Klowt

Did you know that individuals within a business have 10x the reach of a company brand?

It’s why we are THE dedicated Personal Branding Agency. We build entirely authentic personal brands for leadership, entrepreneurs and their teams that drive real results. 

It's a simplified, potent reintroduction of human-centred marketing that delivers the outcomes you need to grow your business.

We are KLOWT. And we are here to unleash the potential in your brand.

Are you ready?

EMAIL me - info@klowt.com

To get to know me on a more personal level, follow me on Instagram at:
https://www.instagram.com/ameliasordell

Founder - The Personal Branding Agency

Recruiter Labs

It is my mission to change recruitment’s lame reputation. And that starts with addressing one fundamental flaw – We all look, feel and act the same.

In a service industry where the customer has a choice of thousands of similarly priced options standing out is imperative to growth. I know and you know that you have the vision and the knowledge to be known as THE recruitment partner in your niche. But you’re struggling to articulate and communicate that to your customer.

You don’t even know where to start. That’s where I can help.

I can help you;
◼️ Win new customers
◼️ Increase and improve lead quality
◼️ Leverage your existing business to double revenue
◼️ Align your sales and marketing to improve GP
◼️ Become an industry leader
◼️ Generate a steady stream of high quality, committed leads that convert

You deserve to be known in your space as the expert you are and to have customers reaching out to you. You deserve to be able to build a sustainable, scalable and profitable recruitment business.

So, let’s start today. ❗️ DM me today ❗️ so we can get clear on your goals and transform your business into an industry leader.

E: amelia@recruiterlabs.co
P: +447858253708
DM me here on LinkedIn!

To get to know me on a more personal level, follow me on Instagram at:
https://www.instagram.com/ameliasordell

I genuinely love my work and am always eager to connect with other people in this amazing industry. If it makes sense, let's connect!

Marketing

11 Investments

I look after the Recruitment Marketing, Employer Branding and Employee Engagement functions across the 6 Recruitment brands that fall within the 11 Investments Group.

Employee Engagement Manager

Finlay James

I headed up the B2B and Employer Marketing at Finlay James, with a core focus on Branding | Employer Branding | Inbound Marketing | SEO-Driven Content | Social Media Marketing. 

Other skills and responsibilities:
Strategic Planning and Budget Planning 
Project Management and Reporting 
B2B Lead Generation 
Candidate and Client Lead Generation (MQL)
Google Jobs Optimisation (Schema)
LinkedIn (Recruiter, Job Adverts and Paid Advertising)
Social Media and Paid Social (LinkedIn, Glassdoor, Twitter, Instagram)
Award Marketing
Collateral and Graphics 
Copywriting - Blogs, Whitepapers, eBooks, brochures, web copy, PR articles 
Google Analytics 
Web Maintenance (Umbraco, Wordpress, Volcanic)
Broadbean and Job Boards

B2B Marketing Manager

Finlay James is a global leader in IT Recruitment. Combining local and global expertise, Finlay James has helped companies from Start-Ups to Digital Agency’s, SaaS, Technology and Mobile companies across UK & I, EMEA, USA, and APAC.

As part of the Digital Team, but core expertise lay with AdTech, MarTech, Data Analytics, and Audience Profiling.

KEY ACHIEVEMENTS:
• Implemented a successful lead generation email campaign, resulting in the acquisition of two major clients.
• Redesigned the way the team attracted talent, measurably increasing applications with higher quality candidates.
• Achieved three promotions for my performance and value-add to the company’s business goals.
• Won Employee Person of the Month March 2016 and Sales Person of the Month April 2016.
• Left on 129% of target.
• Achieved 514% of my March 16 target and 255% of my July 16 target.
• Towards the end of my tenure at Finlay James, I took on a junior team member; Development, training, mentoring, performance reviews and weekly planning.

I left Finlay James to take a well-earned maternity break.

Executive Search Team Lead

Finlay James is a global leader in IT Recruitment. Combining local and global expertise, Finlay James has helped companies from Start-Ups to Digital Agency’s, SaaS, Technology and Mobile companies across UK & I, EMEA, USA, and APAC.

Executive Search Consultant 

Talent Consultant

Eitherside LTD

Business owner and Managing Director of an online women's wear boutique. 

• Developed company business plan and secured funding. 
• Built the e-commerce site using Shopify, with basic HTML coding.
• Developed optimised e-commerce, blog and social content.
• Marketing strategy; Including influencer outreach, PPC, SEO, content/copy, B2B lead generation campaigns, PR, and Communications. 
• Managing and generating all Social Media content and organically achieving nearly 20,000 followers across Facebook, Instagram and Twitter. 
• Managed the day to day running of the business, including P&L, new wholesale business pitches and supplier relations. 

KEY ACHIEVEMENTS:
• Featured in The Daily Mail on three separate occasions. 
• Increased sales by 200% on selected products, following a successful influencer campaign. 
• Taught myself basic HTML coding skills, building my e-commerce site from scratch using a 'bare bones' frame. 
• Onboarded 12 international boutiques and e-commerce sites to stock our brand, Eitherside.

Business Owner

Crazy Cow Events - Event Management and Venue Finder

This was a sales role that saw me develop new business for over 1500 venues Nationally. 

I worked with organisations such as KPMG, Natwest, RBS, Deloittes and Capgemini on Summer, Christmas and Corporate functions. 

Key Achievements:
Sold over £300,000 of events over 11 months. 
Developed business relationships into the North East and North West of England.

Senior Events Coordinator

Eclectic Bar Group

I worked at Embargo 59 full time whilst completing my BA in Public Relations.

Guestlist and Sales

Myla

PR and Marketing Assistant (Intern)

Hillgate PR

PR Account Executive (Intern)

I started Klowt in a small corner of my bedroom in the middle of a global pandemic. 

I did it because I believe, unequivocally that the future of branding is personal. 

That people buy from people.

But more importantly, they buy from people they *trust. 

And that is what Personal Branding does, builds trust. 

Builds trust to generate customer leads, position yourself as the employer of choice, become an authority and be recognised as the company all the other companies want to be. 

It’s human-centred marketing that delivers real results. 

To work with or for Klowt: info@klowt.com
For all speaking, podcast or media enquiries: amy@ameliasordell.com

______________________________________

To get to know me on a more personal level, follow me on YouTube, TikTok, Instagram and Twitter @ameliasordell.

This is the NUMBER ONE biggest personal branding mistake EVERYONE makes👇

Copying the Steven Barlett personal branding playbook and expecting Steven Barlett-level results. 

You're not Steven Barlett. You're you. 

And the most important thing YOU can do in building your personal brand is do and say things that only YOU can do and say. 

Make sense? 

💜

Amelia Sordell 🔥

A few weeks ago, I took one of my employees for a Manicure and Pedicure. 

This week I've taken one employee to Crazy Golf and another to High Tea. 

Over the course of the next few weeks, I am taking the rest of my team to:

- A driving range. 
- Afternoon Tea at The Savoy. 
- Another Mani/Pedi. 
- An uninterrupted few hours of walking around The Natural History Museum. 

These little "dates" aren't just about having fun - they're about learning more about what each of my team members wants from life. It's about having time, exclusively with me to go through:

- Thier motivations. 
- Their goals. 
- Do the want to buy a house or not?
- Are kids on the horizon?
- What does financial freedom mean to them?
- Is it travel that drives them?
- And most importantly, how these ambitions line up with Klowt's growth and career development. 

Ultimately, the session is to work out their north star and build a step-by-step plan so that over the next few months and years, we can achieve them. 

Together. 

Everyone has left these sessions smiling - and with a rocket under their butt to make sh*t happen. 

It would have been really easy for me to just pull people into meeting rooms and try and uncover this information, but why would I do that?

NO ONE is inspired by a badly-lit boardroom. 

So, change the environment the next time you're doing a 1:1 or a performance review, or any kind of career planning. Go for a walk. Grab some lunch. Hit some golf balls. 

Your employees - and your growth plans will thank you for it. 

💜 

Not repurposing your content is like buying an amazing outfit and only wearing it once. Stop doing that, and do this instead 👇

1. Write down a list of your most frequently asked questions or topics and ask a friend or colleague to film you answering them to camera (or camera phone...).

2. Use FilmoraGo or a freelancer on Fiverr to chop those videos up into micro pieces of video content. 

3. Transcribe those answers, add context and turn them into text posts. 

4. Share the videos on Tiktok and YouTube. 

5. Share the text posts on LinkedIn. Use Chirr App of Typefully to turn those posts into Twitter Threads. Post them there too. 

6. Screenshot the best-performing Twitter Threads and share them on Instagram. You can post your videos as reels there too. 

7. Note all the comments and questions you get from people off the back of the above posts and turn them into questions to ask in your next filming session. 

8. Repeat. 

If you position this right, you'll get 100+ pieces of individual content per month in less than 2 hours. 

And don't be afraid of repeating yourself... I've been saying the same thing for 4 years. If you want to be famous for something, you have to talk about that thing CONSISTENTLY. 

Was this helpful? 

💜🤷‍♀️

If you’re trying to build a high-performaning business, get a therapist.

Because your friends and family won’t understand. 

Your partner won’t get it. 

And your team shouldn’t have to be put in a position where you’re offloading your worries and stresses on to them. 

Running a business is tough. 

And if you want to be the leader of a high-performaning business you HAVE to have a way to get things off your chest - and out of your brain. 

The easiest and most effective way to do that is to hire a therapist. 

Anyone else agree? 

🤷‍♀️💜

As a working, single mother of 2 - this is game changing. 

Currently, every child in the UK gets 30 hours per month free… but only once they turn 3. In theory this is to prepare them for school, but in reality it’s a lifeline for parents who are struggling to pay for nursery or can’t afford it at all.

Now, I’m fortunate enough that I could - albeit reluctantly pay the eye watering nursery fees so I could return to work.

Many parents can’t.

Which often means that it’s mum that gets left at home to take care of the children… meaning many, many talented, skilled and highly capable people never re-enter the workforce because;

a) Nursery fees mean you simply cannot afford to. Especially, if you have more than one child. 

b) Once the 30 free hours, or school age kicks in and you ARE able to return to work, many Employers look at a career break to have children as a red flag. What a load of nonsense. 

In any case, this new policy will be GAME CHANGING… not least because it will save people money but most importantly it will mean that all those incredibly talented women who have otherwise been unable to rejoin the workforce, now can.

And anything that encourages people being able to do that is a big win for me. 

👏👏👏

The amount of time you spend exercising is directly related to the amount of time spent enjoying your life. 

Exercise doesn’t just change your body - it changes your mind.

So get off LinkedIn and move your body, today. 

Your body AND your brain will thank you for it. 

💜

Early stage career advice - make an effort. Dress up. Chuck on a pair of heels. Press your shirt and put on a tie. 

1st impressions matter. 

And in a world where everyone is dressing for comfort, it’s a lot easier to make a great impression when you’re dressing for confidence.

💜

If you're a leader of a business and your team ARE NOT performing, that is on YOU. 

Don't EVER let it get to the stage where you're in a dismissal meeting, and it's a surprise to them. No CEO wants to hurt people's feelings, but also, no employee wants to be told they're doing a good job when they're not. 

Be ruthless in your feedback but empathetic in your delivery of it. 

Otherwise, you'll let people go who didn't even know they weren't working well enough to stay. 

💜 

Did you know that if you tag someone in your LinkedIn post and they don’t engaged with it, it can negatively impact the reach of your content?

So not only are you annoying, you’re also decreasing the influence of your posts. 

Genius. 

Stop spam-tagging in 2023. 

💜

To all the women rooting for other women on international women’s day, don’t forget to root for yourself too. 

💜

The ultimate career growth hack is being easy to work with.

So is:
- Being nice. 
- Helping people out.
- Making an effort so that everyone has a good experience with you.

Anyone else agree? 

💜

This message has made my client over £135,000 👇
_________

Hey {NAME}, thank you so much for liking my recent post, ‘{INSERT POST HEADLINE}’. Always appreciate your support with my posts on LI. 

Let me know if there's anything I - or {YOUR BUSINESS NAME} can do for you in 2023.

Have an awesome day!

{NAME}

______

My client sent this message to everyone that liked or commented on their posts that fit their ideal customer criteria. They then followed up with relevant news, articles and further posts - and converted into a conversation when the time was right. 

Within 6 months, they'd made £135,000 in revenue off the back of this strategy. 

STOP ignoring the warm leads in your likes and comment section. Send this message to those people and watch warm leads convert. 

Was this useful? 

🤷‍♀️ 💜

My first 3 months building my brand on LinkedIn: 1500 followers.

12 months of building my brand on LinkedIn: 7,930 followers. 

2 years building my brand on LinkedIn: 17,088 followers. 

Now - 4 years of building my brand on LinkedIn: 136,044 followers. 

Your personal brand is like a high-interest bank account. 

Never underestimate the power of compound interest.

💜

Logan Paul and KSI's Prime drinks cleared $250 million in retail sales last year. $110 million in gross. Here is how they did it 👇

1. Consistent messaging and consistent content. 

Combined, KSI and Logan Paul have over 40 million followers. 

But they've only been able to achieve that following (and influence) by being consistent in their messaging and in their content output. I think a lot of people look at those with large followings and think those people are special. They're not special, they're just consistent. Logan Paul and KSI have been putting out content for well over a decade... and a lot of it. 90% of their success comes from their consistency. 

2. They know their audience. 

Logan Paul and KSI's following is predominantly made up of teenage boys and men in their early twenties. People who find their YouTube antics funny, who enjoy the games they stream, want to watch the fights they put on. People that make up the Prime (pun intended...) audience to buy energy drinks. 

These guys didn't identify who the ideal audience was for their drinks company, they identified an ideal product for their existing audience.

3. Create hype. 

Every quarter really these guys create a "hype moment". Whether it's a song release, a controversial podcast... a boxing match. They essentially treat their personal brands like 3-month campaigns. 

My advice to you is to break your personal branding strategy down into 3-month or 1-month cycles and plan your content around one singular topic and see how deep you can get... and how engaged your audience becomes. 

4. Legacy plan. 

Beyond just an influencer's cute little brand, Prime is a serious business. The guys just signed a deal with UFC to feature on the Octagon's canvas at all live UFC events. Obviously, there is a personal connection here, Logan Paul and KSI shared a two-fight boxing rivalry prior to becoming business partners in January 2022... but more importantly, this deal will push their product onto audiences that they otherwise cannot reach on their social media. 

In January 2023, Prime Drinks did $45 million in sales. So even if they don't GROW revenue from the first month of this year, they'll more than double last year's sales at $540 million. 

Lesson? 

You don't HAVE to build a personal brand, but your opportunities are usually a lot better if you do... 

Was this helpful? 

💜


"Conscious quitting" is great... if you can AFFORD to do it. 

Conscious quitting is the idea that you quit your job due to a misalignment of values with your employer. 

That's great. But what about:

- The single mum whos solely responsible for 2 children?
- The 62-year-old who hasn't got enough money in their pension to even think about retirement yet. 
- The 19-year-old school leaver who doesn't have mummy and daddy to fall back on if things don't work out? 

Some people - most people probably - cannot afford to quit their job because their "values don't align" with their employer.

Values don't pay bills. 

We all live in this capitalist, privileged bubble on LinkedIn - myself included. And I think sometimes we fall down this rabbit hole of arguing and debating things with fancy buzzwords that we forget what real life... and REAL struggles are like. 

Myself included. 

What do you think?

💜

There is no amount of money worth working for a job you hate. 

💜 

How I made £30,000 a month on LinkedIn 👇 

1. Build a list of target clients and send their C-level executives connection requests. 

2. Used NerdyData to uncover who their competitors are and connected with them too. 

3. Signed up for Google Alerts for their individual industries, their products, their competitors and their personal names. 

4. Leverage the Google Alerts you recieve that are relevant to those executives, and DM them with that information you've learned and ask/tell them how it's impacted their business. 

5. Whenever applicable, follow up with further detail or information that those executives might not be aware of yet with a "Thought you should know" message.

Doing this doesn't take a lot of time - but it means you're nurturing warm leads whilst working on your cold outreach too. 

It's not enough to be the BEST at what you do to generate sales, you have to be the best KNOWN. 

And sliding into the DMs of high-level executives with relevant, useful and valuable information is great place to start. 

Was this helpful?

💜

How to write better LinkedIn posts:

1. Make your first line a hook. 
2. Use dumb words to explain complex ideas. 
3. Keep your sentences short. 
4. Replace adjectives with data. 
5. Get to the point, fast. 
6. Include a CTC (call to conversation) at the end. 

The top 1% of personal brands on LinkedIn use this framework. Take a look at your favourite creators for evidence of that. 

Was this helpful? 

🤷‍♀️💜

Remember this the next time you’re worried to post something online - your personality is like a magnet. 

It attacts who you want it to attract and repels who you want it to repel. 

💜

9 Books That Changed My Life 👇

1. How To Argue With A Cat by Jay Heinrichs. 
2. The Subtle Art of Not Giving a F*ck by Mark Manson.
3. Pre-Suasion by Robert Cialdini. 
4. The Chimp Paradox by Dr Steve Peters.
5. Predictable Revenue by Aaron Ross and Marylou Tyler. 
6. Crazy Like Us by Ethan Watters.
7. Emotional Intelligence by Daniel Coleman. 
8. Attached by Amir Levine and Rachel S. F. Heller
9. Radical Candor by Kim Scott. 

You can absorb someone's entire life experience, skills and knowledge for £15 - for free if you jump on YouTube. 

Stop complaining about your lack of skills or knowledge and go and do something about it. 

Your potential will thank you later. 

What book would you add and why? 

Taplio

Amelia Sordell 🔥's Linkedin Analytics

Amelia Sordell 🔥

What is Amelia talking about?

Who is engaging with Amelia

Amelia Sordell 🔥's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Amelia Sordell 🔥's Linkedin Analytics

Amelia Sordell 🔥

What is Amelia talking about?

Who is engaging with Amelia

Amelia Sordell 🔥's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Amelia Sordell 🔥's Linkedin Analytics

Amelia Sordell 🔥's Best Posts (last 30 days)