Andy Mewborn

Distribute

Your all-in-one workspace for GTM playbooks:

4,000+ GTM professionals use Distribute to supercharge their work days—Account Hubs, Mutual Action Plans, Business Cases & more.

#DeathToClutter

Founder & Customer Support

Brand30

The fastest way to start growing & selling on LinkedIn. A community of over 4,000 B2B professionals.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month"

↓

Founder

Taplio

Co-Founder

Outreach

Enterprise Sales

Sales Engineering Lead

Scaled the early success team to 14 people.

Manager - Customer Success

Early Employee.
Specialties: Data Sync, API, Onboarding, Platform Integrations, Partner Ecosystem

Product 

Limelite

www.getlimelite.com

Bring your product demo to life with a simple hotkey: join 3,000+ others.

Co-creator

Start-Up Chile

Our team was selected for Generation 11 of Start-Up Chile. We provided solar energy services and installed solar power systems.

I was the co-founder of the start-up, Gridlee, and worked on designing, engineering, and implementing solar power systems throughout Chile.

Generation 11 Team (Gridlee)

Muhuru Bay Community Microgrid Project

Designed 3kW off-grid power system
Modeled renewable energy resources at remote site
Implemented system in Kenya
Tested and installed 11-channel GSM telemetry system

Electrical Engineer

Seattle City Light

Power Systems Engineer

Distribute.so

💀 Building Distribute 💀

Also:

• Dad
• 2X Ironman
• Co-founder at Taplio (acquired by Lempire)
• Early employee at Outreach. io (helped scale $500k -> $250M+ in 7 years)

And...don't forget:

💀 #DeathToWhitepapers 💀

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

Ever notice how many "just checking in" emails you send... and how they often go unanswered?

Words matter.

Using weak or clichéd phrases can make you seem like an amateur.

Here are 12 phrases I've stopped saying to prospects (and what to say instead):

---
Reshare ♻ to help educate your network. And give me a follow for more.

📌PS… the fastest way to create digital sales rooms (increase win rates y’all!): https://www.distribute.so/

CEO @ Distribute.so → Turn any sales call into a deal-winning follow-up.

Here are 12 phrases I've stopped saying to prospects:

Step-by-step script 👇



1️⃣ "I'd be happy to share specifics. First, what information would be most valuable for your evaluation?"

This separates tire-kickers from serious buyers. They'll respond with their real concerns.

2️⃣ "Great - would it be helpful if I put together a custom workspace in Distribute that addresses [their specific need]?"

3️⃣ Your workspace should include:

• Executive Summary tailored to their use case
• Custom ROI calculator
• Relevant case studies
• Next steps timeline

4️⃣ "I'll organize everything in a collaborative space where your team can easily review and comment. Would it be helpful to schedule 15 minutes to walk through it together?"

This approach:

• Shows professionalism
• Creates engagement
• Demonstrates your solution
• Moves the deal forward

Want access to my complete collection of B2B sales templates?

👉 Click here for instant access to the templates - https://lnkd.in/eGTPEG45

I'll send you my proven framework for business cases, mutual action plans, and executive summaries that close deals faster.

👉 Click here for instant access to the templates - https://lnkd.in/eGTPEG45

Step by step script 👇




1️⃣ Create a "Next Steps" space in Distribute before they leave their desk
Include:

> Meeting highlights
> Agreed actions
> Success metrics
> Timeline commits

2️⃣ Send this message:

"I've captured everything we discussed in our shared workspace. You'll see:

🎯 Your goals:

1. Reduce sales cycle by 35%
2. Improve close rates by 40%
3. Scale team efficiency by 2X

📊 Implementation timeline:

• Week 1: Setup & training
• Week 2: Team onboarding
• Week 3: First deals live"

3️⃣ Make it interactive:

"I've tagged [Stakeholder] in the security requirements section and [CFO] in the ROI calculator. They can:

>> Comment directly
>> Ask questions
>> Approve sections
>> Share with others"

4️⃣ Close strong:

"Based on your priorities, would it make sense to target [specific date] for go-live?"

Pro tip: The magic happens in the first 60 minutes after your meeting

Want my complete post-meeting playbook?

💬 Comment "FOLLOW"
(please make sure we're connected)

I'll send you my proven meeting follow-up templates, including my deal momentum tracker that keeps opportunities moving

💬 Comment "FOLLOW"
(please make sure we're connected)

Step by step script 👇



1️⃣ "I appreciate you being transparent. What aspects of their solution stand out to you?"

Let them talk. They'll reveal their real buying criteria.

2️⃣ Create a "Solution Comparison" in Distribute that includes:

• Success metrics that matter to THEM
• Implementation timeline
• ROI calculator
• Collaboration features

3️⃣ "I've set up a workspace where your team can see exactly how we:

• Reduce sales cycles by 40%
• Increase deal size by 25%
• Improve close rates by 35%
• Through better buyer collaboration"

4️⃣ "Would it be valuable to see how other companies made this decision? I can share their evaluation process right in our workspace."

Pro tip: Make it about their success, not your features.
Show don't tell.

This works because:

> Focuses on outcomes
> Creates transparency
> Builds confidence
> Shows real value

Want my complete competitive playbook?

💬 Comment "COMPETE"

I'll send you my battle-tested competitive analysis templates and objection handling scripts

💬 Comment "COMPETE"

Lots of companies increase sales quotas. Then expect salespeople to "figure it out".

Happens every year. Management decides to set aggressive new revenue targets. The ramped quotas get handed down.

Then...crickets...

---

Repost ♻ to help your network with this important skill.

📌PS… the fastest way to create digital sales rooms (increase win rates y’all!): https://www.distribute.so/

Lots of companies increase sales quotas.

In 12 months, I grew my LinkedIn following from 32k to 178k followers without paid ads or automation. I've helped 4,000+ founders & executives do the same. Here's my 5-step playbook for building a massive following (that actually converts):

1. Focus on ONE Platform Only

> Most people try to be everywhere at once
> I deleted my Twitter, TikTok, and Instagram
> Put 100% of my energy into LinkedIn
> Result: My content quality jumped 3x

2. Post ONCE Per Day (No More)

> Consistency beats frequency
> One great post > five mediocre posts
> Focus on quality over quantity
> Skip weekends (engagement drops 47%)

3. Make Internet Friends That You Can Grow With

> Find 10-15 people in your niche
> Comment on their posts within 30 mins
> Share each other's best content
> Create genuine relationships, not "engagement pods"

4. Post Every Week Day

> Monday through Friday, no exceptions
> Track what resonates with your audience
> Test different formats, stories, hooks
> Build a content calendar you can stick to

5. Repurpose Your "Greatest Hits"

> I track every post that gets >100k impressions
> Rewrite and reshare every 90 days
> Update with new insights and data
> My top posts perform 2x better the second time

TAKEAWAY:

Growing on LinkedIn isn't complicated.

But it requires discipline and focus.

Start with these 5 steps.

Execute them consistently.

And watch your content engine start working. 

P.S.
If you're ready to kickstart your LinkedIn growth with a like-minded group of professionals, I’m hosting a LIVE LinkedIn training today where I go into more detail at 1pm ET. 

Comment "SECRETS" below to save your spot 👇

Step by step script 👇



1️⃣ "Let's build this together in real-time"

Create a Business Case workspace in Distribute with:

Your customer's current state:

• Deal cycles: 90 days
• Close rate: 25%
• Average deal size: $50K
• Pipeline visibility: Limited


2️⃣ Show the impact:

Distribute customers see:

• 30% shorter sales cycles
• 40% higher close rates
• 25% larger deals
• 100% pipeline visibility

Do the math WITH them:

Current revenue: $5M
With Distribute: $8.75M
Gap: $3.75M


3️⃣ "Based on your numbers, what would hitting these metrics mean for your business?"

Let them sell themselves on the value.


4️⃣ "I've shared access with your CFO to review the assumptions. Would it make sense to walk through this together?"

Pro tip: A business case isn't a document.

It's a collaborative process.


Want my proven business case framework?

💬 Comment "VALUE"

I'll send you my complete Business Case Builder template, including CFO alignment scripts and value realization tracking

💬 Comment "VALUE"

↓ Step-By-Step Script (Try This) 




1️⃣ Map the buying team in Distribute:

Decision Maker 👑

• What they care about: ROI
• Their timeline: Q1 close
• Their concern: Risk

Champion 🌟

• What they need: Implementation plan
• Their goal: Team efficiency
• Their blocker: Budget

Technical Buyer 🔧

• What they want: Security docs
• Their focus: Integration
• Their worry: Deployment time

2️⃣ Create personalized views:

"I've customized your workspace so each stakeholder sees what matters most:

CFO sees:

> Cost analysis
> ROI timeline
>Value realization

CRO sees:

• Pipeline impact
• Team productivity
• Revenue forecast

IT sees:

• Security details
• API documentation
• Implementation guide"

3️⃣ Enable collaboration:

>> Tag relevant stakeholders
>> Track engagement
>> Alert on questions
>> Show progress

4️⃣ Pro tip: Don't manage contacts

Orchestrate consensus.

The secret:

↳ Let everyone collaborate
↳ Let no one hide
↳ Let progress show

Want my complete stakeholder alignment framework?

💬 Comment "ALIGN"

I'll send you my proven MULTI-THREADING PLAYBOOK that turns scattered buyers into aligned decision-makers

💬 Comment "ALIGN" 

P.S.

(must connect with me so I can DM)

Bethany Stachenfeld went from $0 to $1000+ daily MRR with 50,000+ user accounts while building Sendspark into a top video sales tool. Her team's grown from 2 co-founders to serving enterprise customers like HubSpot and Indeed  with customers seeing up to 3X higher response rates using personalized video. Most impressively, she achieved this growth without running a single paid ad, instead leveraging social media to build a waitlist so long that prospects now have to wait a week just to get a demo.

Simple math:

- 0 paid ads
- 0 complicated funnels
- 1 social platform
= $1000+ daily MRR 

Bethany just revealed her exact playbook for achieving this on my latest interview.

Including the critical insight about product pricing that changed everything.

(Hint: It's the opposite of what most PLG companies do)

Click here to get the playbook in your inbox: https://lnkd.in/eyRnBsKX

The best part?
This isn't some massive company with infinite resources.
Just a founder who figured out how to make social selling work at scale.

Click here to get the playbook in your inbox: https://lnkd.in/eyRnBsKX

Results don't lie,
Andy

↓ Step-By-Step Script (Try This)



1️⃣ "Let me show you why our customers choose us"

Create a "Success Story" space in Distribute with:

BEFORE [Insert your company name]:

• 90-day sales cycles
• 22% close rates
• Lost deals to 'no decision'
• Scattered buying teams

AFTER [Insert your company name]:

• 45-day sales cycles
• 35% close rates
• Clear buying decisions
• Aligned stakeholders

2️⃣ Make it real:

"Here's how [Similar Company] transformed their sales:

Day 1: Created digital deal room
Day 14: Entire team collaborating
Day 30: First deal closed
Day 90: ROI achieved"

3️⃣ Show, don't tell:

"I've set up a sample workspace showing exactly how:

1. Your sales teams collaborate
2. Buyers engage with content
3. Deals move faster
4. Decisions get made"

4️⃣ Close with:

"Would it be valuable to see how other [industry] companies are using this to close deals 40% faster?"

Pro tip: Don't sell your company

Sell their success. 

Want my complete credibility-building playbook?

💬 Comment "TRUST"

I'll send you my proven framework for establishing authority fast, including my social proof template that opens doors

💬 Comment "TRUST" 

P.S.

(must be connected with me so I can DM)

Step by step script 👇



1️⃣ "Of course - let's make this easy for everyone. What typically causes delays in your legal review process?"

Get ahead of their concerns. Most will share past bottlenecks.

2️⃣ Create a Legal Fast Track workspace in Distribute with:

• Clean MSA
• Security documentation
• Implementation timeline
• Success metrics

3️⃣ "I've set up a dedicated space where both our legal teams can:

• Track changes in real-time
• Comment directly on sections
• See previous approvals
• Access all compliance docs"

4️⃣ "Would it be helpful to have a quick call with both legal teams to align on the review process? Our customers typically get through legal in half the time using this approach."

Remember: Legal review doesn't mean deal delay.
Make it collaborative, not confrontational.

Want my proven framework for speeding up legal review?

💬 Comment "LEGAL"

I'll send you my complete Legal Fast Track template including security questionnaire responses and contract negotiation playbook

💬 Comment "LEGAL"

Step-by-step script 👇



1️⃣ "Let me show you instead of tell you"

Create a live workspace in Distribute that proves your value:

Traditional Sales Room (don't use):

🤮 Static documents
🤮 Email attachments
🤮 Manual updates
🤮 No engagement data

2️⃣ Share access and say:

"Take a look at what you can do in your own Distribute workspace:

>> Real-time collaboration
>> Engagement analytics
>> Auto-generated business cases
>> One-click mutual action plans"

3️⃣ Show the impact:

"Our customers changed from:

❌ 15 emails to align stakeholders
✅ 1 central workspace

❌ 4 weeks for internal approval
✅ 5 days to decision

❌ 20% deal visibility
✅ 100% pipeline clarity"

4️⃣ Close with:

"Would it be valuable to see how [similar company] uses this to close deals 40% faster?"

PRO TIP: Don't talk about being different

BE different 🎯

Want my complete differentiation playbook?

💬 Comment "UNIQUE"
(please make sure we're connected)

I'll send you my proven frameworks for standing out in competitive deals, including my demo differentiation guide

💬 Comment "UNIQUE"
(please make sure we're connected)

In 8 months, I've generated 4,879 free newsletter subscribers from LinkedIn - work that would have cost $14,400+ in Facebook ads. And I did it without spending a dime on promotion or using any fancy tools. Here are the 5 biggest lessons I learned about building an audience:

BACKSTORY: 

Back in May, I was staring at my newsletter dashboard - a whopping 0 subs from LinkedIn.

I had just raised $2M for my new company Distribute.so, and everyone was telling me to "run Meta ads" or "buy a fancy marketing stack."
But something felt off...

I had grown my LinkedIn following to 200K+ by simply sharing what I learned. Why couldn't I do the same with my newsletter?

So I ran an experiment:

• No paid ads
• No growth hacks
• No complex funnels

Just valuable content and a simple "subscribe" link.

The first month? 12 subs. 
Second month? 84 subscribers. 
Third month? 378 subscribers.
Then something magical happened...

My subscribers started becoming customers, partners, and even investors. That email list turned into a nurture machine that powered everything from podcast growth to enterprise deals.

Here are the 5 biggest lessons I learned about building an audience:

1. Consistency Beats Virality
- My first 6 months of posting got barely any traction
- Now at 200K+ followers, but it took steady posting since 2021
- The harsh truth... you need to show up daily, even when nobody's engaging

2. Your Newsletter Is Your Money Machine
- I've used my 32K subscriber list to fill webinars
- Launch new products (like Taplio to $1M ARR in 9 months)
- Even land enterprise deals through nurture sequences
- The email list is still king, social media is just the gateway

3. Document Your Journey
- I share my experience growing Outreach.io openly
- Talk about raising $2M for Distribute.so
- Being transparent about wins AND losses builds trust
- Your story is your best marketing asset

4. Cross-Pollinate Your Platforms
- Use LinkedIn to grow your newsletter
- Use your newsletter to fill your podcast
- Use your podcast to sell your products
- Everything should feed into everything else

5. Start Before You're Ready
- I see too many founders waiting for the "perfect moment"
- The best time to start building your list was 2 years ago
- The second best time is today
- Your first 100 subscribers will teach you more than any course

TAKEAWAY:

If you're not building an email list, you're leaving money on the table.

The beautiful thing about LinkedIn?
You can start with 0 followers.
You can start with 0 budget.
You just can't start with 0 effort.

Want to learn more about my LinkedIn growth strategies?
Comment "GROW" below and I'll DM you the invite link to our LIVE session today 👇

Step by step script 👇



1️⃣ "Let's set you up for success"

Create an Executive Alignment space in Distribute with:

For CEO:

• Revenue impact
• Market advantage
• Time to value

For CFO:

• Cost analysis
• ROI timeline
• Risk mitigation

For CRO:

• Pipeline metrics
• Sales efficiency
• Competitive edge

2️⃣ Give your champion power:

"I've created a custom workspace that answers each stakeholder's key concerns. You can:

1. Share specific sections
2. Track who's viewed what
3. Get real-time feedback
4. Address concerns instantly"

3️⃣ Show them how others did it:

"Here's how [similar company] built internal consensus:

>> Week 1: Department review
>> Week 2: Executive presentation
>> Week 3: Final approval"

4️⃣ Make them the hero:

"Would it be helpful to schedule 15 minutes to practice presenting this to your leadership team?"

Pro tip: Don't just enable champions

Make them look good 🌟

Want my complete internal sale playbook?

💬 Comment "CHAMPION"
(please make sure we're connected)

I'll send you my proven executive alignment templates, including my CFO letter framework that gets deals approved

💬 Comment "CHAMPION"
(please make sure we're connected)

Step by step script 👇



1️⃣ Open your Distribute workspace and create a "Mutual Action Plan" with:

Required for Sign-off:

• Technical review ✅
• Security audit ✅
• Legal approval ⏳
• Budget confirmed ❌
• Executive buy-in ✅

2️⃣ Share it with your buyer:

"I've mapped out exactly what's needed to get live by [date]. Can you confirm if I'm missing anything?"

3️⃣ Use the Mutual Action Plan to:

> Track every approval
> Alert on stalled items
> Show dependencies
> Highlight blockers

4️⃣ When they say "next month":

"Looking at your approval timeline in our workspace, I notice [specific blocker] is the only item pending. Would it make sense to tackle that this week so you can realize value sooner?"

Pro tip: Deals don't slip because of dates

They slip because of invisible blockers

The secret:
Make every step visible
Make every owner accountable
Make every deadline clear

Want my complete deal acceleration framework?

💬 Comment "PLAN"
(please make sure we're connected)

I'll send you my proven mutual action plan template that's helped close $1M+ in pushed deals

💬 Comment "PLAN"
(please make sure we're connected)

This mindset shift changed my life (and may change yours):


---

Repost ♻ to help your network with this important skill.


📌PS… the fastest way to create digital sales rooms (increase win rates y’all!): https://www.distribute.so/

This mindset shift changed my life (and may change yours):

Prospects can smell your commission breath.

It often sets the tone of your sales calls.

Here are 5 strategies to eliminate "Commission Breath":

---

Reshare ♻ to help educate your network. And give me a follow for more.

📌PS… the fastest way to create digital sales rooms (increase win rates y’all!): https://www.distribute.so/

Prospects can smell your commission breath.

Step-by-step script 👇



1️⃣ Check your Distribute Analytics:

• Who viewed what?
• When did they engage?
• Which stakeholders haven't logged in?

Knowledge is power.

2️⃣ Create a "Project Success" space with:

> Timeline risks
> Resource requirements
> Implementation milestones
> Quick wins

3️⃣ Send this message:

"I noticed your team had questions about [specific concern from workspace activity]. I've mapped out exactly how we'll:

• Get you live in 14 days
• Show value by day 30
• Hit ROI targets by Q2

Would it be helpful to align on these milestones?"

4️⃣ Pro tip: Share access with champions AND blockers

Let them see:

• Other stakeholders' comments
• Outstanding questions
• Project momentum
• Success metrics

The secret: Don't chase darkness

Create light 💡

Want my complete deal revival playbook?

💬 Comment "REVIVE"

I'll send you my proven framework for re-engaging gone dark deals, including my mutual action plan template that gets deals unstuck

💬 Comment "REVIVE"

(please make sure we're connected)

Everyone thinks salespeople need to be extroverted & charismatic.

But I prefer a seller who listens more than pitches.

---
Reshare ♻ to help educate your network. And give me a follow for more.

📌PS… the fastest way to create digital sales rooms (increase win rates y’all!): https://www.distribute.so/

I prefer a seller who listens more than pitches.

Eli Rubel has built multiple service businesses generating $9.8M in pure profit (not revenue) since 2020 as an art school dropout turned agency founder. He grew his first agency's pricing from $3,500 to $45,000 per month by using a counterintuitive pricing strategy, while building a second agency that scaled to $5,500 average monthly revenue per client. Most impressively, he's done this in two of the most competitive service spaces (design and marketing) while maintaining 45-55% net profit margins - numbers that most agency owners only dream about.

Something crazy happened during our interview...

Eli just admitted something shocking:

He's making millions by doing the EXACT OPPOSITE of what most business experts teach!

Here's the story:
Everyone said you need a "unique idea" to succeed...
He started the most "basic" service business imaginable.

Everyone said the market was too crowded...
He doubled down on that exact market.

Everyone said you can't charge premium prices as a newcomer...
He raised his prices 13X in 24 months.

The result?
$9.8M in pure profit since 2020.

Click here to get the playbook in your inbox: https://lnkd.in/eyRnBsKX

(Warning: This might completely change how you think about starting a business)

Your friend,
Andy

Taplio

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