Boost your LinkedIn success with visual content marketing. Learn effective tips for a winning strategy and audience connection.
Visual Content Marketing: How to Create a Visual Content Strategy for LinkedIn
LinkedIn hasn’t always been very visual. But that has changed in the last few years. While it still isn’t as visual as Instagram or Facebook, more photos, videos, presentations, and infographics are shared on the platform than ever before.
Visual content plays an important role because it speaks to the audience more than text. In this post, we’ll talk about a few key tips on how to create an effective visual content strategy for LinkedIn to maximize your performance on the platform.
The Importance of Visual Content on LinkedIn
LinkedIn posts with visual content have 98% more comments than average. Images and videos are more engaging on all social media platforms, including LinkedIn. 54% of marketers believe that videos are effective for achieving marketing goals.
Today's audiences prefer viewing content from brands through videos and images. These stats lead us to believe that visual content creation is more important than ever before if you want to connect with your audiences and get their attention.
What Type of Visual Content Can You Post on LinkedIn?
Visual content is any type of image-based content. It has not just text but other visual elements that make it eye-catching. On LinkedIn, you can post content such as:
9 Tips for Creating an Effective Visual Content Strategy
When creating a visual content calendar for your brand, remember these nine tips to create stunning content that aligns with your brand’s marketing strategy.
Start With Your LinkedIn Profile
Great imagery is important not just for your LinkedIn posts but also for your profile. Your LinkedIn profile attracts the attention of your target audience and keeps them there. It will also allow you to convey your intended message clearly.
Your LinkedIn banner should be compelling so your audience will be motivated to explore your page. Use it to share information about your blog or website or to mention who you are and what you do succinctly.
Use imagery throughout your profile to tie it all together. Incorporate visual elements in your “Featured” section and in the updates you share with your network.
Ensure Your Strategy Aligns with Your Goals
Before you start building your visual content strategy for LinkedIn, think about what you want to achieve on the platform. Your content strategy should support your goals. This will help you decide what type of content to post.
Once you know your goals, start planning the visual content you’ll need to achieve your goals.
Use a Color Palette for Your Brand
Deciding on a color mood or palette for your personal brand and sticking to it makes your posts instantly recognizable. Establishing eye-catching, easily recognizable branded visual content right from the start will help you stand out from the crowd.
Depending on your target audience, you may choose pleasing colors or bright and bold colors to differentiate yourself from others.
Use Text with Images
You can use visual content in your marketing strategy even if you post primarily text-heavy posts. You can still share your story in text form but use visuals to make it more shareable.
Overlay text directly over a high-quality image to achieve this. You can also share long-form content in the form of a carousel post.
Incorporate Your Logo
Your goal with sharing visual content on LinkedIn is to generate engagement and increase shares. It may be a good idea to incorporate your logo in your visuals. Readers may not know where the original post came from without a logo.
Subtle branding with a logo should be noticeable without being obtrusive. Place a small logo in the corner of your image. You can also use a neutral or greyscale version of your logo.
Understand Image Copyright
It’s not always easy to source relevant images for your LinkedIn posts, but avoiding copyright infringement is crucial. Give credit when required, especially if you are sharing user-generated images.
If you plan to use stock photos, illustrations, or templates, read the fine print to understand how and where you can use those images. Learn more about contracting, licensing, intended use, and rights to images before you use them in your posts.
Use the Right Sized Images
When sharing visual content on LinkedIn, one of the biggest mistakes you can make is using the wrong size. When you use images with low resolution or with a wrong aspect ratio, the images can be cropped or stretched.
Tailor your content to suit LinkedIn’s specifications. Aim to use the best quality images you can find because it impacts your brand reputation.
Use the Right Tools
Use the right tools to create better visual content and plan your content calendar. You can use Taplio to create drafts of your content and schedule LinkedIn posts in advance to get a better idea of what your LinkedIn publishing schedule looks like.
You can also add images, videos, and carousel PDFs directly in Taplio when you are composing your post.
You’ll also need to use a tool like Canva to create visuals for your posts. Use Canva to create images, infographics, banners, and more designs. If you plan to use videos for your posts, you can use Adobe Spark to produce video content quickly and easily. You can combine photos and video clips and add elements like text overlay to your videos.
Measure and Analyze Your Visual Content Strategy
Once you start implementing your visual content strategy, you’ll need to monitor the results and optimize to get better results continually. Use A/B testing to see how different types of visual content perform.
This will help you answer questions such as:
How many views do your videos get?
What type of videos are getting the most views?
Do certain types of images get more engagement?
Understanding why certain types of posts perform well, and others don’t will allow you to create posts that resonate with your audience. Interpret the results and incorporate those learnings into your strategy.
Taplio can help you implement and measure the effectiveness of your visual content strategy for LinkedIn through features such as scheduling, image editor, and advanced analytics.