--- url: "https://taplio.com/blog/linkedin-follower-growth" title: "LinkedIn Follower Growth Strategies: 10 Essential Tips • Grow Your Personal Brand On LinkedIn" description: "Don't struggle with getting more LinkedIn followers. Follow these simple steps to boost your network." type: blog h1: "LinkedIn Follower Growth Strategies: 10 Essential Tips" author: "Virgile Donadieu" date_published: "Sep 17, 2026" date_modified: "Sep 16, 2026" lastmod: 2026-07-17 image: "https://cdn.prod.website-files.com/695b9ec3eda25c5e9d732e90/6a5a42390c86bff93894d9d9_6a5a4238e2579bb6c7b3f26e_linkedin-follower-growth-cover.avif" fetched_at: 2026-10-06T09:08:13.807Z --- [Blog](https://taplio.com/blog)[Build Your LinkedIn Brand](https://taplio.com/blog)[LinkedIn Follower Growth Strategies: 10 Essential Tips](https://taplio.com/blog/linkedin-follower-growth) # LinkedIn Follower Growth Strategies: 10 Essential Tips ![](https://cdn.prod.website-files.com/695b9ec3eda25c5e9d732e90/6a16eebc91ce79a3d49b13a1_1762982557251.jpeg) Virgile Donadieu Lead Growth @Taplio ![](https://cdn.prod.website-files.com/695b9ec3eda25c5e9d732e90/6a5a42390c86bff93894d9d9_6a5a4238e2579bb6c7b3f26e_linkedin-follower-growth-cover.avif) ## Key Takeaways 1. **Getting more followers on LinkedIn:** Follower growth comes from 10 repeatable actions, starting with a completely filled-out profile, since profiles that are completely filled out receive more views and visitors who find useful content are likely to follow. 2. **The exact steps:** Set profile visibility to Public for internal and external searches in the profile visibility settings, add the profile URL to email signature, social accounts and website, post consistently from a content calendar, reply to everyone who comments, and provide value in relevant LinkedIn Groups without salesy posts. 3. **The number that decides:** Taplio's LinkedIn Benchmark analyzes 60,000+ LinkedIn posts each month, showing how reach varies by follower count so posting targets can be set against real data. 4. **What to check before acting:** Profile completeness, Public visibility settings, searchable name, photo, location, headline, summary and website, a documented brand voice and color set, posting cadence, influencer alignment with the target market, and LinkedIn analytics on which posts get the most engagement. 5. **Decision rule:** Start with searchability and off-platform promotion if the profile is new, shift to thought leadership content, employee advocacy and influencer collaboration once followers arrive, and use Taplio's free carousel generator and free lookup tool for formats and competitor research before paying for the app, which starts at $39/month with a 7-day trial and no free plan. A stagnant LinkedIn following means missed opportunities. As time passes, valuable connections go unnoticed, your posts get fewer likes and comments, and career opportunities may pass you by. But what if you could turn your network into an active professional community? We’ll share a list of 10 tips to help you create an eye-catching LinkedIn presence and grow your network. ## **Complete Your LinkedIn Profile** Before going through the tips listed here, ensure your LinkedIn profile or business page is complete and up-to-date to attract your target audience. Profiles that are completely filled out **receive more views**. When you have a complete profile and post content useful to your target audience, those visitors are likely to follow you. ## **10 Tips to Boost Your LinkedIn Follower Growth** Once your profile is complete, you can implement these ten tips on how to grow your audience on LinkedIn. ### 1\. **Make Your LinkedIn Profile Searchable** Improve your profile’s visibility by making it searchable. Ensure your profile is set to Public for external and internal searches. You can do this through your profile’s visibility settings. Make all your profile details searchable, including your name, profile photo, location, headline, summary, and website. ### 2\. Promote Your LinkedIn Profile Chances are you are already [connected with leads](https://taplio.com/linkedin-connection-request), clients, or industry professionals outside of LinkedIn. So, how can you draw attention to your profile? Promote your LinkedIn profile across multiple channels. Add your [profile URL](https://taplio.com/blog/how-to-get-a-linkedin-url) to your email signature, social media accounts, and on your website. ### 3\. Become a Thought Leader Position yourself as an expert in your niche or industry to grow your following on LinkedIn. Establish thought leadership by sharing your expertise, insights, and knowledge with others. This will help you stand out and position yourself as a valuable and informative resource on LinkedIn for the right audience. Stay on top of their minds and communicate with your network regularly through high-quality content. ### 4\. **Stay On-Brand** For [personal brands](https://taplio.com/blog/linkedin-personal-brand-crash-course) and companies, having a well-defined brand that followers can instantly recognize is important. Use your brand colors consistently. Have a **brand voice and tone** guideline that you can follow each time to post content on the platform. Once you start doing this consistently, it will become easier for people to recognize your brand and engage with your content ### 5\. **Turn Your Employees to Brand Advocates** Encourage your employees and team members to keep an active presence on LinkedIn. Invite them to follow your company page and share the content with their network Besides improving your company visibility, you’ll get valuable insights into customer needs and preferences. Employees who interact with customers can give you a better understanding of your target audience’s needs and preferences. ### 6\. **Post Consistently** Increase your visibility and reach by [creating a content calendar for LinkedIn](https://taplio.com/blog/linkedin-content-calendar). To see how reach varies by follower count, check our [LinkedIn Benchmark](https://taplio.com/linkedin-benchmark). Build trust and establish yourself as a reliable source of information by engaging with your audience through informative posts. Experiment with different formats and track the results to optimize your LinkedIn content strategy. Use [Taplio’s free carousel generator](https://carousell.taplio.com/) to share more information in a compact format. ### 7\. **Engage and Be Responsive** It’s a good idea to be responsive and active on LinkedIn. SIncrease your posts’ visibility by replying to everyone who comments. Additionally, it’s good practice to engage with the content of others in your niche, especially industry leaders, experts, and other thought leaders. This will again help you expand your network by increasing your visibility. ### 8\. **Collaborate With Influencers** Reach a wider audience and gain new followers by working with [LinkedIn influencers](https://app.taplio.com/influencers). Look for established professionals whose brands align with your target market. Research their content and engagement levels to find the right fit. Try [demand-generation](https://taplio.com/blog/demand-generation-tactics) tactics, such as contests and giveaways, for a quick boost in LinkedIn follower growth. ### 9\. **Join LinkedIn Groups** Another effective way to put your brand in front of the right people and get more followers is by joining [LinkedIn Groups](https://taplio.com/blog/linkedin-groups). When you join a relevant group in your niche, provide value to members, answer questions, and make meaningful comments, people will take notice, and they’ll be more likely to follow you. Remember that you should avoid self-promotion and salesy posts on groups because it will likely put off a lot of group members. Instead, just focus on providing value; those members will be more receptive to your offer once they follow you. ### 10\. **Monitor Your Analytics** You should measure the impact of your content periodically using [LinkedIn analytics](https://taplio.com/blog/tag/linkedin-analytics-and-optimization). This is an excellent tool to measure your performance and better understand what you can improve to increase your reach and visibility. LinkedIn analytics can provide several insights and tell you more about which posts are getting the most engagement and which do not resonate with your audience. Adjust your content strategy accordingly, and you’ll see an improvement in LinkedIn follower growth. ### Wrapping It Up! Don’t settle for a small LinkedIn following. Go through these tips and build a high-value network. Engage with your audience, position yourself as a thought leader, keep a consistent brand, and don’t miss out on driving traffic from outside LinkedIn. Use [Taplio’s free lookup tool](https://lookup.taplio.com/lookup) to check how industry leaders interact with their LinkedIn connections. Find their best-performing posts and identify their target audience.