Unyfy

Co-Founder - Director

Personal Branding Coach

Seven Figure Creators

LinkedIn Content Coach

MagicPost

Ambassador

Pull The Pin Agency

Senior Digital Producer

Digital Operations Manager 

Wumdrop

Operations

Property Fox

Marketing Operations, Social media and Public Relations 

Signature Outdoor Ltd

Work Experience

Clarity Software UK

Co-Founder at Unyfy | Use us as your shortcut to success. We focus on optimising your LinkedIn strategy, discovering what sets you apart from your competitors, and converting followers into opportunities. ⚡️

Your next big client just hired your competitor. Not because they're better. Because they showed up and you didn't.

Think about it. While you've been perfecting your service, they've been perfecting their story. Now they own the conversation in your market. Their posts are building relationships with prospects you don't even know exist yet.

By the time someone needs what you offer, your competitor is already the trusted voice in their head. You never even got a chance to compete.


This is the pipeline crisis no one talks about:

Your competitors aren't winning today's deals. They're locking in next year's revenue right now. Every post they write is a relationship you'll never have. Every story they tell is a future client choosing them over you.

The math is brutal: They're building trust with 50+ prospects every week while you're invisible. That's 2,600 warm relationships per year. All yours for the taking. All going to someone else.


We help founders build tomorrow's pipeline through today's stories.

My team and I transform your expertise into narratives that make you the obvious choice before prospects even start looking. No templates. No hacks. Just strategic storytelling that turns LinkedIn into your most powerful sales asset.

The result: You stop chasing deals and start attracting them. Your competitors start copying you instead of the other way around.


Every day you wait, the gap widens. Your future clients are forming relationships right now.

DM me "STORY" to take back your market.

Because your competitors aren't smarter than you.

They just started their story six months sooner.

Everyone's automating their outreach. Meanwhile, I'm closing deals with messages that took 2 minutes to write.


Met Monika, the Co-founder of MONSOON Digital Marketing in London this week. 

A proper face-to-face after months of DMs and calls. This brilliant agency out of Berlin caught my eye because their brand work was exceptional, and I told them exactly that.

No pitch. No template. Just genuine appreciation for their work.

She came back with: "So what's up Matt? What is the thing you could help me with?"

I remember staring at that message for a good minute, not because I didn't know the answer, but because I knew exactly how we could help and I was about to put myself out there.

"And yes, you're right, I do feel there is something I can help you with for sure."

That was it. No fancy pitch deck. No "let me send you our capabilities." Just confidence that we could actually help them.

Six months later we're sitting in a Shoreditch café, laughing about how a simple DM turned into a proper partnership.

This is what people get wrong about outbound on LinkedIn.

Everyone's trying to automate their way to success, blasting out templates, playing the numbers game like it's 2015.

But real connections? They happen when you actually give a damn. When you reach out with genuine appreciation, not because you need something today. When you see great work and take two minutes to say so. When you build relationships before you need them.

No desperation. No fake urgency. No "following up on my previous message" nonsense.

Just one person saying to another: "I see what you're building, and I respect it."

The mad thing about LinkedIn is how it makes geography irrelevant. A South African agency working with a Berlin company, meeting up in London. When you build real relationships, borders don't matter.

Every single client relationship that matters to us started the same way. Not with the perfect message or the right template, but with genuine appreciation that turned into genuine belief we could help.

Your next client isn't waiting for another generic InMail. They're waiting for someone who notices their work, appreciates what they're building, and has the confidence to reach out like a human.

The gap between you and that opportunity? One authentic message.

Stop overthinking it. Start connecting.

----

Scale your brand without losing the human behind it: https://lnkd.in/esgDmaU6.

Matt Wheeler-Barrett 

Co-founder @ Unyfy | Every sale starts with a story | We help founders tell theirs | LinkedIn strategy without the BS

Your 1st post will be terrible.


So will your 2nd.

Your tenth might get 3 likes from your mum, your partner, and that colleague who likes everything.

Your 13th will feel forced.

Your 15th will sound like everyone else.

And somewhere around your 100th, something shifts.

Not because you suddenly became brilliant.

But because you stopped waiting to be.

Most people never make it past post number 3. 

They check their notifications every 5 minutes. Count their likes like they're keeping score. Delete posts that don't "perform."

Meanwhile, the person they admire? The one with the engaged audience and full pipeline?

They posted 200 times before anyone noticed.

The uncomfortable truth about building anything online:

▪You have to be willing to be bad before you can be good.
▪To feel foolish before you feel confident.
▪To be ignored before you're heard.

Every expert you follow had a first post nobody read.

Every thought leader stumbled through their early content.

Every success story started with someone hitting publish despite their hands shaking.

But here's what they understood that most don't:

Nobody's watching your early attempts as closely as you think.

People are too busy worrying about their own content to judge yours.

And those who do judge? They're usually the ones too scared to post anything themselves.

The real tragedy isn't posting something imperfect.

It's having insights that could help someone, stories that could inspire someone, expertise that could change someone's business...

And keeping it all to yourself because you're waiting to be "ready."

Ready is a lie we tell ourselves to avoid the discomfort of starting.

Your competitor isn't waiting for ready. They're posting their messy thoughts, learning from each attempt, building relationships one comment at a time.

While you're perfecting your content strategy, they're actually creating content.

While you're waiting for the perfect hook, they're hooking real conversations.

While you're afraid of looking amateur, they're becoming professional through practice.

The gap between where you are and where you want to be isn't talent or time or the perfect strategy.

It's simply the willingness to start before you feel ready.

To post before it's perfect.

To show up before you feel qualified.

Because every post teaches you something. Every comment builds connection. Every share creates possibility.

But none of that happens in your drafts folder.

Your future audience is waiting.

Not for your perfect post.

For your first one.

----

P.S. I found the LinkedIn gurus favourite beer. Guaranteed to quench your thirst and keep your bank account empty. 🍻

I don't have Instagram.
I don't care what people think I'm doing in my private life.
I'm not interested in chasing validation or pretending to have a life I don't have.


But what I do care about?

Helping others grow their personal brands through real experiences that actually matter.

Here's the brutal truth:

Most creators are shooting in the dark.

Hours of editing? Nobody cared.
That raw, unfiltered thought? Comments for days.

You're throwing content at the wall, praying something sticks.

Meanwhile, your competition knows exactly what resonates because they're using data, not hope.

Growing a personal brand isn't about being everywhere.
It's about being strategic where you are.

Stop guessing what works.
Start knowing.

That's where MagicPost comes in - showing you exactly which ideas sync with what people actually want to see.

----

📌 Use "MATTWB20!" for 20% off all plans (even with annual plans!)

Never Run Out Of Ideas 

Your "perfect" DMs are why amateurs are eating your lunch.

And it kills me to watch.

Why?

Because you're following some guru's 17-step outreach framework while your competitor just sent: "Saw your post about X. We solved that for Y. Interested?"

They got the meeting.
You got ignored.

You know what's insane?

You're writing novels. Crafting "perfect" messages. Using templates that promise 80% response rates.

"I hope this message finds you well..."
"I wanted to reach out regarding..."
"I believe there could be synergies..."

You sound like a bloody robot.

Meanwhile, someone with half your experience is closing YOUR dream clients with messages that take 2 minutes to write.

The more templates you follow
The more generic you sound
The more deals you lose

So you keep losing.

Here's what actually books meetings:

Target two groups:

1. People who've engaged with your content
2. Look-alike profiles of your favourite clients (Sales Navigator)

Then send this:

"Hi Sarah, noticed you commented on my post about scaling teams. Acme Corp struggled with the same hiring bottleneck. We helped them cut time-to-hire by 50% while improving quality. Curious if you've faced something similar?"

That's it.

No essay. No BS. Just solving their actual problem.

Create a doc showing:

• Client's pains
• Your solution
• Their results

Share when they respond.

Last week: 24 messages. 12 responses. 4 calls booked.

While you're perfecting your outreach sequence, someone else is signing your ideal clients.

The only thing holding you back from booking meetings?

You're overcomplicating simple sh*t.

Stop it.

I've been misunderstood my whole life. Now I get paid for it.

After 4 failed startups, being called delusional was just background noise.

Firstly, I've never understood the 9-to-5 crowd.

I don't get "work-life balance."
I don't understand "switching off."

My mates think I'm mental. They see me working through weekends, missing nights out, always on my phone. "You've made it mate, relax." They don't understand.

It's not about making it. It's about this hole in my chest that won't fill. This voice that whispers "you're capable of more" every time I try to rest.

I wake up at 4:30am every morning. Not to post about it on LinkedIn. But because the anxiety of not building is worse than the exhaustion of building. The agency's solid now, team of 7, good revenue. Should feel like winning.

Instead, I feel behind. Every single day.

A friend asked me recently "what are you trying to prove?" I couldn't answer. Because how do you explain that standing still feels like drowning?

And maybe I'm damaged. Maybe this isn't healthy. But I've watched too many people die with their dreams still inside them.

So I'll keep going. Keep being the person who treats comfort like a disease.

What's the fear that keeps you moving when logic says you should stop?

Share it below 👇

I asked a barista 1 question. She gave me free coffee and a business lesson.


As the barista made my drink, I asked how she was.

She froze. Turned around. "You're the first person to ask me that all day."

When she handed me the coffee, she smiled. "It's on the house."

One genuine question. One real moment of connection. One free coffee.

But here's what actually matters:

We've become so focused on results, metrics, and outcomes that we've forgotten the simple power of making someone feel seen.

In business, we chase the deal.
In content, we chase the engagement.
In life, we chase the achievement.

But what if the real results come from the moments we stop chasing?

That barista didn't give me free coffee because I had a strategy. She gave it because for ten seconds, someone saw her as a person, not a function.

The same principle applies everywhere:

• Sales calls that start with genuine interest convert better than perfect pitches
• Content that connects human-to-human outperforms tactical frameworks
• Teams that feel valued deliver results that KPIs can't measure

We overcomplicate connection.

We strategise authenticity.

We systematise caring.

When really, it's as simple as asking "how are you?" and actually wanting to know the answer.

Make it about them first.
The results follow naturally.

Even if it's just a free coffee.

----
Scale your brand without losing the human behind it: https://lnkd.in/esgDmaU6.

I do 4 things religiously on a daily basis:


1. Talk to strangers on LinkedIn
2. Learn from people who crush it
3. Share what actually happened
4. Get outdoors

First they laugh: "That's your whole strategy?"
Then they doubt: "There must be more to it"
Then they ask: "How do we work together?"

The basics aren't sexy.

But they're undefeated.

Before hiring someone for your personal brand, ask one question:

How long have they been in business?

Most of these 'creators' don't make it past year one.

Why?

They sold you a bunch of BS.

And BS doesn't put food on the table, does it?

Every week, another "expert" appears. One course. One viral post. Zero experience.

Now they're charging thousands for ChatGPT templates.

Six months later? Gone. Vanished. Your money with them.

The agencies actually transforming founders?

Still here. Year three. Year five. Year ten.

Transformation builds trust.
BS builds resentment.

Don't trust your reputation to someone who'll pivot to crypto coaching next month.

Track record beats promises.
Every time.

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