Learn how building a personal brand can establish you as an authority, nurture loyal followers, and build profitable relationships.
Personal Branding 101: Statement Examples for a Standout Profile on LinkedIn
You cannot set yourself apart from the stiff competition in your industry if you don't build a personal brand.
A solid personal brand helps you:
Establish yourself as an authority in your field
Build profitable relationships with your prospects
Nurture loyal followers who are willing to buy your offers
A critical tool in your branding toolkit is your personal brand statement. It clarifies your values, offers, and target audience to keep you from going off track.
Another powerful tool is your personal brand story. This helps your prospects relate to your brand and understand your mission.
Today, we’ll show you some of the best personal brand examples to emulate. We’ll also examine some personal brand statements and stories so you can use them as inspiration to create yours.
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Examples of a Personal Brand
Gary Vaynerchuk and Tony Robbins are winning big in their industries through personal branding. Let’s see what they do.
Gary Vee, as he’s popularly called, is a serial investor and entrepreneur who values process over results. He has written bestsellers, built several businesses, and influenced many entrepreneurs.
He has been consistent with his content and messaging since launching Wine Library in 1996.
With a solid social media presence, Gary Vee shares his personal brand story with his audience to inspire them, raising his value as a thought leader. He also talks about his wins and losses as an entrepreneur.
Despite his busy schedule, he still engages with his audience on social media to maintain a strong followership.
As controversial as he may seem, Tony Robbins proves that consistently providing value to your audience will build long-lasting relationships.
Popularly known for his seminars and self-help books, he is a business strategist, philanthropist, and entrepreneur. He established himself as a thought leader in relationships, finance, and personal health using social media.
On his website, he positions himself as a life coach who helps people set new standards for themselves and be the master of their destinies.
Examples of Personal Brand Statements
Your statement should be clear, memorable, and straight to the point. Think of it as a powerful slogan you want your audience to associate with your brand.
Neil Patel’s personal brand statement focuses on the pain points of his audience with a big question. Every business leads traffic to grow.
He further expresses his determination to make businesses succeed and poses a further question, inviting you to grab his offer.
Be creative with your brand statements to evoke a positive reaction from your audience. Find out their pressing need and turn it into a question so their answer can only be a resounding YES.
“I teach people how to land amazing jobs without applying online.”
Austin Belcak’s offer is clear and straight to the point. It clearly states
Who his brand is for: Job seekers fed up with the hassle of online job applications.
What he does for his audience: He teaches them how to get their dream jobs without applying online.
This personal brand statement suggests that Austin is an expert in the recruitment industry and can use his deep knowledge to help his audience achieve their goals.
He uses a unique approach to job hunting that differentiates him from other career coaches.
Personal Brand Story Examples
Your story doesn’t have to be a long epistle. You can create yours in less than ten sentences as long as your audience can relate to it and it clarifies your goals, expertise, vision, and ideal audience.
We also created Taplio, a powerful AI tool for LinkedIn to accelerate your personal brand growth. With this tool, you can create engaging content and build profitable relationships without spending all day on LinkedIn. Matt Tompkins calls it thegame-changer.
Try Taplio for free today.