Klowt

Did you know that individuals within a business have 10x the reach of a company brand?

It’s why we are THE dedicated Personal Branding Agency. We build entirely authentic personal brands for leadership, entrepreneurs and their teams that drive real results. 

It's a simplified, potent reintroduction of human-centred marketing that delivers the outcomes you need to grow your business.

We are KLOWT. And we are here to unleash the potential in your brand.

Are you ready?

EMAIL me - info@klowt.com

To get to know me on a more personal level, follow me on Instagram at:
https://www.instagram.com/ameliasordell

Founder - The Personal Branding Agency

Recruiter Labs

It is my mission to change recruitment’s lame reputation. And that starts with addressing one fundamental flaw – We all look, feel and act the same.

In a service industry where the customer has a choice of thousands of similarly priced options standing out is imperative to growth. I know and you know that you have the vision and the knowledge to be known as THE recruitment partner in your niche. But you’re struggling to articulate and communicate that to your customer.

You don’t even know where to start. That’s where I can help.

I can help you;
◼️ Win new customers
◼️ Increase and improve lead quality
◼️ Leverage your existing business to double revenue
◼️ Align your sales and marketing to improve GP
◼️ Become an industry leader
◼️ Generate a steady stream of high quality, committed leads that convert

You deserve to be known in your space as the expert you are and to have customers reaching out to you. You deserve to be able to build a sustainable, scalable and profitable recruitment business.

So, let’s start today. ❗️ DM me today ❗️ so we can get clear on your goals and transform your business into an industry leader.

E: amelia@recruiterlabs.co
P: +447858253708
DM me here on LinkedIn!

To get to know me on a more personal level, follow me on Instagram at:
https://www.instagram.com/ameliasordell

I genuinely love my work and am always eager to connect with other people in this amazing industry. If it makes sense, let's connect!

Marketing

11 Investments

I look after the Recruitment Marketing, Employer Branding and Employee Engagement functions across the 6 Recruitment brands that fall within the 11 Investments Group.

Employee Engagement Manager

Finlay James

I headed up the B2B and Employer Marketing at Finlay James, with a core focus on Branding | Employer Branding | Inbound Marketing | SEO-Driven Content | Social Media Marketing. 

Other skills and responsibilities:
Strategic Planning and Budget Planning 
Project Management and Reporting 
B2B Lead Generation 
Candidate and Client Lead Generation (MQL)
Google Jobs Optimisation (Schema)
LinkedIn (Recruiter, Job Adverts and Paid Advertising)
Social Media and Paid Social (LinkedIn, Glassdoor, Twitter, Instagram)
Award Marketing
Collateral and Graphics 
Copywriting - Blogs, Whitepapers, eBooks, brochures, web copy, PR articles 
Google Analytics 
Web Maintenance (Umbraco, Wordpress, Volcanic)
Broadbean and Job Boards

B2B Marketing Manager

Finlay James is a global leader in IT Recruitment. Combining local and global expertise, Finlay James has helped companies from Start-Ups to Digital Agency’s, SaaS, Technology and Mobile companies across UK & I, EMEA, USA, and APAC.

As part of the Digital Team, but core expertise lay with AdTech, MarTech, Data Analytics, and Audience Profiling.

KEY ACHIEVEMENTS:
• Implemented a successful lead generation email campaign, resulting in the acquisition of two major clients.
• Redesigned the way the team attracted talent, measurably increasing applications with higher quality candidates.
• Achieved three promotions for my performance and value-add to the company’s business goals.
• Won Employee Person of the Month March 2016 and Sales Person of the Month April 2016.
• Left on 129% of target.
• Achieved 514% of my March 16 target and 255% of my July 16 target.
• Towards the end of my tenure at Finlay James, I took on a junior team member; Development, training, mentoring, performance reviews and weekly planning.

I left Finlay James to take a well-earned maternity break.

Executive Search Team Lead

Finlay James is a global leader in IT Recruitment. Combining local and global expertise, Finlay James has helped companies from Start-Ups to Digital Agency’s, SaaS, Technology and Mobile companies across UK & I, EMEA, USA, and APAC.

Executive Search Consultant 

Talent Consultant

Eitherside LTD

Business owner and Managing Director of an online women's wear boutique. 

• Developed company business plan and secured funding. 
• Built the e-commerce site using Shopify, with basic HTML coding.
• Developed optimised e-commerce, blog and social content.
• Marketing strategy; Including influencer outreach, PPC, SEO, content/copy, B2B lead generation campaigns, PR, and Communications. 
• Managing and generating all Social Media content and organically achieving nearly 20,000 followers across Facebook, Instagram and Twitter. 
• Managed the day to day running of the business, including P&L, new wholesale business pitches and supplier relations. 

KEY ACHIEVEMENTS:
• Featured in The Daily Mail on three separate occasions. 
• Increased sales by 200% on selected products, following a successful influencer campaign. 
• Taught myself basic HTML coding skills, building my e-commerce site from scratch using a 'bare bones' frame. 
• Onboarded 12 international boutiques and e-commerce sites to stock our brand, Eitherside.

Business Owner

Crazy Cow Events - Event Management and Venue Finder

This was a sales role that saw me develop new business for over 1500 venues Nationally. 

I worked with organisations such as KPMG, Natwest, RBS, Deloittes and Capgemini on Summer, Christmas and Corporate functions. 

Key Achievements:
Sold over £300,000 of events over 11 months. 
Developed business relationships into the North East and North West of England.

Senior Events Coordinator

Eclectic Bar Group

I worked at Embargo 59 full time whilst completing my BA in Public Relations.

Guestlist and Sales

Myla

PR and Marketing Assistant (Intern)

Hillgate PR

PR Account Executive (Intern)

I started Klowt in a small corner of my bedroom in the middle of a global pandemic. 

I did it because I believe, unequivocally that the future of branding is personal. 

That people buy from people.

But more importantly, they buy from people they *trust. 

And that is what Personal Branding does, builds trust. 

Builds trust to generate customer leads, position yourself as the employer of choice, become an authority and be recognised as the company all the other companies want to be. 

It’s human-centred marketing that delivers real results. 

To work with or for Klowt: info@klowt.com
For all speaking, podcast or media enquiries: amy@ameliasordell.com

______________________________________

To get to know me on a more personal level, follow me on YouTube, TikTok, Instagram and Twitter @ameliasordell.

Your average life expectancy is 80 years old - 29,000 days.

In adulthood, on average you'll spend:

- 248 days looking for a car parking space.
- 5 weeks arguing with people.
- 12 years at work - and 15 months of that will be above your contracted hours.
- 2 years of their life in meetings.
- 1.5 years commuting.
- 368 days in the pub.
- 2 whole years hungover.
- You'll cry 315 times.
- Spend 8 months laughing.
- And 8 years and 10 months of our lives watching TV.

Facebook users will spend more than 3 years of their life scrolling through people's life updates instead of living it.

Where you spend your time, and your energy is the SINGLE biggest contributor to the quality of your life.

Choose where you spend it wisely.

💜

Amelia Sordell 🔥

I brand people, not businesses 🔥 Speaker, Founder at Klowt, The Personal Branding Agency 🚀

Unfollow and stop seeing posts from Amelia in feed

This is so depressing. 

I appreciate everyone’s situation is different, but do you really want to work, live, play all in the same place? 

Life is meant to be a rich, eclectic experience of different environments, people, cultures etc. 

I worry for peoples quality of life if this is what “working” has come to.

💜

No alternative text description for this image

The biggest lesson I have taken from going through a divorce in my 30s was learning to enjoy my own company. 

- I go on walks alone. 
- I go to dinner alone. 
- I go shopping alone. 
- I get coffee alone. 
- I travel, alone. 

Breakups, divorce, parenthood, moving away or any other kind of life event can be incredibly lonely. But the more I've done ALONE the less alone I've felt. 

You remove almost ALL the anxiety and stress from your life, the minute you start loving being by yourself. 

💜

The best way to build a personal brand is to be a nice person.

Smile and say thank you. Be helpful.

Do things for people and don’t ask for anything in return 

That’s it.

Your reputation IS your personal brand - online AND offline. 

So, you can put all the positive, happy, helpful, motivational content out in the world, but if you’re an assh*le in real life that’s what people will be calling you when you’re not in the room. 

💜✌️

I used to care about:

- Make-up.
- What size my designer clothes were. 
- Eating in fancy restaurants. 
- What strangers thought of me. 

Now I care about:

- ROI on my time. 
- Profit of my business.
- Personal Growth. 
- What my family, friends, children and colleagues think of my character. 

When you improve your life, people will tell you "you've changed".

They mean it as an insult - but actually, it’s the greatest compliment you could ever have. 

Because I’ve not worked this hard to stay the same. And neither have you. 

💜

Klowt is officially a team of 10 🥹. 

This is Oliver Wright - Klowt’s newest team member and video editor extraordinaire. 

I started Klowt at my kitchen table in the middle of the pandemic in 2020 - I just wanted to pay my bills doing something I love. 

And now I  get to do something I love with insanely talented people I have so much love and respect for.

Good businesses are built on good ideas, but GREAT businesses are built by great people… and I’m so proud of the people that are helping building ours. 

Welcome to the madhouse, Ollie! Please help me in welcoming him to the chaos that is Klowt… 😂

💜

The uncomfortable reality is the BEST people do EXTRA.

They’re the first to arrive.
The last to leave.
They put in the extra reps.
They run the extra miles.
They find ways to improve, daily. 

And that concept upsets people. 

Maybe because it highlights their unwillingness to do the same. And that’s ok - you don’t NEED to be the best at something to be happy with your life. 

But if you’re someone who’s motivated by achievement, you’re never going to be happy with your results if you don’t do extra. 

💜✌️

Can we STOP demonising people and businesses for making profit? 

Wanting to make MONEY and HELP people are not mutually exclusive ideas. 

You can be a capitalist and still be a good person. 

✌️💜

Learning to lose is one of the most powerful lessons you can teach your kids because guess what? 

LIFE is a competition. 

Dating. 

Career. 

Promotions, pay rises, buying a house. 

EVERYTHING is competition.

So STOP giving your children  a participation medal. 

Because If you don’t teach your kids how to LOSE, they can never learn how to win. 

✌️💜

1 simple trick to improve your LinkedIn posts 👇

Avoid over-complicating your content. 

Instead of saying: "I'm interested to hear whether my network agrees or disagrees that working from home is a good idea or not?"

Say: "Working from home is a bad idea - Agree?"

The result is:
- Fewer words.
- Easier to read and understand.
- Triggers people to take action - aka respond to your post with a comment or reaction. 

Simplicity sells, complexity doesn't. 

💜

Unfollow accounts that:

- Tell you to sacrifice sleep to be successful.
- Say their 2% body fat from working out alone. 
- Present their opinions as facts. 
- Ask you to buy their monthly subscription to get rich. 

Follow accounts that:

- Motivate you to do better. 
- Encourage you to be healthy.
- Provide you with practical tools and uplifting anecdotes to enable you to live your best life. 

You control what enters your mouth as much as you control what enters your brain. 

Stop feeding it sh*t. 

✌️💜

Balenciaga’s latest ad featured children holding BDSM-style teddy bear bags…. and an excerpt from the US Supreme Court from United States v. Williams, which upheld part of a federal child pornography law. 

Their response to the backlash?

“Sorry, but it wasn’t our fault.”

Having working in marketing and branding for some time, I can tell you categorically it IS their fault. 

Of course it is. 

Because THEY hired the production agency.

THEY approved the story board.

And regardless of whether someone snuck in props that shouldn’t have been there, THEY signed them off. 

Actually, they would have had around 5-10 rounds of sign offs before the images went live. 

And their response to the backlash to these images? Sue the company they hired to create them. 

When we f*ck up, as a person or as a brand - apologise. 

Take accountability. 

Don’t pass the blame to save face or pretend you didn’t know. People are forgiving but they want sincerity. 

So if you’ve mess up, say sorry. And mean it. 

Because it’s really hard for people - and the public to accept a “sorry” if it’s followed by a “but”.

6 reasons you’re not growing on LinkedIn 👇

1. Your content doesn't teach anyone anything. 
2. You’re inconsistent in posting. 
3. You’re not engaging with other people’s content. 
4. You’re not building relationships in the comments & DMs. 
5. Your content has 0 personality. 
6. You don’t have a f*cking opinion about ANYTHING. 

What have I missed? 

🤷‍♀️

The ONE thing I didn’t anticipate when starting my business was the amount of friendships I’d lose in the process.

Because a lot of your old friends just won’t get it.

They won’t understand the extraordinary effort, time, energy you need to put into a business to make it grow. 

They’ll become tired of your unwillingness to make small talk or get irritated at the how much you talk about work.

The thing I’ve learned over the past 2 years is that the closer you get to excellence, the more friends you lose. 

Perhaps because they have a tough time accepting we came from the same place - and they’re still there. 

Perhaps because you no longer have the same interests or values. 

Perhaps because you’ve changed. 

And they haven’t. 

So, early-stage business owners, be prepared to lose people who aren’t able to support you on that journey. 

Because it will happen. And that’s not always a bad thing. 

💜💜

STOP trying to keep up with the Jones' you're following on social media. 

Just because that Instagram guru takes selfies in a private jet, does NOT mean he can actually afford to fly in one. 

✌️💜

Some people intensely dislike you.

Intensely dislike your opinions.

Your content. 

Maybe even, your character. 

And that’s because when you’re sharing your opinions, posting content - being the REAL you there will be times where NO ONE likes what you have to say.

But I’ll let you in on a little secret - building your personal brand is more about being at ease with YOUR thoughts than it is about other people being at ease with them. 

Be 100% ok with the consequences of being yourself. 

💜

2-second personal branding tip:

Stop using passive words like “us” and “them”.

Start using words “you” and “your”.

Active language triggers people to engage with your content. 

💜

The most useful question you will EVER ask yourself is: “How could I have done that better?”

I ask this after:

- Every meeting. 
- Every 1:1.
- Every performance review. 
- Every post. 
- Every pitch. 
- Every call. 
- Every interaction I have with any human being in a professional or personal capacity, on or offline. 

Most people won't do this, so never improve. 

A few do.

And they’re usually the ones who are ahead of you. 

✌ 💜

If you fed your mouth with junk food you’d get fat.

If you feed your mind with junk content you get unhappy.

Where is the surprise? 🤷‍♀️

Facebook users will spend more than 3 YEARS of their life scrolling through people's life updates instead of living it.

Where you spend your time, and your energy is the SINGLE biggest contributor to the quality of your life.

Choose where you spend it wisely.

💜

Taplio

Amelia Sordell 🔥's Linkedin Analytics

Amelia Sordell 🔥

What is Amelia talking about?

Who is engaging with Amelia

Amelia Sordell 🔥's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Amelia Sordell 🔥's Linkedin Analytics

Amelia Sordell 🔥

What is Amelia talking about?

Who is engaging with Amelia

Amelia Sordell 🔥's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Amelia Sordell 🔥's Linkedin Analytics

Amelia Sordell 🔥's Best Posts (last 30 days)