Co-Founder Growably | B2B SaaS websites that convert your users into customers 💯 | Webflow Partner Agency 🤝🏼

We support B2B SaaS companies to generate more demos & signups with conversion-optimized & scalable websites 🚀

Official Webflow Professional Partner Agency ✅
Sparringspartner for B2B SaaS Websites 🙌🏽

Enthusiastic about startups, B2B product marketing, PLG and ambitious people who like to push things forward 💯
Let's connect and share our knowledge!

We're NOT looking for someone who is good at Webflow.
We're looking for a person who masters Webflow at the highest level.
 
If you're ready for a Senior Webflow Developer position, this is your chance to join Growably and build websites for Europe's most ambitious software companies.
 
Developers at Growably:
→ Have been using Webflow at an enterprise level for years
→ Use Lumos as the standard framework (and know client-first for migration & optimization projects)
→ Talk to clients like partners, not contractors
→ Exchange thoughts & collaborate closely with the design team
→ Understand the business impact of setting up the website in the best possible way
 
Real talk:
The websites we build need to perform.
Our strategy & design teams are making sure our websites convert & look super premium.
Your job is to bring that alive in Webflow.
 
That means:
→ Logic, intuitive, scalable & client-friendly CMS Setups
→ Component-based builds
→ Technical SEO / AEO (page speed, clean code, schema markup, etc)
→ Custom solutions when out-of-the-box isn't enough
→ 1:1 match with the Figma designs & briefings
→ JS, GSAP, CSS animations...
→ Experimenting with the Webflow MCP / AI
→ Knowing and evaluating every new Webflow feature
→ Reliable & professional client communication
 
In return:
→ Exciting SaaS clients with impact
→ A team that values your work & challenges each other
→ Fair senior-level compensation
→ Projects that elevate your portfolio
→ Company workation with the whole team
 
👉 Apply here: ﻿
https://lnkd.in/ewKBQS-e
(Please only apply through that channel, won't react to applications via DM ﻿﻿📬 )

Tobias Giesen

Co-Founder Growably | B2B SaaS websites that convert visitors into customers 💯 | Webflow Premium Partner Agency 🤝🏼

Should SaaS founders be panicking right now?

Tbh, I'm tired of all the "SaaS is gonna die"
or
"I replaced my 5-person marketing team with Clawdbot" posts.
 
AI won't kill SaaS.
But it definitely changes a lot and maybe some companies will indeed be replaced by "big LLM".
 
Working with B2B SaaS companies only, I thought about it a lot.
Which products will stay, disappear, or even profit?
 
Here's how I think about the future of SaaS in 4 categories:
(Just hypotheses, interested in opposing opinions!)
 
❇️ Enterprise SaaS - probably the safest.

These tools are deeply embedded in how large organizations operate.
Think complex ERPs, compliance software, deep CRM integrations.
Switching costs are high and it's months of migration, retraining, broken workflows.

AI augments these tools and they'll probably profit from building "their own" agents on top of the LLMs.
 

❇️ Single Use Case SaaS — most at risk.

If your product does exactly one thing - transcribes meetings, resizes images, summarizes documents - AI does that now.

The more simple the use case, the easier you can replace the whole use case.
Or vibe code the tool with lovable.

At growably we've just canceled 3 tool subscriptions of that category last month.
 

❇️ Horizontal SaaS - the interesting middle ground.

Tools like project management, CRM, or collaboration software serve everyone. The ones that win will be those that become the AI layer across the stack, not just another tool in it.

Horizontal SaaS needs to own the workflow, not just sit in it.
 
❇️ Platforms & Marketplaces - the special case.

These are fundamentally different.

If the value comes from the network, the data, or the distribution, AI makes you stronger, not weaker.

You have something that can't be replicated with a prompt.
Owning the ecosystem is a moat that compounds over time.
 

Other special case could be SaaS with add-on hardware products.
Also harder to replace with AI...
 
What do you think the future of SaaS looks like?
Which products are gonna profit, which ones not?

Eure Website besteht den 5-Sekunden-Test nicht.

Ein Besucher landet auf eurer Homepage. 5 Sekunden.
Er muss mindestens EINE Frage beantworten können:
→ Welches Tool ersetzt das?
→ Oder: Bei welchem Job hilft mir das?

Wenn keins von beiden klar ist, springt er ab.

Das Problem ist selten das Design.
Sondern: Euer Positioning steckt noch im Whiteboard.

Wir sehen das ständig:
✅ Positioning-Workshop erledigt
✅ Messaging-Framework steht
✅ Figjam-Board sieht super aus

❌ Website? Immer noch generisch.
❌ Hero Section? "AI-powered Plattform für effiziente Prozesse."
❌ Pipeline-Wirkung? Null.

Das Ziel von Positioning, dass Prospects euch mental einordnen und sich an euch erinnern, wenn sie euch brauchen, geht komplett verloren.

Luke Schneider und ich haben über 100 Website- und LinkedIn-Projekte für B2B-Software-Unternehmen umgesetzt.

Eine Erkenntnis zieht sich durch alle:

Positioning, das nicht auf der Website landet, existiert nicht.
Und Botschaften wirken nur dann, wenn sie auch im LinkedIn Content geteilt werden.

Genau das brechen wir am 17. März auf:
→ Was ist Positioning wirklich und was nicht?
→ Wie ihr Positioning in die Website übersetzt (Tobias)
→ Wie daraus eine LinkedIn Content-Strategie wird (Luke)
→ Wie euer LinkedIn-Profil die Pipeline füllt (Luke)

Inkl. der Frameworks, die wir über die letzten Jahre verfeinert haben.

📅 17. März | 16:30 CET
👉 Anmeldung: https://lnkd.in/dNzgjHVm

P.S.: Luke und ich sind gerade noch am Kochen und haben einige Slides für Dienstag im Gepäck, die dir helfen, Website + LinkedIn zu optimieren 👨‍🍳 

P.P.S.: Luke ist GTM Services Lead bei SalesPlaybook und hat in den letzten 16-Monaten den Prozess von Positioning zu LinkedIn Strategien & Taktiken im Detail aufgebaut & optimiert. In diesem Webinar teilt er genau dieses Wissen 🙏

We support startups to gain traction by developing scalable websites that generate leads, sales & sign-ups 🚀

Feel free to connect! 🙌🏼

Enthusiastic about startups, innovative business models and marketing 💯

I love LinkedIn for building new connections, get inspiration and sharing insights of our work 💚

💻 Through my 3 year integrated bachelor degree program at Deutsche Telekom and congstar I had the chance to study management and get hands-on knowledge in digital marketing at the same time.

With my master studies in Digital Business Management I got some solid skills in digital Innovation- and Business Development Management.

📲 As a side project, which arised from my passion for music, I'm curating playlists with a total reach of 100.000+ followers on Spotify.

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