Five complete LinkedIn profiles, each built around one working pattern, so you can see exactly what a founder, a consultant, a career switcher, an engineer and an agency owner say in their headline, About opening and Featured section.

The full spec table for LinkedIn video, sourced from LinkedIn's own help pages, plus the exact desktop and mobile upload steps, article and Company Page uploads, aspect ratios, captions, and why uploads fail.

Six LinkedIn banner patterns shown at full 1584 x 396 size, a map of the zone your profile photo covers on desktop, and the five mistakes that break a banner.