Sam G. Winsbury

Kurogo

We turn entrepreneurs into credible thought leaders through personal branding.

Founder

Limelight

The first-ever B2B creator collaboration platform. Limelight helps world-class brands scale via content partnerships with verified B2B creators and thought leaders.

Advisor

Kurogo Studio

Content Studio For Personal Brands & Creators 📍Central London

Influence Engine

Turn LinkedIn into a 6 figure sales system (without being sleazy) with the Influence Engine system

Authority Agency

We help agencies attract and convert the high value clients they deserve

Agency Mentor

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features   
- Attract top talent 
- Speak on stage  

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 220+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself

This is the #1 reason most people fail to grow a personal brand:

They stop posting too soon.

Not because they weren’t good.
Not because they didn’t have value.

But because they gave up before it compounded.

Take Mr Beast - the most successful YouTuber of all time.
He posted 453 times before a single video went viral.

Let that sink in for a moment.

Most people can’t even make it to post 15.

So I started thinking: “What if someone posted on LinkedIn with just a bit of that persistence?”

I ran the numbers…

→ If you start with just 2,000 followers
→ Then grow at 10% per month (quite modest for consistent creators)

Here’s what that looks like:

Year 1: 6,277 followers
Year 2: 19,699 followers
Year 3: 61,825 followers
Year 4: 194,034 followers
Year 5: 608,962 followers

That’s 304x growth.

Here’s the truth:

You don’t need to go viral.
You don’t need 100,000 followers next month.
You just need to outlast everyone else.

Now, want to grow your audience (without selling your soul)?

There are only 5 reasons someone hits “follow”:

1️⃣ You’ve done something impressive
↳ Results, reputation, lived experience.

2️⃣ You say things they haven’t heard before
↳ Contrarian opinions, fresh takes.

3️⃣ You help them solve a problem
↳ Content that makes life easier or better.

4️⃣ They see other people engaging with you
↳ Social proof builds trust at scale.

5️⃣ You’re associated with other trusted names
↳ Authority by association is real.

Every smart personal brand I’ve helped build leans into these.

Just start today. Stay consistent. Stack small wins.

Then look back on how far you’ve come this time next year.

That’s the whole game.

💾 Save this for the days you feel like quitting
♻️ Repost to help someone stay consistent this year

ps. How many posts do you think you’ve shared on LinkedIn so far?

250+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

I managed to cross 50,000 followers but my content strategy doesn’t require drama, vulnerability, or paying people to engage with me.

Here are the rules I broke to hit 50K 👇

Now, I didn’t start this to become a “content creator.” 
I started because I kept seeing great people get overlooked.

There are genuinely talented operators, running great businesses, completely under-recognised because they didn’t know how to package or share their thinking online.

So in 2019, I figured I’d try it for myself first.

I posted 3-5x a week, built a system, learned what actually works. 
And ignored most of the advice that makes LinkedIn feel like a parody of itself.

I’ve never had to fake humility to make a point.
I’ve never looked for ‘virtual coffees’.
I’ve never begged for likes in a pod.
I don’t post selfies every other day.

And I definitely don’t comment on posts for 3 hours per day.

I think we’ve normalised the wrong things when it comes to building a personal brand.

Somewhere along the way, LinkedIn advice became a race to the bottom:

“Post a selfie.”
“Comment on 100 people’s posts.”
"Turn every moment of your life into content.”

But if you're a founder, CEO, or C-suite, there’s a much better way.

What I’ve focused on instead is turning content into infrastructure.

By that I mean creating content that builds trust, positioning yourself as an authority,
and building systems that doesn’t rely on hacks.

That’s exactly what’s taken me to 50K. Not overnight, but sustainably. 

And it comes with the kind of depth that doesn’t need drama to convert.

Truth is:

You can attract leads without spamming your inbox.
You can build an audience without sharing your life story.
You can become known in your industry without selling your soul.

Here’s the real hack: 

Do great work. 
Talk about it more.

In 2019, I had no fancy credentials.

No blue-chip CV.
No big-name clients.
Not even a marketing degree.

But I did understand one thing most founders miss:

The internet doesn’t reward the best products.
It rewards the clearest signals.

So that year, I started helping a few smart people build those signals:

→ I clarified their positioning.
→ I turned their expertise into content.
→ I built trust before anyone even got on a call with them.

Fast forward to today:

1️⃣ We’ve helped 250+ founders build personal brands that drive reach and new business.

2️⃣ Our clients get inbound leads, media invites, and investor interest… without selling their soul to the algorithm.

3️⃣ And we’ve proven that anyone in any industry can become magnetic when their positioning is right.

Here’s what I’ve learned after 5 years in this craft:

You don’t need more content.
You need the right content, built on a system that works.

The kind that builds a reputation in the background while you focus on the business.

If you’re doing world-class work behind the scenes, but the market doesn’t see it?

That’s not a content problem.
It’s a signal problem.

And it’s exactly what we fix every single day.

♻️ Repost this to help someone in your network

If I were a B2B business owner starting from scratch today…

Here’s exactly how I’d build demand, trust, and pipeline. 
(Without hiring a massive sales team or burning cash on ads too early.)

And spoiler: It wouldn’t start with spammy cold DMs.

Here’s the exact framework I’d run with instead 👇

1️⃣ Position myself as an expert
↳ I’d define the one thing I want to be known for.
↳ Nail my credibility and proof points.
↳ Make sure my content, profile, and pitch are all in sync.

The market needs a reason to listen. I’d give them one.

2️⃣ Optimise my profile for trust & conversion.
↳ Clear expert positioning.
↳ Wins & proof where you can’t miss them.
↳ A profile that sells before I even speak.

Your profile’s not a CV, it’s a landing page.

3️⃣ Post 3 types of content every week.
↳ Awareness → Reach new people.
↳ Authority → Build trust.
↳ Conversion → Drive leads.

Every post would serve a different purpose.

4️⃣ Activate my network.
↳ Engage with existing contacts.
↳ Add 100 high-fit people per week.
↳ Use profile views as signals of interest.

Leads are already lurking. 
I’d make sure they see something that interests them.

5️⃣ Build a flagship asset.
↳ Webinar series.
↳ Industry guide or report.
↳ Waitlist or tool.

Then I’d gate it, collect emails, and create a warm lead engine.

6️⃣ Create a nurture loop.
↳ Weekly newsletter to educate + remind.
↳ Follow-up emails for those who access but don’t buy.
↳ Retargeting ads to bring them back into the ecosystem.

Because trust isn’t built in one click, it’s built over time.

7️⃣ Turn the whole team into a growth channel.
↳ Get my client-facing team posting once per week.
↳ Give them assets to share.
↳ Build mini-brand voices that all point back to our core offer.

Distribution > Dependency on one voice.

8️⃣ Find growth partners.
↳ Complementary brands with shared audiences.
↳ Co-market with them.
↳ Set up referral loops and joint offers.

Community is a multiplier, so I’d tap into it early.

9️⃣ Go long-form for the long game.
↳ Start a YouTube channel to educate at scale.
↳ Use content to nurture people before they ever enter the funnel.
↳ Turn one video into 10+ micro assets.

Short-form to attract attention. Long-form to hold it.

If you do all of this, you don’t just build “reach.”

You build an actual machine that brings in buyers who already trust you.

And that’s how you win in B2B without needing to shout louder than the rest.

💾 Save this to reference when refining your growth strategy
♻️ Repost to help someone stop relying on outbound alone

If my life depended on getting a client from LinkedIn in 30 days, here’s exactly what I’d do ⬇️

First off, let’s say I had zero pipeline.

Zero leads or attention.
Just my profile, my expertise, and a laptop.

This is the 7-day content system I’d use to consistently generate inbound leads, without posting cringe content or sending spammy DMs:

(This is what I’ve used for dozens of clients + myself)

1️⃣ Monday + Friday → Awareness Content

Purpose: Reach new people
Goal: Grow your pool of potential buyers
Format: Stories, contrarian takes, broader industry insight

This is your top-of-funnel, where you’re casting the net wide.
No one can buy from you if they don’t know you exist.

2️⃣ Tuesday + Thursday → Authority Content

Purpose: Build trust
Goal: Position yourself as the go-to expert
Format: Insights from lived experience, niche thought leadership, frameworks

These posts turn views into belief.
They don’t just show what you know, they show what you’ve done.

3️⃣ Wednesday → Conversion Content

Purpose: Generate direct leads
Goal: Invite people to take action
Format: Case studies, soft CTAs, direct offers, value-led promos

You’re not shouting.
You’re demonstrating results.
And then showing people how to work with you.

4️⃣ Saturday + Sunday → Repost top performers

Purpose: Extend reach on proven content
Goal: Save time and maximise performance
Format: Same post, new hook or new audience time zone

Most people sleep on this. But the best posts deserve more than 24 hours.

We’ve used this exact content system to generate:

– 20–50 leads/month
– 500K+ monthly impressions
– Consistent inbound from high-intent buyers

And the best part?

You don’t need to sell your soul to the algorithm.
You just need to post with a plan.

💾 Save this if you’re refining your LinkedIn strategy
♻️ Repost to help someone stop posting randomly

All the LinkedIn gurus will tell you to just “post more”.

But posting is only one piece of the equation.

Your personal brand will only become more profitable when you do this: 

Stop thinking like a creator. 
Start thinking like a strategist.

Take this client as an example.

When they came to us, they had: 

→ 7–10 likes per post
→ A few thousand followers
→ No clear pipeline from content

They had a great business and a high level of expertise. 
But their reputation online didn’t match the one they had offline.

So we changed that, and built them a brand that worked as a sales engine:

✅ 6 figures in pipeline value
✅ 397,000% increase in views
✅ 15,000 newsletter subscribers
✅ New clients, sold-out offers, speaking invites

Here’s what we did differently (and what you can copy):

1. We turned raw ideas into IP

We turned their thinking into assets. Frameworks, systems, and step-by-step processes that made their expertise tangible, ownable, and way more valuable.

2. We followed the data

We tested 100s of posts across platforms gave us live feedback on what resonated. The insights told us exactly what to double down on, and that’s what we used to build the entire lead-gen system.

3. We thought beyond LinkedIn

We used LinkedIn to earn attention. Then we used podcasts and newsletters to deepen the trust and made sure their audience followed them off-platform

As a result, they became the go-to voice in their niche.
And it wasn’t because of lucky virality or one-off trends.

It was strategy, consistency, and content that proved their value.

Remember:

Your personal brand is not a vanity metric.
It’s your unfair advantage.

💾 Save this framework for your personal brand
♻️ Repost to help someone rethink their content strategy.

ps. Are you building a personal brand across multiple platforms?

We took 2 co-founders from 10 likes to 6+ figures 

Brutal truth: The people with the most value often get the least attention.

I see it every single day.

People doing world-class work behind the scenes…
But struggling to get the recognition, leads, or authority they deserve online.

Not because they lack value.

But their positioning doesn’t reflect it.
They don’t communicate it.
They don’t have a strategy that amplifies it.

One of our clients had this exact same experience.

But after their first 2 weeks of posting with us…
Their dormant account turned into a trust-building machine.

Here are 3 simple steps we took to turn it around:
(Steal this for your personal brand)

1️⃣ Position to be the person worth listening to.

Most people don’t have a content problem.
They have a positioning problem.

You could have world-class experience.
But if your audience doesn’t see you that way, it won’t convert.

Here’s how you shift that:

↳ Articulate your value proposition (clearly and specifically)
↳ Identify 3 undeniable sources of credibility
↳ Define how you want to be seen 12 months from now

2️⃣ Share personal stories with actionable takeaways

The best content doesn’t inform, it connects.
And nothing connects faster than a real, lived story.

The kind where people say: 

“Wow, that’s me right now.”
“That’s exactly how I feel.”
“If they did it, maybe I can too.”

Here’s the formula:

↳ Share the struggle
↳ Reflect on the lesson
↳ Teach what you learned

3️⃣ Create niche thought leadership content

If you want to be seen as a go-to voice in your space…

Don’t ‘comment’ on trends. Shape them.

Here’s how to do it:

↳ Share insights that only you would know
↳ Offer unique takes on industry news
↳ Educate, but from lived experience

As a result for this client: 

✔️ 626,000 views in month one (from 94,000 in the 90 days prior)
✔️ 3.1M views in 6 months
✔️ 19,000+ new followers in total

Remember:

The secret wasn’t just more content.
It was better strategy.

So if your work’s great but your visibility doesn’t reflect it, follow the blueprint above.

ps. 2 weeks ago, I walked 30+ founders through our entire strategy.

We talked about how to:

– Position yourself as THE expert
– Publish content that converts
– Attract premium clients

All without cringe content or spammy cold DMs.

Want to read the full deck?

1. Comment “GUIDE”
2. Connect with Sam G. Winsbury

And I’ll send you the link.

💾 Save this if you're building your personal brand
♻️ Repost to help someone else build theirs too

19,000 New Followers + 3.1M Views in 6 Months

Most founders are sitting on a goldmine of influence.

But they’re too busy building to realise the value of sharing what, why and how they’re building.

Our client was exactly the same.

Her DTC brand was in a league of its own.
But her personal brand sat quietly at 4,000 followers.

She knew there was more value in her network, but she couldn’t unlock it.

So, we built a strategy around what was already there:

→ A strong mission
→ A fast-growing startup
→ An interesting founder story

We didn’t manufacture anything.

Instead, we followed this simple 3-step framework:

1️⃣ Storytelling content
↳ We created content that showed her journey.
↳ All of her lessons, highlights, mistakes.

2️⃣ Founder-led narrative
↳ We leaned into her lived experience and personality. 
↳ This helped build trust and relatability, fast.

3️⃣ A mission people could care about
↳ We didn’t position her as “just another founder.” 
↳ We made it clear what she stood for and why it mattered.

The results from this are genuinely unbelievable: 

• 1.4 million views
• 8,000 new followers
• 2,277% increase in average engagement

All in just 30 days.

If you're a founder, you're already doing the hard part.
But if no one knows about it, you're invisible.

In 2025, you are your company’s most valuable distribution channel.

–––

ps. I’m running a live training, breaking down exactly how we’re able to generate results like this.

Here’s what we’re going to be covering:

✅ How to establish 'premium positioning'
✅ How to create content that converts
✅ How to nurture high-value clients with ease

All without being cringe or spamming the DMs

Plus, I’ll be sharing everything we’ve learnt from building 250+ personal brands.

See you there? https://lnkd.in/gMDwCnTK

We took our client from 4,000 to 12,000 followers in 30 days

“Where do I even start with my personal brand?”

Right here, on Level 1.

Turn your personal brand into a game and building it is a lot less overwhelming (and a lot more fun).

Here’s my 9-level Personal Branding game to help you show up for the long run:

Level 1: Establish Authority
↳ Clarify what you want & need to be known for
↳ Position yourself as an authority
↳ Make your credibility clear

Level 2: Master One Channel
↳ Choose based on *your* strengths, not where everyone else is
↳ Ask: Where does your ideal audience already hang out?
↳ Choose your 3-5 content pillars to own

Level 3: Activate Your Network
↳ Show up consistently (3x/week is a great start)
↳ Start conversations in the comments 
↳ Ask your network for intros

Level 4: Social Selling
↳ Create a system to get leads signalling their interest
↳ Use interest signals to guide your conversation
↳ Always have a reason to reach out 

Level 5: Nurture Relationships
↳ Create detailed resources to capture demand
↳ Exchange deeper insight for contact details
↳ Provide conversion opportunities often 

Level 6: Own Your Audience
↳ Build your email list 
↳ Send weekly newsletters
↳ Treat your email list like VIPs

Level 7: Create Personal IP
↳ Share original thinking, not just recycled tips
↳ Turn your knowledge into systems/frameworks
↳ Create a model separate from your own brain 

Level 8: Build Your Profit Pyramid
↳ Create low → high price point offers
↳ Same IP, different delivery method
↳ Monetise every lead you generate 

Level 9: Scale With Partnerships
↳ Find 20-50 people with complementary businesses
↳ Partner with them on content, marketing and referrals
↳ Scale your brand with these 20-50 advocates promoting you

Completed Level 9? Cool.
Start again from level 1. 

The Personal Brand game never ends.

Reset it. Raise the bar. Go again.

💾 Keep this handy for when you start at level 1
♻️ Share this with someone building their brand from scratch

ps. This was inspired by an awesome SEO graphic by Jake Ward

220+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

We just hit our highest number of leads we’ve ever seen in a single week.

There was: 

• No spam.
• No selfies.
• No gimmicks.

So, what happened?

Here’s the exact breakdown of our strategy 👇
(replicate this to drive high-intent demand through your personal brand)

1️⃣ Visibility was earned long before.

The week before, we’d pushed hard on awareness content which was designed to get in front of the right people, not just more people.

It wasn’t through chasing virality. 
It was through building familiarity and trust at scale. 

We made each piece of content simple, valuable, and shareable.

–

2️⃣ Real proof moved the needle.

The week after, we published multiple case studies. 

Not over-engineered, just honest breakdowns of what’s working.

We gave people context, numbers, and process.

There’s a difference between broadcasting wins and giving your audience a window into what’s possible for them.

We focused on the latter.

–

3️⃣ We had a clear CTA.

Everything led to a live event.

It was easy for people to engage because we made the next step obvious, not clever.

As a result of seeing all of the content, people were then invited to join us on a free live training where they were able to see our strategies in more detail.

–

4️⃣ We extended the reach beyond one account.

In April, just five of us generated over 916,000 impressions combined.

That collective visibility has made a substantial difference.

–

5️⃣ We didn’t rely on one platform

That same month, we kept our weekly email series rolling. 
Started publishing YouTube content. 
And repurposed some of our evergreen lead magnets.

These things may not pop off in a single day, but they quietly drive demand behind the scenes.

– 

Remember: 

Most spikes in growth are the result of systems, not spontaneity.
We’ve been doing this for 4 years, not 4 weeks. 
The long game pays off (literally)

–––

💾 Save this for when you’re planning your next campaign
♻️ Repost to share it with your network

5 years ago I was writing blogs that not a single soul read.

Last week I ticked over 50,000 followers here.

If you’re new here, here’s what I do: 

I run a personal branding agency called Kurogo.

We’ve built over 250+ personal brands for founders, CEOs, and execs.

We don’t chase likes or turn people into “influencers.”

We create trust at scale and make sure the right people know who you are, what you do, and why you’re the best in the world at it.

What I share here is a mix of:

1) Real strategy, thought process, and execution that drives growth for top personal brands. Not just what works, but why it works.

2) Frameworks that generate leads, shorten sales cycles, and build demand (not just likes from selling your soul to cringe content).

3) What it actually looks like to build, grow, and operate a personal branding agency that has served 250+ clients.

Now this year, I’m opening up more space to speak to you lot.

If you’re running a podcast, hosting an event, or pulling together a panel, and you think I could add something useful, feel free to drop me a message. 

And if you’ve been following for a while, thanks for sticking around. 

Appreciate every message, repost, and nod of agreement. Helps more than you realise.

ps. If we haven’t spoken, say hello down below👇

Want to build authority without looking like you’re ‘showing off’?

That was exactly like one of our clients.

He wasn’t loud.
He didn’t want to post braggy content.
And he definitely didn’t want to come across as salesy.

But he still wanted to raise his profile, build trust, and drive attention to the right things.

In his first 30 days working with us, here’s what happened:

→ 334,000+ views
→ 6X increase in avg post performance
→ Major uptick in traffic to webinars + events

And here’s what we didn’t do:

❌ Push him to post cringe selfies
❌ Turn him into a “LinkedIn Lunatic”
❌ Force him to write generic leadership fluff

Instead, we helped him build quiet authority with 3 key upgrades:

1️⃣ Position with Purpose
↳ We refined his messaging to make his credibility unmistakable
↳ Front-loaded his profile with proof and trust signals
↳ Clarified why him and why now

2️⃣ Multi-Layered Content Pillars
↳ Shared insights from real experience (not generic advice)
↳ Wrote from a place of expertise, not ego
↳ Used lived experience to connect with founders and industry pros

3️⃣ Content Mix
↳ Built reach through a specific content cadence
↳ Combined it with trust-building posts and subtle CTAs
↳ Drove traffic to key events without being salesy

Here’s the thing:

You’re already credible.
You don’t need to reinvent yourself.
You just need to position better and publish with intent.

If you’ve hit a ceiling with your personal brand…
It’s because people don’t yet understand why they should trust it.

And that’s something you can easily fix.

💾 Save this and come back to it later
♻️ Repost to help someone who’s stuck with their content

ps. What’s one thing you’d love to improve about your content?

Unlock 6x More Views in 30 Days

6 months ago, this founder had:

– Zero visibility
– A few hundred followers
– No warm leads coming in

Today?

→ 1.8M impressions
→ +491.7% audience growth
→ Inbound investor leads every week

Now, the problem wasn’t his business. 
It was how it looked from the outside.

He had the right track record, but no brand to match it.
And in today’s world, that mismatch can cost you. Big time.

So instead of trying to “sell” the business with generic content…

We positioned him as someone high-net-worth individuals would want to invest with.

Here’s what we focused on to do exactly that:

1️⃣ Talking about wealth, not just returns
↳ Ditched the typical pitch decks and dry numbers
↳ Focused on beliefs, risk, and long-term mindset. 
↳ The kind of conversations investors already have behind closed doors.

(This built awareness)

2️⃣ Documenting the work, not marketing it
↳ We showed live footage. 
↳ On-site projects, real outcomes, and BTS decision making. 
↳ This built more trust than any sales email ever could.

(This built trust)

3️⃣ Showcasing proven success
↳ Finished deals. Results. Momentum. 
↳ We made his track record impossible to ignore.
↳ Also baked subtle investment opportunities into the narrative.

(This converted leads)

That’s the power of a personal brand that reflects the quality of the business behind it.

And it’s the exact system we’ve built for 250+ founders over the last 5 years.

💾 Save this approach if you're raising investment
♻️ Repost to help someone in your network build their brand

ps. Want our full, repeatable strategy in a 30+ page guide?

Comment “GUIDE” and I’ll send you the link.

How we grew this founder’s LinkedIn following 491.7%

To every person building a business who reads, you’re doing better than you think.

I’ve built a team across multiple time zones and work with industry leaders daily, but nothing’s more intense than the job I gave myself: 

Being a founder.

It’s a role that no one can prepare you for. 
Mostly because it’s impossible to prepare for.

Here’s the job description in a nutshell:

Job Title – Founder

Hours – All of them.

Salary – Often £0 in year one. Sometimes less in year two.

Benefits – “Building something from nothing” If you count that as a benefit.

Workplace culture – Half optimism, half anxiety. All of it your responsibility.

Career progression – CEO, CMO, Copywriter, Sales rep, Therapist, Cleaner. Sometimes all in the same day.

Performance reviews – Daily. Mostly self-imposed. Usually harsher than they need to be.

KPIs – Keep going. Figure it out. Don’t run out of money.

Holiday allowance – Technically unlimited. Realistically, unused.

Pension – Whatever it is that you’re currently betting on.

Yet, despite it all, you keep showing up.

Every tough client, quiet quarter, rejected pitch…
Somehow, you’re still here.

So here’s a reminder most of us forget to give ourselves:

You’re doing a good job.
A really good job.

And if you’ve got no one else telling you that right now, let this post be the first.

If I had to start my personal brand from scratch, here’s the gameplan I’d follow 👇🏼

Follow this repeatable playbook we’ve tested across 250+ founders:

1️⃣ Nail the Positioning Early
↳ Get clear on what I want to be known for
↳ Map 3-5 core topics that reinforce that expertise
↳ Connect personal credibility to every topic 

If your audience doesn’t see you as someone worth listening to, nothing else matters.

2️⃣ Optimise My Profile to Sell
↳ Headline that builds curiosity and credibility
↳ Banner that shows the product or transformation
↳ Featured section that drives the next action

If your profile isn’t converting attention into opportunity, it’s just decoration.

3️⃣ Connect with 20 People Per Day
↳ 15 Ideal Clients
↳ 3 Industry ‘Celebs’
↳ 2 Peers in my space

Every new relationship is a potential distribution channel.
I wouldn’t sit back and hope people find me.

4️⃣ Content Strategy: GAC
↳ Growth to get seen
↳ Authority to build trust
↳ Conversion to drive leads

This mix builds familiarity → authority → demand.
That’s how you get leads without spamming DMs.

5️⃣ Launch Weekly Live Interviews (Partnerships)
↳ Interview one peer or expert per week
↳ Let them bring their audience with them
↳ Repurpose the session into clips, carousels, and quotes
↳ Redistribute it for weeks

Each event is a content asset.
And every guest turns into a promoter.

6️⃣ Make Each Live a Lead Magnet
↳ Pick a topic that solves a key problem for your ICP
↳ Build a simple landing page for sign-ups
↳ Redirect to book a call after sign-up and after the session

This one step turns content into pipeline.

7️⃣ Nurture the Leads Who Don’t Convert (Yet)
↳ Weekly emails that deliver value
↳ Soft touch follow-ups via LinkedIn
↳ Add more value than expected

Then… 

I’d dive into the pool of cash I just made 😉

Jokes aside, don’t post to make people buy today.
Make a plan to stay top-of-mind for when they’re ready.

Do that for 90 days straight…

And you’ll have visibility, credibility, and inbound.

The hardest part? Doing it consistently.
The upside? You’ll never have to rely on referrals again.

💾 Save this if you're building your brand right now
♻️ Repost to share with someone who needs a gameplan

ps. What content do you find most valuable on LinkedIn? What would you like to see more of from me?

If I were CMO at a B2B SaaS company, here’s how I’d turn LinkedIn into a high-converting lead gen engine:

(& build trust BEFORE we ever talk about features or pricing 👇)

1️⃣ I’d turn the CEO into a category leader
↳ Position them as a helpful guide, not just a founder.
↳ Show their face, voice, values, and expertise.
↳ Build audience trust around them.

2️⃣ I’d optimise their profile like a landing page
↳ Make the headline do the heavy lifting
↳ Build in curiosity, credibility, and clear next steps
↳ Use the Featured section to showcase assets + case studies

3️⃣ I’d build an ACC content engine
↳ Awareness to grow reach
↳ Consideration to build trust
↳ Conversion to drive interest

4️⃣ I’d activate the network
↳ Engage existing contacts
↳ Add 100+ new, relevant people weekly
↳ Follow up with value (not cold pitches)

5️⃣ I’d create a platform-specific offer
↳ Make it easy to take the next step
↳ Track traffic, measure conversions, optimise weekly

6️⃣ I’d run education-first campaigns
↳ Webinar series turned into a guide
↳ Create a valuable industry report
↳ Collect emails, not just likes

7️⃣ I’d plug the product through context, not pitch
↳ Mention it naturally in guides and newsletters
↳ Show how it solves real problems
↳ Let the insight do the selling

8️⃣ I’d make content a team sport
↳ Get growth + leadership team to create & engage
↳ Share strategic assets they can post and re-share
↳ Create internal momentum that scales externally

9️⃣ I’d co-market through strategic partnerships
↳ Partner with complementary tools, communities, creators
↳ Collaborate on shared content, guides, and events
↳ Build referral agreements

🔟 I’d book podcasts that my customers already trust
↳ Pitch 100 value-first angles
↳ Talk insights, not features
↳ Borrow their audience’s attention and redirect it to us

If I’ve learned one thing from helping 250+ personal brands grow…
It’s that influence drives opportunity.

And in B2B, people don’t buy products.

They buy trust.
They buy clarity.
They buy people.

So in 2025, make your founder your main distribution channel.

💾 Save this to come back to this breakdown
♻️ Repost to help another founder skip the cold pitch era

I genuinely have no idea where my team is working from today.

It might be a café. 
It could be a co-working spot.
Maybe they’re in Europe or in SE Asia (who knows?).

I also don’t know if they took an extended lunch break or wrapped early to go shopping.

Here’s what I do know though:

→ Projects moved forward.
→ The work was done.
→ Clients are happy.
→ Results came in.

And that’s all I care about.

This works because we don’t run Kurogo on surveillance.

We run it on 3 key values:

1️⃣ Freedom

We give people the trust to do their job, their way.

No micromanagement. No "ping me when you're back from lunch" nonsense.

If they want to work from a beach bar, go for it.
If they want to work at 7am and be done by 2pm, all good.

I couldn’t care less about how many hours you sit at a laptop.

2️⃣ Flexibility

We’re grown-ups. Life doesn’t always fit into a neat schedule.

People get sick. Appointments come up. Your family need you.
That’s not an inconvenience. That’s reality.

We design our culture around it, not against it.

3️⃣ Guidance

We give our team direction, not instructions.

They know the vision. They know the outcomes we’re aiming for.
They know how their role ladders up to the bigger picture.

They’re clear, confident, and more than capable of making it happen.

If you’re constantly having to check if your team is working…
That’s not a remote work issue. That’s a leadership issue.

– Hire great people
– Set clear expectations
– Build a culture of trust and accountability

Then, get out of the way and let them do what they do best.

Remote, hybrid, in-person… doesn’t fkn matter.

When people feel free, seen, and supported…

They do their best work.

From anywhere.

♻️ Repost this if you agree

ps. Kurogo is hiring a Content Writer.

You’ll have the chance to write LinkedIn content for the most exciting founders, CEOs and public figures in the UK (and globally).

Interested in joining us? Have a look at the description in the comments.

Book me to speak: https://www.samwinsbury.co.uk/book-sam

We build personal brands for aspiring thought leaders so they can attract opportunities, win clients and grow their businesses.   

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract top talent 
- Speak on stage  
- Attract media features   

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

 1. Positioning them as authorities in their industry 
2. Developing content strategies that reflect their expertise  
3. Creating social content to grow their presence 
4. Landing them media features  
5. Helping them monetise their brand

And having built 130+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

  If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself

Most people aren’t short on talent.
They just can’t be bothered…

Over the last 5 years, I’ve noticed a key difference between the top 10% and everyone else:

It’s rarely skill.
It’s not genius-level thinking.
It’s not waking up at 5AM and taking cold showers.

It’s just… being bothered and taking responsibility.

Doing the job before someone asks. Taking ownership of outcomes, not just outputs.

Caring enough to ask:

“What would make this better?”
“What would move this forward?”
“What’s the thing no one else is thinking about yet?”

The places where most people quietly think “I can’t be bothered”…

That’s where most of your leverage is.

Because if you’re the one person in the room who is bothered, I promise, you will get noticed.

Even just an extra 10% more care, more intention, and more responsibility compounds massively over time.

And it moves you ahead of the 99% who are waiting for permission.

I’ll take someone like that over a perfectly polished CV any day.

♻️ Repost this to help someone take responsibility

Engagement pods will kill your personal brand.
They’ll only give you the illusion that you’re building one.

Here’s an extremely uncomfortable truth:

If your content only performs because you’ve paid for 100 people in a group chat to agree to like it…

You’re not building trust. 
You’re inflating metrics.

And it’s easy to spot.

100+ likes in seconds and 1000s of AI comments.

It’s complete theatre.

A short-term boost that builds long-term delusion.

The worst part is that some of the loudest LinkedIn “gurus” are leaning on pods behind the scenes.

While selling you the idea that you just need to “be more consistent.”

It’s ridiculous.

So let’s set the record straight:

– Engagement pods can’t build your authority.
– They don’t convert strangers into clients.
– They don’t drive pipeline.

And they certainly don’t make you a thought leader.

The most profitable personal brands aren’t built on vanity metrics.

They’re built on your expertise, insight, and your proof of competence.

So, here’s how we build personal brands that actually create commercial results:

1️⃣ Clear positioning
↳ Nail your niche and define your credibility.
↳ People should know exactly why you’re worth listening to.

2️⃣ Content that earns trust
↳ Insight-driven, experience-backed, niche-specific.
↳ Posts that help people think, not just react.

3️⃣ A smart strategy behind the scenes
↳ Structured cadence.
↳ Data-informed iterations.
↳ A brand that works even when you’re not online.

4️⃣ Real distribution
↳ Relationships > pods.
↳ Strategic engagement & smart ecosystem building.

Ultimately, the difference is:

Pods chase perception.
Positioning creates demand.

The goal isn’t to ‘look’ like an authority. 
It’s to become the one people turn to.

And you don’t get there by purchasing a comment section full of bots.

You get there by: 

• Owning your voice
• Sharing what only you can share 
• And letting your proof do the talking

That’s the whole playbook.

💾 Save this post to build your brand the right way
♻️ Repost to help someone skip the hacks

P.S. What’s one thing you think most people get wrong about personal branding?

A client of ours attracted an investor from their 3rd post in the campaign.

He’s done it with:

• No ad spend.
• No engagement pods.
• No OTT comment strategy.

Just a clear message, shared confidently, which resonated with exactly the right person.

The most surprising part is that this client works in a very niche industry.

So if you’ve ever thought personal branding only works for creators, coaches, or other gurus…

You’re sleeping on a massive opportunity.

Here’s what we’re doing differently, and how you can use the same strategy:

1️⃣ We broke the rules.

There’s a myth that all content needs to follow a template. While templates are great for inspiration, true thought leadership doesn’t sound templated. That’s why we scrapped the “perfect post structure” and focused on content that sounded like a real person with real experience.

2️⃣ We prioritised networking > spam.

There’s nothing wrong with engaging on the platform, but let’s be honest, commenting on 50 posts a day just to “stay visible” is not a strategy. Instead, we identified 15–20 people who were actually relevant (potential partners, investors, clients) and dropped useful comments where it makes sense.

3️⃣ We cut the cringe content.

No selfies with vague captions. No ‘hustle bro’ quotes. No pretending to be overly vulnerable. We focused on credibility, experience, and relevance. It might not get millions of likes, but it sure does prove him to be a high authority.

4️⃣ We led with positioning, not persuasion.

Before a single post went out, we got clear on the why. Why would someone trust this person? Why should they be seen as the go-to in their field? What proof, results, or insights separate them from the rest? Then we turned that into a high-converting profile, a content plan, and a brand that builds trust at every touchpoint. 

This happened on post number three.
But the groundwork was done long before it hit publish.
And it’s going to make for a very successful campaign in the long run.

So if you’re in a niche industry and you think personal brand isn’t for you…
You might be one post away from your biggest opportunity yet.

💾 Save this post and come back to it later
♻️ Repost it if you want to help someone skip the guesswork

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