoor recreation.

Without hesitation, one of the employees starts telling me how much they love Thread gear or a recent story about a customer that is a big fan of the brand.

Building a business is beyond hard. It's why most fail and few succeed. I'm proud of my home state of Utah and love that The Bauer's have done it the right way...with amazing products and a desire to give back in a meaningful way.

Much love to you two and your entire Thread Crew. You're crushing it in Aloha!

-Nate

[As I'm bragging about you, I feel like that old Uncle that won't stop hyping his niece and nephew, regardless if people want to hear it or not ]  ;)

Only a few days left to apply!

Would love to have one of you receive support in memory of my Mom.

The Rosan D. Randle Legacy Scholarship is available through the Live Your Dream Foundation.

There are so many other scholarships available as well and you can use the money for all different types of education.

Please share with any single moms in Utah who you think might be interested.

Moms, we see you and believe in you!

Nate, Katie and The Live Your Dream Team 🙏🏼

Updated headshots by the wonderful and talented Dani Corbett thanks to her and Nate Randle x Gabb Wireless for providing free headshots for single parents in the valley. I can confidently say I never thought I would be in the position of a “single parent” but I’m grateful for those that have surrounded me and built me up during this time. Dani and Nate, I cannot thank you enough for these incredible images that will no doubt help express who I am as a person as I advance throughout my career.

My oldest turns 18 today. 🤯 🎂 
I might be having my own celebration, right alongside his celebration. Let's do this adult thing, kiddo!

Cherry on top, I just got these headshots back from a photo session Nate Randle offered to single parents that could benefit. Dani Corbett exceeded expectations (I was already a quiet, super-fan of her work) and I'm SO HAPPY! 

Nate Randle has consistently championed and offered a platform for single parents. As a single parent who left a situation with my kids and a suitcase, I've had to build every piece along the way and it's hard for me to accept help or offers. This is one of the few times I jumped at the opportunity. If you don't follow Dani Corbett, you should. Her work is magic and she's just the best energy contained in a human body.

I could not be happier. 💛 
My career growth and goals over the last 5 years is something I could not have "mapped out" on paper. These images help me step into the professional space I'm ready for, and now I have the pictures to prove it. 

5th Grade Teacher ➡ ➡ ➡ My dream job at Adobe 💫 
📸 
#Headshot #SingleWorkingParent

We're proud to have partnered with Agora to bring kid-safe video-calling to Gabb phones!

Gabb Messenger is a full-experience messaging app with preemptive blocking, message flagging, contact management, and now, safe video calling. This is just one more step we've taken to give both kids and parents what they need to be safely connected!

Learn more about safe video calling and kid-safe messaging on Gabb Messenger here: https://lnkd.in/gtCm7hKW #GabbPhone #TechNews #GabbNews

Letter of heartfelt thanks for Gabb 

Dear Nate Randle,

I hope this letter finds you well. I wanted to take a moment to express my deepest gratitude for creating the Gabb Watch. It has truly been a game-changer for my family, and I cannot thank you enough for bringing such a meaningful product into our lives.

The Gabb Watch has had a profound impact on my relationship with my daughter. In this digital age, where screens often seem to divide us more than connect us, your invention has provided a bridge for us to come together. The simplicity and focus on communication and safety have made all the difference.

We've experienced firsthand how the Gabb Watch brings families closer. It's not just about convenience or technology; it's about fostering real connections and meaningful interactions. From sharing daily updates and reminders to staying connected throughout the day, the Gabb Watch has become an integral part of our family dynamics.

Once again, thank you from the bottom of my heart for creating the Gabb Watch. Your innovation has brought joy, peace of mind, and strengthened bonds within our family, and for that, I am forever grateful.

PS: I received this morning from my Daughter. 

Warm regards,

Beau Bennett

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