The Better Strategy OS: Strategy Made Simple

Our Vision: "To revolutionize how leaders and organizations design, activate, and execute winning strategies, making strategy a living, continuous process—not just a one-time plan."

Our Ambition: "To equip 100,000 businesses with the Better Strategy OS by 2035—empowering them to create and implement strategies that drive real impact."

Founder

Where Leaders Build Strategies That Actually Work.

We equip leaders with proven systems to design + activate clear, actionable, winning strategies. – Fast and pragmatic without months of analysis and planning, big teams, or expensive consultants.

→ Live Strategy Masterclasses + Workshops
→ Proven Frameworks + Practical Execution Playbooks
→ Strategy Peer Groups + Community
→ Resources, Templates + Execution-Focused Toolkits

Host of The Better Strategy Lab

Dr. Marc Sniukas

For over 20 years, I’ve helped leaders make their organizations and teams more successful, shape strategy, deliver strategic innovation, and create lasting transformation — using proven systems.

My services:
• 1:1 CEO Advisory + Sparring
• Strategy Facilitation + Consulting
• Organizational Transformation + Execution Support
• Keynote Speaking to inspire your team + organization
• Leadership Development + Executive Education 

Let's discuss how we can make your business more successful: Message me on LinkedIn or email me at marc@sniukas.com

Strategy Advisor + Facilitator • Keynote Speaker

Next to my corporate work, I've had the pleasure of giving guest lectures and teaching courses for graduate, post-graduate, and (E)MBA programs at leading business schools and universities, e.g., Boston University School of Management, Danube University Krems, Duke, European Business School London, Stanford Graduate School of Business, Tec de Monterrey, Vienna University of Economics & Business Administration, Zurich School of Management, ...

I'm also associated with Duke Corporate Education, Emeritus, and Hult as adjunct executive education faculty.

Executive Education + Leadership Development

ABB, Abbott Laboratories, AGIP, Allen & Overy, ArcelorMittal, Arvin, Ascom, Audi, BarryCallebaut, BMW, CFL, Commercial Bank of Dubai, Constantia Industries, Corning Life Sciences, Danfoss, DeBeers, Deloitte, European Investment Bank, Erste Bank, Etisalat, EY, First Abu Dhabi Bank, Fraunhofer, GAF, Gebauer & Griller, Hewlett-Packard, Hoffmann-La Roche, HSBC, Kraft Foods, Lufthansa, Markus Evans, Mayr-Melnhof, McDonald's, Mercedes-Benz, Mondi Packaging, MTN, National Bank of Dubai, Nycomed, OECD, Old Mutual, OMV, REWE, Rosenbauer, RTL Group, Saudi Electricity Company, Schindler Group, Sika, Telekom Austria, T-Systems, Wienerberger, WWK Versicherungen, ZF, ...

Some of the companies I had the pleasure of working with

Emeritus

Design and delivery of custom, corporate executive education programs for senior leaders.

Executive Education Faculty

GInI - Global Innovation Institute

The Global Innovation Institute is the world’s leading professional certification, accreditation, and membership association in the field of innovation.

Member of The Board of Advisors

Deloitte

Independent subject matter expert and advisor on Strategy, Innovation, and Transformation. Deloitte Greenhouse facilitator.

Senior Advisor: Strategy + Innovation

Responsibilities:
- Working across the organization to design, build, and launch innovations at Deloitte
- Enable and lead the internal innovation team to infuse innovation and new ways of working across departments and projects
- Facilitate internal innovation capacity building and ideation programs
- Foster our agile innovation culture and customer-centric applied design capabilities

Head of Innovation

Duke Corporate Education

Design and delivery of custom, corporate leadership development programs.

Luxembourg School of Business

Associate Professor of Management & Innovation

Business Model Ideas

Created The World's Largest Business Model Database at www.businessmodelgallery.com. Successfully sold the company in 2021. The new site is operated under www.businessmodelideas.com

Co-Founder of Business Model Gallery - successfully sold

Springer Nature

+ Provides a novel understanding of how business model innovations are created
+ Demonstrates the important role senior leadership plays in this process
+ Provides a roadmap for executives by detailing the organisational and managerial activities necessary to create business model innovations

Learn more and get a free preview at https://www.springer.com/gp/book/9783030500993

Author - Business Model Innovation as a Dynamic Capability

Wiley

Amazon #1 Best Selling New Release on Innovation, Amazon Top 5 on Innovation on the Kindle, Amazon Top 10 on Strategic Management on the Kindle, Amazon Top 10 on Strategy & Competition.

Author - The Art of Opportunity: How to build growth through strategic innovation.

➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

CEOs & Leaders: Your Strategy Is Failing Before It Even Starts

For 20+ years, I’ve helped leaders at BMW, Deloitte, EY, HSBC, Lufthansa, and more create winning strategies that actually get executed.

Because here’s the truth:
Most strategies fail before they even start.

Why? Because traditional strategy work is:
❌ Too complex. Endless PowerPoints, analysis paralysis, and wasted time.
❌ Disconnected from execution. No clarity, no buy-in, no action.
❌ Outdated. The world moves fast, yet most strategies are stuck in slow-motion.

I fix this.

Here’s what a good strategy actually does:
✅ Solves the right problems. No chasing symptoms—only real fixes.
✅ Gives you clarity & confidence. So you lead with impact.
✅ Aligns your team. Everyone knows what to do, without friction.
✅ Drives growth & performance. Without wasted resources.
✅ Works in reality, not just on paper.

And I help you do it—fast.

How I Can Help You Today:
🔹 Free Download: Get my Better Strategy OS framework & stop guessing. [Link in Featured Section]
🔹 Join My Community: Get weekly insights & exclusive strategy content. DM me “community” for access.
🔹 Work With Me: If you’re serious about fixing your strategy, let’s talk. DM me “strategy” and I’ll send details.

Strategy shouldn’t be a guessing game. Let’s build one that actually works.

🔥 DM me now & let’s make your strategy better.

A plan is not a strategy. Yet, most companies think they’re doing strategy—when they’re just making plans.

They hold an offsite.
Set goals.
Map out initiatives.
Attach deadlines.

Then they call it a strategic plan and move on.

But when the market shifts, a competitor makes a bold move, or customers change course...

That “strategy” crumbles—because it was never a strategy to begin with.

Here’s the real problem:
Strategy is about making choices.
Planning is about execution.

Without strategy, planning is just organized busywork.

That’s why so many leadership teams feel stuck.
Why they chase urgent tasks instead of long-term advantage.
Why they struggle to adapt when things don’t go as expected.

Because they don’t have a real strategy—just a well-structured plan.

So what’s the fix?
1️⃣ Start with strategy. Define the problem you’re solving, your big bet, and where you’ll play to win.
2️⃣ Then plan. Use your strategy to guide execution—but keep it flexible.

Strategy is your compass.
Planning is the roadmap.
Without a compass, the roadmap leads nowhere.

💬 Are you working from a strategy—or just a plan? Drop your thoughts below.
📌 Want to learn how to create a real strategy?

Join a free webinar: see FEATURED on my LinkedIn profile.

🔄 Repost to help more leaders get this right.
👥 Follow Marc Sniukas for proven systems to make better strategy.

Marc Sniukas

Founder • The Better Strategy OS: Strategy Made Simple • We equip leaders with proven systems to craft winning strategies • Faster and more pragmatic than anybody else.

4 Steps to Thinking Like a CEO
Most people react. CEOs think before they act.

Strategic thinking isn’t some fluffy corporate jargon. It’s about seeing what others miss and making smarter, faster decisions.

Here’s how top CEOs do it:

1. Spot the Signal Before the Noise
→ Most people get distracted. CEOs identify what actually matters.
→ What’s changing in your market?
→ Where’s the real risk?
→ What’s the big opportunity others are blind to?

2. Diagnose Before You Prescribe
→ Most businesses treat symptoms. CEOs find the root cause.
→ What’s really going wrong?
→ What’s the underlying pattern?
→ What assumptions are holding you back?

3. Create the Future (Don’t Wait for It)
→ Most people react. CEOs design the playbook.
→ What’s the boldest move you could make?
→ How would you disrupt yourself before someone else does?
→ What bets are worth making now?

4. Execute Relentlessly
→ Most strategies die in PowerPoint. CEOs turn strategy into reality.
→ What’s the one action that moves the needle today?
→ What’s the execution bottleneck—and how do you remove it?
→ How do you ensure follow-through?

Strategy isn’t a meeting. It’s a mindset.

Want to think like a top CEO?
Start making decisions like one.

🚀 Drop your #1 strategy principle in the comments.
👉 Let’s build better businesses.

♻️ Share to help your friends.
 👍 Follow Marc Sniukas to learn more.

Helping Leaders Design + Execute Winning Strategies — Fast • Founder, The Better Strategy OS

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