Table of Contents
- Why Create a LinkedIn Company Page?
- How to Create a LinkedIn Company Page
- What Makes a Good LinkedIn Company Page?
- How to Manage Your LinkedIn Company Page?
- 10 LinkedIn Company Page Best Practices
- 1. Use a Showstopper Banner and Company Logo
- 2. Fill Out All the Page Details with Accurate Information
- 3. Write a Compelling Page Description
- 4. Post Content Regularly
- 5. Be Consistent with Your Branding
- 6. Engage with Your Audience
- 7. Use a Custom CTA Button
- 8. Encourage Employees to Engage with the Company Page
- 9. Add Job Openings on LinkedIn
- 10. Use Analytics to Track Your Progress
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Meta Desc
Maximize your brand's impact with a LinkedIn Company Page. Learn how to create one and implement effective best practices for success.
Meta Title
LinkedIn Company Page: 10 Best Practices
A LinkedIn Company Page can provide your brand with an effective way to stand out, solidify your brand image, and connect with your target audience. These pages also make it easy for professionals to find jobs and discover their favorite businesses.
In this guide, we’ll talk about why you should consider creating a LinkedIn Company Page, how to create one, and ten effective LinkedIn Company Page best practices so you can get the most out of them.
With Taplio, you can supercharge your LinkedIn Company Page in just ten minutes a day! Harness AI to create stellar content, schedule posts, uncover opportunities, and track your success. Sign up now and unleash the growth potential of your LinkedIn presence.
Why Create a LinkedIn Company Page?
With a well-optimized Company Page, you have the opportunity to get the attention of 922 million users on the platform. This is a massive opportunity for your brand to:
- Establish yourself as a leader in your industry.
- Get better results from lead generation.
- Find the best talent for your company.
- Get more visibility.
With these benefits up for grabs, having a LinkedIn Company Page for your business is a no-brainer.
How to Create a LinkedIn Company Page
Here’s a step-by-step guide on how to create a LinkedIn Company Page.
- Visit the “Create a LinkedIn Page” page on LinkedIn.
- Click “Company.”
- Fill out the form and check the preview section to see how it looks.
- Add your tagline and upload a logo.
- Click “Create Page.”
- On the next page, add your URL, a page description, and location.
- Add custom buttons, hashtags, and a cover image.
- Start following relevant pages and inviting connections to your page.
What Makes a Good LinkedIn Company Page?
A LinkedIn Company Page can provide your visitors with information about your company, what it does, and its products and services. But a good page will go beyond that and act as a powerful marketing tool that allows you to attract your ideal audience, build brand awareness, and help you sell more. It will also establish your company as a consistent, trusted voice in your industry.
How to Manage Your LinkedIn Company Page?
Your work isn’t done once you create your LinkedIn Company Page. It's only beginning. You’ll then have to create a plan to ensure you are posting consistently and managing your page efficiently.
You’ll have to determine a Page admin who can create and post content on your page. Create a content calendar for LinkedIn and encourage your employees to engage with the content posted on your Page.
You’ll also need to track your performance through LinkedIn analytics. This will give you a better idea about who is engaging with your content and the type of content that performs well for your target audience.
10 LinkedIn Company Page Best Practices
Now that we have the basics out of the way, here are ten LinkedIn Company Page bests practices to follow to make the most out of your Page.
1. Use a Showstopper Banner and Company Logo
Use a professionally designed logo as a profile image for your Page. The logo should be high-quality and clear. Your banner image is equally important because it is the first thing people will see when they visit your page. Make sure your banner and images are the right size for optimal viewing.
Use striking images that match your brand colors, and show your company’s values or personality so visitors know what your company is about even before they read your posts.
2. Fill Out All the Page Details with Accurate Information
It is essential to have your LinkedIn Company Page fully filled out. Giving your users all the important information will ensure you get more followers. Here are the tabs available on all LinkedIn Company Pages:
- Home
- About
- Products
- Posts
- Jobs
- Life
- People
The more information you have about your company, the easy it will be for your target customers and potential employees to discover you on the platform.
3. Write a Compelling Page Description
Your page description is an essential part of your LinkedIn Company Page because it allows you to convey your personality and talk about what your company is all about. Make it compelling and engaging. Here are a few tips to keep in mind when writing your page description:
- Keep it short.
- Break it down into small paragraphs if needed.
- Use clear CTAs that let visitors know what to do if they want more information.
- If you have a careers page, include a link to it.
4. Post Content Regularly
An effective best practice for your LinkedIn Company Page is to post consistently. Brands that regularly post on the platform see better engagement and growth. Check out our guide on how often to post on LinkedIn if you’re unsure about posting frequency.
Create your content calendar in advance and use Taplio to automatically post at the best time on LinkedIn to maximize your reach and visibility on the platform.
5. Be Consistent with Your Branding
A well-branded LinkedIn Company Page will have a cohesive look that combines the right colors and fonts. Consistent branding increases trust and makes your brand easily recognizable to people. The branding on your LinkedIn Company Page should match those you use on your website. It should also be consistent across all your posts.
6. Engage with Your Audience
Don’t post and ghost. You also need to engage with your others on LinkedIn to show people the human side of your company. Engage with others’ posts and reply to comments that people have left on your content.
This is another opportunity for your company to showcase its personality. Use a consistent brand voice on the platform and keep things friendly instead of stiff so you don’t come across as robotic.
7. Use a Custom CTA Button
You can use a custom CTA button on your LinkedIn Company Page to encourage visitors to take the intended action. This CTA button is located on top of your company page, next to the “Follow” button. Use this to your benefit to direct traffic to your website or a landing page with the right words.
8. Encourage Employees to Engage with the Company Page
Engagement is the key to growing your following on LinkedIn. Boost engagement and growth by encouraging your employees to engage with your LinkedIn Company Page. This will increase the reach and visibility of your posts and help put your company in front of more people.
Employees can like posts, comment on your posts, and even tag your page in the content they post. Reciprocate by engaging with content posted by employees.
9. Add Job Openings on LinkedIn
Companies with job openings on their LinkedIn Company Pages tend to attract more candidates and followers. It shows that you are active on the platform and engaged. Additionally, it can also help you find top talent in your industry.
Every time you have a new job posting on your website or a hiring portal, publish it on LinkedIn. Make sure to respond to applications in a timely manner and close the job posting once it has been filled.
10. Use Analytics to Track Your Progress
You need to track the results of your efforts if you want to grow your LinkedIn Company Page. Monitor your page and track key metrics to see if your page is attracting the right people and if the content you are posting is resonating with your target audience. Track engagement and make adjustments to improve the performance of your page. Engage with those visiting your page to turn them into followers.
Taplio can help you grow your LinkedIn Company Page in as little as ten minutes daily! Leverage the power of AI to create better content, schedule your posts, find new opportunities, and monitor your results. Sign up today and start growing your LinkedIn!
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