What are my interests, experiences, and accomplishments?
What positions and roles am I open to?
What are my hard and soft skills?
Meanwhile, company pages can attract more job seekers if they incorporate the answers to the following into their LinkedIn summary:
How long have I been in the industry?
What are the products and services that I offer?
What makes me stand out from my competitors?
These are some of the usual questions that get you thinking about your About section. But in essence, a strong LinkedIn summary should summarize your background, personality, skills, experiences, or achievements.
Why is a LinkedIn Summary So Important?
Writing a LinkedIn summary entails summarizing your outstanding qualities and experiences with a few words. Because of this, many individuals often feel this step is unnecessary. So we're here to tell you why having an about section is crucial.
Here are the top reasons why people and companies spend a lot of time working on their LinkedIn summaries:
1. You get to introduce yourself with some personality and style.
Having a LinkedIn summary will let you create a lasting first impression on other professionals. In addition, you can introduce your previous roles, accomplishments, and expertise concisely.
2. Professionals use your LinkedIn summary as a basis for culture fit.
Whether you're using a personal or company page, a LinkedIn summary will show other individuals what they can expect from you. It can be a basis for your adaptability in the workplace. It can also give a glimpse of the work culture and environment.
3. Your page can rank higher on LinkedIn.
Besides your headline and title, optimizing your LinkedIn summary is one of the best practices and tips for a great LinkedIn profile. However, it interferes with the platform's algorithm and can affect your ranking. Thus, strong keywords can make your page more visible in your search results.
4. It opens you to more opportunities for success.
Your LinkedIn summary brings you closer to potential clients and career opportunities. In addition, it can set you apart from more than 800 million users on the platform.
How to Write a Good LinkedIn Summary?
A LinkedIn summary isn't about filling up the character limit. It's also not about dumping all your achievements and experiences in one place. These mistakes will only make your write-up bland and generic.
Instead, writing a powerful LinkedIn summary takes some time. It also requires much effort and thought.
Before we dive into the general outline of writing a good LinkedIn summary, let's take a look at the top tips to make it more effective:
Tip 1 - Use a conversational tone
The only way to stand out from competitors is to write your summary in the first person. It also has to sound like you're telling a story to a friend rather than a generic academic essay.
Instead, focus on creating an interesting About section. Stay away from the detailed and wordy work history. That won't grab your reader's attention at a glance.
Tip 2 - Write concisely
Professionals don't have the time to read long paragraphs. Instead, they want a straight-to-the-point summary.
Tip 3 - Use strong keywords
A well-written summary makes your profile more visible to professionals. So to infiltrate LinkedIn's algorithm, take advantage of the industry- or position-based buzzwords.
You can find these keywords by looking at related job descriptions. First, check what words show up the most.
Now that you know the top LinkedIn tips and strategies to keep in mind when making a summary, let's discuss the entire process step-by-step:
Step 1 - Make an outline
A plain LinkedIn summary will bore your readers. Similarly, disconnected sentences may only leave them confused. So using a proven and effective structure can go a long way.
If you're curious, a good LinkedIn summary usually follows this general outline:
Hook: A hook grabs the attention of your readers.
Mission: Your mission tells your readers why you're doing what you do.
Experiences: In this part, you can tell your readers about your past experiences.
Skills/Products/Services: On top of your experiences, enumerating your outstanding skills or services can help your readers understand you better.
Achievements: Giving concrete results and accomplishments will show readers what you can deliver.
Call To Action: Finally, a solid call to action at the end will help readers know what you want to gain from them.
While personal and company LinkedIn pages follow this general outline, company pages focus more on their products and services.
Step 2 - Write an interesting hook
A typical LinkedIn summary will have around 370 words in total. But in reality, your profile viewers will only see the first three lines of your About section. After that, they'd have to click "See More."
Because of this limitation, the most crucial step in writing your LinkedIn summary is to make an interesting hook. Your first three lines must grab your readers' attention and make them want to read more.
By answering the "why" to the usual generic questions, you get to connect with your readers. You become more relatable. Hiring managers will also see how well you can adapt to different corporate cultures.
Step 4 - State your experiences
Don't treat your LinkedIn summary as your entire autobiography. Doing this will only bore your readers to death.
After learning how to write a LinkedIn summary, it's always good to look at actual samples. That's why we gathered several write-ups that you may want to check out.
Here are some of the best LinkedIn summary examples to follow:
In this example, the LinkedIn user highlights their relevant skills in their LinkedIn summary. They tell their readers how their talents make them a suitable candidate for the job. This write-up also shows hiring managers how their companies can benefit from the user.
It's worth noting that they used their communication skills as their main selling point. It's relevant to their desired position and also shows concrete accomplishments like being on a debate team and joining competitions.
Our second example encapsulates the art of storytelling. Here, the LinkedIn user engages us with their life story and how they became passionate about software engineering. It's straightforward and doesn't have any fluff.