Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

Oh, Google Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads:

(See visual examples and prompts below)

My favorite use cases:
01. Change Hairstyle
02. Expand Frame
03. Change Outfits
04. Create Mockups
05. Switch Angles
06. Add Elements
07. Change Expression
08. Remove Things
09. Change Age
10. Change Style
11. Change Setting
12. Change Lighting
Bonus: Place Products

How to access Nano Banana: Through Google Gemini, Higgsfield, or Freepik.

Thanks for stopping by <3

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

Free micro-course: Google Nano Banana for ads

Hey everyone! Here’s a free mini course on how to create AI video ads that actually bring leads...

In this 7-minute video, I’ll walk you through the recipe behind a top-performing ad I made for my client, HiBob.

I’ll break down the tools and prompts I used from research to execution and show you how I:

• Find pain points using Perplexity
• Come up with visual hooks
• Generate key frames with Gemini
• Create video footage with Enhancor and Kling
• Write voiceovers with the TPSA copywriting formula
• Record and direct AI “voice actors” with ElevenLabs

Enjoy :)

You see, making ads for software products is hard because product screenshots are usually boring :/

And Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring technical illustrations. 

(Now, showing the actual features is very important. Just later in the funnel.)

Because an ad should grab attention and deliver one simple message, not cover the entire pitch. 

So they tried a different creative strategy: visual analogy ads. 
And it might be the easiest way to unbore B2B ads too.

Here are some of my favorite examples from Microsoft, Volkswagen, and Apple...

taplio

Shlomo Genchin's Linkedin Analytics

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taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shlomo Genchin's Linkedin Analytics

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

What is Shlomo talking about?

Who is engaging with Shlomo

Shlomo Genchin's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Shlomo Genchin's Linkedin Analytics

Performance ScoreShlomo Genchin's LinkedIn Performance

Shlomo Genchin's Best Posts (last 30 days)