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Zero to One: Build a LinkedIn presence that attracts leads. You don’t need more likes. You need a system that brings in the right people and starts real sales conversations. That’s exactly what we help you build. We take you through a clear four-step process designed to turn your LinkedIn profile into a pipeline of conversations, leads and clients. ---- Session 1: The Discovery Phase (30 mins): There is no one-size-fits-all when it comes to personal branding. This session helps us get to know your business, goals and audience so we can tailor everything to your strengths. No prep needed. Just bring yourself. ---- Session 2: From Setup to Stand Out (90 mins): This is where we transform your profile into a magnet. Profile optimisation: Banner About section Featured section Think of it as your personal landing page, designed to build trust at a glance. ☑ Creating strategic content: ☑ Scroll-stopping hooklines ☑ Using AI tools like ChatGPT and Kleo to write faster ☑ Visual planning via FigJam ☑ Guiding you with image choices, carousels and design templates that work By the end, you will be confident in your content strategy and have a clear system to stand out. ---- Session 3: From Stand Out to Opt In (60 mins): Once you have attention, we help you channel it. ☑ Lead magnets that build credibility ☑ Landing pages that turn interest into action This session is all about helping you capture profile traffic and convert it into meaningful next steps. ---- Session 4: From Opt In to Discussion (60 mins): This is where content meets conversion. ☑ Done-for-you outbound message templates (LinkedIn and email) ☑ Sales Navigator for building your target audience ☑ Messaging strategies to increase connection acceptance and book more calls It is one thing to get leads. It is another to close them. We give you the structure, tools and confidence to do both — consistently. If you are ready to stop guessing and start generating demand on LinkedIn, DM me Zero to One.
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This is going to make a few business owners seriously uncomfortable. Good. You say you want culture. But you silence the voices building it. You don’t own your employees’ LinkedIn. You never have. You never will. Instead of obsessing over what your team is posting, focus on how you're actually supporting them: ☑ Check in with your team more than once a quarter ☑ Crush toxic culture, don’t just slap on wellness perks ☑ Invest in their growth through courses, coaching, and real experiences ☑ Recognise wins, big and small, and do it publicly ☑ Support flexible working because life happens and guilt shouldn’t ☑ Reward them properly. Salary bumps when they deliver ☑ Provide real development opportunities, not surface-level stuff ☑ Lead with brutal transparency. No games. No smoke screens Here’s the brutal truth: People aren’t leaving because they’re active on LinkedIn. They’re leaving because your leadership and culture sucks. If anything, you should be encouraging your team to post on LinkedIn. Why? Because when your employees show up online, they humanise your brand, build trust, and open doors you can’t reach through ads alone. Here’s what the data says: • 92% of B2B buyers trust employee recommendations more than traditional ads • 72% of consumers trust a company more when its employees speak on its behalf • Posts shared by employees get 561% more reach than posts from company pages LinkedIn isn’t a threat. It’s an untapped asset. Your people are your biggest brand advocates — if you let them be. Want a team that sticks around and speaks up for your business? Then build a culture worth sharing. And give them every reason to post about it. P.S. Shoutout to leaders like Tom Hunt who are leading by example and showing what real team culture looks like. ✌️
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