Boost LinkedIn follower growth with top tips in this article. Establish thought leadership and amplify your brand organically.
10 Tips for LinkedIn Follower Growth in 2023
LinkedIn lets you make meaningful connections, establish thought leadership, and amplify your brand. But this will only happen if your profile or Company Page gets noticed. To achieve all of these goals, you need organic LinkedIn follower growth.
The more followers you have, the more people will interact with your content, fueling your growth further. In this article, you’ll find a list of our top ten tips to get more followers on the platform.
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Ensure Your LinkedIn Profile is Complete
Before implementing any tips listed here, ensure your LinkedIn profile or company Page is complete and optimized to attract your target audience. Profiles that are completely filled out receive more views. When you have a complete profile and post content useful to your target audience, those visitors are likely to follow you.
10 Tips to Boost Your LinkedIn Follower Growth
Once your profile is complete, you can implement these ten tips on how to grow your audience on LinkedIn.
1. Make Your LinkedIn Profile Searchable
Optimizing your profile with LinkedIn SEO best practices is the first step to making your profile searchable. You’ll also need to ensure that your profile is set to public for external and internal searches. This can be done through the visibility settings on LinkedIn.
You need to make sure that all your details are searchable, including your name, profile photo, LinkedIn banner, location, headline, summary, and website.
2. Draw Traffic from Outside LinkedIn
With your profile or page set to public, it will be discoverable on search engines like Bing and Google. Another way to grow LinkedIn followers is by promoting your LinkedIn profile outside the platform.
Place the link to your profile in your email signature and on your website. Once you set it, you will make it easier for people to find you on LinkedIn and follow you.
3. Position Yourself as a Thought Leader
One of the best ways to grow your following on LinkedIn is by positioning yourself as an expert in your niche. Establish thought leadership by sharing your expertise, insights, and knowledge with others.
This will help you stand out and position yourself as a valuable and informative resource on LinkedIn for the right audience. Thought leadership also allows you to build credibility and trust. When you consistently deliver value with your content, people are likelier to follow you.
Good content will also keep these people engaged once they follow you. Stay on top of their minds by communicating with them regularly.
4. Stay On-Brand
For personal brands and companies, having a well-defined brand that followers can instantly recognize is important. Use your brand colors consistently. Have a brand voice and tone guideline that you can follow each time to post content on the platform.
Once you start doing this consistently, it will become easier for people to recognize your brand and your content. This makes it more likely for them to follow you.
5. Turn Your Employees to Brand Advocates
If your employees are on LinkedIn, encourage them to keep their profiles updated. Invite them to follow the company Page and share the content you post with their network. When employees share your company’s content, it helps build trust.
Optimize your employees’ profiles and provide them with social media training so they can build their own audiences. With employees as your brand advocates, you’ll see a big boost in your LinkedIn follower growth.
6. Post Consistently
Create a content calendar for LinkedIn and plan out your posts in advance. When you post content at a steady cadence, it will increase your visibility and reach. LinkedIn users who post regularly see more engagement, better organic reach, and more followers.
If you’re running out of ideas, use Taplio’s AI Assistant, viral post inspiration, and other content creation features.
7. Engage and Be Responsive
It’s a good idea to be responsive and active on LinkedIn. Strive to respond to everyone who comments on your post. This will help drive visibility for your posts. People are also more likely to follow those active in the community.
Additionally, it’s good practice to engage with the content of others in your niche, especially industry leaders, experts, and other thought leaders. This will again help you expand your network by increasing your visibility.
An easy way to engage with others quickly and effortlessly is by using Taplio’s “Engage” feature. Here you can reply to comments on your posts, discover the best content to engage with, and engage with your contact list.
8. Collaborate with Influencers
Network and collaborate with thought leaders and influencers on LinkedIn to reach a wider audience and gain new followers. Influencers have a wider reach, and collaborating or co-creating content with them will help your brand gain more visibility and get more followers.
Try demand-generation tactics, such as contests and giveaways, for a quick boost in LinkedIn follower growth.
9. Join LinkedIn Groups
Another effective way to put your brand in front of the right people and get more followers is by joining LinkedIn Groups. When you join a relevant group in your niche, provide value to members, answer questions, and make meaningful comments, people will take notice, and they’ll be more likely to follow you.
Remember that you should avoid self-promotion and salesy posts on groups because it will likely put off a lot of group members. Instead, just focus on providing value; those members will be more receptive to your offer once they follow you.
10. Monitor Your Analytics
You should measure the impact of your content periodically using LinkedIn analytics. This is an excellent tool to measure your performance and better understand what you can improve to increase your reach and visibility.
LinkedIn analytics can provide several insights and tell you more about which posts are getting the most engagement and which do not resonate with your audience. Adjust your content strategy accordingly, and you’ll see an improvement in LinkedIn follower growth.
Taplio can help you boost your LinkedIn follower growth on LinkedIn. The platform’s 50+ features are designed to help you create better content, schedule your posts, monitor results, and generate more leads on LinkedIn while saving you a lot of time and effort. Sign up today to start building a brand and monetize your account!