Sharing your best ideas on LinkedIn isn’t enough if your network is still scrolling past your content.
So, how can you get more LinkedIn engagement on your next post?
This article shares how to write attention-grabbing posts, when to publish to boost your LinkedIn visibility, and how to make your content stand out with visuals and CTAs.
1. Share Relevant Content
Get more likes, shares, and comments on your LinkedIn posts by creating and sharing posts that resonate with your audience.
Your LinkedIn content should address their pain points and interests. Keep your content relevant to your job title or industry, sharing content that highlights your professional experience.
Talk about professional insights, practical tips on industry challenges, break down complex topics into easy-to-follow ideas, or share real-world case studies.
Remember that you’re writing for real people when thinking about your next post. Keep your writing natural, avoid robotic language, and focus on providing value.
2. Add Visuals
Posts with images get 650% more engagement than text-only posts, while LinkedIn videos get the most shares.
Add eye-catching images, infographics, carousels, or videos to make your posts stand out in your network’s feed.
This can include infographics to showcase complex data, making it easy for your LinkedIn followers to understand key points. Post carousels to share a series of insights or a detailed process. LinkedIn videos effectively demonstrate concepts, share industry tips, or share a behind-the-scenes peek.
3. Add a Hook
What’s the most important part of your LinkedIn posts?
The hook.
Based on the first sentence, your network determines if your content is worth their time.
Start your post with a surprising statistic, a bold statement, or a question that resonates with your network’s challenges.
For example, addressing a common pain point with “Wondering how to get more LinkedIn connections?” or sparking their curiosity with “Did you know that 80% of business comes from 20% of the customers?”.
Keep your hook short and punchy to convince people to click “See more” and engage with your content.
4. Encourage Engagement
Want more people to comment on your posts?
Add a clear call-to-action to encourage more interactions on your LinkedIn posts.
This could be a question about the topic, asking for feedback, or inviting your network to share their experiences.
Don’t just broadcast your thoughts. Instead, focus on creating a dialogue.
5. Keep Your Content Easy-to-Read
Get more LinkedIn engagement by making your posts easy to read.
Break your post into bite-sized paragraphs to make it easier to read and digest. Add lots of spacing between the lines where it’s relevant.
You can use bullet points, lists, or emojis to organize information clearly.
Use spacing, line breaks, or special characters like asterisks (*) to emphasize important ideas or statements.
To stop people skimming, highlight a specific word or line or change up the formatting styles unexpectedly.
Before posting, check for typos. Make sure your message is clear and free from grammatical errors.
6. Share Your Posts at the Best Times
Posting at the wrong time reduces your LinkedIn engagement.
So, what’s the best time to post on LinkedIn?
The best day to post on LinkedIn is Wednesday, with a slight advantage over Tuesday and Thursday. Also, you can expect less LinkedIn engagement when posting on Saturdays or Sundays.
The best time of day to post on LinkedIn is between 9 and 12 a.m. or 3 and 6 p.m.
You can schedule your LinkedIn posts to ensure you don’t miss out on the best time to reach your network.
7. Optimize Your LinkedIn Headline
Your LinkedIn headline appears every time your name appears on the LinkedIn feed. Apart from your content’s hook, this is your chance to catch your audience’s attention.
Use your LinkedIn headline to showcase your expertise, mention professional achievements, or highlight your personality.
If your headline isn’t getting enough attention, use Taplio’s free headline generator to come up with engaging headline ideas.
8. Engage With Your Network
LinkedIn engagement works both ways.
To get more likes, shares, and comments on your LinkedIn posts, you must actively engage with your network.
Engage with their content, share their posts, and join relevant discussions around your interests.
To connect with the right people, find top LinkedIn influencers in your niche to showcase your expertise and add value to the conversation.
You can also get more engagement by joining relevant LinkedIn groups. Besides the increased visibility, you can share resources, ask questions, and exchange insights with industry professionals.
9. Focus on Your Posts Quality
Posting irrelevant content makes your audience scroll by your posts. While consistency is important when building your LinkedIn brand, quality should always come first.
If you’re running out of ideas, check out our list of 15 Linkedin posts ideas and examples to boost engagement.
10. Track Your Results
Identify your best-performing posts by tracking LinkedIn impressions, likes, comments, and shares.
Pay attention to the post format, topic, and tone that constantly generates the most engagement.
Use LinkedIn analytics to identify what works best for your audience and adjust your strategy to boost engagement rates.
Wrapping It Up!
The key to getting more LinkedIn engagement is to be authentic. Share information about your genuine interests, values, and professional experiences.
Authenticity builds trust, making your audience more likely to engage with you.
