Since LinkedIn has over 800 million users worldwide, you can find many business-to-business (B2B) clients on the site. You'll have the opportunity to build strong connections with their brands.
In fact, recent data shows that at least 97% of B2B marketers use LinkedIn in their marketing strategy. That means that when your dream customer is a B2B client, LinkedIn is the right platform for you.
How Can You Start Generating Leads On LinkedIn?
Generating leads on LinkedIn all lies on how well you network with other people. First, you should know whether your account resonates with your target audience's problem.
There are three simple steps involved in generating leads on LinkedIn. You need to do each step first before moving on to the next:
Create An Account
So to create your brand's profile, go to LinkedIn's website. Click on Join Now and put all the relevant information asked.
Optimize Your Account
Once you've created your brand's LinkedIn page, the next step is to optimize it. That means modifying your marketing strategy to attract more traffic to your profile.
And the best way to grab the attention of potential B2B clients on LinkedIn is to present yourself as a leader in your industry.
For instance, adding a profile picture can go a long way. It can help your viewers recognize what your brand is all about and open new opportunities.
Of course, there are several other ways to optimize your LinkedIn profile. But it all starts with the littlest things like:
a well-written LinkedIn summary and headline;
updated roles and services;
Now, don't stress too much about optimizing your account. In reality, this step may take a while to master. You need to try out different versions for each of them to find out the version that works best for you.
Master A Lead Generation Strategy
After optimizing your brand's LinkedIn page, your next goal is to identify which lead generation strategy works best for you — organic lead gen, automated lead gen, and LinkedIn form ads.
This way, you can be consistent with your content releases.
Choose a Strategy For Generating Leads
Consistency is the main driver for attracting new customers to your brand. You can do that with the following lead-generation strategies:
Organic Lead Gen
Organic lead gen is a popular lead generation strategy because it's free. It lets you build awareness and trust among your potential customers without the need for paid ads.
Instead, organic lead gen focuses on developing your content strategy — posts, reshares, comments, and the like. It involves several tactics that will allow new customers to get to know your brand more.
So the key to mastering this lead generation strategy is to build a highly relevant and engaging LinkedIn profile. You must know how to position yourself in the industry and deliver your messages effectively.
To do this, you can release informative and timely content on your profile. You can explore with photos, videos, or SEO-optimized blog posts.
You can also engage with LinkedIn users. You can connect with them and send them a quick message mentioning your brand and products.
This way, your audience will be more inclined to connect with you if they have questions or need your help.
Want to know how to create more natural and relevant content? Read our in-depth Organic Lead Gen guide to learn more.
Automated Organic Lead Gen
The best and easiest way to save time on repetitive tasks on LinkedIn is through automated lead gen. It's essentially similar to organic lead gen but uses third-party tools to get things done more efficiently.
With automated organic lead gen, you can maintain your brand's visibility. You can secure more leads and release regular content across your profile.
On top of this, brands that use automated lead gen can write better posts that resonate with different audiences. They can also connect with leads efficiently because of templated responses.
But one of the downsides of this lead generation strategy is that you'd need to invest some money to use it.
Organic lead gen is the best lead generation strategy for starters and established brands.
Unlike automated lead gen and LinkedIn form ads, this approach helps you understand your target audience better. You'll know how to adjust your content so your messages will resonate with them more effectively.
Organic lead gen is also free to start. So it's a highly suggested strategy for brands that recently got into LinkedIn.
But of course, there's no one-size-fits-all strategy.
While organic lead gen is flexible, other brands may generate more leads with automated lead gen or LinkedIn form ads. So remember to test the waters and use all possible LinkedIn insights to your advantage.
That sums up how to generate leads with LinkedIn using three lead generation strategies — organic lead gen, automated lead gen, and LinkedIn form ads. Understanding each approach can help you drive more leads and sales.
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