Saief Tissaoui's Linkedin Analytics

Why Most Brands Fail on TikTok Shop (And How to Avoid It) Most brands don’t fail on TikTok Shop because they have a bad product. They fail because they don’t execute correctly. I’ve seen it happen over and over again: ❌ They chase virality instead of building a system. ❌ They spend on creators who don’t convert. ❌ They run ads on untested content. And then they blame the algorithm, when in reality… 🚨 TikTok Shop is built for brands that understand execution. Here’s what winning brands do differently: 1. 𝗧𝗵𝗲𝘆 𝗡𝗮𝗶𝗹 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 30-90 𝗗𝗮𝘆𝘀 ✅ They focus on momentum, not profit. ✅ They aim for 1000 orders & 100 reviews fast. ✅ They study what’s already working—no guessing. 2. 𝗧𝗵𝗲𝘆 𝗧𝗿𝗲𝗮𝘁 𝗧𝗵𝗲𝗶𝗿 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗟𝗶𝗸𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 (𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗸𝗲𝗿𝘀) ✅ They track who actually drives revenue. ✅ They double down on high-performing affiliates. ✅ They build a network, not just one-off deals. 3. 𝗧𝗵𝗲𝘆 𝗗𝗼𝗻’𝘁 𝗕𝗲𝘁 𝗼𝗻 𝗢𝗻𝗲 𝗩𝗶𝗿𝗮𝗹 𝗩𝗶𝗱𝗲𝗼—𝗧𝗵𝗲𝘆 𝗕𝘂𝗶𝗹𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 ✅ They test multiple angles to find what works. ✅ They scale content across different creators. ✅ They turn winning videos into Spark Ads—not random guesses. 👉 If your brand isn’t scaling, it’s not a TikTok problem—it’s an execution problem.

Here's a TikTok Shop Growth Hack most don't leverage It's literally hiding in plain sight Most brands focus on ads, creators, and content. But they’re missing a hidden goldmine inside TikTok Shop: 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 section 🚀 TikTok literally pays you to grow. 🔥 Complete missions, unlock cash rewards, and get bonus exposure. 💰 Most brands don’t even know this exists. 𝗛𝗼𝘄 𝗧𝗶𝗸𝗧𝗼𝗸’𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗪𝗼𝗿𝗸 TikTok gamifies business growth by offering: ✅ Cash rewards (Up to $2000 for campaigns like "Ready Set Sell"). ✅ Vouchers for your customers (TikTok co-funds discounts to boost conversions). ✅ Affiliate bonuses (Get paid for adding products to creator collaborations). What Smart Brands Are Doing: 1️⃣ Join High-Impact Campaigns • "Ready Set Sell" → Get extra cash & discounts to push sales. • Affiliate Boosts → Get $15 in vouchers just for adding products to affiliate programs. 2️⃣ Complete Quick Wins for Extra Sales • Upload 3 new products → Earn vouchers. • Post 15+ sec e-commerce videos → Get free rewards. 3️⃣ Stack These Rewards to Scale Faster • More exposure → More sales → More organic reach. TikTok is rewarding brands that take action. Yet most sellers ignore these free growth levers. 👉 Are you using Growth Opportunities inside TikTok Shop?

Brands love to chase one viral hit. But here’s the truth: Virality alone doesn’t build a business. 🚀 I’ve seen brands hit $50K in sales in one week… and then barely make $5K the next. 🔥 Momentum feels great—until it disappears overnight. Most brands think scaling is about big revenue jumps. But if your sales spike without a system, you’re just burning through demand too fast. Why This Happens: ❌ No retention strategy → Sales come from one trend, then dry up. ❌ Over-reliance on one creator → If their video stops performing, so do your sales. ❌ No structured promotions → No plan to sustain growth beyond the first wave. How to Scale Without Crashing: ✅ Spread out creator activations → Don’t rely on just one video. Stagger posts for consistent sales. ✅ Leverage retargeting & upsells → Capture past buyers and convert them into repeat customers. ✅ Use TikTok’s co-funded promos → Keep momentum alive with built-in platform incentives. 💡 The goal isn’t just to grow fast—it’s to grow in a way that lasts. 👉 Ever had a big revenue spike, only to struggle the next week? How did you overcome it?

If more creators automatically meant more sales, every brand on TikTok Shop would be crushing it. But they’re not. Here’s why ⬇️ Most brands think the secret to scaling on TikTok Shop is simple: More creators = more sales. And while 𝘃𝗼𝗹𝘂𝗺𝗲 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁, here’s the catch: It’s not just about having more creators. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. I’ve seen brands work with 100 creators and barely move the needle. And I’ve seen brands work with 50 and generate 6-figure months. The difference? Not just the number of creators—but how they’re activated. Here’s what matters: 👉 𝗖𝗿𝗲𝗮𝘁𝗼𝗿-𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗙𝗶𝘁: •Not every creator is a fit for your product. • Focus on those who naturally align with your brand and audience. 👉 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗩𝗼𝗹𝘂𝗺𝗲 𝘄𝗶𝘁𝗵 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: • Volume works when it’s paired with consistency in messaging. • 100 random videos ≠ 20 strategically crafted ones with strong hooks and CTAs. 👉 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: • Track performance. • Double down on creators who convert. • Adjust messaging based on data, not vibes. 𝗬𝗲𝘀, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘃𝗼𝗹𝘂𝗺𝗲. But volume without strategy is just noise. The goal? 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀—𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗯𝗼𝘁𝗵 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗮𝗻𝗱 𝗾𝘂𝗮𝗹𝗶𝘁𝘆. What’s been your biggest win (or lesson) when working with creators on TikTok Shop? I’d love to hear. 👇 _________________ 📢 I'm back to posting weekly after a 6-month pause 🙌 Social Comm & TikTok content? → Follow Saief Tissaoui ♻ Share this post if you found it helpful

Why Your Creators Aren’t Driving Sales (And How to Fix It + FREE Framework ) Most brands think more creators = more sales. But here’s the truth: Most creators don’t convert. I’ve seen brands work with 500+ influencers and barely move the needle… While others scale to $200K+ GMV/month with just 50 high-performing creators. 🚨 Here’s why your creators aren’t selling: 1. 𝗬𝗼𝘂’𝗿𝗲 𝗣𝗶𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 ❌ High views ≠ high sales. ❌ Engagement doesn’t matter if they can’t sell. ✅ The best creators have proven TikTok Shop sales history. 2. 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁 𝗚𝗶𝘃𝗶𝗻𝗴 𝗧𝗵𝗲𝗺 𝗮 𝗖𝗹𝗲𝗮𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗶𝗲𝗳 ❌ "Just post about the product" → No structure, no conversions. ✅ Winning brands provide proven content angles, hooks, and CTAs. ✅ They test multiple versions, then double down on what works. 3. 𝗬𝗼𝘂’𝗿𝗲 𝗧𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲𝗺 𝗟𝗶𝗸𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀, 𝗡𝗼𝘁 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 ❌ A one-time post isn’t enough. ✅ Affiliate incentives > Flat fees. ✅ Retargeting winning creator content with Spark Ads amplifies sales. 👉 If your creators aren’t selling, the problem isn’t TikTok—it’s your strategy. Want a breakdown of the exact framework top brands use to: 1. Attract high-converting creators 2. Briefing them for guaranteed success 3. Ensuring multiple videos per creator If I get 50 comments - I'll give away our internal creator magnet system 🧲

90% 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 𝗳𝗮𝗶𝗹 in their first 30 𝗱𝗮𝘆𝘀 on TikTok Shop. Not because the platform doesn’t work, but because they're: ⚠️ Testing content angles with no data. ⚠️ Hoping creators will “just sell.” ⚠️ Running ads with no clear breakeven strategy. 𝗧𝗵𝗲 𝘄𝗶𝗻𝗻𝗲𝗿𝘀? They follow a proven roadmap. I put together "𝗧𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 30 𝗗𝗮𝘆𝘀 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗵𝗼𝗽 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸" to help you skip the mistakes and execute the right way. I'm not exagerating when I say This should NOT be free... 📌 Inside the Playbook: ✅ A structured, week-by-week execution plan ✅ Winning content, creator & ad strategies ✅ Performance tracking & iteration ✅ Clarity on ech step of the process 🚀 This isn’t just a playbook—it’s a 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 based on brands that have cracked the TikTok Shop game. 📥 Want access? Drop “30 days” in the comments, and I’ll send it your way. (must be connected) 💡 Don’t waste your first 30 days. Get the playbook today. _________________ 📢 I'm back to posting weekly after a 6-month pause 🙌 Social Comm & TikTok content? → Follow Saief Tissaoui ♻ Share this post if you found it helpful

TikTok Shop in 2025 isn’t what it used to be. What worked last year? Dead. What’s winning now? Read this TikTok Shop in 2024? Easy. Run a viral hook, mass gift creators, throw some Spark Ads—and you’re golden. 2025? Completely different game. Here’s what changed: ❌ Algorithm Shift → TikTok now favors longer engagement (12+ seconds, not just a strong hook). ❌ Compliance Crackdown → Auto-bans for fake urgency, misleading claims, and overhyped testimonials. ❌ Creator Fraud → 70% of nano-influencers inflate engagement with AI tools. ❌ Consumer Fatigue → Polished ads don’t sell. Raw, unfiltered storytelling does. 🚨 What Works in 2025: 1. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝘀 𝗔𝗯𝗼𝘂𝘁 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗛𝗼𝗼𝗸𝘀 ✅ Videos need 12+ seconds of real engagement to rank. ✅ Problem + Solution beats “Don’t Buy This Until You See…” ✅ Storytelling and product education outperform gimmicks. 2. 𝗧𝗵𝗲 𝗘𝗿𝗮 𝗼𝗳 𝗠𝗮𝘀𝘀 𝗚𝗶𝗳𝘁𝗶𝗻𝗴 𝗜𝘀 𝗢𝘃𝗲𝗿 ✅ Top brands vet creators by past TikTok Shop sales, not just views. ✅ They analyze engagement retention, not just likes. ✅ They invest in a few high-converting creators, not hundreds of random ones. 3. 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗧𝗵𝗲𝗶𝗿 𝗢𝘄𝗻 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 ✅ TikTok’s default affiliate system is crowded—smart brands move top sellers into private groups. ✅ They offer tiered commissions & performance bonuses to keep creators motivated. ✅ They build exclusive communities (WhatsApp, Discord) to train & retain top affiliates. 👉 2025 isn’t about volume. It’s about precision. Brands that adapt will scale. Brands that stick to 2024 playbooks will burn cash.

Your TikTok Shop content isn’t underperforming because of the algorithm. It’s because no one cares. Harsh? Maybe. But true. Many brands focus on making content that looks good. Clean edits, aesthetic shots, trending sounds. But here’s the problem: 𝗣𝗿𝗲𝘁𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝗲𝗹𝗹. Conversion-focused content does. I’ve seen brands with cinematic videos get zero traction… While a raw, shaky iPhone video pulls in thousands of orders. Why? Because TikTok isn’t Instagram. It’s not about polished. It’s about performance. Here’s what high-converting TikTok Shop content has: 1. 𝗔 𝗦𝘁𝗿𝗼𝗻𝗴 𝗛𝗼𝗼𝗸 (0-2 𝘀𝗲𝗰𝗼𝗻𝗱𝘀): • “Don’t buy this unless…” • “This product will save you hours if you struggle with…” “• I can’t believe I found this for under $20.” 2. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: • Show the problem → Show the product → Show the transformation • Demonstrate it in real life, not just with fancy transitions 3. 𝗔 𝗖𝗹𝗲𝗮𝗿, 𝗦𝗶𝗺𝗽𝗹𝗲 𝗖𝗧𝗔: • “Grab it now in my TikTok Shop.” • “Linked below—don’t miss out.” • “I’ve added it right here 👇” Remember: Your content isn’t just there to entertain. 𝗜𝘁’𝘀 𝘁𝗵𝗲𝗿𝗲 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁. Aesthetic is nice. Sales are better. What’s worked best for your TikTok Shop content? Would love to hear your thoughts. 👇 _________________ 📢 I'm back to posting weekly after a 6-month pause 🙌 Social Comm & TikTok content? → Follow Saief Tissaoui ♻ Share this post if you found it helpful