Unyfy

Personal Branding Coach

Co-Founder - Head of Operations 

Pull The Pin Agency

Senior Digital Producer

Digital Operations Manager 

Wumdrop

Operations

Property Fox

Marketing Operations, Social media and Public Relations 

Signature Outdoor Ltd

Work Experience

Clarity Software UK

Co-Founder at Unyfy | Use us as your shortcut to success. We focus on optimising your LinkedIn strategy, discovering what sets you apart from your competitors, and converting followers into opportunities. ⚡️

Want to start taking your personal brand seriously? 

Personal branding isn't about ego; it's vital for your marketing strategy.

At Unyfy we’re here to help. 

→ Why we exist: 

Our clients shouldn’t have to worry about their LinkedIn strategy. They should focus on what they do best.

→ What we do: 

Through personal branding, we position you as a thought leader in your industry, creating valuable content & connecting you to the right audience for your business.

→ How we do it: 

We create, implement & optimise a LinkedIn personal branding strategy focused on:

✔ Storytelling 
✔  Sourcing leads
✔ Building partnerships
✔ Creating brand awareness

Want to work with us?
Email me at: matthew@unyfy.co.za

Almost every expert on LinkedIn agrees: 
the potential for business growth is massive on this platform. 

Don't let the lack of immediate return hold you back from using LinkedIn. 

Trust me, it works. 

Yesterday we had a kick-off call with a new London-based client, all thanks to a current client who praised our work at a networking event in Cape Town. 

That one conversation led to a text message and a new opportunity. 

It's easy to feel like your posts aren't making an impact, but don't underestimate the power of LinkedIn. 

Keep sharing your creative ideas with the world and trust the process. 

Before you know it, you'll be making valuable connections and securing new opportunities. 

----

P.S. I'm coming to London the mid August. Geni Cor and I were keen to arrange a brunch with a few awesome peeps on here. Who's keen?

Matt Wheeler-Barrett⚡️

5 Signs your LinkedIn strategy needs a revamp (and how to do it): 


1. Writing lengthy paragraphs 

 ↳ Neglecting scanability can turn off readers 

✔ Incorporate white spacing for easy scanning. 

2. Blocking your message on your cover photo 

↳ Forgetting to optimise your profile for mobile (a common mistake)

✔ Place your tagline/logo on the right or top corners of your profile. 

3. Constantly commenting "Love that" or "Thanks for sharing" 

↳ Lacking meaningful contributions 

✔ Challenge the norm and create genuine discussions. 

4. Posting and ghosting  

↳ Ignoring your supporters' messages 

✔ Respond to every comment and cultivate support from your audience. 

5. Aggressively pitching in DMs 

↳ Overwhelming new connections with sales pitches 

✔ Instead, build rapport and start conversations based on shared interests. 

↓↓↓

Get the essentials right before investing additional time in your personal brand.

---- 

Want to up your LinkedIn Personal brand?
Follow me, hit the 🔔 Matt Wheeler-Barrett⚡️ 
REPOST ♻️ if you found this insightful.

We've had a solid first year at our agency. 


But now, it's time to switch off and recharge! 🔋 

See you next week, LI. 

Keep hustling, everyone.

After a week of living the island life, I'm feeling refreshed and ready to tackle the next few months with our team. 

We have some exciting plans in the works to take our business to the next level (Unyfy) ⤵

→ Tomorrow, we're heading to a team-building event at the picturesque Boschendal Farm vineyards. 

→ Soon, we'll be launching our website and doing a shoot with the team and our offices. 

→ We're also thrilled to be working with new clients in the OOH and medical spaces. 

→ Julius Bieliauskas and I are working on something exciting behind the scenes. We will both be in London next month, so stay tuned for updates

→ While there, I'll also be visiting some of our amazing clients. 

We’re feeling super grateful for these opportunities and can't wait to see where they take us. 

Let's make waves together!

----

P.S. 📌 I added one of our client's recent wins to the comments ⤵

49% of people already know the answer, but are missing out? I'll give you a hint: it will cost $0. 


It's simple = stop giving a %@*$ (insert your favourite word here) about what others think.

A year ago, I used to worry about opinions, but then I realised: 

Why waste energy on people I barely know?

I shifted my mindset and now, the only thing I care about is:

- Helping those who are willing to help themselves
- Inspiring people to chase their passions 
- Creating cool sh*t for our clients.

Don't let others hold you back from living your best life. 

Imagine being 85 and regretting all the things you didn't do,

…Ouch. 

Stop letting others dictate your life and remember, their hate is usually just a reflection of their own insecurities.

P.S. I came across this wicked diagram below ⤵

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Want to up your personal brand? 

Follow our growth journey with me, Matt, Co-Founder at Unyfy. As we strive to become one of the largest B2B agencies out there.

#agency #b2b #communications

Stop wasting time on fake personal branding 'tactics'
Here's how to actually build a killer personal brand:


→ Resharing random articles
→ Engaging with random accounts
→ Pitch slapping people in the DMs 
→ Mindlessly posting without a strategy 
→ Posting AI-generated photos of yourself
→ Liking every comment on someone else's post

So what is personal branding then? 

✔ It's about following a proven content strategy
✔ Posting relatable content that provides value and insights
✔ Strategically connecting and engaging with individuals who fit your ideal client profile
✔ It's about genuine connections and shared interests, not just pushing your services

Stay true to yourself and your values when building your personal brand. 

Don't get caught up in the allure of quick fixes or shortcuts. 

Take the time to cultivate a strong and authentic personal brand that will help your long-term goals and 1% wins! 

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P.S. Share the emoji that comes to mind in the comments when someone pitch slaps you. I'll go first: 🤢

970 followers → 75 000 impressions
 

A recent client post performed extremely well - showcasing the incredible power of the LinkedIn algorithm.

Here’s how we did it: 

1. We conduct thorough research into our client’s audience. This way, we write copy that is ⤵

✔ Relevant
✔ Interesting
✔ A value-add

2. We craft our posts to create conversations. Engaging content attracts engaged readers. 

3. We continue conversations in the comments. Engaged, active communities > passive followers. 

If you’re talking about the right thing to the right audience, the results aren’t just achievable: they’re inevitable.

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P.S. Would you like to reach more people with your posts? Please send us a DM! Unyfy.

My fellow South Africans 🇿🇦 🇿🇦 🇿🇦 listen up ⤵


Before we order food online this week, let's take a moment to think about the safety of the delivery people. 

They risk their health to bring us our meals, so let's show them some consideration. 

📌 Worst case, if you have to order, tip them BIG! 💰 

Checkers Food Services
Woolworths
ShopriteX
Uber Eats

Stop chasing the next big thing
80% of success is simply showing up and being persistent.

But it's not just physical presence, it's an attitude of persistence. 

Success is not achieved overnight, it's a constant journey of showing up, pushing forward, and never giving up. 

Keep pushing forward, my friends.

Many people have the false belief that entrepreneurship is easy. 


The truth is, it's anything but. 

When I was younger, I looked up to icons like →

↳ Steve Jobs
↳ Alan Sugar
↳ Oprah Winfrey
↳ Richard Branson. 

Their personal stories and ability to build talented teams towards a common goal left me in awe. 

Despite facing numerous obstacles, they remained resilient and determined. 

Now, a year into my latest entrepreneurial journey, I've gained valuable insights. 

Here are a few initial learnings to keep in mind: 

✔ Constantly improve your people skills (EQ) for better leadership. 
✔ Expand and nurture your network for opportunities and support. 
✔ Automate where necessary to save time and streamline processes.  
✔ Stay humble and use initial success as motivation to reach your bigger goals.
✔ Seek mentorship and never stop learning from others to find shortcuts on the path to success. 

It's not easy, but with determination and the right mindset, you can achieve great things.

Fuel your growth by being around successful and inspiring people.

----

P.S. 📌 Check the comments for more ⤵

Want to up your LinkedIn Personal brand?
Follow me, hit the 🔔 Matt Wheeler-Barrett⚡️ 
REPOST ♻️ if you found this insightful.

As Warren Buffett famously said: "Someone's sitting in the shade today because someone planted a tree a long time ago."

This applies to more than just wealth - it's the truth in →

→ business 
→ friendships 
→ personal development

...and anything else worth pursuing.

Today, everyone craves instant results and quick fixes.

Don't be tempted to take shortcuts or cheat the process.

✔ Slow and steady wins the race.

By taking the honest route, you'll eventually beat those who took shortcuts.

I know this because I've personally seen it happen.

In our culture of instant gratification, we need to remember the importance of patience and consistency.

Slow may not seem glamorous, but it can lead to smooth and sustainable growth.

As they say, "Slow is smooth, and smooth is fast."

----

Want to up your LinkedIn Personal brand?
Follow me, hit the 🔔 Matt Wheeler-Barrett⚡️ 
REPOST ♻️ if you found this insightful.

86% of consumers say authenticity is key when deciding which companies to support. 


But building trust isn't easy, especially for new business owners.

Gaining the trust of potential customers can feel like an uphill battle.

But it is the foundation of any successful business, so if you haven’t already, I’d suggest you start prioritising it. 

Where to start? 

Be consistent.  

Consistency in tone and message is golden when it comes to building trust with your audience. 

1. It shows that you’re dedicated to delivering on your promises. 
2. And that you believe in your own product or service.

Believing in your offering shows your audience can too! 

If you’re at the start of your customer journey, start here. 

All relationships need solid foundations they can rely on. 

----

Want to up your LinkedIn Personal brand?
Follow me, hit the 🔔 Matt Wheeler-Barrett⚡️ 
REPOST ♻️ if you found this insightful.

As an entrepreneur, failure is part of the game. But that doesn't mean it's easy to handle. 


But I've learned something valuable from one of the greatest athletes of all time, Michael Jordan. 

He missed over 9,000 shots, lost almost 300 games, and failed countless times. But that's exactly why he succeeded. 

I treat business like a sport, always pushing myself to put in the reps no matter what obstacles come my way. 

People may reject, doubt, or even laugh at me, but I won't let that stop me. 

Because as Alex Hormozi says, "volume negates luck." 

And my friend Matt Lakajev 🚀 knows the importance of having as many conversations as possible. 

More conversations mean more opportunities. 

So what's stopping you? Keep showing up and pushing through the failures, and great things will start to happen.

Happy Friday! 🔥

The brutal reality of self-promotion: Why your customers couldn't care less about your success (Here's what you can do to make them care) →


Want to deeply connect with potential clients? 

Share your struggles and how you overcame them. 

Highlight your clients' successes, not just your own. Show, don't just tell. 

Just like you would hesitate to stay in an Airbnb with 0 reviews, people have reservations about businesses without positive experiences shared. 

Whether it's eCommerce, services, or outsourcing, reviews and stories build trust. 

Don't be afraid to share your journey and lessons learned. It can spark meaningful conversations about your company and its impact. 

Stop boasting and start connecting. 

Show your potential clients what you can do for them, not just what you've done for yourself. 

Share the good reviews and stories that truly showcase your worth.

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P.S. Check out Moonsport doing some epic things in the sports and LinkedIn space 😎

Taplio

Matt Wheeler-Barrett⚡️'s Linkedin Analytics

Matt Wheeler-Barrett⚡️

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