OneTrust

Principal Partner Alliance Manager

Developing strategies and tactics for executing marketing plans for our GSI and other strategic partners.
Create, sell and support sponsorships to partners across entire channel for OneTrust hosted, tradeshows, and 3rd party hosted events.
Promote and help execute in-region hosted events like Privacy Roadshows and virtual activities like PrivacyConnect Canada.
Constantly and consistently seeking out creative ways to involve partners in activities where their presence would add value.

Manager, AMER Partner & Field Marketing

Promoted into dual role position after exceeding specialist’s goals to become OneTrust's first marketing manager for Canada.
Collaborated with Center of Excellence, Strategy Directors and Product Marketing to ensure OneTrust's voice, message and product were all aligned in response to new regulations impacting how we do business and how we encourage others to utilize OneTrust for regulatory compliance.
Created regulatory campaign for Bill 64 when regulation passed into law, which generated over $1.3mm in pipeline over 2 quarters and influenced 14 CW opportunities in 3 quarters.
Expanded marketing efforts with GSI partners in-region.

Senior Partner & Field Marketing Specialist

Developed and executed the process and structure for recruiting and enabling partners during the first iteration of the OneTrust partner program.
Led in the strategy and execution of developing OneTrust's self-service Partner Portal, which included collaboration with shared services teams to create and maintain the content.
Developed and executed the first global partner communication strategy. 
Created and hosted a monthly enablement webinar series on the most relevant products and modules, from topic and speaker selection, to promotion and execution.
Helped launch OneTrust's first ever MDF program globally, managing AMER & LATAM budgets totally $70,000. 
Created the process for partners to request and execute marketing activities globally, supporting over 30 paid partner activities in AMER & LATAM in just 2 quarters.

Partner Marketing Specialist

New Net Technologies | NNT

Pioneered NNT's first channel program, leading in the creation of key channel tools such as the partner portal, program guide, and joint business plans.
Created onboarding and enablement paths based on partner type, and executed on sales and enablement presentations for partner teams of all sizes.
Created HubSpot rules and procedures for accurate and valuable reporting of partner activities.
Worked with partners end to end from prospecting valuable partner types, all the way through their sales cycles, to providing customer success to all closed won sales opps.

Lead in the prospecting and managing of the partner experience for NNT's distribution arm, InfoSec Industries.

Channel Sales Manager - Americas

Shadow-Soft

Wholesale Account Manager

Resource & Engagement Manager

Professional Services Program Manager

Arhaus

Sales and Service Manager

Lovesac

Sales & Training Lead

Store Manager

Brand Ambassador

Sofo Foods

Accounts Manager

I have the pleasure of working with top partners in North America to develop and execute marketing plans which highlight their superpowers—their unique value-add on top of OneTrust products.

I also serve as OneTrust’s first Field Marketing Manager dedicated to Canada. As Law 25, most recently, impacts businesses across the country, OneTrust is helping more and more organizations go beyond regulatory compliance to achieve trust across all categories in every customer interaction. 

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rachel Hanna, CIPP/E, CIPM's Linkedin Analytics

Rachel Hanna, CIPP/E, CIPM

Want to drive more opportunities from LinkedIn?

Rachel Hanna, CIPP/E, CIPM's Linkedin Analytics