Tony Fiston 🥑's Linkedin Analytics

Imagine closing a 6 figure deal with a 30-second video 👀 Sounds wild, right? Well, it’s happening. The B2B short-form video revolution is here, and it’s flipping the script on how businesses sell, connect, and close deals. Here’s the tea: → Companies using short-form video see higher engagement and faster sales cycles Long whitepapers? Out.  Platform-specific micro-content? IN. Here’s your 3-step game plan to dominate: 1. Pick your playground: ↳ LinkedIn for execs ↳ TikTok for demos ↳ Instagram for culture 2. Your content strategy for your videos: ↳ 15s insights ↳ 30s problem-solutions ↳ 60s case studies 3. Optimization (Ongoing): Review weekly, tweak monthly, optimize quarterly. ⚠️ Common pitfalls?  No worries: • Low production quality? Use templates • Can’t keep up? Batch-create content • Weak engagement? A/B test EVERYTHING 🎥 Tools to make your life easier: • Riverside.fm • Descript • Hootsuite Let’s get those deals rolling 💪 #AI #B2BMarketing #marketing

IG might spin Reels into its own app soon. Why care? Because it means: • smarter AI suggestions finding your people, • better tools for your business, • easier ways to sell directly, This isn't just platform noise. It's a shift you can leverage. Don't get lost trying complex stuff. Here’s a simple plan: 1. Get your house in order (profile, audience focus) 2. Mix your content.. teach (30%), entertain (40%), sell (30%) Simple ratio. 3. Share widely, engage back, watch your numbers.  Basic, but works. Yeah, challenges like saturation and algorithm changes exist. But the fixes are often simple: → focus on your niche and use different content types You don't need a million tactics. You need a clear framework and consistent action. Tools like Canva, Later, and analytics dashboard just make execution easier. Focus on executing the simple plan.  That’s how you get ahead with this change. ✌️ #marketing

If you’ve ever felt proud of assembling IKEA furniture without crying .. then this one is for you 😉 This carousel contains: • zero sales pitches  • 100% actionable B2B content That your clients will remember, Like that DIY project you can't stop bragging about 😊 Thank you to Professor Michael Norton of Harvard Business School for having inspired this Carousel. Source: https://lnkd.in/e6y4J4dU #B2BMarketing #marketing

Your UVP should attract clients, not confuse them. Fix inside the carousel. 5 simple ways to make yours actually attract your dream clients. Swipe >>> swipe #marketing

When someone hits me with "Send more info," I say: → Happy to, which specific part of our solution are you struggling to understand? Then I wait. Their response tells me everything. The serious ones? • They'll give me a clear, concise answer. • They'll tell me exactly what's been keeping them up at night and what they're trying to achieve. The time-wasters? They'll either: • Get defensive or vague • Change the subject • Disappear .. It’s like a truth serum for buyers. But nobody sees the needle 👀 Result? 1. I chase less ghosts 2. I send fewer proposals to people who were never buying 3. My energy is omg, BETTER, I have more for the clients who really need And you? How do you filter your filter to qualify your leads? Are you still trying to convince everyone that your solution is the best fit for them? 🤔 #marketing #sales

"Think i can do Facebook ads, Google, SEO at once with £2.5k?" £2.5k? 👀 That’s like bringing a water pistol to a bonfire, mate 🔥 You could try and “go viral”. But the smarter move is to pick ONE channel. Just ONE. You don’t need to be everywhere. Especially when you’re starting out. + ONE format that hooks. Test it. Tweak it. Then scale it like your life depends on it (because your business does). Don't trying to boil the ocean. Your competitors just found the kettle. ✌️ #marketing

Spring is here 🌷 .. Q2’s too 👀 Time to Marie Kondo your marketing strategy. This carousel is packed with simple, effective ways to clean up your strategy and make Q2-2025 your best quarter yet 😎 Zero fluff. 5-minute fixes. Slide the slide for actual ROI, not spring allergies. 🤧 #B2Bmarketing #marketing

I see the "perfect" lead all the time. They hop on the call. Asks the right questions. Even gives you the "this sounds amazing, how soon can we start?" line. Then .. POOF. Ghosted 👻 You chase.  You follow up.  1 time, 2 times, 3 .. You overthink, "Did I screw up?" Nope, They were just: • shopping (for free data) • comparing (while wasting your time) • kicking tires (with ZERO intent to pull the trigger) And that’s fine .. for them. But YOUR time? YOUR energy? YOUR brainpower? Not for freeloaders. This is why you need to put systems in place to: 1. Qualify HARDER upfront (if they’re not a HELL YES, they’re a no) 2. Put a price on your time (free consults attract free shoppers) Your time is the ONLY asset you can’t get back. Choose wisely who you give it to. ✌️ #entrepreneurship

Your clients aren't mind readers. They often fill in the blanks when expectations are not clear from day one. They're excited, you're excited and the project kicks off with a bang. But then, after a few months in, things start to fizzle. Communication drops off, deadlines get missed, and before you know it, they're gone. Sound familiar? That's what happens when reality doesn't match assumptions. → trust erodes And when trust erodes, things start to get a lil bit messy. This is why you should: 1. Be crystal clear on what’s included (and what’s not) in your services from day one. 2. Break the project into a roadmap with phases, deliverables and deadlines.. make it clear. 3. Communicate regularly, good and bad, let them know. This isn't rocket science 101. It's basic human psychology. People want to know what's happening, when, and why. Don't leave it to chance. ✌️ #clientsretention #retention

Your dream clients aren't faceless corporations. They're people, under pressure hoping for a win. Terrified of messing up. They carry real weight. Fear.  Hope. The desire to look smart. Specs don't speak to that. Bullet points don't build belief. → stories do Honest stories. About the mess. The struggle.  The breakthrough. When you tap into their world .. Their REAL, human drivers. Something shifts. Trust ignites. Connection deepens. You stop being a choice. You become THE choice. Forget the jargon. Ditch the corporate speak. Tell a story that hits the heart. See how fast things change. ✌️ #marketing