Tomasz Sledz

Grip

Lead Media Buyer

Growth Consultant/Media Buyer - Freelance

Nurecover

Chief Marketing Officer / Growth Consultant

PetLab Co.

Media Buyer

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Is your business stuck with neutral growth?
Got little to no response from your last ad campaign?

Then I am the guy you need.
I'm the wizard behind ads that don't just work, they WORK WONDERS! 

To date, I've supercharged businesses to 10x their potential – yes, you read that right, TEN TIMES! 

Curious about my secret sauce? 

I've dived headfirst into the advertising universe, 
with $20M+ under my belt.

Here are a few 7, 8 and even 9 figure Brands/People I ran ads for:

- GymLaunch.com
- ClickFunnels/Russell Brunson
- Chalk Performance Training
- TouchStone Wealth Education
- Enchanted Fairies
- NCI (Nutritional Coaching Institute)
- Association of Professional Builders (APB)
- Hunter Thompson (Raise Capital)
- LadyBoss
- Viralish (Adley Kinsman)
- Frank Kern
- PetLab Co
- Kinobody
- NuRecover.com
- Magnetic Marketing/Dan Kennedy
- PTBiz (https://www.physicaltherapybiz.com/)
- TailoredCanvases.com
- Trading Price (tradingprice.com)
- PodUp Podcasting (podup.com)
- Saule Label
- James Smith Academy

And many others...

I craft ads that don't just grab attention but hold it hostage. 
I'm not just a media buyer, I'm your go-to growth partner. 

From Facebook to Google, Snapchat to Pinterest – I've danced with them all. 

Whether it's refining your ad strategy, turbocharging conversions, or sprinkling that extra magic on your funnel – I'm your guy. 

I've got the know-how, the drive, and the endless enthusiasm to make your business dreams a reality. 

Ready to power up your business? 

Slide into my DMs for a one-on-one power hour 
– let's map out your success story together! 

P.S. Check out my featured section for some golden nuggets of wisdom!

Chief Marketing Officer

Meta Ads (aka FB, IG and MSG Ads) keep changing... 

have you all noticed? 

The whole industry is still focused on things like: 
→ Interest Targeting
→ Getting "Traffic" 
→ Cost per Clicks
→ CPM's

But none of this drives *real* results. 
In fact, some of the above will hurt your results A LOT.

There are 7 Pillars to success with Meta Ads in 2024. 

Let's go through them together 👇

7 Pillars of Success on Meta Ads

I made $0 in the first 12 months of being on LinkedIn

Mistakes I made:

- Connected with everyone
- Lack of clarity on my service
- Posting content for the sake of posting it
- Lack of understanding of how the platform works

With all the mistakes I made - I stayed consistent:

- I didn't give up
- I had some time off, but I was still on it
- I didn't switch the platform after 3 months

Even though I didn't know what am I doing, I still managed to:

- Build a network
- Connect with amazing people
- Learn something new from others
- Get my first referrals and consulting calls

I am a huge advocate of:

→ Thinking long term
→ It's better to start today and make mistakes than try to make it perfect and never start

Today:

1. I get consulting calls consistently
2. I have a solid network of amazing people
3. I get referrals from other people on LinkedIn
4. I earn multi $6 figures, and many deals came through because of LinkedIn
5. I have a better understanding of the platform, making it easier to create content

Lessons:

→ It takes time to build something of value
→ Don't be afraid to make mistakes
→ Take daily actions
→ Stay consistent
→ Don't give up


How's your journey been? 

Share in the comments.


PS. Follow Tomasz Sledz for advertising, marketing, and business growth-related content.

Today I can live off LinkedIn.

But It was not like this when I started.

12 months ago, I was clueless on LinkedIn:

– I thought more connections meant more growth.
I connected with every niche creator, & got no results

– I thought my offer was good enough. 
I attracted the wrong clients I didn't like to work with

– I thought I knew content creation.
I got no inbounds and didn't impact the community in any way

But I was consistent enough to… 

I - Engage and add value to my peer's posts.
ii - Network and talk often in the DMs.
iii - Think of it as a long-term game.

Today, I'm not the old Tom, 

1) I'm consistently getting 1:1 call bookings
2) I have a network from whom I learn and share
3) I'm earning 6-figure from my clients
4) I've delivered 2x, 5x ROI for clients (they love it)

I learned that cluelessness is a precursor to becoming wise. 

The fear of failing stops many people from trying.

Get over your fear of failing and 
you've stepped on the path to your dream life.


When was the last time you tried something for the first time?

How can consistency and learning lead to success on LinkedIn?

How does overcoming the fear of failure contribute to achieving goals?

What role does networking play in achieving success on LinkedIn?

How I help business owners on LinkedIn.

I have 2 offers. 

– Paid Ads (done for you)
– 1:1 Power Hour Coaching Program

Recently I worked with a 7-fig business owner, let's call him Ryan.

I spent $10,632.09 over the last 7 days on Meta and reduced Cost Per Lead by 59.5% (from $44.88 to $18.17) compared to the previous ads person

Here's what we worked on: 

1. Research
2. Building New Ads
3. Simplified account structure.
4. Fewer manageable campaigns, & ad sets.
5. Started doing more A/B testing for creatives.
6. Broader targeting w/ static, video & carousels format.

Then used the data to improve our creatives & targeting.
And daily updates and feedback on the work.

Every business is in a different stage of its paid ads journey.

With its unique needs and requirements.

Whether it's the stage of:

– Awareness
– Consideration
– Decision stage

I shoulder the business to get to the conversion stage.

I learned this by managing ads for 8 & 9-figure businesses such as  ClickFunnels, GymLaunch & Dan's Kennedy Magnetic Marketing.

I believe in winning together. 

The feeling of building something inspires me every day.

Do you run ads yourself or outsource?

The first thing I do when I onboard a new client: 

I take full ownership of their creatives.

This includes:

- Copy
- Hooks & CTAs
- Image, videos, carousels
- Message on image, video, carousels

Creatives on paid socials are everything we need to capture the right people's attention.

If done correctly it determines the success of the paid ads.

This gives me 100% control over:

- Improving the quality of traffic
- Decreasing the amount of spam
- Reducing cost per lead significantly

Capturing attention is important. But having a strategy to covert it is crucial.

That's why I don't overlook any point of contact with my audience.

I call it '360° targeting' 

How often do you run ads? 

P.S. If you want to scale with ads, DM me "scale" to discuss more on how we can work together!

Starbucks's single customer is worth $14k

Because they value lifelong customers over a $5 coffee.

Let me tell you how this changes the whole B2C marketing:

As someone who overlooks $100k+ per day in ads for clients,

I can safely say my clients don't expect 5x, or even 2x ROAS.

Often they are fine with breaking even or losing money to acquire customers.

As long as other KPIs are fulfilled. 

Here's why it's the right decision (for some businesses): 

1) Ad spend is an auction:

The more you can spend to acquire the client, the better your chances of winning over the competition.

2) Saturation makes it hard to reach new audiences:

The competition to acquire an audience is fierce at the top, making it costly to onboard new audiences.

So instead of worrying about ROAS on acquisition, focus on:

– Your audience retention
– Lifetime value of a customer
– Having a strong upsell model
– Building an engaged community

For new businesses: 
Return on ad spent matters.

For established businesses: 
Customer Lifetime Value matters.


What are your thoughts on this one?


*********
Are you a biz owner struggling to get results from paid ads? 

Book a 15-minute discovery call to discuss key areas that you can improve. 

DM now.



P.S 

The last time I posted a similar post, I got comments saying:

''Losing Money on ads? Are they silly? Why would they do that? You talk sh*t''

Let me handle that before you ask.

I ran ads for some of the biggest players in the space. 

When they think of growth, they want to dominate the space. 

- They know their numbers
- They know exactly how much they can spend on acquisition
- They have strong cash flow, so losing money on acquisition won't kill them, as they still make money from existing customers, so all in all, they are still profitable.

Starbucks' Lifetime Value is $14k - and the average coffee cost how much? $5?

Do you think they care about making a $1 profit on the first coffee? (Positive ROAS)

Or do you think they want to be the most recognizable brand in the world, and when you think of coffee, you think of Starbucks?

That's the difference.


P.S.S Which one do you love, Latte or Caramel Macchiato? 

Next week, I'm hosting my Client Onboarding Success Masterclass.

(TLDR: I lift the curtain on exactly how I onboard high paying aka dream clients and make it easy, quick and consistently great (so they stick around).

The masterclass will be on the 10th April, at 6PM UK Time.

60 minutes masterclass + 30 minutes Q&A.

The session will be recorded and included is lifetime access to the replay.

I'm keeping the group small so we can dig deep and Q&A with everyone.

Here's what we will cover:

1. Show you my exact process to find the make or break numbers for clients

2. Write a 3-6 month client success roadmap and explain the psychology behind it as I write

3. Give you the templates I use to make onboarding clients easy, quick and consistently great (so they stick around)

If you're working with clients (agency or freelance) and you struggle with onboarding and retaining dream clients, this will be useful for you.

>> Everyone who grabs a spot will get 3 bonuses worth £345 on top of the masterclass.

✅ BONUS #1 - 30 Minutes Q&A (£199 Value)

✅ BONUS #2 - Linkedin Playbook (£99 Value)

✅ BONUS #3 - Effortless Onboarding Form (£47 Value)

P.S I have no idea if/when I'll be running this training again...

Secure your seat below 👇👇👇

See you there :)

Reducing the cost per lead by 69.64% (without sacrificing quality)

Recently, I started running ads for this established business, to increase lead volume, book more calls, and drive the revenue up.

Before:

→ Not much testing going on
→ Random creatives
→ No direct response ads

When I started:

→ Did the research
→ Craft the new message aiming for ICP
→ Crafted new direct response ads, with eye-catchy elements

Then, I launched the test. After gathering the data, I took the winning components:

→ Message
→ Colours and design
→ Headline

Lastly, I launched new iterations of the best ads from the testing phase, resulting in:

→ High quality of leads
→ 3x more volume for the same cost
→ Way more booked calls

Creative elements combined with implementing further improvements, like:

→ Appointment setters
→ Outbound appointment setters
→ New sales funnels/offers
→ Improvements in backend (SMS + Email)

Can truly skyrocket your business.


Stop struggling - get in touch, drop me a DM

How to spend more on ads without sacrificing the results

Many founders/CMOs I spoke to were told:

- Spending more money on ads leads to increased Cost Per Acquisition
- You can't double your ad spend without dropping the ROAS
- You can't get more leads at the same cost

Often, I hear stories like:

- Our agency tried to spend more, but they hit the ceiling
- We spent more money on ads last month, but our results dropped
- As we spend more money on ads, we get more leads, but the quality drops making it not efficient

What if I tell you - it doesn't have to be this way...

You can spend more money on ads while reducing your customer acquisition cost, and getting high-quality traffic/leads.

Let me explain:

When I audit accounts, I often see these mistakes:

1. Poor ad copywriting
2. Not enough research
3. Not enough creative testing
4. Poor sales funnel and backend
5. Poorly designed/boring creatives
6. Not enough advertising angles to tap into different audiences

This leads to:

→ Limited results
→ Lack of scalability
→ Increasing Cost Of Acquisition as you spend more


The way I work with my clients and run ads for them:


1. I research the audience first - so I understand ALL pain points they are dealing with

2. I design different messages (angles) that resonate with different groups of people, making ads more scalable

3. I focus on great design - nobody likes boring ads (PRO TIP: adding humour is a great way to improve the performance)

4. I build multiple direct-response ads - from videos to images and carousels

5. I perform the test on the platform

6. I iterate on winners and expand on what works, killing what doesn't.


Creatives combined with things like:

→ Offer improvements
→ Landing page improvements
→ Back-end improvements

Is the difference between your business hitting the ceiling, and getting to the next level heights.

By implementing this strategy, I recently reduced the cost per lead by 69.64% (from $32.74 to $9.94) and increased the ad spend significantly while delivering high-quality leads/booked calls. (see one of my recent posts for proof)

If you want to experience this type of growth in your business - drop me a DM.


PS. Follow Tomasz Sledz for advertising and marketing-related tips

How I lowered cost per lead by 75.13%


Recently I onboarded a new client:

- They have an amazing service
- They have a lot of social proof
- They spent hundreds of thousands on ads in the past, having good data on the account

They want to grow, but they struggle to bring more high-quality traffic to their offer


My solution:

- Hit on pain points the ICP has
- Craft a message that resonates with the ideal buyer
- Longer format ad copy, covering the benefits of the offer
- Focus on the design - pattern interruption, stop people from scrolling


Results?

- Cost Per Lead has been reduced by 4 times
- Higher quality leads, since ads are direct responses, and call out the perfect audience


Imagine what similar results could do to your business.

Image you spend the same money on ads while getting 1.5x, 2x, 3x, or 4x highly qualified leads, at the same cost.

How much money would you make?



PS. If you want to experience similar results, there are two ways you can work with me:

1. I craft, design, and run your ads. (DM for more details)
2. I do consulting call with you - going through your ad account, analyzing what can be improved, and helping you craft better ads (book via my profile)


Have an amazing day everyone ❤️

Outreach is a terrible idea for getting customers. 

You constantly have to:

– Keep a look on interested people
– Connect with them or send a message
– Initiate a conversation (hoping to sell them)
– Wait for them to show interest & pitch your product 

All this to sell to a single person?

This might be intriguing if you're selling a done-for-you 
service for a couple of thousand dollars.

Even if you can sell ten per day that justifies the cost. 

But that's not scaleable, and you're not in control. 
Plus, you have limited time…

What you need is a model that brings in high-quality people on autopilot.

For that paid ads is the best tool. 

Just for a few dollars, you can offer 
your service to thousands of people automatically. 

You need no outreach, no bargain, no closing headaches. 

You just need a properly set up an ad account to get started. 

And, some good creatives and copy.

Businesses that will leverage paid ads to the fullest will always stand out.



Do you like to attract or chase your customers? 



PS.
I may get some heat in the comment section 🔥 

Outreach still works, I've done it in the past and acquired clients successfully - ads are the leverage. 

Starting out with outreach is great, especially when you have time but no money. Once money pours in - you leverage with ads, to save your time.

How can paid ads help me attract high-quality customers?

What are the drawbacks of outreach for businesses?

What are some effective ways to attract high-quality customers?

Here are 3 secrets every successful business owner knows about scaling…

That struggling business owners don't.

Want to know them? Here are they:

Successful biz owners: Focus on relationship-building.
Struggling biz owners: Focus on customer acquisition.

Successful biz owners: Focus on helping the community. 
Struggling biz owners: Sends long looms about services. 

Successful biz owners: Get referrals as a byproduct of services.
Struggling biz owners: Cold outreach to fifty people every day.

You spend 100% of your energy on fulfilment. 

Spend a few minutes every day on nurturing.

It's 10x easier to expand your current customer base 
than to build a new one.

❌ Build → Sell → Scale
✅ Build→ Nurture → Sell → Nurture → Scale 


Do you think one satisfied customer brings ten more?


Running an ads campaign looks dead simple

Like all you do is run ads.

But behind the scenes, you work on:

Impressions
Ad frequency
Total site traffic
Engagement rate
Viewability rate
Conversion rates
Cost-per-view (CPV)
Cost per click (CPC)
Reducing Bounce rate
Click-through rate (CTR)
Return on ad spend (ROAS)
Cost per acquisition (CPA)
Post-click conversion rate
Expected clickthrough rate
Year-over-year comparisons(YoY)
CPM (cost-per-thousand impressions)

It's like engineering the best Formula 1 engine.

Sometimes everything starts smoking and you go back to where you started. 

And there's no right or wrong.

Only what works & what doesn't. 
What works average & what exceptionally well.

To find that you need the mind of an engineer.

– Be objective
– Willing to fail often
– Open to starting a new
– Experimenting with newer things
– Doing things you don't feel like doing

That's the most efficient way of doing it.

Figuring the crank doesn't happen overnight.
You engineer it little by little every day.

What goals are you working on?


I've earned $50+ million for my clients using paid ads. 

It'd take years to do with organic traffic, but it can take only a few months with ads. 

In 2024, there is not a single brand that cannot benefit from paid ads.

Here are 6 most important lessons I learned:


1/ Running ads sounds scary, but it's simple.

People overthink the ad process & underthink the impact.

You only need a good product, an offer, and a website to get started.


2/ You can sell without limits if your products solve problems.

The selling cap becomes unlimited with paid ads. 

You can sell to a single person or thousands in one day. 

It's all up to you.


3/ Businesses fear taking risks. 

Fear of wasting money on ads keeps many businesses in the same revenue brackets. 

You can win by starting with direct-response ads that speak directly to your ideal client


4/ Paid ads are the cheapest client acquisition method.

You can spend $100 to get your first leads if done the right way.

If you don't know the right way to do it, 

you can make it very expensive to advertise.


5/ Outreach is a terrible idea for getting clients. 

A lot of work for little results. But with a few dollars,
you can get noticed by your potential customers.

(it is great when you start, but as you scale, ads are more efficient. You get more leverage)


6/ Fancy doesn't sell. Clear sells.

Don't fret about visuals as long as your message is clear.

The first thing your audience looks for is the solution to their problems.


Paid ads are as efficient as the person managing ad account. 

The sky is the limit with paid ads. 

Once you see it, there's no going back!


Are you leveraging paid ads to its 100%?

What is the cheapest client acquisition method?

Simple way to 3x conversions on your landing pages

I use it for my 6-figure clients all the time.

First, I create an audience persona.

- their struggle
- their preferences
- their way of doing things

Then, capture attention with ads.

Keep it simple → on one specific problem.

Take them to the landing page to talk in detail.

Then craft a memorable experience for them:

- Balance copy & visuals 
↳60% copy & 40% visuals.

- Go with an easy-to-follow layout
↳limited text, visuals in one scroller.

- Proactively address objections
↳doing it before the offer, solution reveal.

- Personalized targeting for a specific group
↳it helps during retargeting & awareness.

- Hype the solution with social proof
↳people trust 60% more when they see peer results.

- Reveal the offer 
↳discounts, count down & risk reversal never fails.

Don't shy away from explaining your offer. 
By this point, people want to read more.

The reason people are seeing & engaging with your ads is because they care enough to know. 

It's your job to curate a reading experience for them.

Like sewing a cloth for a particular person, you care about their:

- body dimensions
- design preferences
- current fashion trends

When you create for them, they love to try it.

It's how your landing page stands out in the noise.



Do you have a landing page for your business?

Running ads every day is the new normal for me

Not just another task.

You start seeing the world objectively. 

Your brain focuses on understanding mechanisms & BTS.

– Choosing water over a coke
– Going for a sun bath or snooze sleep
– Focusing on networking over SM scrolling
– Spending on learning than clothes (that I won't wear)

You want to look at everything from a risk, reward perspective. 

- Prioritizing the long-term thinking over the short term
- Experiment with things in life that push your comfort zone

You don't become a good marketer by studying. 

You become by doing. By failing. By taking shots others are afraid to take. 

Your work creativity = how you live your normal life

Does it resonate? 


Your business will fail if you run ads.

Many advertisers fail to understand it.

But your ad spent won't save a bad product.

Even a good product is not enough. You stand out with your offer.

- Price vs value
- What does it solve
- What guarantee it ensures
- How it delivers better than else
- How it is designed, packaged & branded

I work with 7-fig & 8-fig businesses that spend over $100k/month in ads & acquire customers profitably.

95% of these business have three things in common:

- an excellent product that delivers
- a strong social presence
- tons of social proof

These types of products sell themselves on autopilot. 


Shift your mindset.

Good product and offer, combined with the right ad creatives is the difference between failing and scaling. 

From overly relying on ads to leveraging them to scale.

Ads help a good product sell better & faster.

Do you run ads yourself or outsource?


P.S. If you want to scale with ads, DM me "scale" to discuss more on how we can work together!

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