The Better Strategy OS: Strategy Made Simple

Our Vision: "To revolutionize how leaders and organizations design, activate, and execute winning strategies, making strategy a living, continuous process—not just a one-time plan."

Our Ambition: "To equip 100,000 businesses with the Better Strategy OS by 2035—empowering them to create and implement strategies that drive real impact."

Founder

Where Leaders Build Strategies That Actually Work.

We equip leaders with proven systems to design + activate clear, actionable, winning strategies. – Fast and pragmatic without months of analysis and planning, big teams, or expensive consultants.

→ Live Strategy Masterclasses + Workshops
→ Proven Frameworks + Practical Execution Playbooks
→ Strategy Peer Groups + Community
→ Resources, Templates + Execution-Focused Toolkits

Host of The Better Strategy Lab

Dr. Marc Sniukas

For over 20 years, I’ve helped leaders make their organizations and teams more successful, shape strategy, deliver strategic innovation, and create lasting transformation — using proven systems.

My services:
• 1:1 CEO Advisory + Sparring
• Strategy Facilitation + Consulting
• Organizational Transformation + Execution Support
• Keynote Speaking to inspire your team + organization
• Leadership Development + Executive Education 

Let's discuss how we can make your business more successful: Message me on LinkedIn or email me at marc@sniukas.com

Strategy Advisor + Facilitator • Keynote Speaker

Next to my corporate work, I've had the pleasure of giving guest lectures and teaching courses for graduate, post-graduate, and (E)MBA programs at leading business schools and universities, e.g., Boston University School of Management, Danube University Krems, Duke, European Business School London, Stanford Graduate School of Business, Tec de Monterrey, Vienna University of Economics & Business Administration, Zurich School of Management, ...

I'm also associated with Duke Corporate Education, Emeritus, and Hult as adjunct executive education faculty.

Executive Education + Leadership Development

ABB, Abbott Laboratories, AGIP, Allen & Overy, ArcelorMittal, Arvin, Ascom, Audi, BarryCallebaut, BMW, CFL, Commercial Bank of Dubai, Constantia Industries, Corning Life Sciences, Danfoss, DeBeers, Deloitte, European Investment Bank, Erste Bank, Etisalat, EY, First Abu Dhabi Bank, Fraunhofer, GAF, Gebauer & Griller, Hewlett-Packard, Hoffmann-La Roche, HSBC, Kraft Foods, Lufthansa, Markus Evans, Mayr-Melnhof, McDonald's, Mercedes-Benz, Mondi Packaging, MTN, National Bank of Dubai, Nycomed, OECD, Old Mutual, OMV, REWE, Rosenbauer, RTL Group, Saudi Electricity Company, Schindler Group, Sika, Telekom Austria, T-Systems, Wienerberger, WWK Versicherungen, ZF, ...

Some of the companies I had the pleasure of working with

Emeritus

Design and delivery of custom, corporate executive education programs for senior leaders.

Executive Education Faculty

GInI - Global Innovation Institute

The Global Innovation Institute is the world’s leading professional certification, accreditation, and membership association in the field of innovation.

Member of The Board of Advisors

Deloitte

Independent subject matter expert and advisor on Strategy, Innovation, and Transformation. Deloitte Greenhouse facilitator.

Senior Advisor: Strategy + Innovation

Responsibilities:
- Working across the organization to design, build, and launch innovations at Deloitte
- Enable and lead the internal innovation team to infuse innovation and new ways of working across departments and projects
- Facilitate internal innovation capacity building and ideation programs
- Foster our agile innovation culture and customer-centric applied design capabilities

Head of Innovation

Duke Corporate Education

Design and delivery of custom, corporate leadership development programs.

Luxembourg School of Business

Associate Professor of Management & Innovation

Business Model Ideas

Created The World's Largest Business Model Database at www.businessmodelgallery.com. Successfully sold the company in 2021. The new site is operated under www.businessmodelideas.com

Co-Founder of Business Model Gallery - successfully sold

Springer Nature

+ Provides a novel understanding of how business model innovations are created
+ Demonstrates the important role senior leadership plays in this process
+ Provides a roadmap for executives by detailing the organisational and managerial activities necessary to create business model innovations

Learn more and get a free preview at https://www.springer.com/gp/book/9783030500993

Author - Business Model Innovation as a Dynamic Capability

Wiley

Amazon #1 Best Selling New Release on Innovation, Amazon Top 5 on Innovation on the Kindle, Amazon Top 10 on Strategic Management on the Kindle, Amazon Top 10 on Strategy & Competition.

Author - The Art of Opportunity: How to build growth through strategic innovation.

➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

CEOs & Leaders: Your Strategy Is Failing Before It Even Starts

For 20+ years, I’ve helped leaders at BMW, Deloitte, EY, HSBC, Lufthansa, and more create winning strategies that actually get executed.

Because here’s the truth:
Most strategies fail before they even start.

Why? Because traditional strategy work is:
❌ Too complex. Endless PowerPoints, analysis paralysis, and wasted time.
❌ Disconnected from execution. No clarity, no buy-in, no action.
❌ Outdated. The world moves fast, yet most strategies are stuck in slow-motion.

I fix this.

Here’s what a good strategy actually does:
✅ Solves the right problems. No chasing symptoms—only real fixes.
✅ Gives you clarity & confidence. So you lead with impact.
✅ Aligns your team. Everyone knows what to do, without friction.
✅ Drives growth & performance. Without wasted resources.
✅ Works in reality, not just on paper.

And I help you do it—fast.

How I Can Help You Today:
🔹 Free Download: Get my Better Strategy OS framework & stop guessing. [Link in Featured Section]
🔹 Join My Community: Get weekly insights & exclusive strategy content. DM me “community” for access.
🔹 Work With Me: If you’re serious about fixing your strategy, let’s talk. DM me “strategy” and I’ll send details.

Strategy shouldn’t be a guessing game. Let’s build one that actually works.

🔥 DM me now & let’s make your strategy better.

❌ Your strategy feels like a deck, not a direction.
❌ Your team is busy, but not aligned.
❌ You’re chasing initiatives without clarity.
❌ Your plan looks good, but execution stalls.
❌ You measure activity, not progress.
❌ You revisit strategy only once a year.
❌ You wonder if this is strategy—or theater.

If that sounds familiar, you’re not alone.
75% of leaders say their company lacks a clear strategy.

The problem isn’t intelligence or effort.
The problem is structure.

Most teams confuse goals and initiatives with strategy.
That’s why alignment never sticks.
That’s why execution feels like pushing a boulder uphill.

👉 The solution: The Better Strategy Canvas.

It gives you one page that answers the hard questions:

What are the critical challenges we face?
What are the real choices we’re making?
How do we align ambition, organization, and execution?

No more endless decks.
No more abstract vision statements.
Just clarity, focus, and a shared understanding of how you win.

I’ve seen leadership teams go from stuck in debate to aligned in under two hours using this canvas.
And when strategy is clear, execution finally flows.

💡 Curious to see how it works?
Download it below.

♻️ Share to help someone in your network (maybe your boss?) to make better strategy

Follow Dr. Marc Sniukas for more better strategy insights.

20+ Years Helping Leaders Design + Execute Winning Strategies • Built The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

The hardest part of strategy isn’t choosing what to do.
It’s choosing what not to do.

I once worked with a client who wanted to grow in every market, serve every customer, and offer every product variation.

Their “strategy” was simply:
More!

The result?
Diluted focus
Scattered resources
Exhausted teams.

Great strategy is defined by trade-offs.
What you stop doing matters as much as what you start.

Takeaway 👇
If you can’t point to what you’ve deliberately chosen not to pursue, you don’t yet have a strategy.

♻️ Please share to help someone make better strategy.
And follow Dr. Marc Sniukas for more strategy insights.

🚫 The biggest myth in strategy:
“Execution is everything.”

You’ve probably heard it a hundred times.
Entire conferences, books, and consulting projects are built around this mantra.

But here’s the problem: execution can’t rescue a bad strategy.

A document with vague goals.
A deck full of buzzwords.
An endless list of initiatives with no clear “how we win.”

That’s not strategy—it’s theater.
And no amount of flawless execution will turn it into results.

👉 I learned this early in my career.

I was working with a company that had invested heavily in “execution discipline.”

They had dashboards, KPIs, PMOs—you name it.

But their “strategy” was nothing more than a financial target and a wish list of projects.

The result?

Teams worked hard, but progress went nowhere.
We were measuring activity, not strategy.

Only after we stepped back, clarified what the strategy actually was—how they would win in their market, which bets they would make, what they would not do—did execution finally start producing real impact.

Here’s the truth most people in my industry get wrong:
🔑 Execution matters, but only after you’ve designed a clear, coherent strategy worth executing.

That’s why I built the Better Strategy OS—to help leaders stop confusing goals with strategy and finally connect design with execution.

Because people don’t buy “execution theater.”
They buy clarity, confidence, and results.

💡 What do you see more often in your organization:
bad execution or unclear strategy?

“We’d love better strategy, but…”

I hear 3 common objections from leaders:

1️⃣ “We don’t have time for strategy.”
Exactly why you need a system.
The Better Strategy OS cuts weeks of debate into hours of clarity.

2️⃣ “Our team isn’t ready for big change.”
That’s the point.
We build strategy with your team, not for them.
So ownership and buy-in happen naturally.

3️⃣ “We’ve already tried consultants and it didn’t stick.”
Because they gave you slides, not a system.
I give you a repeatable process your team can run long after I’m gone.

Here’s the shift:
❌ Objections aren’t roadblocks.
✅ They’re proof of why you need a better approach.

When strategy feels simple, owned, and actionable
👉 skepticism disappears.

💡 Which of these objections have you heard in your organization?

♻️ Please share to help someone in your network.
Follow me for more insights on better strategy.

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