Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

Oh, Google Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads:

(See visual examples and prompts below)

My favorite use cases:
01. Change Hairstyle
02. Expand Frame
03. Change Outfits
04. Create Mockups
05. Switch Angles
06. Add Elements
07. Change Expression
08. Remove Things
09. Change Age
10. Change Style
11. Change Setting
12. Change Lighting
Bonus: Place Products

How to access Nano Banana: Through Google Gemini, Higgsfield, or Freepik.

Thanks for stopping by <3

ground-up-ventures

Talks about #startup, #marketing, #creativity, #advertising, and #copywriting

Free micro-course: Google Nano Banana for ads

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

You see, making ads for software products is hard because product screenshots are usually boring :/

And Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring technical illustrations. 

(Now, showing the actual features is very important. Just later in the funnel.)

Because an ad should grab attention and deliver one simple message, not cover the entire pitch. 

So they tried a different creative strategy: visual analogy ads. 
And it might be the easiest way to unbore B2B ads too.

Here are some of my favorite examples from Microsoft, Volkswagen, and Apple...

Hey! Here are 3 ways I can help you:

1️⃣ Talks and Workshops: I'll show your team, or students, how to come up with creative headlines, campaigns, and content.

👉 For details, DM or email: shlomo@thecreativemarketer.net

"𝘚𝘩𝘭𝘰𝘮𝘰 𝘎𝘦𝘯𝘤𝘩𝘪𝘯'𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘢𝘵 𝘰𝘶𝘳 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘯 𝘉𝘦𝘳𝘭𝘪𝘯 𝘸𝘢𝘴 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭. 𝘏𝘪𝘴 𝘮𝘢𝘴𝘵𝘦𝘳𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘮𝘢𝘵𝘵𝘦𝘳, 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴, 𝘢𝘯𝘥 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝙡𝙚𝙛𝙩 𝙩𝙝𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙨𝙥𝙚𝙡𝙡𝙗𝙤𝙪𝙣𝙙." – Mostafa N., Global VP at Impactic GmbH

2️⃣ Portfolio Guide: A step-by-step guide on how to build a portfolio that will land you bigger, better clients.

👉 Get lifetime access now: thecreativemarketer.net/portfolio-guide

"𝘚𝘩𝘭𝘰𝘮𝘰 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘢𝘸𝘦𝘴𝘰𝘮𝘦 𝘢𝘥𝘷𝘪𝘤𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘰𝘮𝘦 𝙨𝙪𝙥𝙚𝙧 𝙞𝙢𝙥𝙖𝙘𝙩𝙛𝙪𝙡 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙩𝙤 𝙢𝙮 𝙥𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤." – Camille Hogg, Freelance copywriter

3️⃣ Free newsletter: Every other Thursday, you'll get one technique that will make you a more creative marketer.

👉 Join 8k+ creatives from companies like Google, Meta, and Monday.com: thecreativemarketer.net/subscribe

"𝘛𝘩𝘪𝘴 𝘧𝘦𝘭𝘭𝘢 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘮𝘢𝘳𝘬. 𝙃𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙝𝙖𝙨." – Dan Nelken, Author and Creative Director

---------

Who am I?

💡 Head of Creative at Ground Up Ventures:
I use creative marketing to help dozens of founders grow their early-stage startups and personal brands.

🧠 Founder at The Creative Marketer:
Building the internet's biggest collection of techniques and tools for professional creatives.

✒️ Freelance copywriter:
– Wrote for Siemens, Burger King, Michelin, Hyundai, Coke, and other Fortune 500 brands.
– Worked with Agencies like BETC Paris and Ogilvy Berlin.
– Helped 30+ startups write and audit their websites.
– Won awards like: D&AD, Clio, and The One Show.

Want to work together, or just say hi? Let’s chat!

shlomo@thecreativemarketer.net

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Ready to grow your LinkedIn presence?

Shlomo Genchin's Linkedin Analytics

Performance ScoreShlomo Genchin's LinkedIn Performance

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