Tony Fiston 🥑's Linkedin Analytics

SEO is dead 💀 (at least how we knew it) Your customers aren’t just searching Google anymore. • They’re asking Siri • Snapping pics for Pinterest • Scrolling TikTok • Hunting Amazon → Search Everywhere Optimization isn’t a trend .. it’s survival. 𝗛𝗲𝗿𝗲’𝘀 𝘆𝗼𝘂𝗿 𝗰𝗵𝗲𝗮𝘁 𝘀𝗵𝗲𝗲𝘁: 𝟭. 𝗔𝗱𝗮𝗽𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: ↳ Chop it into bite-sized, repurposable chunks ↳ Write like you’re chatting with a friend (“Hey Siri, where’s the best..”) ↳ Tag visuals like your sales depend on it (because they do) 𝟮. 𝗛𝗮𝗰𝗸 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀: Each channel speaks its own language. Learn it. ↳ Hashtags = they still hold value on Instagram ↳ Keywords = king on Amazon ↳ Native content = non-negotiable everywhere 𝟯. 𝗕𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝗯𝗮𝗰𝗸𝗯𝗼𝗻𝗲: Schema markup. Image alt-text. Mobile-first. (Boring? Yes. Optional? Ask your lost customers.) 𝟰. 𝗧𝗿𝗮𝗰𝗸 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Forget vanity metrics. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲: ↳ “Alexa, find me..” queries ↳ “Searched Pinterest” conversions ↳ “Discovered on TikTok” traffic Your toolkit? • Google Search Console (still MVP) • Pinterest Analytics (quiet powerhouse) • Brandwatch (social eavesdropping, legally) 𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸: 1. Pick one non-Google platform your audience loves.  2. Optimize 3 pieces of content for that platform’s search.  3. Screenshot your tweaks + tag me. Let’s see who gets creative. 👊 New #SEO = #SearchEverywhereOptimization

My nan's "marketing" wisdom (while baking scones): "If you need a dictionary to sell soap, you've failed, love" 😏 Turns out, she was onto something big guys.. 🙈 Cause I used to think that: → complex = smart i was wrong .. Confusion = cowardice Simple = scalable Nike’s “Just Do It” (3 words) built a $117.06B empire (March 2025, Trading Economics) in business complex messages costs us money. like a bunch of money 💸 3 ruthless rules I now live by: 1. If it sounds clever → DELETE IT ↳ The best slogans are 4th-grade readable. “Just Do It" “I’m Lovin’ It” “Got Milk?” No thesaurus needed. 2. If grandma doesn't get it? well .. → BURN IT 🙁 ↳ You can also pitch your offer to a 10-year-old. If they yawn, you’re done. 3. If it's longer than a text → CHOP IT ↳ Write your offer in text-length. Emojis allowed. Rambling? Straight to jail. Your clients (and wallet) will thank you. PS. hot to start a clarity revolution? 😇.. huh? 👀 u 🔥 ? Step 1: Write: ”COMPLEXITY IS THE ENEMY” on your bathroom mirror. Step 2: Charge more. 😊 #marketing

Ads tanking harder than your crypto portfolio? 👀 Read this 👇 Just dropped 5 questions that'll turn your failing ads into cash machines. Swipe the carousel. Fix your ads. Print money. If your ads still s*ck after this, blame Zuckerberg. ✌️ #marketing

AI marketing without strategy = expensive chaos. Here's the playbook that actually works (March 2025): 1. Find your biggest content bottleneck first 2. Pick ONE AI tool to fix that specific problem 3. Set clear brand guidelines BEFORE you hit go 4. Keep humans in the loop—AI still needs babysitting (for now) Tools crushing right now: • ChatGPT & Claude → endless content ideas • Jasper → marketing copy that converts • Copy.ai → social media posts on steroids • Synthesia → video content without filming a thing Don't overthink this. Pick ONE tool this week. Apply it to ONE process. Measure your wins. That's it. That's literally the whole game. What's your #1 bottleneck right now? Drop me a line with "AI Marketing" in the opener & let's fix it together. 👊 #AIMarketing #contentmarketing #marketing Source: https://lnkd.in/eiVkYtv8

When someone says “Let’s hop on a quick call” I hear: "Let's microwave this relationship" 🙈 I used to do that too — Race through agendas. Skip the small talk. “Efficiency above all u knw 😌” Then i realised that .. Quick calls build transactional rapport. (and transactional rapport often = zero retention) What did i do instead? I traded “quick calls” for curiosity cocktails: 1 question that unearths their real goal 2 minutes of listening (not pitching) 3 ideas tailored to THEIR world Example: “Hold on—before we jump in.. What's the ONE thing you'd fix today if time/money weren't an issue?" Boom 🤯 Now we're not talking at each other. We're solving with each other. What do you think of this way of replacing “quick call” with “meaningful collision”? PS. A high quality version of the blueprint is available in the comments. #marketing #sales

Going global? Don’t be “that guy”who accidentally offend a whole country 😅