Chris Donnelly's Linkedin Analytics

This is the best piece of career advice you'll hear today: Be the person who gets stuff done. Barack Obama was once asked: “What is the most important career skill for young people?” His answer? “Just learn how to get things done.” You can plan, strategise, and obsess over the details. But at the end of the day, action speaks louder than words. If you want one piece of advice to get promoted, this is it. I’ve seen too many people chase ambition the wrong way: 🚨 They take on too much. 🚨 They say yes to everything. 🚨 They spread themselves too thin. They become a jack of all trades... And a master of absolutely nothing. Want to make a real difference? 🔑 Get insanely good at your core role. 🔑 Build a reputation for delivering results. 🔑 Become the person your manager can always rely on. Once you do that, your value skyrockets. So, before you take on more, master what you already have. Do you agree? Let me know in the comments 👇 ♻️ Repost to help your network achieve success. And follow Chris Donnelly for more. P.S. If you're looking to grow and monetise your personal brand, Check out the link below and book your spot for cohort 4 of CA: https://lnkd.in/eJGiMAkr

Organic reach is down 65% on LinkedIn. But that doesn't mean you can't grow. The LinkedIn algorithm has shifted drastically recently, and genuinely... I think it's changed more in the last 60 days than in the last six months. Here's the state of LinkedIn now 1. The average post gets 65% less impressions. 2. However, engagement per post is up by 12%.  3. There are 16% more LI ads than in 2024. 4. Posting 1-2x per day is optimal. 5. Carousels & PDFs are performing 1.9x better the median post. 6. AI comments are not as effective.  7. Video reach has dropped 200%. The Science of Commenting 1. AI-generated comments get 5x less author response and 7x less audience engagement. 2. Longer comments = bigger impact: 10+ words boost reach 2x, 15+ words boost 2.5x. 3. Commenting on 10-20 posts increases profile views by 50% and post reach by 10%. 4. Posts live longer. Go back to your posts and stimulate discussions. (P.S. LinkedIn are trialling impressions scores on comments!) The Art Of Post Formatting These are the top three winners: 🥇 Carousels: Highly engaging front cover, good hook, and 10+ slides. 🥈 Infographics: Complex sheets drive dwell time and reshares. 🥉 Videos: Think TikTok, with 3-second hook, focused on education or inspiration. These can also work: - Polls: Learn about your ICP by asking questions that cover common pain points.  - Text & Photo: Use these for personal stories to share your experiences visually. - Text Only: Create super pre-validated text posts, humorous stories or 1 liners. Engagement Ratios Very High Engagement: Repost High: Good Comment, Dwell Time, Save Medium: Emoji Low: Like  ➡️ How To Increase Post-Performance 1. Pick the right format (carousels & cheat sheets).  2. Write posts between 800-100 words. 3. Shorter sentences increase readability by 30%. 4. Strong ideas + data visualisation boost performance by 36%. 5. Two-sentence hooks perform 20% better.  6. Read the cheat sheet for the further points. I am hosting: "How To Sell On LinkedIn" For Free On Thursday 6th March at 5.30pm GMT Sign up here: https://lnkd.in/eMYw-JvF For Cohort 4 Of The Creator Accelerator - - - - If you want a high-res PDF of this sheet: 1. Follow Chris Donnelly. 2. Like the post. 3. Repost to your network. 4. Subscribe to: https://lnkd.in/eXSNaDiu *This report was prepared from analysing ~10,000 accounts and ~100,000 pieces of content over a comparable period (It will be released quarterly). Source of data collection: 1. Anonymised LeverBrands.com post repository. 2. Anonymised SayWhat.ai post repository 3. Anonymised https://lnkd.in/eQiWTE9Z repository. We pulled ~100,000 posts from saywhat.ai, anonymised the data and compared a 60 day period of the success of post formats. In the June version of this report, we will include a page 2 of Source Data and Methodology. The data itself is objective, the analysis and insights provided are subjective.

18 Brutal Life Lessons That no one told you about: 1. Life isn't fair. Accept that and immediately release yourself from expectations.  2. True freedom isn’t about money. It's about the ability to choose how you spend your time. 3. You can be talented and hardworking, but that doesn’t mean you are owed anything. Create your own opportunities. 4. Being "busy" is not the same as making progress. Filling your day with tasks is not as hard as doing work that moves you forward. 5. You are in charge of your emotions and actions. Take charge of your outcomes and happiness. 6. People will criticise you from the sidelines. But remember: they’re not playing the game. 7. You will lose people as you become a better version of yourself. Become comfortable with letting them go. 8. Every 20-year-old wants to be a millionaire. Every millionaire wants to be in their 20s. 9. Take one step at a time. That's the only way to climb a mountain. 10. Don’t get attached to either success or failure. They are both temporary. 11. Balance is not the end goal. Seek experiences that contribute to a fulfilling life. 12. The only loyalty you can rely on is your own. Commit to yourself and your values. 13. Don't be afraid to look like a beginner. Don't limit yourself to what you've always been good at. 14. Life is really about you vs you. Trying to meet the world's expectations is counterproductive. 15. Transformation doesn't happen overnight. It comes from mundane daily steps no one notices. 16. The best ideas arrive in the shower, not in the office. True creativity comes from mental clarity, solitude and freedom. 17. Your environment impacts how you behave. Change your environment to change your outcomes. 18. Guard your reputation carefully. It's one of your most valuable and delicate assets. What's your favourite piece of life advice?  Share it in the comments ⬇️ ♻️ Repost this to help your network grow! And follow Chris Donnelly for more. P.S. I am hosting: “How To Grow And Sell On LinkedIn At Hyper Speed” For Free On Thursday 20th March at 5:30pm GMT The formula and the 1% actions for fast growth Sign up here:  https://lnkd.in/eMYw-JvF For a sneak peek of Cohort 4 Of The Creator Accelerator Plus, if you enjoyed this content, you might like my newsletter, Step by Step: https://lnkd.in/eXSNaDiu I have 30+ free learning resources for you.

Successful posts don't just happen. They're built on strategy: Most people struggle to write engaging posts. They don't realise that different types of content require different strategies. Instead of engaging their ICP and growing their influence, They end up not resonating with the correct audience. Don't fall for the same trap. Create successful posts using my cheat sheet below. Here's a sneak peek: 👤 Who is my ICP? → What do you sell? → What pain point do you fix? → What does your ICP want to read? ⌨️ What do I post about? 1. Topics that relate to your brand 2. Personal & relatable story 3. Educational content on relevant work topics 4. How you have done your service 5. How to do your service ⚙️ Leverage these 5 LinkedIn post formats:  1. The Awareness Post 🙌 ↳ A post format designed to get traction and attention, ordinarily using pre-validated ideas and concepts to align certain ideas and values with your personal brand. 2. The Personal Story Post 🤝 ↳ A post format designed to build a deeper relationship and connection with your audience and nurture trust and empathy. 3. The Education Post 🏫 ↳ A post format designed to educate and stimulate your audience on your content pillars. 4. The Conversion Post 📩 ↳ A post format designed to show how your methodology has previously delivered the exact results your customer is looking for. 5. The How We Do It Post 👥 ↳ A post format designed to educate your audience on your methodology, IP and what you do. You don't grow by luck on LinkedIn. You grow by being consistent, iterating, and writing great content. You've got this; I believe in you ! How are you finding it on LinkedIn? Let me know in the comments 👇 In case you wanted to learn more about writing great LinkedIn posts... I am hosting: “The Anatomy Of A Perfect LinkedIn Post” For Free On Thursday 13th March at 5:30pm GMT 5 Proven LinkedIn Post Formats for More Views, Comments, and Leads Sign up here:  https://lnkd.in/eMYw-JvF For Cohort 4 Of The Creator Accelerator - - - - 📌 If you want a high-res PDF of this sheet: 1. Follow Chris Donnelly. 2. Like the post. 3. Repost to your network. 4. Subscribe to: https://lnkd.in/eXSNaDiu

9 Major Neuromarketing Concepts You MUST Know 👇 These will change the way you sell. Awesome carousel from Tom Pestridge 🔥 1. The Framing Effect ↳ People perceive things differently depending on how you describe it. 2. The Affordability Illusion ↳ Breaking down a large amount into smaller parts makes it more accessible. 3. The Rule of 3 ↳ No one will go for the cheapest option if there are three choices. 4. The IKEA Effect ↳ People place higher value on things they have made an effort for.  5. The Power of Free ↳ If something is free, people will want it more (even if they don't need it).  6. The Contrast Effect ↳ People perceive things more favourably if placed next to an expensive alternative.  7. The Paradox of Choice ↳ When faced with too many choices, buyers will have a harder time deciding.  8. Anchoring Bias ↳ The first price you reveal will influence all feature perceived value. 9. Endowment Effect ↳ People value things more when they feel they have ownership over them.  Just because your product is out there, doesn't mean people will want to buy it. A great marketing strategy is part neuroscience, part psychology,  And part in-depth understanding of customer motivations. To make buying feel like the natural next step. Do you agree?  Let me know in the comments. 👇 ♻️ Repost to help your network level up their marketing.  And follow Chris Donnelly for more. Tom was on cohort 1 ! What a journey P.S. I am hosting: “How To Design For LinkedIn - A Live Masterclass with Dora Vanourek & Chris” For Free On Thursday 27th March at 5:30 pm GMT We will cover how to design for LinkedIn yourself: - How to use Canva - How to create carousels - How to create cheat sheets Sign up here:  https://lnkd.in/eMYw-JvF This will be a glimpse into how The Creator Accelerator works !

Stop hiring based on [X] years of experience. 99% of jobs can be taught. Hire for passion and attitude, not just skills. People without experience have a hunger for work. That is massively beneficial for a business long-term.  (And in the short-term, if they learn quickly). It's near-impossible to teach drive and resilience. But with the right training and culture,  You can teach nearly any role to a person with those traits. When hiring look for candidates with these skills: 1️⃣ Proactive 🙌 ↳ They don’t wait to be told. They take responsibility. 2️⃣ Problem Solvers 💬 ↳ They don't just discuss solutions, they implement them.  3️⃣ Grit 💪   ↳ They push through challenges instead of giving up. 4️⃣ Curious 🧐 ↳ They always ask why and look for a better route. 5️⃣ Growth-Oriented 📈 ↳ They embrace feedback and seek improvement. 6️⃣ Great Communication 🗣️ ↳ They speak clearly, directly, and confidently. 7️⃣ Adaptable 🔗 ↳ They thrive in change, not just stability. 8️⃣ Passionate ☄️ ↳ They care about why they’re doing the work. You won't get great results,  If your people aren't fired up to be there. Skills can be taught. But mindset and drive separate a good hire from a great one. Do you agree?  Tell me in the comments ⬇️ ♻️ Repost this to help others in your network.  And follow Chris Donnelly for more. I am hosting: "How To Sell On LinkedIn" For Free On Thursday 6th March at 5:30pm GMT Sign up here:  https://lnkd.in/eMYw-JvF For Cohort 4 Of The Creator Accelerator

The best career advice: You should either earn a lot or learn a lot. People put a lot of weight into salary.  But learning can be just as valuable in the long term... Provided you use it to start earning later.  Ideally, you will both earn and learn.  If you are doing neither, quit. This piece of career advice will change every decision you make. Here are 9 others: 1. Build a personal brand. ✅ ↳ Shows personal drive and initiative. 2. Overcome self-doubt by building confidence. 🙌 ↳ Shift your mindset and start advocating for yourself. 3. Embrace every role as a learning opportunity. 💡 ↳ Strive for continuous growth and development. 4. See failure as a chance to grow. 📈  ↳ Every obstacle is a stepping stone to something better. 5. Be proactive and seek solutions. 🔧  ↳ Carve out a path based on your own goals. 6. Take action to dispel anxiety. 🏃   ↳ Making progress kills procrastination. 7. Work both smart and hard. 🧠  ↳ There are no shortcuts in work or life. 8. Choose your opportunities wisely. ⚖️ ↳ You can't (and shouldn't) say yes to everything.    9. Networking is fundamental to success. 🤝 ↳ If you want to get anywhere, you need other people. Most importantly:  Learn from those who have been through it.   They'll be more valuable to you than any degree. Do you agree? Let me know ⬇️ ♻️ Repost this to help your network grow. And follow Chris Donnelly for more. P.S. If you're looking to grow and monetise your personal brand, Check out the link below and book your spot for cohort 4 of CA: https://lnkd.in/eJGiMAkr