Increase Your Reach: Secrets to LinkedIn Newsletter Success

Did you know that open rates for LinkedIn newsletters are 2-5x higher than for email newsletters?

This makes them a powerful tool for marketers looking to keep their audiences engaged and updated.

With a LinkedIn newsletter, you’ll have a free tool to offer curated content to your followers to build an audience and keep your current followers engaged and informed.

But simply having a newsletter and pushing content out aren’t enough.

If you want noticeable benefits from your LinkedIn newsletter, you’ll need to optimize it.

In this guide, we’ll talk about what this LinkedIn feature is, its benefits, how to create a newsletter, and the LinkedIn newsletter best practices to get the most out of it.

What are LinkedIn Newsletters?

LinkedIn newsletters are periodic updates you can share with your audience about relevant news and developments in your industry.

These can be written by anyone who wants to establish authority and build their personal brand on the platform.

To get access to this feature, you must meet these requirements:

• You must have over 150 followers.
• You should have shared original content on LinkedIn recently.
• You must abide by LinkedIn’s Community Policy guidelines.

It’s important to note that newsletters are different from blog posts. Typically, the formatting and subject matter are different, and newsletters cover multiple topics in short form rather than include full articles.

How LinkedIn Newsletters Can Be a Part of Your Overall Content Strategy

If you are a business owner, you can use LinkedIn Newsletter as a part of your overall content strategy in two ways.

You can:

• publish the newsletter as an individual personal brand
• publish your business’s newsletter

Publishing a newsletter as an individual can help you connect with your readers as a thought leader, showcase your personality, and share content in a relaxed manner.

Publishing a newsletter as a business can help you generate leads through LinkedIn, improve your conversions, and provide you with a method to promote your products and services.

A LinkedIn newsletter can help you deliver content for multiple funnel stages. You can help generate awareness, deliver educational content, and retain your customers. Depending on your overall content marketing goals, a newsletter can deliver great value.

Benefits of Having a LinkedIn Newsletter

If you’re still over the fence, here are a few benefits of LinkedIn newsletters you should consider.

• Helps you expand your reach because newsletters can be seen by anyone connected with your audience.
• Improves engagement because it allows you to deliver exceptional value and educational content to your readers.
• Improves your lead generation efforts.
• Helps position you as a thought leader and a go-to resource for information in your niche.
• Improves brand awareness and brand recall.

How to increase LinkedIn newsletter subscribers

Contrary to popular belief, the content is not everything when it comes to how many subscribers your newsletter gets.

Even the best content with the most interesting data and valuable insights can fail to attract the right audience if you don’t communicate well.

The most efficient way to increase your LinkedIn newsletter subscriber count is to create and follow a strategy beyond the content. This strategy involves building excitement and anticipation through well-placed previews, teasers, sneak peeks, and social sharing.

Here are 5 most effective steps to get more subscribers to your LinkedIn newsletter:

1. Share a teaser. Generate excitement by offering a sneak peek of your upcoming newsletter to attract new subscribers. Teasers with intriguing elements and a clear emphasis on the value of your content encourage people to subscribe to avoid missing out.
2. Incorporate social sharing buttons. Make your newsletter easily sharable on LinkedIn, Facebook, and X (Twitter). Make it easily accessible for people with a share button via Gmail and other social channels. 
3. Set expectations. Tell people exactly how much information and how often you will send to them. And stick to it!
4. Make your opt-in page very clear. The best strategy is to state Who your newsletter is for, What they will get from it, and Why it matters to them. People don’t care about features; they want solutions. 
5. Give compelling previews. Share what your audience is about to get in your newsletterand create a sense of excitement.

How to Create a LinkedIn Newsletter

Creating a LinkedIn newsletter is relatively easy and straightforward. You’ll need to have Creator Mode on to be able to publish newsletters. This provides you access to many advanced creator tools on the platform, including newsletters.

Once you have turned on the Creator Mode, follow these steps:

• Navigate to your home page.
• Click “Write an article,” located at the top of your homepage.

• Click “Create a newsletter” on the next page, where you can edit your content.
• Paste your newsletter content in the content editing section or compose it on the platform.
• Once you’re done editing, you’ll be able to publish your newsletter.

8 Tips to Ensure Your LinkedIn Newsletter’s Success

Now that you know how to write and publish a LinkedIn newsletter, let’s dive into a few LinkedIn Newsletter best practices and tips.

These tips will help you create a visually attractive and compelling newsletter to engage your audience, generate leads, and drive sales.

1. Choose a Good Name for Your Newsletter

Choose the name for your newsletter carefully because it can attract or drive away readers.

Ideally, the name you select should reflect the topic you will cover.

People want to know what the newsletter is about before they decide to subscribe to it.

You should also complement your newsletter name with a professional logo and a cover photo. Ensure that your visuals reflect the messaging of your brand.

2. Make Sure Your Profile is Complete

A professional LinkedIn newsletter needs to be accompanied by an optimized LinkedIn profile. If your profile is incomplete, it will not instill trust in your audience. Before you hit publish on your newsletter, check your profile to ensure it is complete.

3. Craft Strong Headlines

Each article you publish in your LinkedIn newsletter should have a strong, clear headline.

The headline will draw readers to your articles and motivate them to read and click on your website or landing page. Your article headline should accurately tell people what the article is about.

Avoid click-bait techniques that may turn off readers and drive away subscribers.

4. Choose Fresh and Relevant Subject Matter

A strong LinkedIn newsletter will provide readers with fresh information and delve into topics that are relevant for the readers.

Stay updated with the current trends in your niche, new developments, and innovations.

Write articles that cover hot topics so they will gain more visibility on the platform and attract more subscribers.

5. Incorporate Natural CTAs

Your goal as a marketer is to use LinkedIn newsletters to guide readers further down your lead generation funnel.

To do this, you need to include natural and effective CTAs that will lead your readers to your website, podcast, or landing page.

Include relevant links and use clear, authoritative language to tell readers exactly what to do.

6. Encourage Feedback and Discussions

You’ll have to be proactive to generate more engagement.

The best way to do this is to ask your users to engage with your audience directly through a CTA. Close your article by asking a question or inviting readers to share their opinions.

Another effective way to encourage discussions is by sharing content that drives conversations.

Higher engagement metrics will help your newsletter gain more visibility on the platform.

7. Publish Regularly

This goes without saying, but if you want your LinkedIn newsletter to succeed, you must be consistent.

Publish regularly to help you keep your personal brand top of mind.

You’ll be competing with thousands of other brands on LinkedIn to get the attention of your target audience.

Stand out by putting out content that will make your readers look forward to and retain their attention by publishing your newsletter regularly.

You want your brand to be right in front of the decision-makers when they consider purchasing your product or service.

8. Promote Your Newsletter to Acquire New Subscribers

Creating a stunning LinkedIn newsletter is one thing, but getting subscribers is another.

You’ll need to promote it well to get new subscribers and increase your reach. Use incentives or lead magnets, such as free resources and exclusive content, to entice subscribers. Promote it through your LinkedIn posts and encourage sign-ups.

You don’t need to be limited to LinkedIn when promoting your newsletter.

Use other distribution methods to drive traffic. Include a link to your newsletter on your other socials, email signature, and website. The more subscribers you have, the more visibility it will get.

LinkedIn newsletters can be an effective part of your content marketing strategy for LinkedIn.

It will provide you with one more channel of communication with your target customers and boost your relationship-building results.

Additionally, you’ll be able to uncover new leads and opportunities that may have a significant impact on your revenue.

How to promote your LinkedIn newsletter

Now that you have your LinkedIn newsletter published, the next step is to promote it.

Here are 5 easy steps to promote your LinkedIn newsletter:

1. Pin it to the Featured section of your LinkedIn profile

2. Add the live link to your newsletter in your profile intro

3. Send it to your new connections instead of typing “thanks for connecting” 

4. Add your newsletter link to the comments under people’s posts

5. Add the newsletter link to your Linktree 

Wrapping Up

LinkedIn newsletters can help expand your reach and establish you or your company as a thought leader in your industry.

The best part is that starting a LinkedIn newsletter is free, and the number of subscribers you can attain is virtually limitless. LinkedIn has over one billion users!

By following the tips above, you can create an optimized LinkedIn newsletter that engages your audience, generates leads, and drives sales.

Frequently Asked Questions

Can I do a LinkedIn newsletter?

Your LinkedIn page has to have more than 150 followers and/or connections to be eligible to be evaluated for LinkedIn Newsletters access.