How to use AI for LinkedIn Organic Growth and Branding

LinkedIn is an excellent platform for your business: it allows you to create your brand identity, attract leads, increase your exposure, and boost your credibility.

But all these benefits come at a cost.

You need to invest a great deal of time to stay on top of the game:

• You have to stay active and interact with your professional network
• Figure out how to produce creative and engaging content
• Understand your client’s pain point
• Engage with other users
• etc.

Managing your presence on social media platforms can quickly become a full-time job. But the good news is that you can build a brand identity with minimal effort by using AI.

Read on to find out how AI can help your company grow on LinkedIn while saving you time and energy.

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Get fresh ideas right off the bat using Taplio and our advanced content inspiration layer.

AI inspiration, viral post library, and latest news. That’s all you need to create a month’s worth of content in an hour.

👉 Try Taplio for free!

Respond to the latest news

An easy way to stay connected with your professional community is by sharing important industry news and commenting on the events to add a personal touch. A recent case study has highlighted the importance of taking advantage of the participatory culture we see evolving on social media platforms. You can use news posts to share your opinions on current events and engage with like-minded individuals by starting conversations.

Robynn Storey shares her take on the latest news and events to create engaging posts.

How can AI help?

Instead of spending tens of minutes or even hours scrolling through your social media, Taplio’s post inspiration feature automatically creates a selection of the latest relevant news. You can then add a personal comment with your view on the events and share the info with your social network.

Find inspiration for your posts

You can spend an eternity analyzing the most creative viral posts out there and strip them to their bones to find out the recipe behind their success. But, try as you might, you won’t find a set of rules you can follow in order to create the perfect post.

In general, great content has a few common qualities:

• It’s a good story that lets the writer’s views and personality shine through
• It’s visually captivating
• It makes good use of hashtags
• It’s created specifically for a target audience
• It uses emotion to connect with the readers

How can AI help?

Don’t bend your mind trying to find the perfect recipe for your next post. Work smarter, not harder by using AI tools.

Taplio has a 3M+ viral post library that you can explore based on your selected list of criteria. Use the search feature to find inspiration for your needs and area of interest.

Get the top posts in your niche, analyze them, and use the information for your next posts.

Don’t waste your time writing

The ultimate time-saving hack is to get someone else to do the writing for you.

Social media influencers often rely on virtual assistants or marketing agencies to write their posts. What’s tricky about this approach is finding the right person to write in your voice and staying true to your personal style.

However, you can use AI to generate new posts from scratch.

And if you’re a bit skeptical about letting a bunch of code and algorithms write in your name, you should know that NLGs or natural language generation algorithms have made huge progress in the last few years.

In fact, a 2021 study has shown that people can’t tell the difference between poetry written by an AI and a human being.

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Taplio’s AI analyzes your LinkedIn account, previous posts, and your preferred topics, then generates new posts that follow your content strategy from scratch. All you have to do is proofread the new content and share it with your followers.

Save time by being organized

Taplio’s scheduler enables you to organize and automate your content strategy.

Once you’ve created the perfect content you’ll need to pick the right time to post it.

Never underestimate the importance of a well-timed post.

Knowing when your audience is active on LinkedIn will help you ensure that your posts are visible and boost user interactions.

According to LinkedIn, the best days for posting are Sunday, Saturday and Wednesday, while the hours vary from 6 to 9 pm, 3 to 6 pm, and 12 to 3 pm.

But since the goal is to tailor your online strategy to your audience, you’ll need to figure out when your personal target audience is most active on social media platforms.

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Use Taplio’s post scheduler to organize your posts. Build your content calendar and rest easy that every post will be published at the specific date and time of your choosing.

The great thing is that you can always come back and edit your schedule. If you change your mind, get new content ideas, or want to tweak some details in your future posts, you can always make more edits.

Stay on top of your data

Every online success story is written in data. Take the time to see how your content performs and learn what’s generating the most views or engagement. Figuring out which metrics to track and get the most out of the available data can be a daunting task, but using a dedicated analytics tool simplifies the process and offers actionable insights.

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Use the Taplio Boost Chrome extension for a comprehensive view of your individual and team statistics on LinkedIn. Keep track of your most important KPIs and get a clearer view of your performance.

Let someone else do the heavy lifting

Taplio helps you plan, organize, and write engaging LinkedIn posts. Our software enables you to build your personal brand on LinkedIn without wasting time or resources.

Streamline your LinkedIn experience with AI.

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Content Inspiration, AI, scheduling, automation, analytics, CRM.

Get all of that and more in Taplio.

✅ Try Taplio for free