There are more than 900 million business-minded professionals on LinkedIn. Tap into that huge network by optimizing your LinkedIn for entrepreneurs.
LinkedIn for Entrepreneurs: 7 Essential Steps to Networking and Success
LinkedIn is one of the hottest spots for entrepreneurs to seek opportunities for collaboration, investment, and sales. But those opportunities won’t come simply by creating an account on the platform. You need to have the qualification to get them—a powerful personal brand.
In this post, we’ll show you seven essential steps you should perform on your LinkedIn account to grow on the platform. We’ll also introduce to you the best entrepreneurs who lead the voice on LinkedIn today.
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With more than 77% of LinkedIn users situated outside the United States, you can get the chance to expand your entrepreneurial reach overseas.
You can network with about 141 million users who log in to LinkedIn on a daily basis.
Elevate the customer perception of your brand, as five out of ten brands are seen as better in quality by advertising on LinkedIn.
Generate leads and sales using more targeted searches and improved ad reach.
Absorb valuable talent into your business from a huge pool of applicants.
How to Grow and Network as an Entrepreneur on LinkedIn
It’s the era of personal branding. As an entrepreneur, you know how important it is to build a compelling brand to gain a foothold in the industry. Here are seven proven strategies that you should follow to grow and seize networking opportunities on LinkedIn.
1. Improve Your LinkedIn Profile
Expanding your network and obtaining good business leads are parts of a two-way avenue. For other LinkedIn users to interact with you, you should first optimize your profile to establish your credibility. Here are a few effective ideas you can try:
Directly state what you do on your headline. Do something like “Disruptive Innovator, Visionary Leader, & Entrepreneur” instead of starting with “I help people….” If you don’t have any useful ideas, try using a headline generator.
Make sure your face is clearly visible in your profile. Use a clean background, too. Alternatively, explore colorful backgrounds reflective of your brand to draw attention.
Display your expertise on your LinkedIn banner. Write it in clear text. Also, make sure to apply your brand theme to your banner.
Create a skimmable About section. Businessmen and investors: save time. Make your profile visitors know about you in detail, in bullet points.
Ask for recommendations. Testimonials back up everything you said on your account summary, so make sure to have them on your profile.
2. Post Interesting Content
LinkedIn posts are a great opportunity for you to promote your brand or business. It also allows you to generate warm leads and start discussions in the field. Here are some of the best things that you can post about on LinkedIn as an entrepreneur:
Insights on the latest trends in business, marketing, and similar topics
Features and reviews of your products and services
Open-ended questions about people’s opinions on business ideas
Entrepreneurial milestones that you’ve reached
Advice and mentorship for aspiring young entrepreneurs
Staying consistent with your LinkedIn posts showcases the time, effort, and commitment you have for your business. But more than that, it also helps keep your account relevant to LinkedIn users.
Especially when you use good keywords and hashtags, consistent posting will push your account to bigger audiences. Other entrepreneurs are already doing it, and not jumping onto the bandwagon would be a huge mistake on your part.
From a business-minded perspective, you can minimize your efforts and achieve twice the results by investing in tools for content creation. Precisely, Taplio’s content generator, when paired with its post scheduler, would be a powerful tool to leverage.
4. Engage With Your Audience
Every LinkedIn user that’s part of your audience can potentially be your client, investor, collaborator, competitor, and business partner. Hence, keeping close relations with them would be a great move.
You don’t have to be overly fancy, though. Simple engagement, such as likes, comments, and shares, can do the trick. Instead, what you want to ensure is how to consistently engage with them.
5. Use DMs to Connect With Warm Leads
Apart from audience interaction, you can take things a notch further using direct messages and InMails on LinkedIn. InMails would be very appropriate if you want to communicate with someone currently outside of your network of connections.
If you’re having a hard time identifying whom to send a DM to, you might find Taplio’s CRM feature useful. It automatically imports the LinkedIn profiles that interact with your posts.
All you need to do is craft a personalized message for each of them, which you can shorten further with the help of Taplio’s Auto DMs.
6. Use Visuals in Your Content
Plain texts are boring and likely make LinkedIn users veer from your posts. You can solve this by incorporating images and videos in your posts, as they can drive better engagement and boost viewing time.
Aside from being engagement boosters, multimedia content also makes it easier to communicate concepts. For example, you can use an infographic to present one of your business processes instead of using several text blocks.
Tech entrepreneur Mary Spio does a great job at this. Her business primarily deals with the metaverse, which is best shared with video and image content.
7. Utilize LinkedIn Features for Lead Generation
LinkedIn isn’t just a networking platform. It’s also a search engine, an advertising tool, and a massive lead generator for business-minded individuals.
If you’re looking to absorb budding talents into your business, LinkedIn Search and its powerful filters would help you find the right group of individuals. You can also post jobs directly on the platform.
On the other hand, LinkedIn Sales Navigator and Ads are two features that you should leverage if you want to expand your reach and connect with potential customers at scale.
10 Entrepreneurs You Should Be Following on LinkedIn
As an entrepreneur, you need to have a high vision. See how far the top entrepreneurs on LinkedIn have reached.
Founder of CeekVR, Mary Spio is an entrepreneur and keynote speaker with a focus on Web3 and the metaverse. Before her entrepreneurial ventures, she had a deep background in space engineering and has worked with big institutions like The Boeing Corporation and the United States Air Force.
John Henry is a founder (or co-founder) of four different ventures, including the insurance company, LOOP, Harlem Capital, Cofound Harlem, and Mobile City Services. He also hosted HUSTLE, a VICE TV series.
Dan Price is the founder of Gravity Payments, one of the most trusted credit card processing companies in the United States. It aims to help small business owners by offering lower costs and better transparency.