BRĒZ

Partner - Head of Retention and Subscription

Structured

Co-Founder - CRO

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Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

We're almost done with the 1st quarter of 2024 and I think these are pretty spot on from what we're seeing across the brand portfolio.

What else would you add as a rule when you're running through accounts?

Nick Shackelford

I'm an internet guy... I don't usually buy anything in-store maybe a snack here or there so the whole distribution side of things doesn't resonate with me.. but what DID hit home for me was when, we started to see this little map on our site populate little by little. It made what we do online very REAL.

We're just now coming up on a year and this is what our small team has been able to accomplish. Almost entirely out of focusing on meta ads and email + our wild man Mr Freedom.

Between Aaron Nosbisch and Travis Freedom and the rest of the team. it just continues to snowball.

Something we now have to take serious is building out Retention flows FOR our wholesale accounts and picking up that communication style and consistency. 

A whole new world brought to us through some good ol fashion digital marketing. 

It's getting fun! 

I’m doing a retention fireside with Chase Dimond in a few days. 

We do anywhere from $175,000 to $248,000 a month in email and sms attributes revenue (not including subscription revenue) 

And we’re just getting started. 

Here’s the outline and we’re leaving time to answer questions at the end. 

If you have thoughts on flows or campaigns or design we’ll answer it!

The link is here: https://bit.ly/DTCXtalk

Great teammates work for great managers

Great managers work for great companies with clear vision

Getting to the root of this is driving a lot of change and reaffirming what it takes to be a company that people want to not just work for but work hard for.

We got our client to the top of the page on 2 KWs with over 200K monthly searches.
Steal my 3-step process we used:

Relaunching a product on Amazon to increase organic ranking can be expensive. 

You want to make every dollar count. 

At GNO Partners, we’re constantly looking for ways to achieve that.

One of the core tactics we are using is strategic keyword grouping.

We used this tactic in the launch you see in the picture.

You can see how we reached the top of the page for the root keyword with 175k searches and its long tail with 35k searches per month.

This is our 3-step process to maximize our launch:

• Eliminate small sales volume keywords
• Identify the biggest root keywords
• Group the root w/ its related long-tail KWs.

Keyword grouping maximizes campaign impact.

Sales for your root keyword lift your rankings for the whole keyword group. 

And higher rankings for specific phrases boost your main target keyword. 

Efforts compound for greater visibility.

For example, this will be a great keyword group:

• toddler toothbrush (Root)
• toddler toothbrush age 1-2
• colored toddler toothbrush
• toddler toothbrush pack

When you get sales for "toddler toothbrush" and move up the rankings, you'll also rise for the other related keywords. 

And vice versa - sales of the long-tail terms will help boost your main keyword.

Your launch becomes way more productive, increasing your chances of ranking success. 

The new positions also tend to stick better thanks to the keyword reinforcement.

The next time you plan an Amazon relaunch, try this KW group approach. 

• Choose a main/root keyword
• Identify its related long-tail variations 
• Focus your efforts on that one group. 

You'll maximize impact while saving money and effort.

P.S.
Follow me to read content about growing brands on Amazon.


It’s not about “beating” your shelf mates or other advertisers. 

It’s about learning deeper about our customers to better communicate with them.

You know who complains the most and makes the most amount of excuses for things not working out? 

media buyers
email strategists
copywriters 
Designers


None of the above. 

It’s the uninspired and the ones who don’t ACTUALLY believe in the product being sold or the solution being provided. 

I’ve watched too many brands lose because the teams behind them didn’t believe in it from the start. 



Cc Tina Donati

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