Start creating effective and engaging messages using these 12 best LinkedIn outreach templates for different purposes.
12 Effective LinkedIn Outreach Templates and Tips for Professionals
With about 134.5 million active daily users, LinkedIn offers a tremendous opportunity for professionals to expand their network, build relationships, and generate leads.
However, to make the most out of the platform means that you have to craft the right message for the right people.
Whether you're looking to connect with potential clients, network with industry professionals, or recruit candidates, outreach templates can provide a starting point for crafting a personalized and impactful message.
Here are 12 of the best LinkedIn outreach templates we have compiled for you, as well as some tips on creating effective outreach messages to help you get started.
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LinkedIn Outreach Message Templates
Warm leads, or people who already have expressed some level of interest in your business, are more likely to respond to the right outreach messages.
Here are some LinkedIn outreach message templates you can use to follow up on warm leads in different scenarios:
Enquiring about a product/service they use
If you’re curious about the tools of another business you saw on LinkedIn, here’s how you can approach them to share their thoughts about it:
Hey, [First Name]!
Thanks for accepting my Connection Request.
I saw that you are [occupation] at [current company], so I wanted to reach out.
I am curious to know if you and your team are using [product you want to inquire about]?
If you do, can you share some information about it?
Making an offer to help their business/brand
Here’s a template for a LinkedIn outreach that effectively points out a prospect’s current project while offering your expertise and interest in collaboration:
Hey, [First Name]!
I hope this message finds you well. I came across your profile on LinkedIn and I was intrigued by your [job description/achievements].
I noticed that you are publicly building a product, and I would love to hear more about it. What inspired you to start this project, and what are your goals for it?
As a [job description, I understand the importance of creating a strong personal brand, and I believe that your journey can inspire others to do the same. I would love to discuss this further and explore how we can work together
Looking forward to hearing from you soon.
Introducing your blog/article
Here’s a template if you're looking to share your blog or a new article with professionals who share similar interests or areas of expertise:
Hey, [First Name]!
Thanks for adding me to your network!
I know you love [topic[, and I just wrote an article about it.
I added some of my expert tips there that I haven’t publicly shared yet, so I’m sure you will love it.
Check it out and don’t hesitate to reach out to me for any comments or suggestions.
Looking forward to hearing from you.
Follow-up after a comment they wrote
Here’s a LinkedIn outreach template you can use to approach a lead after seeing a comment they wrote on the platform:
Hi [First Name],
I hope this message finds you well.
I wanted to reach out and follow up on a comment that you recently wrote on LinkedIn. Your comment really resonated with me, and I appreciate your unique perspective on [insert topic of the comment].
As a [job description], I believe that your perspective could be incredibly valuable to our community.
If you’re interested, I would love to schedule a call and hear more about it. Just let me know what time works for you.
Looking forward to hearing from your soon.
Follow-up message after a business call
Following up after a business call is important to help pursue your prospective client to push through whatever deal you are trying to agree on:
I was so pleased to have you on a productive call yesterday. I enjoyed learning more about your business and how I can potentially help.
I would like to further pursue our collaboration and set up another call to discuss [specific topic you want to discuss]. Let me know what schedule works for you.
Looking forward to hearing from you again.
LinkedIn Cold Outreach Message Templates
How you reach out to people or businesses you have no prior connection with is crucial to getting more connections and converting your cold leads.
Here are templates to help create effective outreach messages for cold leads:
Here’s a template that talks about establishing a new connection request:
Hello, [First Name]!
I saw your LinkedIn Profile at top of search results for [product/industry of their expertise].
I am really interested in what you do and would appreciate talking more about it with a person with your expertise.
I would love to connect with you some time. Waiting for your reply as soon as you can.
Introducing your product to new businesses
Reach out to new businesses by using this LinkedIn cold outreach message template to introduce your product:
Hi, [First Name]!
I noticed that your company is in the market for a new [product name] and we think our product is what you’re looking for.
Our team specializes in helping companies like yours find your perfect [problem you solve].
Could we set up a quick call to learn more about your needs?
Establishing contact from a mutual connection
Some connections are formed on LinkedIn by joining communities and LinkedIn groups with like-minded people.
Here’s how you can approach someone you found from a mutual connection:
Good day, [First Name]!
I just noticed that we have a mutual connection in [name of your common connection on LinkedIn].
I love what you’re doing at [name of current company] and would like to connect with you.
LinkedIn inMail Outreach Message Templates
InMail is a powerful LinkedIn premium feature that gives you the ability to directly message another LinkedIn member even when you’re not connected to them.
When used wisely, a LinkedIn marketing outreach template could do wonders for your business and help you make the best out of your inMail subscription.
Here are some inMail message templates you can use for different scenarios:
Product pitch with a CTA
InMail outreach messages can be used to more effectively reach out to possible customers for a product pitch. Here’s a LinkedIn sales outreach template for digital marketing
you can use for a compelling pitch:
Hi [First Name],
I checked out your website and saw that you [say what their business seemingly needs that your business can provide].
We provide [product/service] to [industry] businesses like yours and wanted to personally introduce our product to you.
With [product name], we could help you [benefits of your product to their business]. Our unique approach to [product/service/problem] includes (product/service differentiator].
Could we schedule a quick call to learn more about some of the pain points your business experiences in [area of business that your product provides solutions for]?
Looking forward to talking to you.
[Your name/Name of your company]
Connection for exchanging experiences
Here’s a LinkedIn outreach template for forming inter-business connections:
Your skills and expertise align with the values I'm looking for. I would really appreciate it if we could connect and learn more about each other and our mutual businesses.
Please feel free to use my scheduling link to pick a time to talk that works best for you. [insert scheduling link]
Hoping to talk to you soon.
[Your name/Name of your Company]
Making an industry-relevant offer or request for a connection
Here’s a LinkedIn outreach template to initiate a collaboration with a professional in a similar field as yours:
I came across your profile on Linkedin and was impressed by your dedication to building a strong presence in the [insert industry or niche] space. As someone who shares your passion for this field, I'd love to connect and chat about how we might be able to collaborate in the future.
I specialize in [insert what you do and how it's relevant to their industry or niche], and I believe that we share many common interests.
If you're interested in networking with a fellow [insert industry or niche] professional, let's connect and see where it takes us.
Looking forward to hearing from you soon.
Making an offer based on a lead’s pain points
Here’s a LinkedIn template focusing on presenting how your product can solve the pain points of a prospective client’s business:
As someone who is passionate about building a strong personal brand, I can imagine that you face unique challenges in standing out in a crowded marketplace. That's why I wanted to reach out and offer you a solution to some of the challenges you may be facing.
I specialize in [insert what your brand/business does], and I've helped many people like you overcome common personal branding challenges such as [insert common challenges your target audience may face]. I believe that our [insert product or service] could be incredibly valuable to you, as it will help you [insert specific benefit or value proposition that your product or service provides].
If you're interested in taking advantage of this offer or discussing your personal branding goals further, I'd be happy to schedule a call at your convenience. Let me know what time works for you.
Looking forward to working with you!
Tips on Creating Effective Outreach Messages on LinkedIn
Using a template for outreach on LinkedIn is the easier way to compose messages.
But remember that it’s still better to edit your messages based on the specific needs of your recipients to build quality connections and ultimately get profit from LinkedIn.
Here are some tips to create effective outreach messages on LinkedIn:
Personalize your messages. Always try to start your messages by addressing the person by their name or something specific about their job that piqued your interest.
Avoid being too salesy. Your leads could be turned off by a narrative that focuses more on selling a product or service. Instead, try to focus more on building a relationship, establishing trust, and letting them know what’s in it for them.
Incorporate CTA when possible. Close your message with a clear Call-to-action to move the conversation forward and set what you expect to get out of your exchanges. (e.g., asking the person to connect, set up a quick call, or share their thoughts)
Be clear about your purpose. To establish expectations, don’t forget to state the reason why you are reaching out to them and what you want to achieve from the connection.
Keep it short and sweet. Keep your message concise and to the point. Avoid writing paragraphs with a lot of fluff or irrelevant information. This shows that you value their time as busy professionals.
Proofread. Before you send your message, make sure to check it for typos, grammatical errors, and incoherence.