LinkedIn’s audience has 2X the buying power of the average web audience.
Without a LinkedIn business page, you’re missing the opportunity to increase your brand visibility, get more leads and clients, and drive up your business revenue.
So, how can you get more people to engage with your business?
This guide will teach you how to create a LinkedIn Business Page on desktop, iOS, and Android.
How to Create a Business Page on LinkedIn
Making a LinkedIn Business Page is pretty straightforward on your PC. The only requirement is having a personal LinkedIn profile.
1 – Go to LinkedIn and log in to your profile. You will be redirected to your Home or Feed page upon signing in.
2 – Toggle the Work dropdown button on the upper-right portion of your window. A pane will pop out on the right side of your screen, listing other products and services you can access on LinkedIn.
3 – Scroll down and find Create a Company Page+. You will be redirected to another interface for creating a page.
4 – Choose one from Company, Showcase page, and Educational Institution. Your choice largely depends on the type of organization you are representing. Whichever you select, click your choice to proceed. For this guide, we chose a company.
5 – Fill in the details of your institution:
- The name of your organization
- Your preferred and customized LinkedIn URL
- The industry your institution belongs to
- How large your company is, e.g., 501-1000 employees, 10000+ employees, etc.
- Organization type, e.g., nonprofit, public company, privately held, and others
- (Optional) Company website
- (Optional) Organization logo in JPG, JPEG, or PNG
- (Optional) Tagline or company description
While they’re not required, don’t forget to add a tagline, photo, and website to connect better with other professionals and organizations! You also want to avoid these other common LinkedIn mistakes.
6 – Ensure to tick the verification box on the latest part of the form. This is a mandatory step that checks whether you are truly authorized to create and manage the LinkedIn Business Page of your institution.
7 – Check all your details and press the Create page button once set.
You may also encounter some error prompts from LinkedIn if you’re new to the network and have few connections. The best way to eliminate this issue is first to grow your personal profile and reach more people in the same space.
How to create a company page on LinkedIn mobile?
It’s super easy. Below, find the instructions for creating a LinkedIn company page on Android and iOS.
How to Create a LinkedIn Business Page on Apple
Making a LinkedIn page on Mac follows the same process on a Windows PC or other operating systems. But if you’re away from your Mac or PC on a business trip, chances are you’re only using your mobile phone at the time.
Here’s how you create a LinkedIn Business Page on an Apple iPhone or iPad.
1 – Launch the LinkedIn app and sign in to your personal account.
2 – Visit any existing LinkedIn page. You may also search for a company page in the network if you’re not following one.
3 – Find and tap the ••• icon > Create a LinkedIn Page+ on their page.
4 – Choose whether you want to build a page for a Company or an Educational Institution.
5 – Fill in your organization’s details, including its name, preferred LinkedIn address, type, industry, size, and other information.
6 – Confirm that you’re authorized to create the LinkedIn page by ticking the checkbox on the verification section.
7 – Press Create, and you’re done.
How to Create a LinkedIn Business Page on Android
By default, you can only make a LinkedIn business page on your desktop computer and mobile phones that run on iOS. But there’s a quick roundabout that we’ll detail below if you want to create one on an Android mobile or tablet.
- Open your browser, go to LinkedIn, and sign in to your profile.
- Make sure to enable the desktop mode on your browser.
- From here on, you can follow the steps detailed above for page creation on a desktop. Alternatively, put this link on your browser: https://www.linkedin.com/company/setup/new/.
- Select one from Company, Showcase page, and Educational Institution.
- Enter the details of your company.
- Once done, tap Create page.
How to optimize your Business Page to boost the impact in 2024
Now that you have created your business or company page on LinkedIn, the next step is to make it big. Growing your business on LinkedIn requires a strategic approach and early efforts to optimize your account.
What does it mean to “optimize your Business page” for LinkedIn? Optimizing your business page on LinkedIn means enhancing its profile elements, content, and engagement strategies to improve visibility, searchability, and brand representation.
The earlier you optimize your company account, the sooner you’ll start making an impact on LinkedIn: growing your connections, getting engagement, landing leads, expanding your network, and so on.
Here’s how to optimize your LinkedIn business page in 7 easy steps:
- Use keywords in your description. Your LinkedIn page, both personal and business, is indexed by Google. Why does it matter? Your page’s description is an excellent opportunity to rank on search engines like Google. Our advice is to use keywords in the first paragraph of your company description, which should be about 3-4 paragraphs in total. Share your values, missions, products, services, and solutions you offer to your ICP’s problems.
- Add a branded cover page. Never use a generic LinkedIn cover for your business profile! Treat this space as a free billboard to sell your values, vision, and products or services. Ask an experienced graphic designer for help, and do not opt for the first version. Our advice is to keep your business’ cover page on LinkedIn minimal, clear, and authentic. Include a CTA to make it more actionable, but don’t force sales. Branded cover is more about your business identity than making profits.
- Fully complete your profile. Companies with complete profiles get 30% more views per week. That means you should add every descriptive headline, add hashtags to follow, and choose topics that are relevant to you. Whatever LinkedIn asks you when setting up your company’s profile – do it, don’t skip it. Completed profiles get indexed better on search engines, too.
- Add a custom button. This button is gold. It’s located next to the Follow button on your profile, which LinkedIn users see on your Page. The best thing about utilizing this feature is that you can change this customizable button anytime. For example, when running a webinar, launching a new feature, sharing a podcast, etc.
- Ask your employees to update their profiles. No matter how big or small your team is, it will give your business a much better visibility, which is crucial for long-term growth. Your business page will be growing along with your employees and their LinkedIn accounts, and it’s gonna serve as excellent social proof, which is crucial in succeeding on LinkedIn. It’s also the most proven way to build credibility for your business.
This point is crucial for fostering connections between your employees and creating a trusted and credible social environment for your business. It’s a win-win for both employees and your company:
When employees are actively engaged with their co-workers and organization, they are 60% more likely to engage with each other’s posts and 14x more likely to share your organization’s content in their feeds. - Link your LinkedIn page to your website. If you have a website or a social media channel, make sure you add a LinkedIn button to your company page. It will give you more valuable traffic and boost your company profile. This may sound like a no-brainer, but you’ll be surprised by how many businesses miss out on this little trick to get more reach.
- Maximize your best posts. As soon as you start posting on LinkedIn, you will see that some posts perform better than others. While consistency is king on LinkedIn, another trick is to boost the best-performing posts that already drive a lot of engagement. You can also use LinkedIn’s targeting feature to amplify it toward a broader audience that has demographic similarities. Or, try out Taplio’s Free LinkedIn Post Booster for immediate results.
LinkedIn Business Page Benefits
There are countless advantages to having a LinkedIn page dedicated to your business. Here are the most important benefits you’ll get:
- Brand visibility. Increase your company’s visibility among potential clients, business partners, and employees. Use your LinkedIn business page to share important news, company events, milestones, etc.
- Networking opportunities. There are more than 60 million companies on LinkedIn. A business page allows you to connect with industry peers, join relevant groups, and participate in conversations that can lead to business opportunities.
- Advanced analytics. Ensure your message reaches the right audience by checking your content’s performance. Setting up a business page on LinkedIn gives you access to complex analytics features.
- Manage your online reputation. A LinkedIn business page helps you monitor your online reputation by informing you whenever someone mentions your company in their status or posts.
- Search Engine Optimization. A LinkedIn business page can improve your company’s search engine ranking. LinkedIn pages often rank well in Google search results, which can lead to increased web traffic.
- Showcase expertise. Position yourself as an industry authority by sharing your knowledge and top-quality content. Also, encourage the business’s employees to participate in relevant conversations as they are the business’s representatives.
Frequently Asked Questions
Can I Create a LinkedIn business page without a personal account?
You can build a LinkedIn company page without linking it to your personal account. You can link to two different accounts, your personal and business, at once.
What’s a LinkedIn business page?
A LinkedIn Business Page is a dedicated profile representing your company or organization on LinkedIn to members.
Can I turn my LinkedIn profile into a business page?
Yes! You have to create a company page and merge your personal LinkedIn page with the company page.
Should I create a LinkedIn business page?
Yes, if:
- connect with fellow business leaders
- find partners and partnership opportunities
- promote your business, services, and products
- establish your business identity and voice
- get more prospects and make more sales
- exponentially grow your network
- create new business opportunities
- establish your niche
- drive organic traffic
- feed your sales funnel
- find more leads
- boost your content
- expand your business to different regions
- build credibility if your business is new
- establish your company as a leader in the field
- maximize multichannel prospecting
- enhance your marketing efforts and more.
My business is very small. Should I have a LinkedIn page?
Absolutely. As a small business, you can do many things with a LinkedIn company page:
- Research highly targeted connections,
- Better target potential buyers
- Learn more about your customers and their pain points
- Stay ahead of the new trends
- Zero in the demographics of their ICP
- Stay relevant to your connections
- Attract new connections and turn them into leads through consistent posting and quality content
- Share LinkedIn newsletter
- Get into social selling
- Establish your voice in the competitive field
- Learn more about the niche you’re in and more.
How much does a LinkedIn business page cost?
It’s free! To create a LinkedIn company page, you only need a personal LinkedIn account and a verified email address.
Build Your Company’s Presence on LinkedIn
Creating a LinkedIn business page is free. Build your brand and boost your online presence with no additional cost.
Of course, subscribing to LinkedIn Premium will get you additional features that will help boost your brand visibility and make meaningful connections.
Can you improve your LinkedIn business page for free?
Taplio’s free tools include a headline writer, carousel generator, video downloader, text formatter, and more!
