Herb

Herb's mission is to change the way the world views cannabis. We've built the largest cannabis community in the world with over 14 million passionate people.

We help successfully connect the best brands with customers and provide a trackable and measurable end-to-end marketing solution.

Founder & CEO

Founder OS

Founder OS helps entrepreneurs grow their brand, community, and business through proven systems.

Founder OS Program + Founder OS Newsletter

Bitmaker

Grew to largest coding school in Canada. Acquired by General Assembly, and subsequently acquired for $410M by Adecco.

Co-Founder & CEO

Over the last decade, I’ve built 3 successful companies and a community of over 14 million people.

My mission is to inspire 10 million entrepreneurs to live their dreams.

I help entrepreneurs with content strategy, community building, and growth.  

I’m the founder of Herb and Bitmaker (acq. General Assembly).

My portfolio:

→ I’m the founder & CEO of Herb, the leading cannabis-marketing-as-a-service (CMaaS) brand with a community of over 14 million people.
→ I teach the Founder OS Program to help entrepreneurs scale their companies to $5M+ revenue.
→ I coach entrepreneurs that need help with marketing, sales, systems, community, and growth.
→ I advise early-stage companies in AI, DTC, and SaaS verticals.
→ I run a community of entrepreneurs around Founder OS.

My results:

→ 157k+ people following Founder OS
→ 14M+ people in the Herb community
→ 2B content impressions annually 
→ 0 advertisements
→ 60%+ margins

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: https://www.mattgray.xyz/

If you want to explore 1:1 coaching or consulting visit my personal site:

→ GO HERE: https://www.mattgray.xyz/coaching

If you want to join the Founder OS Program:

→ GO HERE: https://www.mattgray.xyz/courses

Email: matt@herb.co
Twitter: @matt_gray_
Instagram: @matthgray
YouTube: @realmattgray

Matt Gray

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10 Best Marketing Ads of All Time

I'm 32.

When I was younger, I was obsessed with shit that didn't matter.

You can learn from my fuck ups.

If you're 20-something, read this 👇


1. Don't neglect your health.

If you're rich and sick you're going to be unhappy.

To be at your best, you need take care of your mind, body, and soul.


2. Cut toxic people fast.

You are the product of the 5 people you spend the most time with.

Choose wisely.


3. Experiences > Things

We're all going to die. You can't bring things to your grave.

Travel. Go on road trips. Get lost in nature.


4. Fuck outcomes. Show up every day and focus on the process.

There are no shortcuts to success.

The key is to fall in love with the journey.


5. Find your calling

Don't worry about what everyone else is doing.

Focus on the things that make you happy. Find your reason for being.


6. Experiments > Experts

Put in the reps.

Run as many experiments as you can.


7. Learn like your life depends on it. Then act.

Read.

Listen to podcasts.

And take massive action. Every day.


8. Implement the 5-second rule.

Don't procrastinate. The illusion is that you have time.

If there is something you should do, do it within 5 seconds.

Get addicted to progress. Build momentum.


Follow these steps and architect the life of your dreams.

Life is too short to give a fuck what others want you to do.

That's a wrap!

Design? Use Figma
Course? Use Kajabi
Sales? Use HubSpot
Forms? Use Typeform Design
Systems? Use Notion
Automation? Use Zapier
Newsletter? Use beehiiv
Mentors? Use MentorPass

I grew my biz from 0 to $50k/month with no code.

You can too.

Figma

Kajabi

HubSpot

Typeform Design

Notion

Zapier

beehiiv

MentorPass

Lock yourself in a room and read these 10 books (you'll thank me later):


1. Expert Secrets by Russell Brunson

This book contains the biggest secrets to selling.

Lessons:
• How to create a mass movement
• Steal his exact cheat sheet to turn online visitors into lifelong customers


2. Invent & Wander by Jeff Bezos

Jeff Bezos’ best lessons for success from his 27 years as Amazon CEO.

Lessons:
• Focus on the long term
• How to use the regret minimization framework


3. The Surrender Experiment by Michael Singer

Find harmony and personal happiness by letting go.

Lessons:
• Accept the flow of life
• Learn to let go and become free


4. Obviously Awesome by April Dunford

A cheat sheet to help founders and marketers win their niche.

Lessons:
• 10x your revenue through positioning
• Create a sales story that captivates and converts customers


5. Running Lean by Ash Maurya

The bible on how to go from idea to product-market fit.

Lessons:
• Learn exactly how to interview customers
• Get the cheat codes for getting to product-market fit


6. The Coaching Habit by Michael Stanier

This book will change the way you lead forever.

Lessons:
• Listen attentively
• Learn how to be an amazing leader, manager, and coach
• Ask questions such as "What's on your mind?" and "What else?"


7. Predictable Revenue by Aaron Ross

I read this book and grew Herb's revenue 268% year-over-year.

Lessons:
• Implement a proven outbound sales system
• Create a sales machine using the $100M best practices from Salesforce


8. $100M Offers by Alex Hormozi

Create offers so good people feel stupid saying no.

Lessons:
• Make your product so good people find a way to pay for it
• Simple, instantaneous, and effective tactics for getting more customers


9. Fit for Life by Harvey Diamond

I'm healthier than I've ever been thanks to the lessons in this book.

Lessons:
• 4-week meal plan, menus, shopping tips, and exercise
• Vital principles that bring you permanent weight loss and high energy


10. A Guide to the Good Life: The Ancient Art of Stoic Joy by William Irvine

Learn how Stoic philosophy can direct us toward a better life.

Lessons:
• Discover Stoic techniques for attaining tranquility
• Learn how to put Stoic techniques to work in your life

—

Like this thread?

Please let me know what you thought in the comments below, follow me, and share it with your friends. They may find it useful too.

If enough people like this, I’ll share 10 books I picked up from Warren Buffett, Ray Dalio, and Elon Musk.

The math behind a $1M per year online business:

I can teach you more in 2 minutes than you'll learn in 4 years.

Here are 11 steps to start your own business:


1/ Find Your Calling

Don't waste time building a business you hate.

Focus on your purpose by completing your Ikigai.

Ikigai = your reason for being

The thing that gets you up in the morning.

Steal the one below and fill it out:


2/ Mentors Are Everything

You are the product of the 5 people you are surrounded by.

Reach out to people you respect.

Build a personal board of advisors.


3/ Business is About Systems

For Marketing Systems learn to write with Dickie Bush
For Community Systems learn from Alex Lieberman
For Copywriting Systems go with Justin Welsh


4/ Publish Content Daily

Choose 2 platforms.

I recommend LinkedIn and Twitter.

Start writing around your calling and people will come.

Consistency is key.


5/ Drive People to Your Email List

I use beehiiv for email.

Put a link in your Twitter bio and LinkedIn Featured Section.


6/ Survey Your Community

Ask people what they want to see from you.

Find something in your calling and mix it with a monetization strategy:
• Paid Newsletter
• Membership
• Consulting
• Course
• SaaS

You got this.


7/ Buy a Domain

Use GoDaddy.

• Bring your business online
• Save with the lowest fees
• Sell anything, anywhere


8/ Use No-Code Tools To Build an MVP

Webflow to build a website
Shopify for ecommerce
Stripe for payments


9/ Get Your Banking Set Up:

Use Mercury or Wise.


10/ Incorporate a Company

I use Incfile.


11/ Be Scrappy

People love young hustlers.

Entrepreneurs love to pay it forward.

Get outside the building.

Talk to people.


---

Thanks for reading!

If you enjoyed this post, follow me for more insights on growth, marketing, and copywriting.

Webflow

Shopify

Stripe

1 hour of deep work is better than 8 hours of unfocused work.

Take time each day to go deep.

Delegate, automate, and eliminate everything else.

Get after it relentlessly.

---

Want to go deeper?

I run a (FREE) Content Cheat Codes Workshop in 8 days to help you scale your online business fast. 

I'll be giving away a $449 Content Monetization Guide for free.

I'd love to see you there 👇

https://lnkd.in/emV5cY-x

I've used SEO to grow my company to 9 million visitors in 3 years.

But 99% of people struggle with SEO.

Here are 10 tips for creating the best SEO content in 5 minutes:

10 Best SEO Tips in 5 Minutes

I wake up at 6 am each morning.

And drink an Iced Americano (maybe two).

I meditate.

Lift weights.

And open my notebook.

I see my 4 writing tasks (that I organized the night before).

I begin writing - no distractions, no BS, no fluff.

Feeling accomplished, I publish my content.

I've contributed to my community empire for the day.

Consistency wins.

Write daily.

As a founder, I don't care:

• Where my team is working
• How many hours my employees work
• How many meetings they have in a day

What matters are the results.

The craft.

The care.

The passion.

The love they put into the product.

You can tell when people genuinely care about what they do.

Take pride in your work and be too good to ignore.

Create your masterpiece.

——

I’m running a (FREE) workshop in 10 days to teach you how to scale your online business. 

Get proven systems on how to grow your brand, community, and business. 

Join here 👇

https://lnkd.in/emV5cY-x

9 principles I've used to generate 4 billion views (you should steal these):

9 Principles I've Used to Generate 4 Billion Views

Soft skills get little respect but will make or break your career.

The future belongs to people that can creatively combine soft skills to inspire action and foster psychological safety.

I've made these 9 soft skills a priority as a founder:

9 Soft Skills to Win as a Founder

How to build killer SEO (and dominate your niche):

How to build killer SEO

7 dead-simple ways to turn your Twitter account into a crazy valuable asset:

7 Ways to Turn Your Twitter into a Crazy Valuable Asset

Early on in my career, I neglected my health.

I often said "no" to exercise to work harder and drive results.

I was operating at a high level, but inside I felt empty.

I became burnt out, depressed, and anxious.

I realized I needed to make a change.

What changed?

I began putting health first:

• Meditated daily
• Took time in nature
• Lifted weights for 30 mins every day

The more I took care of my health, the better I felt, and the more cash flow I drove to my businesses.

Most importantly I felt more peace, calm, and happiness.

Entrepreneurs are athletes.

To be at peak performance you need to take care of your health.

What do you do to be at your best? Comment below.

Let's win together 🥇

---

Want to go deeper?

I run a (FREE) Content Cheat Codes Workshop in 6 days to help you scale your online business fast. 

I'll be giving away a $449 Content Monetization Guide for free.

I'd love to see you there 👇

https://lnkd.in/emV5cY-x

I've done $9M in revenue in 3.5 years as a solopreneur.

Here's how I did it:

How I Engineer Luck

Wanna make $10k per month writing content?

• Pick a niche
• Publish 2x daily on Twitter and LinkedIn using Hypefury
• Push a newsletter 1x per week with beehiiv
• Monetize with ads and a digital product on Gumroad 

Hypefury

Gumroad

View Hazel Pan  Content Manager - Strategist’s profile

Hazel Pan Content Manager - Strategist reposted this

The smartest founders I know have 2 things in common:

1. They publish content daily to build a community of raving fans
2. They actively grow an audience online on at least 2 platforms

This one-two punch makes you unstoppable. 

—

Want to go deeper?

I run a (FREE) Content Cheat Codes Workshop in 9 days to help you scale your online business fast. 

I'll be giving away a $449 Content Monetization Guide for free.

I'd love to see you there 👇

https://lnkd.in/emV5cY-x

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