Trevor van Woerden 🐓's Linkedin Analytics

Buyers are in charge of their purchase journeys in 2025, and GTM teams must adapt. The old lead gen + SDR outbound playbook has struggled for an eternity because it doesn't offer value to buyers. Adapting tools and workflows to meet buyer needs and turn them into hand raisers will take commitment to developing your brand, to understanding real time ICP data, participating in relevant ecosystems, and equipping sellers with relevant messaging when buyers engage. A few more things I like to say... Creator Motion is what selling like a marketer means. Your LinkedIn audience isn't interested in what you sell, they're interested in how you go about selling it. The final decision often doesn't get made until after you've made your final decision. Process >>>>> Goals achievement => confidence => ACHIEVEment => CONFidence => ACHIEVEMENT => CONFIDENCE Persistently doing the wrong things will persistently yield undesirable outcomes. There is no failure, only data. Sales sourced opportunity mandates are bad. On parenting: without quantity time, you'll have way less quality time. ps - I also produce a livestream called "The Hotness Unleasher Show" - it has its own business page, but it's not a business. It's a passion project. The point of it is to 1)practice with a channel that is largely underutilized on LinkedIn 2)make friends 3)fight against LinkedIn stuffiness.