LinkedIn for Journalists: 7 Effective Tips to Use LinkedIn for Jobs, Stories, and Sources

LinkedIn is more than just a job search platform. It’s an often underused but powerful platform that can help journalists find story ideas and sources.

LinkedIn for Journalists: 7 Effective Tips to Use LinkedIn for Jobs, Stories, and Sources
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Other than helping you find your next journalism job, LinkedIn for journalists is also an excellent platform to conduct research and find stories and sources so you can be more productive.
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LinkedIn for Journalists: 7 Effective Tips to Use LinkedIn for Jobs, Stories, and Sources
LinkedIn is more than just a job search platform. It’s an often underused but powerful platform that can help journalists find story ideas and sources. Many journalists strictly use LinkedIn for business to find data, insights, and conversations that are worth writing about.
LinkedIn for journalists offers a wealth of features and tools, such as LinkedIn groups, advanced search features, and collaborative articles that you can use to get feedback, participate in discussions, find interesting stories, and connect with others for quotes.

Benefits of Using LinkedIn as a Journalist

LinkedIn can be a valuable platform for reporters and journalists, with around 25% of journalists at international and national news organizations considering it as their most frequently used social media site. Here are some benefits of using the platform:
  • It’s an ideal platform to connect with other journalists, media professionals, and editors.
  • You can follow thought leaders and companies to find story ideas.
  • LinkedIn is a good platform for personal branding, allowing journalists to establish themselves as experts in their fields.
  • You can showcase your portfolio on LinkedIn.
  • You can conduct background checks and research companies and people you plan to cover.
  • You can explore career opportunities and get in touch with publishing companies, new sites, and media organizations.
  • You can increase the reach of your work by promoting your stories online.

7 Effective Tips to Use LinkedIn for Jobs, Stories, and Sources

Whether you plan to use LinkedIn for finding new jobs, grow your newsletter, or find sources and stories, you’ll get much better results if you optimize your profile, build your credibility by posting quality content, and build an audience. Here are a few tips to start out with.

1. Start By Updating Your Profile

To make the most of LinkedIn, update your profile to ensure it’s fully filled out and accurate. This will help you gain more trust with sources, recruiters, and other industry professionals.
  • Your LinkedIn headline should provide a snapshot of your professional life. Use keywords to improve your visibility.
  • Use the summary section to showcase your personality and writing skills. Add career highlights and professional goals and create a narrative for your potential employers.
  • Add relevant skills to your profile to showcase areas you excel in.

2. Post Good Quality Content

The content you post on LinkedIn is your unique opportunity to build your personal brand, showcase your expertise, and engage your audience. Other than posting links to your latest stories, aim to post content that establishes you as a thought leader. Establishing thought leadership can help you build credibility and trust, drive conversations on important topics, provide you with broader reach, and help you gain industry recognition.
Here are a few ideas of the type of content you can post on LinkedIn:
  • Stories or articles you’ve written.
  • Opinions and insights on important issues, trends, or current events.
  • Curated content from reputable sources.
  • Personal experiences or anecdotes related to your career.
  • Educational content and career advice for aspiring journalists.

3. Maintain an Active Presence

You need to be active on the platform to grow your LinkedIn network and broaden your reach. You can create a content calendar and use Taplio’s LinkedIn Post Scheduler to make this process faster and easier.
LinkedIn Pages that post every week grow seven times faster and have 5.6 times more followers than those that post only once a month. Even if you have a Creator Profile on LinkedIn, you’ll see better growth if you post every week instead of sporadically.

4. Engage With Your Audience

If your goal is to grow your LinkedIn network, promote your stories, or get more subscribers for your newsletter, you need to build trust and credibility with your audience. One way of doing this is by regularly engaging with your audience.
Use Taplio’s Engagement Builder to find posts to engage with. You can reply to comments from within the platform in as little as 10 minutes a day.
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5. Use DMs to Connect with People That Matter

LinkedIn DMs and InMails are effective tools to reach out to others to initiate a conversation, connect with recruiters, and reach out for interview requests. Here are a few best practices to keep in mind when using DMs:
  • Build a strong network of industry professionals, fellow journalists, experts, and sources before you use DMs.
  • Always include a personalized message when you send a connection request.
  • Use Taplio’s CRM to segment your connections into different lists in the Contacts section. This will help you identify and send bulk DMs when needed to specific groups of contacts, such as experts, editors, and sources.
  • Research your contact’s profile to understand their background before messaging them.
  • Always be polite and professional when sending a DM seeking expertise or requesting an interview.
  • Offer attribution when using quotes or information shared by your contacts.

6. Make Your Posts Interesting by Using Visual Elements

The average attention span of human beings is 8 seconds. To hook your readers’ attention in seconds, you need to use visually captivating elements in your content. Here are a few visual post ideas to stand out:
  • Post informative and engaging infographics, podcasts, and videos.
  • Use live videos to provide real-time coverage of breaking news or events.
  • Share interview excerpts in video format or share visual quotes from your interview.
  • Offer a behind-the-scenes look into your work process through photos or videos.
  • Visualize data, statistics, and research findings.
  • Share polls to gather opinions and encourage engagement.
LinkedIn can be a valuable platform for lead generation for journalists looking for collaborators and sources. Here’s how you can use LinkedIn for journalists to support your career growth:
  • Freelance journalists can use LinkedIn to find content managers, publishers, and editors they can pitch to.
  • You can use LinkedIn’s advanced search function to find companies and professionals in your industry for expert sources.
  • You can use LinkedIn to find and reach out to potential interviewees for articles.
  • LinkedIn can be a valuable platform if you’re looking for new job leads, contract positions, or freelance gigs.
  • You can identify potential funding sources, donors, or sponsors on LinkedIn for long-term or investigative stories.
  • You can connect with distribution partners on LinkedIn to broaden the reach of your articles and stories.

10 Journalists You Should Be Following on LinkedIn

Here’s our list of the top ten journalists you should follow on LinkedIn for inspiration.

1. Arianna Huffington

Arianna Huffington is the founder and editor-in-chief of The Huffington Post and the CEO and founder of Thrive, a behaviour change tech company.
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2. Jordyn Dahl

Jordyn Dahl is the senior news editor at LinkedIn News and an award-winning journalist who talks about sustainability and climate change and how it impacts businesses.

3. Craig Silverman

Craig Silverman is an author and an award-winning journalist who writes about online disinformation and digital investigations.

4. Mariana Atencio

Mariana Atencio is a bestselling author, speaker, and Peabody award-winning journalist. Over the years, Mariana has worked at NBC News and Univision as a reporter and anchor.
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5. Stacey Higginbotham

Stacey Higginbotham is a technology journalist with two decades of experience. She’s the founder of Stacey on the Internet of Things.

6. Aaron Tilley

Aaron Tilley is a reporter at the Wall Street Journal, where he covers stories related to Apple.

7. Perri O.

Perri O. is a freelance editor and writer and the most viewed journalist on Muck Rack. She’s worked with various publications, such as Reader’s Digest, Men’s Journal, and Southern Living.

8. Benjamin Pimental

Benjamin Pimental is a veteran journalist and technology editor at Investor’s Business Daily. Over the years, Benjamin has worked at Insider, NerdWallet, and the San Francisco Chronicle.
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9. Rhonda Abrams

Rhonda Abrams is a USA Today columnist, entrepreneur, bestselling author, and speaker. Her books have sold over two million copies.

10. Chris Taylor

Chris Taylor is an award-winning personal finance journalist focusing on investing, retirement, and real estate. He’s a senior correspondent for Reuters and a contributor at Fortune and WSJ Buy Side.
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