Stanley C. Nwajioha's Linkedin Analytics

"Videos work better than images. Always use videos for your Ads" An advertiser spending $1M/month on Facebook Ads once said, "Always use videos." But here’s what I’ve found after running countless tests: ✅ 70% of my best-performing creatives are images. ✅ Simple, native-style videos (even shot on an Android) work, no fancy edits needed. ✅ Both formats drive results when done right. Moral of the story? Test everything. What works for one business may not work for another. Find what works for you & scale it. ----------- 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & lead gen businesses to help them get the most out of their Facebook ads campaigns 💌 Need any Facebook ads support Drop me a DM 😊 ----------- #metaads #facebookads #founder #creativestrategy

AI gave me 10 Facebook ad hooks… and 9 of them sucked. If I wasn’t a strategist, I would’ve: → trusted the AI output blindly → copy-pasted the hooks as it is → wondered why the ads flopped But here’s what actually happened: As a Facebook ads strategist, I used those AI-generated hooks as a starting point. Then I did what AI can’t do: → tweaked them with real audience insights → matched them to buyer psychology → refined based on testing and performance The truth? AI is smart — but it’s not a strategist. The power is in the human using the tool ------------- P.S - Have you ever tested AI-generated ad copy? How did it perform for you? ----------- 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & lead gen businesses to help them get the most out of their Facebook ads campaigns 💌 Need any Facebook ads support Drop me a DM 😊 --------,-, #facebookads #metaads #founder #ecommerceowner

One of our recent ad campaign had a CTR of 1.1%… and I left the ad running. Not because I ignored the data But because I understood what really mattered. That campaign was crushing it in conversions. CAC was well below our target. And revenue? was on a steady climb. Now, the usual advice would be: "Low CTR? Pause or fix the ad." But here’s the thing: A strong CTR means nothing if the clicks don’t convert. And a modest CTR can still drive incredible results when your targeting and offer align. With Meta’s current algorithm, it’s not about getting more people to click. It’s about finding the right people who take action. That’s exactly what this underwhelming CTR campaign did: 1) Lower click volume 2) Higher conversion intent 3) Better ROAS 4) Lower cost per acquisition. So no, I didn’t panic. I scaled it. Because CTR alone doesn’t define success anymore profitability does. If you’re seeing real business results, stop stressing over surface metrics ______ P.S. If a campaign is converting profitably, would you still kill it over a low CTR? Be honest. --------- 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & lead gen businesses to help them get the most out of their Facebook ads campaigns 💌 Need any Facebook ads support Drop me a DM 😊 ________^ #facebookads #metaads #mediabuying

"We tried Facebook ads and they don't work." I hear this all the time. But when I dig deeper, the real problem is almost always the same: a lack of proper testing. If you're not experimenting with different 1) Audiences 2) Creatives 3) Messaging You're not really giving Facebook ads a fair shot. Real testing takes time, patience, and strategy. You can't run ads for a day, throw your hands up, and declare it a failure. Mastery comes from learning, adapting, and leveling up not giving up. The brands that win on Facebook? They test smart, stay consistent, and treat every campaign as a lesson to improve. A great conversation with 2 ad agency founders over the weekend reminded me: Growth demands patience and sharp execution. If you're serious about making Facebook ads work for your brand, stop guessing and start testing the right way. Curious what to test first? Drop a "TEST" in the comments or DM me — I'll send you a quick framework to help you move faster and smarter. ___________ 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & lead gen businesses to help them get the most out of their Facebook ads campaigns 💌 Need any Facebook ads support Drop me a DM 😊 ___________ #facebookads #metaads #mediabuying #ecommerceowner

Ecommerce biz owners & course creators follow these 7 principles to craft a winning Facebook ad copy! Get ready for... 🚀 improved CTR Just follow these 7 simple, yet powerful principles: 1. Ignite curiosity 2. Dare big & promise BIGGER 3. Connect individually 4. Solve the right problem 5. Tackle objections head-on 6. Precision is the key 7. Flaunt that social proof So start applying these 7 simple rules TODAY. ✍️ You'll be AMAZED at the results! -------------- P:S - What other Facebook ad copywriting tips would you add to this list? Drop a comment below ----------- 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & lead gen businesses to help them get the most out of their Facebook ads campaigns 💌 Need any Facebook ads support Drop me a DM 😊 --------- #facebookads #metaads #founder

In the Marketing world, 20% of your decisions will impact 80% of the results: Targeting the right audience - Building a unique positioning - Crafting a strong messaging - Choosing a north star metric Those are strategic decisions. They represent only 20% of the total volume of decisions. But, they have a huge impact on the results (80%). Wrong strategic decisions will make your operations harder. Weak messaging? - Your audience won’t click on your ads - Your website won’t convert traffic - Your emails won’t get replies So it's crucial to nail these strategic decisions. __________ P.S - If you had to improve just one of these in your business today, which would it be? --------------- 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & Lead gen businesses to help them get the most out of their Facebook ads campaigns -------------- #facebookads #metaads #mediabuying #founder

Stop Overcomplicating Ads. Master the Fundamentals. Most confusion around online ads is self-inflicted. Many keep chasing "secrets," buying endless courses only to hear the same thing. Truth is, there’s no magic trick. Ads work when you: ✅ Understand the fundamentals ✅ Apply them consistently ✅ Stay focused Master the basics, put in the work, and the results will follow. --------- Happy new week ✨️ ----- 🧑‍💻 I'm Stanley.. 🚀 I work with Ecommerce & lead gen businesses to help them get the most out of their Facebook ads campaigns 💌 Need any Facebook ads support Drop me a DM 😊 -------- #facebookads #metaads #creativestrategy #ecommerceowner