Discover what is a LinkedIn Banner, how to add it to your profile, and how to use it to boost your brand awareness.
If you take your personal brand seriously, then a powerful LinkedIn banner must be used.
Your LinkedIn banner is your digital billboard that, if done right, can help you boost brand awareness and get more clients.
In this guide, you’ll discover:
What a LinkedIn banner is
How to change your LinkedIn banner
The recommended LinkedIn banner size and dimensions
Powerful LinkedIn banner ideas
We’ll also show you:
Examples of LinkedIn banners to emulate
Where to get LinkedIn banner templates
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What is a LinkedIn Banner?
A LinkedIn banner, also known as a LinkedIn background photo, is a large image that appears at the top of your LinkedIn profile. It is the equivalent of your Twitter header or Facebook cover photo and looks like this:
Like a storefront sign, your LinkedIn banner is the first thing people notice when they visit your profile.
Your LinkedIn banner is an essential part of your LinkedIn profile that you can use to:
Promote your business
Highlight your accomplishments
Provide information about your brand
For example, you can display your company’s vision or showcase your products or services on your banner.
A visually appealing banner that communicates your message helps you stand out and makes a strong impression on potential customers, clients, or partners. So, it’s worth taking the time to create a banner that reflects your brand and values.
If your LinkedIn banner doesn’t promote your brand or business, it’s time to change it.
How to Change Your LinkedIn Banner
Let’s show you how to change your LinkedIn banner if you’re using LinkedIn’s default banner or your current banner needs replacing. It takes a few simple steps.
You'll have LinkedIn's default banner if you’ve never changed your banner or just started on LinkedIn. This banner is somewhat bland and doesn’t help your brand or business, and you’ll need to change it.
First, log in to your LinkedIn account and visit your profile.
To see your profile, click Me at the top of your LinkedIn feed and click View Profile.
On your profile, click the camera icon on your default LinkedIn banner.
Click Edit profile background to open your file manager.
Select your preferred image using the file manager and click Open to upload.
Next, scroll to the bottom of the popup and click Apply.
Voila! Your banner is live; LinkedIn users can see it when they visit your profile.
What Size Should a LinkedIn Banner Be?
LinkedIn recommends your banner should be less than 3MB in size and should have the following image dimensions (width x height):
Personal profile: 1584 x 396 pixels
Company profile: 1128 x 191 pixels
Top 5 LinkedIn Banner Ideas
Use these ideas to craft your LinkedIn banner:
1 - Showcase your brand’s mission and values: This can help to establish your brand’s personality and make it stand out on the platform.
2 - Feature your team: A banner featuring your team helps to humanize your brand, makes it more relatable to your target audience, and shows that you have an established business.
3 - Highlight your products or services: Include high-quality images of your products or use pictures of your services in action. This helps to demonstrate the value your brand provides visually.
4 - Share your successes: Use your LinkedIn banner to highlight your achievements and milestones, such as awards or notable press coverage. Doing so helps establish your credibility and expertise.
5 - Promote an upcoming event or campaign: Showcase your forthcoming event or campaign on your LinkedIn banner to boost awareness and generate interest. This also helps drive traffic to your landing page or website.