Boost your academic career on LinkedIn with our top 7 tips for researchers. Elevate your scholar profile effectively.
LinkedIn for Researchers: 7 Reliable Tips To Build a Strong Scholar Profile
The competition is not only tight in the corporate scene but also in the field of academia. With this, scholars are now using LinkedIn for researchers to stand out from the competition, expand their network, and look for research funding opportunities.
With over 900 million members worldwide, LinkedIn is also a promising platform to boost your research’s readability. Your scholarly works might gain exposure to the top thought leaders on this site, helping you advance your research career.
In this guide, we’ll help you optimize your profile and use LinkedIn to your advantage as a researcher.
LinkedIn has been the go-to platform for professionals to connect with their peers. With an optimized LinkedIn for researchers profile, you can:
Share your research findings with a massive professional audience.
Connect with thought leaders and other scholars in your discipline.
Attract corporate attention for potential funding.
Showcase significant milestones in your academic career
Discover research job opportunities
How To Build a Compelling Researcher Profile With LinkedIn
Your LinkedIn for researchers profile is your digital CV to attract potential readers and corporate sponsors. It must highlight your knowledge, academic credentials, and published works to make it impressive.
But how exactly can you achieve this? Follow our tips below.
1. Keep an Updated Profile
There are thousands of researchers on LinkedIn, and having a mediocre-looking profile will not help you captivate people’s attention. So make sure that your profile brands yourself as an exceptional scholar by indicating all the impressive stuff about your academic career.
Here are some tips to make your profile stand out on LinkedIn:
Use a professional profile photo, preferably on a white background with good lighting. A smile on the face is also recommended.
Add a banner showcasing your research expertise. You can upload an image of you doing a lab experiment, giving a lecture, or participating in a colloquium or research convention.
Your headline must summarize your job and research discipline. Think of your headline as the hook that will make a viewer interested. It’s important to keep this concise and specific by indicating your research discipline and affiliation. You can use Taplio’s headline generator to help you write a profile headline.
Example: “Social Behavior Researcher at the University of Virginia”
“Molecular Biology Professor at the Johns Hopkins University”
Add “Keywords” in your About section. These keywords can help direct people to your profile when they are searching for a researcher. For instance, if you’re a macroeconomic researcher, you can add common keywords like “Gross Domestic Product,” “Consumer Price Index,” or “Unemployment Rate.” However, avoid overusing jargon and keep it comprehensible to the general audience.
Complete the “Experience” and “Education” sections. Add 1–2 sentences to describe each entry you provide in these sections.
Showcase your research works in the Featured section. Here, you can post your papers published in reputable journals, dissertations, book contributions, etc.
Ask for recommendations and testimonials from your former colleagues. These people will vouch for your expertise and knowledge, helping you create a reputable researcher profile.
2. Post Content Focused on Your Research Discipline
Posting informative and engaging content related to your research field is a great way to flex your knowledge, expertise, and reputation. This helps you attract professionals who are also working in your field.
For instance, if you specialize in quantitative research, you can post content about the latest statistical software updates, sampling techniques, probability distributions, data collection methods, and more.
You can also post snippets of your latest research works. Include an overview of your study's literature review, research methodology, data interpretation, and conclusion. More importantly, briefly explain how your study contributes to your research discipline.
Whatever content you plan to post, ensure that the information you share is accurate. Remember that a researcher's reputation hinges on its ability to convey facts, so any false information you share (intentional or by accident) will stain your image as a scholar.
3. Build a Regular Posting Schedule
You must post high-quality content regularly if you want your name etched into your followers' minds. The more posts you create, the more frequently you'll appear in people's feeds, helping you and your studies become more visible to other professionals.
Your regular postings will also give your followers the impression that you're a reputable scholar committed to your field. It also convinces people that you're well-versed and knowledgeable in your discipline.
But let's be honest: It's hard to post well-researched content regularly. There'll be times when you can't squeeze any more from your mind. But don't worry, AI-powered writing assistants like Taplio can write informative content for you that you can edit to add your personal voice and style.
4. Like, Share, and Comment
Another way to expand your network on LinkedIn is to interact with other scholars on the platform. You can do this by liking, sharing, or commenting on their posts.
However, it's advisable to make your comments valuable so other scholars will see your expertise and knowledge. For instance, you can suggest ways to improve a scholar's research methodology or data interpretation. You can also provide constructive criticism if you ever see any flaws in their work.
5. Use Direct Messages
Well-written posts are not enough to establish rapport with your prospects. You must also send them direct messages to imply your interest and genuineness in offering your research services for their endeavors.
It’s simple to send DMs on LinkedIn, but the problem is finding the right individuals that might respond to your messages. Taplio’s CRM feature can help you send DMs to members who are interested in your posts.
This feature can automatically create a list of likes and commenters for your post who will be great recipients of your DMs. You can also send personalized messages to these individuals using Taplio’s Outreach Feature.
Here are some tips to ensure an effective personalized DM:
Clearly present your research services to the recipient
Offer suggestions and recommendations for their work
Compliment their latest achievements
Ask them a question about their research work
6. Transform Texts Into Visuals
As a researcher, you know how powerful visuals are at conveying information and data. Since not everyone has the time to spare to read long paragraphs or analyze tables of numeric data, you can use illustrations instead to present your research findings in an engaging manner.
Here are some ways you can use visuals to turn a boring wall of text into an interesting piece of knowledge:
Use colourful flow charts or diagrams to illustrate your study’s conceptual or theoretical framework.
Use bar graphs to compare quantities of variables used in your study.
Use line graphs to highlight changes or trends observed over a period of time.
Use pie charts to show the distribution or allocation of variables used in your research.
Use infographics to present information discussed in your research.
Use videos or animations to show your experiments, methodology, or data collection procedure.
However, you must exercise caution when using visuals. As much as possible, you must avoid any possible misinterpretation of the illustrations you provide.
7. Utilize Lead Magnets and LinkedIn Ads
An optimized profile on LinkedIn for researchers can already help you go places. But you can step up further and attract more prospects by using lead magnets—free stuff that will gather your leads’ contact details.
As a researcher, your lead magnets must be relevant to your work to maintain your brand as an academic scholar. You can provide free access to your research’s data sets, initial drafts or manuscripts, case studies, blogs, eBooks, statistical software codes, webinars, or newsletters in exchange for their email address or other contact information.
10 Researchers You Should Be Following on LinkedIn
Let’s take a look at some powerful profiles on LinkedIn for researchers that perfectly reflect our tips above.
Laura Kiken is a social and health psychologist with over 19 years of experience in research, strategy, and leadership. She was a consulting member of the Integrity Institute and a visiting scholar at Stanford University.
Jan Zrimec is a researcher from the National Institute of Biology in Slovenia. He has a doctorate degree in biomathematics, bioinformatics, and computational biology. His profile featured three published works in the fields of biotechnology and microbiology.
Doy Kim is a scientist specializing in quantitative data analysis (using the R software) and communication. He was a graduate research scientist at the Wisconsin Center for Education Research for over 3 years.
Melissa Lucas is a US-based researcher focused on the field of education. She has lots of research work on social and emotional learning in K–12 and is currently working with the Education Collaboratory at Yale.
Andrew Ruis authored a collection of articles on the history of food, nutrition, and health entitled “Eating to Learn, Learning to Eat: The Origins of School Lunch in the United States.” Ruis is currently a research scientist at the Wisconsin Center of Education.