Victor Odey's Linkedin Analytics

[TEST] Is your market's pain invisible? Ever notice how some problems are like a billboard in Times Square... While others are more like a secret diary hidden under the bed? It’s what is called  "Visibility Dimension." And let me tell you... Understanding this can make or break your marketing. Let me show you what I mean... Take balding for example (High Visibility): Everyone can see it. Your coworkers see it. That cute barista sees it. Your reflection screams it at you every morning. Then there's bad breath (Medium Visibility): Sometimes people notice. Sometimes they don't. But when they do... 💀 And then there's chronic back pain (Low Visibility): Nobody can see it. Nobody truly gets it. You're fighting a battle in silence. Here's where most info product owners mess up... They treat all these problems the same way. But Deep Buyer Decoder shows you something fascinating... The visibility of the problem completely changes how people FEEL about it. With high visibility problems? People want FAST results. They want OBVIOUS changes. They want before-and-after pics that make jaws drop. But with low visibility problems? First, they need to feel UNDERSTOOD. They need to know you GET their silent struggle. That you're not dismissing their invisible pain. This is why some marketing hits hard... While other marketing falls flat. It's not just about the solution... It's about matching the ENERGY of their experience. For visible problems: "Transform Your Hairline in 30 Days or Less..." "The 'Mirror Test' That Makes You Love Your Reflection Again..." For invisible problems: "The Silent Battle Nobody Sees..." "When Your Pain Is Real But Nobody Believes You..." While other marketers are just throwing solutions at the wall... You're speaking directly to their lived experience. That's the power of understanding Visibility. Ponder about this: A guy with a full head of hair never thinks twice about going on dates. But someone balding? Every mirror becomes an enemy. Every date feels like a judgment. Every wind gust becomes a threat. That's why Deep Buyer Decoder doesn't just look at visibility... It maps the EMOTIONAL ripple effects. Because sometimes... The most visible problems create the deepest invisible wounds. And when you can speak to BOTH? Your marketing becomes impossible to ignore. While others are selling "solutions"... You're offering understanding AND transformation. That's how you win the game. Happy Tuesday! P.S. Want to know the craziest part? Sometimes the MOST visible problems cause the MOST invisible pain. That’s the story of another post! P.P.S. And yes, I'm totally teasing you with these psychological cliff-hangers. Sue me. 🤷‍♂️

This explains your prospect's deepest fear This will change how you view markets forever... Because it's something most marketers are too scared to talk about... Which is the REAL reason people buy anything. See, beneath all the surface-level pain points... Beneath all the logical "benefits" people say they want... There's something darker. Something primal. I call it the "Core Wound." It's the deep, gut-wrenching fear of total annihilation. Of being completely abandoned. Of death itself. (Heavy stuff, I know.) But here's where it gets interesting... Every market experiences this Core Wound differently. Because we all build different "safety nets" to protect us from it. I call these our "Ontological Resources." Think about it: Some people chase physical attractiveness... Others pursue wealth and status... Some collect degrees and achievements... While others seek power and control... But it's all coming from the same place: That primal fear of becoming NOTHING. Let me show you how deep this rabbit hole goes... Take a father who's struggling with his business. On the surface, he wants more income. But dig deeper... He's not just afraid of losing money. He's afraid of losing his IDENTITY as a provider. Of becoming invisible to his family. Of being replaced and forgotten. That's why "make more money" programs don't work for him. Because they're not addressing his REAL wound. Or take someone obsessed with anti-aging... Sure, they want to "look younger." But what they're REALLY fighting against? The terror of becoming irrelevant. Of being pushed aside by the younger generation. Of fading into nothingness. This is the kind of intel Deep Buyer Decoder uncovers. It doesn't just show you what people want... It reveals the existential fears driving their decisions. While other marketers play in the kiddie pool of surface-level benefits... You're diving into the deep end of human psychology. And when you can speak to THAT level of pain? Your marketing becomes unstoppable. Because you're not just selling solutions... You're offering salvation from their deepest fears. Think about it... When someone joins a high-ticket mastermind... Are they REALLY just buying "business strategies?" Hell no. They're buying protection against irrelevance. Against powerlessness. Against being left behind. That's why Deep Buyer Decoder doesn't just map surface pain... It excavates these primal fears. Because once you understand the Core Wound your market is trying to heal... Everything else falls into place. Your copy hits different. Your offers resonate deeper. Your entire marketing speaks to their soul. While others sell band-aids... You're offering resurrection. Ever heard of the core wound before?

The "Measurability Factor" changes everything Let me show you something that separates legendary marketers from the wannabes... It's called the "Measurability Factor." And it's about to change how you see EVERY market you write for or sell to. See, some results you can measure like counting money... Some are fuzzy like fog... And some are somewhere in between. Let me break it down... Take income growth (High Measurability): $50K to $100K $10K months to $50K months Basic math. Clear as day. Then there's language learning (Medium Measurability): Sure, you can count words learned... Track conversation length... But fluency? That's getting murky. And stress reduction (Low Measurability): How do you measure "peace of mind"? What's the metric for "finally feeling like yourself"? Good luck putting that on a spreadsheet. Here's where Deep Buyer Decoder showed us something wild... The LESS measurable something is... The MORE concrete your marketing needs to be. Sounds backwards, right? But check this out: With high measurability markets? You can just show the numbers: "Double Your Income in 90 Days" "Add $5K to Your Monthly Revenue" Simple. Direct. Done. But with low measurability? This is where most info product owners completely lose the plot. They try to be vague: "Feel better" "Reduce stress" "Find peace" yawn Instead, you need to paint VIVID pictures: "Wake up actually EXCITED to check your phone" "Finally sit through a meeting without your heart racing" "Watch your kids play without worrying about tomorrow" You're turning the abstract into concrete. The unmeasurable into tangible. The fuzzy into crystal clear. While other marketers are throwing around vague promises... You're creating measurable moments in your prospect's mind. That's the power of understanding Measurability. And this is just ONE of the dimensions Deep Buyer Decoder analyzes. Here's a dirty little secret: Every time I see a "mindset" coach promising "inner peace"... I know they're leaving money on the table. Because they haven't learned to make the intangible REAL. To turn "peace" into "finally sleeping through the night without checking your phone." To transform "less stress" into "watching your kid's soccer game without thinking about work." That's what Deep Buyer Decoder does differently. It doesn't just identify what's hard to measure... It shows you exactly how to make it FEEL measurable. And when you can do that? Your marketing becomes unstoppable. If you want all these for your next promo send me a DM let's chat ASAP. Happy Friday! P.S. Want to know something wild? Sometimes the HARDEST things to measure... are the EASIEST things to sell. But only if you know how to make them feel real. P.P.S. And yes, that's why most "mindset" coaches struggle while others crush it. They never learned this secret. 😏

Your Market's Hidden "Urgency Score" Let me show you something that'll change how you view deadlines forever... It's called the "Urgency Dimension." And it's NOT what you think. See, most marketers think urgency is just about slapping a countdown timer on everything... But Deep Buyer Decoder reveals something deeper. Some problems feel like your house is on fire... Others feel like a slow leak in your basement... And some are like that weird noise your car makes that you keep ignoring. Let me break it down… Take a failing relationship (High Urgency): Every argument could be the last. Every night could be the end. Every moment feels like sand slipping through your fingers. Then there's acid reflux (Medium Urgency): It's not killing you... But it's killing your quality of life. And you know it's getting worse. And retirement savings (Low Urgency): Sure, you should probably do something about it... But Netflix is calling... And tomorrow's another day, right? Here's where it gets interesting... Each level requires a completely different marketing approach. For high urgency? You tap into that primal panic. That gut-wrenching fear. That "act now or lose everything" energy. For medium urgency? You amplify the daily pain. Make them feel EVERY moment of discomfort. Show them how it's stealing their joy, piece by piece. But low urgency? This is where most marketers completely blow it. Because you can't CREATE urgency... You have to COLLAPSE time. Show them their future self... Screaming back through time... Begging them to act NOW. While other marketers are just throwing around "Limited Time" offers... You're speaking directly to their timeline of pain. That's the difference Deep Buyer Decoder makes. It doesn't just tell you IF something's urgent... It shows you HOW to make it feel urgent in a way that actually resonates. Because remember: True urgency isn't about countdowns... It's about consequences. Think about it… When's the last time a "24-hour countdown" actually made you feel something? But when someone shows you exactly how your life will unravel if you don't act... That hits different. That's why Deep Buyer Decoder is so powerful. It doesn't just help you create artificial urgency... It helps you tap into the REAL fears driving your market. The ones that keep them up at 3 AM. The ones they're too scared to tell anyone about. That's how you drive REAL action. P.S. And yes, I know talking about 3 AM fears is a bit dark. But sometimes the darkest truths drive the brightest transformations. P.P.S. Besides, if you're not willing to go there... someone else will. And they'll get the sale. 😈

Why some copy feels tone-deaf (frequency) Have you ever noticed how some problems are like that annoying neighbor who won't shut up... While others are like that crazy uncle who shows up once a year and flips your life upside down? That's what we call "Problem Frequency." And it changes EVERYTHING about how you market. Let me break it down... Take chronic joint pain (High Frequency): Every. Single. Step. Every. Single. Day. Every. Single. Movement. A constant reminder that something's wrong. Then there's dating dry spells (Medium Frequency): Some weeks you're crushing it... Some months you're questioning everything... The rollercoaster never ends. And career changes (Low Frequency): Might happen once or twice in life... But when it hits? It hits like a freight train. Here's where Deep Buyer Decoder revealed something fascinating... The frequency of the problem completely changes how people FEEL about solutions. With high-frequency problems? People want instant relief. They want to know it works NOW. Because they're tired of living with it every damn day. But with low-frequency problems? They need to know you understand the WEIGHT of the moment. The significance of the change. The transformation that's about to happen. While most info product owners use the same approach for everything... You're matching your marketing to their experience of time. For high frequency: "Stop Living Every Day in Pain..." "Finally Break Free from the Daily Struggle..." For low frequency: "When Everything You've Built No Longer Fits..." "The Moment That Changes Everything..." That's why some marketing hits home... While other marketing feels tone-deaf. It's not just about the solution... It's about matching the RHYTHM of their pain. Let me share something personal: Last month, I completely shifted my entire business approach. One decision. One moment. But it changed everything. And you know what I noticed? The rarer the problem... The more SACRED the solution needs to feel. Because these aren't just "pain points." They're life-altering moments. That's why Deep Buyer Decoder digs so deep. Because when someone trusts you with their pivotal moments... You better know exactly how to honor that trust. That's not just marketing. That's transformation. Happy Monday :) Send a DM let's chat if you want all these in your marketing arsenal for your launches. P.S. Want to know something wild? Sometimes the RAREST problems create the DEEPEST pain. Because when they hit... they hit different. P.P.S. And yes, I'm definitely speaking from experience here. 😏

Your market's hidden "who factor" This will also change how you view pain forever... It's called the "First Person Effect." And it explains why some problems feel like a knife to the heart... While others feel like watching someone else bleed. Let me break it down… Take insomnia (Pure Self): YOUR exhaustion. YOUR struggle. YOUR endless nights staring at the ceiling. Just you and your demons at 2AM in the morning. Then there's ED in a marriage (Self + Others): YOUR shame... But HER disappointment. YOUR fear... But HER potential rejection. And sick puppies (Others): Their pain. Their suffering. Your heart breaking FOR them. Here's where Deep Buyer Decoder revealed something fascinating: The "who" of the pain completely changes how people respond to marketing. With pure self-problems? People often feel guilty about focusing on themselves. They need PERMISSION to be "selfish." To put their oxygen mask on first. With mixed impact? The pain doubles. Personal shame meets relationship fear. Internal demons meet external consequences. But with others-focused problems? People actually spend MORE. They'll do anything for those they love. Even when they won't do it for themselves. While most marketers use the same approach for everything... You're matching your message to their perspective of pain. For self-problems: "It's Time to Put Yourself First (For Everyone's Sake)..." "Why Your Self-Care IS Self-Less..." For others-problems: "What Your Dog Would Say If They Could Talk..." "Because They'd Do The Same For You..." That's why some marketing hits home... While other marketing feels tone-deaf. It's not just about the solution... It's about WHO the pain touches. Here's the plain truth: Most people will spend more on their dog's health... Than their own. More on their kid's education... Than their own growth. More on their partner's happiness... Than their own peace. But Deep Buyer Decoder showed us something powerful… You can use this psychology to help people help themselves. By showing them how their self-improvement... Actually serves everyone around them. That's not manipulation. That's understanding human nature. And using it to drive positive change. Because sometimes... The most selfish act... Is learning to be selfless to yourself. Happy Friday! P.S. Want to know something powerful? Sometimes the most "selfish" problems need the most "selfless" marketing angles. But only if you know how to flip the script. P.P.S. And yes, that's exactly why self-help books always tie personal growth to helping others. Psychology 101, baby. 😆

When nobody else understands... Let's talk about CASTAWAYS. Not the Tom Hanks movie... (Although talking to a volleyball IS a mood.) I'm talking about the people in your market who feel... Completely and utterly ALONE. Lost. Disconnected. Like they're the only ones going through their struggle. And if you're not speaking to that isolation... You're missing the people who need you MOST. Because here's the thing about Castaways: They don't just want a solution... They want to feel FOUND. Understood. Connected. But most marketing just makes them feel MORE alone. How? By showing perfect success stories... Picture-perfect results... "Easy" transformations... While Castaways are thinking: "Must be nice..." "That would never work for me..." "They don't understand my situation..." These are the people who: • Suffer in silence • Feel like outcasts • Think they're "broken" • Hide their struggles • Lost hope in solutions And if you're not acknowledging their isolation... You're leaving them stranded. Because what Castaways REALLY need is: • Understanding • Connection • Small wins • Clear direction • Proof they're not alone But most importantly... They need to know there's hope. That others have felt this lost... And found their way back. So when you're marketing to Castaways... Drop the "everything's awesome" BS. Instead, show them: • Real stories of struggle • Authentic journeys • Small, doable steps • Supportive communities • Proof of possibility Because Castaways don't need more HYPE... They need a lighthouse. A beacon. A way home. And when you can be that guide... They become your most loyal followers. Why? Because you: • Found them when they were lost • Showed them they weren't alone • Gave them back their hope • Helped them find their way This completes our journey through the archetypes... But for now, think about the Castaways in YOUR market. Where do they feel lost? What makes them feel alone? What would help them feel found? Because once you understand that... Your marketing can become their rescue boat. Which archetypes do you resonated with the most among 10 of them? P.S. Got a Castaway in your life? You know, that person who's: • Always on the outside looking in • Feeling like they don't belong • Convinced their situation is "different" • Lost hope in finding answers Share this post with them. Let them know they're not alone on their island. Sometimes, that's all it takes to start finding their way back. 🏝️ P.P.S. ICYMI, you can check out my previous posts for the other archtypes

Your Customer's Culture Reveals Everything Did you know you can predict EXACTLY what your customers want to buy... just by understanding where they grew up? Not even kidding. Their CULTURE can tell you more about their buying behavior than 99% of those generic "avatar worksheets" floating around. Let me drop some quick knowledge on you... There's a framework called the 4C Model that explains how different cultures shape the way people BUY. → Collectivism vs. Individualism (COL) → Certainty vs. Uncertainty (CER) → Contextuality vs. Universalism (CON) → Conformity vs. Creativity (CNF) Take "Collectivism vs Individualism" for example... If your customer grew up in a collectivist culture (like many Asian countries)... they're WAY more likely to buy products that boost their social status. But someone from an individualistic culture? They want shit that makes them stand out. Be unique. Some cultures are OBSESSED with certainty. These people will ONLY buy from established brands. Zero risk tolerance. Meanwhile... other cultures are like "fuck it, let's try something new." But here's where it gets really interesting... These cultural dimensions don't exist in isolation. They STACK. Let's say you're selling to a market that's: High on collectivism Obsessed with certainty Values conformity You know what that means? Your "revolutionary, disrupting, game-changing" product? It's probably gonna fall flat on its face. These people don't WANT revolution. They want safety. Status. Acceptance. So while Gary Vee might be crushing it with his "hustle" content in the US... That same message would bomb harder than Pete's first attempt at stand-up comedy in many Asian markets. (Trust me, nobody wants to see that footage.) That's why whenever I research a market now... I don't just look at the surface-level demographic crap. I dig DEEP into their cultural programming. Because once you understand THAT... Everything else falls into place: Your messaging becomes more resonant Your offers feel more aligned Your marketing hits emotional triggers you didn't even know existed And while your competition is still playing checkers... You'll be playing 4D chess. Because let's be real... The days of "spray and pray" marketing are DEAD. The companies that win now? They're the ones who understand their market on a deeper level than anyone else. They know WHY their customers make decisions... not just WHAT decisions they make. And cultural understanding is a massive part of that equation. So next time you're doing market research... Don't just stop at the basic demographic info. Dig into the cultural dimensions. Because that's where the REAL marketing gold is buried. P.S. These are the kinds of insights we're uncovering using the Deep Buyer Decoder. The rabbit hole goes deep, my friends. P.P.S. Ptsssssss, SORRY PETE :)

Match THIS or lose them forever Let me show you something that separates 6-figure product launches from the ones that falls flat in the face. It's called "Emotional Intensity." And it's why some copy hits like a sledgehammer... While other copy feels like a wet noodle. Take marriage betrayal (High Intensity): Your world shatters. Your heart stops. Your entire reality crumbles. Every memory becomes poison. Then there's missing sales quotas (Medium Intensity): The pit in your stomach grows. The anxiety builds. The "what ifs" keep you up at night. And organizing closets (Low Intensity): Mild annoyance. Slight frustration. Whatever. Here's where Deep Buyer Decoder uncover hidden gems... The emotional intensity of the problem completely changes how you should approach it. With high intensity? You better tread carefully. Show deep understanding. Validate their pain before offering hope. One wrong word? You'll trigger them so hard they'll never read another word. But with low intensity? You actually need to AMPLIFY the emotion. Connect it to deeper life implications. Make them FEEL something. While most info product owners use the same emotional tone for everything... You're matching the exact emotional frequency of their pain. For high intensity: "When Trust Shatters... And Every Memory Burns..." "For Those Who've Had Their World Torn Apart..." For low intensity: "How Your Messy Closet Is Secretly Destroying Your Peace..." "The Hidden Cost of Chaos: Why Clutter Kills Success..." That's why some copy connects deeply... While other copy bounces right off. It's not just about the words... It's about matching their emotional state. Here's a secret most "gurus" won't tell you: The intensity of your marketing should be INVERSELY proportional to the pain. The deeper their pain? The gentler your touch. The lighter their pain? The harder you hit. That's why Deep Buyer Decoder is so powerful. It doesn't just measure emotional intensity... It shows you exactly HOW to calibrate your message. Because when someone's world is burning... They don't need more fire. They need someone who understands the flames. That's not just marketing. That's emotional intelligence at scale. Send a DM let's chat if you want the Deep Buyer Coder in your marketing arsenal. Happy Thursday! P.S. Want to know something eye-opening? Sometimes the LOWEST intensity problems need the HIGHEST intensity marketing. Because you have to wake people up to take action. P.P.S. And that's exactly why Marie Kondo became a sensation. She made closet organizing feel like spiritual warfare. 😏

They're Not Weird (They're Awakened) Ever met someone obsessed with TRANSFORMATION? Not the basic "new year, new me" stuff... But the deep, soul-level alchemy? The ones who: • Study ancient wisdom • Practice weird rituals • Mix different philosophies • Create their own systems • Transform from within That's the Alchemist archetype. And they're probably the most MISUNDERSTOOD segment of your market. Why? Because most marketing treats transformation like a TRANSACTION. "Do this, get that." "Follow these steps, achieve these results." But Alchemists? They know better. They understand that real transformation... Is an INSIDE job. It's about: • Self-mastery • Inner wisdom • Personal power • Spiritual growth • Deep understanding And if you're not speaking to that depth... You're losing the most CONSCIOUS customers in your market. Because here's the thing about Alchemists: They don't just want to CHANGE... They want to TRANSMUTE. Turn lead into gold. Transform their whole damn existence. But there's a catch... Most people think they're weird. (They're not wrong... but that's not the point.) So Alchemists need: • Safe spaces to explore • Tools for self-reflection • Support without judgment • Deep wisdom to study • Freedom to experiment But most importantly... They need to know you GET IT. That you understand: • The inner journey • The sacred process • The hidden wisdom • The personal power So when you're marketing to Alchemists... Drop the superficial "transformation" talk. Instead, show them: • Ancient wisdom made practical • Tools for self-discovery • Spaces for deep work • Communities of seekers • Paths to mastery Because Alchemists don't just want to LEARN... They want to BECOME. They want to EMBODY the change. And when you can guide that process... They become your most loyal disciples. Why? Because they: • Go ALL IN on their growth • Create amazing testimonials • Share their wisdom freely • Never stop evolving Tomorrow we'll dive into another archetype... But for now, think about the Alchemists in YOUR market. What transformation are they seeking? What wisdom do they crave? What would help them transmute faster? Because once you understand that... Your marketing can become their grimoire. (That's a book of magic for you normies.) P.S. Got an Alchemist in your life? You know, that friend who's always talking about: • Mercury retrograde • Their latest ceremony • Some ancient text they found • That weird dream they had Send them this post. They'll probably say it was "divinely timed." 🔮 (And maybe it was... who am I to judge?) P.P.S. ICYMI check out my previous posts on all the other archetypes

Your market needs a clear MAP Let's talk about SEEKERS. You know the type... Always searching for answers... Drowning in options... Paralyzed by choices... Desperately wanting to move forward... But stuck in an endless loop of "research." Sound familiar? Because here's the thing about Seekers: They don't just want information... They want CLARITY. Direction. A clear MAP. But most marketing just makes things worse. How? By throwing MORE information at them. More options. More choices. More "what ifs..." And Seekers? They're already DROWNING in that shit. They're the ones who: • Read EVERY review • Compare ALL the options • Ask endless questions • Join multiple programs • Still can't make a decision And if you're not helping them find clarity... You're just adding to their confusion. Because here's what Seekers REALLY need: • Clear, simple direction • Curated choices • Expert guidance • Decision tools • Quick wins But most importantly... They need someone to say: "THIS is the path." "THIS is what works." "THIS is your next step." So when you're marketing to Seekers... Drop the "explore all possibilities" BS. Instead, show them: • The clear path forward • The proven system • The expert guidance • The simple choice • The immediate next step Because Seekers don't need more OPTIONS... They need more CLARITY. They need someone to: • Cut through the noise • Simplify the complex • Show them the way • Give them permission to START And when you can do that... They become your most grateful customers. Why? Because you freed them from: • Analysis paralysis • Endless research • Decision fatigue • Information overload • The constant search Tomorrow we'll dive into the final archetype which is the CASTAWAY archetype... But for now, think about the Seekers in YOUR market. What answers are they searching for? What choices are overwhelming them? What would give them clarity? Because once you understand that... Your marketing can become their compass. P.S. Got a Seeker in your life? You know, that friend who's always: • Asking for recommendations • Comparing endless options • Still hasn't picked a Netflix show • Has 47 browser tabs open Send them this post. But don't expect them to read it right away... They're probably still researching whether reading LinkedIn posts is the best use of their time. 😂 P.P.S. ICYMI, check out my previous posts for all the other archetypes

Are You Missing These 10 Pain Dimensions? Let me blow your mind real quick about something most info product owners completely miss when researching their market... It's called the Pain Matrix. And it's about to change how you view customer research. See, most people think understanding customer pain is simple: "They want X... they can't get X... so they're in pain." But that's amateur-hour thinking. Because pain exists in 10 different dimensions. YES. TEN. 😁 PHYSIOLOGICAL → PSYCHOLOGICAL 😁 CAUSAL CLARITY (LOW → HIGH) 😁 VISIBILITY (LOW → HIGH) 😁  URGENCY (LOW → HIGH) 😁  SOCIAL STIGMA (LOW → HIGH) 😁 MEASURABILITY (LOW → HIGH) 😁 PROBLEM FREQUENCY (LOW → HIGH) 😁 LOCUS OF CONTROL (INTERNAL → EXTERNAL) 😁 EMOTIONAL INTENSITY (LOW → HIGH) 😁 FIRST PERSON (SELF → OTHER) (Yeah, I know... some Matrix-level stuff right here.) Take "Emotional Intensity" vs "Measurability" for example... Some pains are deeply emotional but hard to measure (like feeling lonely)... While others are totally measurable but less emotional (like wanting to lose exactly 10 pounds). Or check this out: The "Locus of Control" dimension shows whether your market blames themselves or external factors for their problem. This is HUGE. Because if they blame themselves... but you show them it's actually NOT their fault? You just created an instant bond. Or the "Social Stigma" dimension... Some pains carry massive shame (like debt or relationship problems)... While others are totally cool to talk about (like wanting to learn guitar). And here's the kicker: When you understand ALL these dimensions... You can create marketing that hits your prospects right in the soul. Because you're not just understanding WHAT they want... You're understanding HOW they experience their pain... WHY they haven't solved it yet... And what's REALLY holding them back. It's like having a psychological X-ray machine for your market. While your competition is playing "pin the tail on the avatar"... You're operating with military-grade intel about your prospects' deepest pains and desires. That's why I built these pain dimensions into Deep Buyer Decoder. Because surface-level research isn't enough anymore. You need to go deeper. Way deeper. And when you do? Your marketing becomes damn near unstoppable. Ever heard of the pain matrix before? P.S. This is just scratching the surface of how deep consumer psychology goes. But it's a good start :)

Why your pain-based copy BOMBS (brutal truth) This changes how you view pain forever... See, most info product owners think pain is simple. Either it's physical (like joint pain)... Or it's mental (like dating anxiety). But Deep Buyer Decoder reveals something fascinating... Pain exists on a spectrum. And understanding WHERE your market's pain sits on this spectrum? That's the difference between copy that converts... And copy that bombs. Let me show you what I mean... Take joint pain for example. Most info product owners focus purely on the physical: Reducing inflammation Rebuilding cartilage Improving mobility Basic stuff, right? But when I ran this market through Deep Buyer Decoder... I discovered something wild. The REAL pain wasn't just in their joints... It was in their IDENTITY. The fear of becoming "old and useless." The shame of asking for help. The terror of losing independence. Meanwhile... Take something purely "psychological" like dating... Most info product owners focus on the mental: Building confidence Overcoming anxiety Breaking limiting beliefs But guess what? There's a MASSIVE physical component they're missing. The gut-wrenching anxiety before approaching someone... The physical tension during conversations... The actual physiological responses holding them back... This is why Deep Buyer Decoder is so powerful... It doesn't just show you the OBVIOUS pain... It reveals the hidden dimensions most info product owners miss. While they're playing checkers with surface-level pain... You're playing 4D chess with the FULL pain spectrum. And that's just ONE of the pain dimensions I have analyzed. Want to know something even crazier? When you understand these pain dimensions correctly... Your market literally can't HELP but read your copy. Because you're not just talking about their problem… You're describing their entire EXPERIENCE with it. The physical symptoms... The emotional impact... The social consequences... ALL of it. While other info product owners are still debating "physical vs psychological"... You're painting the complete picture of their pain. And that's what makes Deep Buyer Decoder different. It's not just another "research tool." It's a pain-mapping MACHINE. Happy new month everyone ;) P.S. Remember: The deeper you understand their pain, the easier it becomes to sell them relief. P.P.S. Miss these hidden pain dimensions? Your copy will always feel shallow and unconvincing. But nail them? You become unstoppable.

Market Clarity Map changes everything Let me blow your mind with another pain dimension of market psychology... It's called "Causal Clarity." And it's about to change how you approach EVERY market you write for or sell to. Here's the deal: Some markets KNOW exactly what causes their problem... Some markets are confused as hell... And some are stuck somewhere in between. Let me show you what I mean... Take wrinkles for example (High Causal Clarity): Everyone knows it's about aging, collagen loss, sun damage. Basic stuff. Then you've got back pain (Medium Clarity): Could be poor posture... Could be a herniated disc... Could be that crazy yoga move you tried... Who knows? 🤷‍♂️ And then there's dating (Low Clarity): Is it their personality? Their approach? Their childhood trauma? Mercury in retrograde? Here's where it gets interesting... Deep Buyer Decoder shows you that each level requires a COMPLETELY different marketing approach. For high clarity markets? You can straight up contradict what everyone "knows." (That's how you get attention.) For medium clarity? You better have some diagnostic tools ready. (People want answers.) For low clarity markets? You need to simplify the chaos. Make it make sense. While other marketers use the same approach for every market... You're adjusting your entire strategy based on Causal Clarity. That's why some info product owners crush it in one market... But completely bomb in another. They don't understand this dimension. Happy new week. I had a lot going on lately but I'm back with premium content. P.S. Want to know the craziest part? Deep Buyer Decoder analyzes ALL these dimensions automatically. It's like having a marketing psychiatrist in your pocket. P.P.S. And yes, that was a completely unnecessary flex. Deal with it. 😎

STOP writing "obvious" copy (do THIS instead) Let me show you one of the most powerful concepts in marketing... Something that separates 5-6 figure launches of info products from “OTHERS”. It's called the "Epiphany Threshold." And it's the sweet spot between "No shit, Sherlock" and "That's total BS." Let me break it down... Imagine a scale from 0-10: 0-7: The Boredom Zone (stuff everyone already knows) 7-9: The Goldilocks Zone (where the magic happens) 9+: The Bullshit Zone (where you lose all credibility) Here's what most info product owners do wrong... They either play it too safe with obvious stuff like: "Confidence is attractive to women" (yawn) "Moisturizing reduces wrinkles" (duh) OR... They go full snake oil with generic words like: "Smoking makes you look younger!" (yeah, right) "Ignore women completely to attract them!" (good luck) But the REAL money? It's in that Goldilocks Zone... right around level 7-8. Where you're saying something just outrageous enough to be interesting... But not so crazy that people call BS. For example: Instead of "Beta males get less women" (boring) Or "Beta males get MORE women" (BS) You hit 'em with: "The 3 'Beta Male' moves that actually get you laid more often" See what I did there? It challenges their beliefs... But doesn't completely shatter their reality. This is exactly what Deep Buyer Decoder helps you find... That perfect sweet spot where your market stops scrolling... Raises an eyebrow... And thinks "Huh... tell me more." While other info product owners are recycling the same tired hooks... You're hitting that Epiphany Threshold every damn time. Here's another mind-bending example... In the skincare market, everyone's screaming: "Moisturize daily!" (boring) "Never moisturize again!" (BS) But hit 'em with: "Why over-moisturizing is secretly aging your skin faster..." BOOM. That's the Epiphany Threshold at work. It's just controversial enough to stop the scroll... But credible enough to keep them reading. This is why Deep Buyer Decoder is so powerful... It doesn't just help you find WHAT to say... It helps you find the PERFECT WAY to say it. The way that makes your market lean in and whisper... "Holy shit... I never thought about it like that." And THAT'S when you know you've struck gold. P.S. Finding this sweet spot is an art. But once you nail it? Your copy becomes unignorable. P.P.S. Want to see how deep this rabbit hole goes? Wait till you see what else Deep Buyer Decoder can uncover ;) P.P.P.S. I will share the 10 pain dimensions in full and how the deep buyer decoder takes it another level in my coming posts ;)

Your market's secret shame (and how to heal it) Let me talk about something most info product owners are too scared to discuss... Social Stigma. The invisible force that makes some problems feel like a punch to the gut... While others are just casual dinner conversation. Let me show you what I mean… Take erectile dysfunction (High Stigma): Nobody's posting about it on Instagram. Nobody's bringing it up at the company BBQ. Nobody's asking friends for recommendations. Then there's credit card debt (Medium Stigma): People might mention it... But only after a few drinks. And only to their closest friends. And fitness struggles (Low Stigma): Hell, people humble brag about this. "OMG, so busy with work, haven't hit the gym in weeks! 🙈" Here's where Deep Buyer Decoder reveals something fascinating... The higher the stigma... The deeper the pain... The bigger the potential reward. But ONLY if you approach it right. With high stigma markets? You can't just blast solutions. You need to create safety first. Make them feel UNDERSTOOD. Show them they're not alone. That others share their "shameful" secret. That there's hope without judgment. While other marketers are screaming "GET MY SOLUTION!"... You're whispering "I get it. I see you. And I can help." That's the difference between marketing that converts... And marketing that makes people curl up in shame. Think about it: When's the last time you saw a TRULY empathetic ED ad? One that didn't make men feel worse about themselves? One that actually understood the psychological torture? Almost never. Because most marketers are too scared to go there. Too scared to really understand the pain. Too scared to speak to the human behind the problem. That's why Deep Buyer Decoder is different. It doesn't just identify stigma levels... It shows you exactly HOW to address them. How to make the shame dissolve. How to make the fear manageable. How to make transformation feel possible. While others dance around the pain... You dive straight into the heart of it. That's how you become unforgettable. If you want all these for your next campaign, send me a DM let's chat! P.S. Want to know something wild? Sometimes the markets with the HIGHEST stigma... are the easiest to sell to. Because nobody else has the balls to talk about their pain properly. P.P.S. And yes, that above line was intentionally provocative. Sue me. 😏

Unravel their power (without victim-shaming) Let me share something that'll flip how you view control forever... It's called "Locus of Control." And it's about to expose why some people take action... While others stay stuck in eternal victim mode. Check this out... Take copywriters (Internal Control): "If I just study harder..." "If I just write more..." "If I just figure out the right technique..." They believe they can MAKE it happen. Then there's joint pain (Mixed Control): Sure, you can pop pills... Do your exercises... But Mother Nature's still calling the shots. And dating (External Control): "When it's meant to be..." "If it's written in the stars..." "The universe will provide..." eye roll Here's where Deep Buyer Decoder reveals something fascinating... The way people view control completely changes how they buy. Internal control folks? They blame themselves for everything. Even stuff that's NOT their fault. They're drowning in self-judgment. External control folks? They blame everything else. The system. The stars. The universe. Everyone but themselves. And this changes EVERYTHING about how you market to them. For internal control: First, you gotta remove the self-blame. Show them it's not their fault. Then give them back their power through YOUR solution. For external control: You validate their victimization... Then show them unexpected ways to take back control. Ways they never thought possible. While other marketers are just throwing solutions around... You're speaking directly to their relationship with control. That's why some people instantly buy... While others never take action. It's not about the offer... It's about how they view their power to change. Here's the interesting part of it all: Most "mindset gurus" get this completely backwards. They tell external control folks to "take responsibility"... To "own their power"... To "stop being victims." And wonder why nobody buys. Because first, you have to meet them where they ARE. Validate their experience. Honor their pain. Then show them a NEW way to take control. That's what Deep Buyer Decoder does differently. It doesn't just identify control patterns... It shows you exactly how to speak to them. And when you nail that? Magic happens. Happy Wednesday! P.S. Want to know something fascinating? Markets with external locus of control often spend MORE money... searching for that "magic bullet." But only if you position it right. P.P.S. And yes, I might be speaking from experience here... 😏

Snapshot using the Deep Buyer Decoder System for Dog Trainers I'm about to break down a market so precisely, it'll make your head spin. This isn't some generic "avatar" FLUFF This is what happens when you let Deep Buyer Decoder loose on the dog training market. Check this out... I discovered their EXACT pain sequence: It starts with the obvious stuff - dog jumping on people, destroying furniture, barking like a demon... But that triggers a DEEPER emotional spiral: → First comes the embarrassment → Then the overwhelming frustration → Finally, the gut-wrenching fear they might have to give up their dog But here's where it gets interesting... The social impact hits them like a freight train: "I can't have guests over anymore..." "The neighbors are giving me dirty looks..." "My spouse is threatening an ultimatum..." And the soundbites? Pure gold: "I told you getting a dog was a bad idea. You never train him." "Aren't you going to do something about that barking?" "I'm not bringing the kids over until you get that dog under control." Each one cuts deeper than the last. But want to know the REALLY fascinating part? These people don't just want "dog training..." They want a complete identity transformation. From "that neighbor with the demon dog"... To "the local dog whisperer everyone envies." And Deep Buyer Decoder spotted something most marketers miss: The EXACT moment these owners snap and seek help: Dog bit someone Important Zoom call ruined Spouse gave the ultimate ultimatum But here's the kicker... They've already tried: Yelling (made it worse) YouTube videos (too generic) Shock collars (felt cruel) Group classes (too distracting) And NONE of it worked. Why? Because those solutions didn't match their deeper psychological needs: They want an expert guide They need fast improvements They crave willing cooperation, not forced obedience This is the kind of intel that makes marketing feel like mind reading. And it's just ONE example of what Deep Buyer Decoder can uncover. While other marketers are guessing... You're operating with military-grade psychological intelligence. The kind that makes prospects say: "Holy guacamole, it's like they're reading my mind!" Because in a way... you are. Let me share ONE more powerful insight this system uncovered... The EXACT transformation these dog owners dream about: They don't just want a "trained dog." They want those magical moments where: Skeptical mother-in-law admits: "I can't believe this is the same dog." Jealous neighbors ask: "What's your secret?" Their kids proudly announce: "We have the BEST dog ever!" It's not about the training... It's about becoming the neighborhood's "dog parent goals." And that's the beauty of Deep Buyer Decoder... It doesn't just show you their surface-level problems... It reveals the deeper identity shift they're REALLY buying. While your competition sells "dog training"... You're selling their dream transformation. Game. Set. Match.