thesocialpoo

There are 2 ways to get inbound Clients as a solopreneur:

1/ Keep posting and hoping someone reaches out.
2/ Build a system that makes them reach out - Daily.

My clients choose the second.

→ CLIENT 1: The Silent Expert

CHALLENGES:

- Was posting consistently but no leads.
- Great at what she did but no one was DMing her.
- Her audience just saw her as “helpful” - not hireable.

WHAT WE DID:
✅ Clarified her positioning + created her “why you” angle
✅ Built an inbound content system she could repeat weekly
✅ Helped her shift from tips to demand-building storytelling

RESULTS:

- Got 7 inbound leads in 3 weeks.
- Closed 2 high-ticket clients without a single sales call.
- Finally felt like an expert and a business owner.

→ CLIENT 2: The Referrals-Only Coach

CHALLENGES:

- Relied 100% on referrals.
- Had no inbound system or DM activity.
- Didn’t know how to show her value in content.

WHAT WE DID:
✅ Rewrote her LinkedIn profile + Instagram bio to position her as the go-to
✅ Created 3 strategic content pillars focused on demand
✅ Setup weekly storytelling scripts that created client FOMO

RESULTS:

- Got 12 inbound leads from 9 posts
- Booked her first 3 inbound clients ever
- Tripled her content engagement and her confidence

→ CLIENT 3: The Overwhelmed Service Provider

CHALLENGES:

- Doing everything but nothing was converting
- Had 700 followers but zero inbound leads
- Felt burnt out chasing every comment/DM

WHAT WE DID:
✅ Simplified her messaging
✅ Set up a rinse-and-repeat inbound strategy
✅ Helped her soft-sell through Stories + Posts

RESULTS:

- 20+ inbound leads in 6 weeks
- Grew her revenue without growing her following
- Finally had breathing room to focus on delivery

And this is just a sneak peek. 

Many of my clients generate Inbound clients without being on LinkedIn 24/h and jumping on sales calls.

If you want to be next, DM me “INBOUND” and I’ll show you how we can make it happen.

Founder & CEO

When the world shut down in 2020, my life did too. I had just lost my job in patient care, and suddenly the plan I thought I was following wasn’t there anymore. Like everyone else, I was scrolling endlessly, looking for answers, distractions, and maybe a spark.

That’s when I stumbled across Canva.

Something in me clicked - almost like my inner designer, the curious kid who used to get lost in colors and patterns, woke up again. I didn’t just see people designing and selling templates online; I felt a pull to try it myself. And once I did, I couldn’t stop.

What started as “let’s see if this works” became nights of experimenting, creating, and packaging designs that people would actually pay for. My first sale felt like magic - proof that creativity, when paired with courage, could turn into income.

Over time, I built my own shop on Etsy and Payhip, learned how to create designs that were not just pretty but profitable, and figured out the rhythm of being a digital seller. It wasn’t just design - it was marketing, customer understanding, and problem-solving disguised as templates.

Suddenly, I wasn’t just designing - I was:

- Understanding what sells and why.
- Packaging digital products so they feel irresistible.
- Learning the psychology of design, color, and copy.

That mix of creativity + strategy is what I carried forward into my career.

Losing my job opened the door. Canva lit the spark. And designing templates gave me a new identity: not just a designer, but a creator who could build and sell something of her own.

Template designer  [ Etsy & Payhip seller ]

Jiva Ayurveda

Plot twist: This wasn't supposed to be my life.

I'd just finished my Air Hostess training, had my interviews lined up, and was ready to see the world at 30,000 feet. Then 2020 happened. And suddenly, every airline interview got cancelled faster than you could say "social distancing."

So there I was, dreams grounded, bills still coming, when this Patient Care Executive role appeared.

"How hard can it be?" I thought. (I really need to stop asking myself that question.)

The job was simple: Call patients about their medication refills. Schedule online doctor consultations. Answer the same questions 847 times a day.

Sounds straightforward, right? Wrong.

Turns out, being the person between sick patients and their medicine is... intense. Every call mattered. Every follow-up could be the difference between someone getting better or getting worse.

And honestly? It was boring as hell most days.

But here's what it taught me:

→ How to handle difficult conversations with empathy (even when you're having your 50th "prescription delay" call of the day)
→ The importance of clear, patient communication (pun intended)
→ That sometimes the most important job is the one connecting people to what they need
→ How to stay organized when managing hundreds of patient cases
→ That I definitely wasn't meant for routine, repetitive work

Did I love it? Not really. Did it pay the bills during one of the world's most uncertain times? Absolutely.

And did it teach me that sometimes the detour teaches you exactly what you DON'T want to do for the rest of your life? 100%.

Sometimes the boring job is just preparing you for the exciting one that's coming next.

Patient Care Executive 

Helping you build a high-converting Personal Brand while saving 90% of your time | Social Media Management for Personal brands

Here’s a reality check: there are only 2 ways to get clients online.

1️⃣ Chase them.
2️⃣ Attract them.

Most people are stuck in the first camp - cold DMs, random posts, endless engagement… 
and still crickets.

And even if you’re damn good at what you do:
→ You’re invisible.
→ Your message is scattered.
→ You blend in instead of standing out.

Truth is? You don’t have a marketing problem. You have a positioning problem.

And that’s exactly what I fix.

I help solopreneurs build authority that pulls clients to you - like bees to honey.

Imagine this instead:
✦ Inbound leads landing in your DMs.
✦ Clients asking how to pay you.
✦ No awkward sales calls.
✦ Content working for you, not the other way around.
✦ A booked-out calendar without stress or guesswork.

Here’s how we do it (no fluff):
✅ Nail your positioning so the right people notice you
✅ Create content that attracts inbound leads (bye-bye blank page stress)
✅ Turn followers into paying clients
✅ Build demand so you never rely on referrals again

If you’re done with cold pitching, content confusion, and hoping referrals show up…
…and ready to flip the switch so your brand sells for you…

DM me “SWITCH” and let’s get started.

“I don’t know what to post.”

Cool.

Then look closer.

- At your DMs.
- At your comments.
- At your offers.

That’s where the content lives.

→ Every “thank you, this helped” comment? That’s a validation post.
→ Every “I’m confused about this” DM? That’s an educational post.
→ Every offer you’re selling? That’s a conversion post.

You don’t need new ideas.

You just need to start recycling real conversations.

Because content that comes from your audience → connects.

And content that connects → converts.

Next time you say “I don’t know what to post,”
remember, your audience already told you.

You just weren’t listening.


I dig through the real convos so you don’t have to. Grab those insights in my newsletter: https://lnkd.in/gBw7J8bQ

Pooja Rathi

I help solopreneurs fix their positioning to get Inbound clients on repeat. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

90% of LinkedIn profiles don’t sell. Here is why:

1. I don’t see any professional when I see your profile picture.
2. Your cover photo doesn’t grab my attention.
3. Your headline doesn’t show what you bring to the table.
4. Your About section is too focused on you, not what you offer.
5. Your text is hard to read, too dense.
6. Your featured section is filled with your posts.
7. Your profile doesn't make me feel like you can solve my problem
8. I don’t see any social proof on your profile.
9. You haven’t connected with the challenges I face.
10. Your content doesn’t sound like you.
11. When I see your content, I don't trust you.
12. You failed to trigger my emotions.
13. You repost other's content more than posting yours.
14. It’s not clear what makes your solution stand out.
15. You don’t seem like an industry expert.
16. I don’t understand how you can make a difference for me.
17. You don't have any clear CTA on your profile.

Fix these.

I'm not the only one who's not buying.

I know you’re using AI to write posts.

Don’t worry, I am too.

Even the “authentic” leaders you admire 
the ones saying “never use AI, write with heart” 
yeah, they’re using it too.

and the difference is....

They’ve already built trust.
An audience. A name.
They could post “hi” and still get engagement.

But you my darling? 

You’re still earning that trust.

And AI can’t fake credibility.

So here’s the real play:
 → Don’t let AI write for you.
 → Let it write with you.
 → Inject your stories, your beliefs, your scars.

That’s how you turn AI content into authority content.

Because the tool doesn’t make you sound fake.

Your lack of proof, voice, and perspective does.

Most people think content strategy = posting more.

But honestly?

It’s more about what you stop doing than what you add:

- Stop writing posts that sound like everyone else.
- Stop chasing hacks and trends without a system.
- Stop talking to “everyone.”

The best content strategy starts with clarity:
→ Who you’re talking to.
→ What they need to hear.
→ What your business needs from your content.

Once you lock that in?

The ideas come easily. 
The content performs. 
You actually get clients.

If your content isn't converting, maybe it’s not volume. 

Maybe it's your vision.

So, I built the system to fix your vision.

It's a free doc with the 9 steps I use to get clients from content. Grab it here: https://lnkd.in/gGNHDGTh


#contentstrategy

The most successful solopreneurs I know are kinda delusional.

They believe they can build anything.

They know their idea will work.

They think they can scale without burning out…

Everyone else calls them crazy.

"You can’t do it alone."
"You need a team first."
"You'll never have a life."

Here’s the thing about “crazy” solopreneurs:
- They don’t do it all themselves.
- They delegate.
- They systemize.

They focus on what only they can do.

While everyone else is stuck juggling content, emails, DMs, and client work, the solopreneur who delegates is already building the next level of their business.

The business world needs more delusional optimists, people who know they can win and are smart enough to get help where it matters.

Your idea might be exactly what the world needs.

But you don’t have to do it all.

Start building what matters.

Delegate the rest.

Scale smarter.

If you want to know how I help solopreneurs build leverage while they're still doing the work they love, schedule a call with me → https://lnkd.in/gtvZ4Ztr

Most content strategists start writing immediately. I don't touch a keyboard for 10 hours. Here's my process:

1/  You fill out a quick form so I know your business inside out.

2/ I dive deep 8–10 hours researching your niche. Pull the top 10–15 posts from the best creators. Hooks, topics, formats - I study them all.

3/  I take what’s working + what you told me about your business + my frameworks, mix it together, and craft content that stops the scroll and actually makes sense for your brand.

4/ You read it, tweak it if needed, and give the green light.

5/ Content goes live. Your audience sees it, and content starts doing the heavy lifting, you build authority, leads come in, your DMs fill up - all while you focus on your business.

Clients are results. Systems are freedom. Build for both.

Want this system for your business? Drop "hell yes" below, and let's see if we are the right fit.

#contentstrategist

Bad content systems will break you.

Earlier this year, I was exhausted, posting constantly, repurposing endlessly, yet somehow… nothing was moving.

The only thing that kept me sane was knowing it wasn’t the algorithm.

It was the system.

The truth is, when your content doesn’t work, it’s rarely because you’re not consistent.

It’s because you’re consistent in the wrong direction.

Maybe you’ve been there.

Maybe you’re there right now.

Either way, know this:
To attract consistent leads, you don’t need to post more, hire a big team, or chase every trending format.

You can have those, but you don’t have to.

All you need is:
→ A system that connects what you say to what you sell.
→ A strategy that helps your audience see your value, not just your effort.

Then build everything around content that converts, not just content that performs.

Good systems create clarity.

Clarity builds demand.

This simple, repeatable approach helps you write less but sell more,
without burning out, overthinking, or starting from scratch every Monday.

No overcomplicated content calendars.

No “what do I post today?” anxiety.

The idea is: build one content system that works for you, not against you.
And get paid predictably in return.

If you’re stuck creating more but earning the same, here’s what you should remember:

You’re one good system away from scaling with ease.

Content to attract.
Systems to sustain.

If you’re not sure how to do it, my Content to cash guide will walk you through it step-by-step.

Grab it here:  https://lnkd.in/gA5sPRGg

At first, I thought showing up every day was the only way.

More posts = more clients, right?

(Except… it didn’t.)

I was burnt out.

Loud online.

Quiet in sales.

Then I built a system.

Not a content calendar.

Not a funnel with 17 steps.

A simple engine that works quietly in the background:

→ A clear offer (that doesn’t need explaining)
→ A mini nurture loop that builds trust while I sleep
→ A set of posts that do the heavy lifting on repeat
→ A lead flow that doesn’t depend on my energy

Now?

I can skip a day - or a week.

And still wake up to “Hey, I want to work with you.”

I share the exact mechanics in my newsletter. Get in your inbox: https://lnkd.in/gBw7J8bQ

Linda already had an amazing offer.

One that actually delivered results for her clients.

But she didn’t know how to make her audience see the value in it.
→ She’d post, but it didn’t land.
→ She’d show up, but it didn’t convert.

Then she joined Content Bridge™, my DFY social media system.

We applied the Heat Content Matrix™  - a system designed to position your offer as the obvious choice.

We didn’t change her offer.
We changed how she spoke about it.

After that, things shifted.

In just 3 weeks, she:
 → Made her audience see the value she brings
 → Created curiosity instead of confusion.
 → Got 10+ inbound inquiries.
 → Closed 2 high-ticket clients in 1 month
 → Built a warm pipeline of leads
 → Started attracting buyers, not just likes

Linda is a financial advisor who helps Individuals -
and now, her content finally shows what her offer is worth.

Because when your messaging reflects your value,
your audience doesn’t need convincing, they just need a link.

PS. If you’ve got an offer that works, but your content isn’t showing it. DM me “SYSTEM” and I’ll help you fix that.

How to make your audience feel seen (and heard):

Stop talking at them.
Start talking from where they are.

Here’s what that looks like:

1/ Mirror their thoughts.
 Use their own words, the ones you see in your DMs, comments, and calls.
 When they read your post and think “wait… that’s me,” you’ve got them.

2/ Share your “before.”
 Everyone shows their wins. Few show their process.
 Your people connect when they see you’ve been where they are.

3/ Validate their stuckness.
 You don’t need to fix it right away.
 Just name it. Acknowledge it. Let it breathe.

4/ Speak to one person.
 Not “you guys.” Not “everyone.”
 One person. One problem. One truth.

Because when people feel understood,

you don’t need to convince them, they choose you.

Here is how to make your audiences feel seen: https://lnkd.in/gGNHDGTh

Before you stress about engagement or algorithms,

Fix this one thing: Clarity.

Get Clarity on these 3 things first:
→ The problem you solve.
→ Your Ideal Client.
→ What makes you unique.

This will help you:
→ Stop wasting time on activities that don’t drive results.
→ Optimise your profile and content for impact.
→ Create content that works for you 24/7.

With clarity comes results, don’t leave it up to chance. Or you can keep spinning your wheels for a few more months.

This is the metric you should be paying attention to.

Most people talk about “growing a following,” but few know how to turn it into income.

Your content shouldn’t just show who you are, it should show how you help your audience.

It shifts the focus from “I like your posts” to “I want to work with you.”

That’s how followers become clients. 
That’s how influence becomes revenue.

Growing an audience isn’t the goal. 
Creating a system that converts them is.

3 hacks I use to repurpose my LinkedIn content ( Without Feeling Icky )

1. The “Same Message, New Angle” Method:

Original: “3 signs you’re attracting the wrong clients”

Repurposed as:
“Why your dream clients ignore you (and how to fix it)”
Story: “How I fired my worst client (and 3X’d revenue)”
“The wrong client checklist”

2. The “Seasonal Recycle” Trick.

Take last year’s “New Year goals” post
Update stats/stories → republish

3. The “Content Upgrade” Hack.

Turn past posts into:
- Twitter threads.
- Email sequences.

Real Results:
- My most viral post (50K+ views) was a rewritten version of a 6-month-old dud.
- A client 4X’d engagement by reposting top content quarterly.

Okay Now, pick ONE high-performing post and repurpose it this week.

PS. Need my “Repurpose Like a Pro” swipe file?
DM “REPOST” - I’ll send you 10 done-for-you examples.

Good work gets noticed. Great teamwork gets remembered.

How to start on LinkedIn as a Business owner.
( No big secret, just 6 simple steps )

1. Know your offer:
↳ What sets you apart? 
↳ What transformation can you bring? 
↳ How are you going to do it?

2. Know Your Audience:
↳ Who are you going to help? (you can't help everyone) 
↳ A specific group of people: founders, coaches, freelancers etc
↳ Know their needs, desires & struggles.

3. Optimise your profile for your ideal clients
↳ Your headline, profile cover, featured section, service, everything. 
↳ Your profile should answer your ideal clients' questions when they visit for the first time. 

4. Share strategic Content:
↳ Share content that aligns with your business goals. 
↳ Make sure your content is doing 3 things 
↳ Attract → Nurture → Convert 

5. Activate Community:
↳ Connect with your ICPs and Peers
↳ Engage with them through comments & DMs

6. Adapt and Grow:
↳ Use data to improve your content and results.
↳ Learn → adapt → grow.

P.S. - Which of these 6 steps do you find the most challenging?

Which of these 6 steps do you find the most challenging?

My client got 6 inbound leads and 2 clients from 1 post without going viral or getting 100s of likes.

Here’s exactly what we did:

1. Focused on 1 goal, 1 offer, 1 audience.
- No “I help everyone with everything” energy.
- We got crystal clear on who we’re talking to and what problem we’re solving.
- Because clarity converts faster than cleverness.

2. Shared proof, not perfection.
- Instead of over-polished, AI-sounding posts,
- we turned raw client wins, mistakes, and conversations into stories.
- Used proven templates that are already working.

3. Used systems, not luck.
 We plugged content into a simple funnel:
 → Awareness: call out problems
 → Consideration: share your process
 → Decision: show results + offer

No algorithms, just strategy.
No “posting daily burnout.”
No “hoping it works.”

Just systems that bring leads, quietly, consistently.

All while he is working in his pyjamas and spending time with his daughter.

Want to know how to build a system that brings clients without going viral?
Comment “system” and I’ll send you the details.

Last week, I shared a post breaking down my exact content creation process.

No fluff. Just the real systems behind how I build strategy for clients.

Results?

3 leads. 1 client.

Here’s the structure I used:
→ A strong “what most people do wrong” hook
→ A clear 5-step breakdown of my process
→ A simple truth to close it.

I turned it into a plug-and-play template you can steal for your next post.

Dropping it tomorrow to my email list: https://lnkd.in/gBw7J8bQ

“There’s so much advice on the internet.”
And that’s exactly the problem.

Everyone’s shouting.
Everyone’s “cracked the code.”
And everyone’s teaching you their way 
like it’s the only way that works.

Post every day.
No, post only when you have something valuable.

Niche down.
No, talk about everything that lights you up.

Sell in every post.
No, build trust first.

You read it all, save it all, and end up doing… nothing.

Because you’re too busy thinking about what might work instead of testing what actually does.

Let’s be honest, most coaches don’t need more information. 
- They need direction. 
- They need a filter that helps them choose what to ignore.

Because when everything sounds “right,” you stop trusting your own voice.

Here’s the truth:

- You’re not confused because you don’t know enough.
- You’re confused because you’ve consumed too much.

Every time you open your feed, another “expert” tells you what you should do,
and before you know it, your brain’s a Pinterest board of half-baked strategies.

You’ve turned your business into a buffet.

- A little bit of this coach’s funnel.
- A sprinkle of that creator’s hook formula.

And now nothing tastes right.

It’s not lack of effort, it’s too many inputs.

What you need isn’t more advice.
It’s a filter.

A way to separate noise from nuance.

If you’re tired of the “try everything, get nowhere” cycle,  try this: https://lnkd.in/gGNHDGTh

My content process used to be 8 hours of panic and a pot of stale coffee.

Now it's 10 minutes.

The change happened when I stopped trying to be a 'creative genius' and started being a 'problem solver.'

I stopped inventing. I started assembling.

Here is the 3-step assembly line I use to create content without burning out...

1/ Save all the posts and hooks that catch your attention.

2/ List all the problems, struggles, desires your audiences have.

3/ List the problem you are solving and the transformation you offer.

Now mix them all for:
1 post talking about 1 specific problem and giving 1 solution.

That's it.

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