Sam G. Winsbury's Linkedin Analytics

I’ve signed 100s of clients from my personal brand. But most people get it wrong: ❌ They post cringe selfies. ❌ They use gimmicky ‘hacks’. ❌ They lack a repeatable system. After building 250+ personal brands, I’ve seen how the most profitable ones operate. These 5 Content Formats build audience and authority. (Use them to speed up your creation process by 10x) 1️⃣ Timeline + Lesson – Uncommon formatting captures attention – List shows personal transformation (+builds credibility) – Lessons for the reader embedded into your story 2️⃣ Misconception vs Reality – Shows you understand the industry and have niche experience – You can subtly embed ‘your way’ into the comparison – Breaks common misconception (+creates a lightbulb moment) 3️⃣ Action To Success – Shows how one small action causes a huge difference – Positions your state as the desired state for the reader – Proves your strategy creates their desired transformation 4️⃣ What I Wish I Knew – Shortcuts success for people in your position 1-10 years ago – Positions you as experienced and credible – Hook structure creates FOMO 5️⃣ Year You Started vs Now – Positions you as experienced and credible – Separates you from industry beginners (& cowboys) – Simplicity creates lightbulb moment and leaves people wanting more How to make this work for you: 1/ Use these formats in rotation to keep your content fresh. 2/ Test different angles and track what resonates. 3/ Double down on the winners to scale your brand faster. Most people guess their way through content. The most profitable brands follow proven frameworks. Which format are you trying next? 👇 ps. Want 100+ more of these? Click here to get 130 proven post structures to help you create better content, faster: https://lnkd.in/eZn2H4Gf

Every founder needs a personal brand. But you’ll never build a profitable one if you don’t: • Position yourself as an expert. • Share your unique perspective. • Back your claims with proof. The most profitable personal brands do this instead: 1. They have clear and authoritative positioning 2. Articulate their value clearly to their audience 3. Prove the expertise with irrefutable evidence 4. Optimise their online profiles to reflect 1-3 5. Publish content that connects with strangers 6. Publish content that proves their expertise 7. Publish content that generates opportunities/leads 8. Create a compelling reason to hire them (and only them) Last week, I broke it all down to dozens of founders how they (and you) can do the same. Here's what we covered in this free training: → The G-A-C content strategy to become a Thought Leader → The key to high-converting personal brand content → How to write top 1% content The exact frameworks we’ve used to build 200+ personal brands and help them make millions in the process, and we've put it into a guide so you can, too. Want a copy of the guide? • Like this post • Comment ‘ME’ I’ll send it over via DM. ♻️ Repost this to help others level up their content

Unpopular opinion: The last examples in this image are literally the opposite of consistency. But I get it, true consistency is imperfect. It’s not about hitting 100% all the time. It’s not about going all in every day. It’s not about never missing a beat. But the truth is this: Unreliable Input = Unpredictable Output The world’s best don’t show up only when it’s convenient. They show up every single day. Not getting too hustle bro here but the reality is it takes far more effort, discipline and sacrifice to achieve great things than people make it out online. Sharing this reality so we don’t delude ourselves… ♻️ Repost this to help someone stay committed -- ps. What’s one thing you’re staying consistent with this year?

Please don’t ‘just post’ Just post = average results Average results = you give up 7 ways to post strategically instead: (These helped me hit 45K followers and generate 20-50 leads/month) ☑️ Position yourself before you post. ↳ Make people instantly know what you do. ☑️ Talk about what you’ve actually done. ↳ Generic advice is everywhere. Personal experience = more trust. ☑️ Make your first line impossible to ignore. ↳ If you don’t hook attention, your post never gets read. ☑️ Create a content cadence. ↳ 40% Awareness → Reach more people ↳ 40% Consideration → Build trust ↳ 20% Conversion → Turn that trust into opportunities ☑️ Show proof. ↳ No one believes you’re great just because you say so. ↳ Show them you’re great at what you do. ☑️ Turn common audience questions into posts. ↳ If people ask for it offline, others are searching for it online. ☑️ Create frameworks & concepts. ↳ Simplify complex ideas and make them easy to remember. Not going to lie, this can feel overwhelming. So set an attainable goal of 2-5x posts per week. Give it a try, and I promise you’ll see better results in the next 6 months. Remember - ‘just posting’ will ‘just do’ More intention will put you in the top 1% Re-share ♻ if this approach resonates. And follow me (Sam G. Winsbury) for more content like this.

Underrated life, career & business advice: Stop thinking you have to be the finished article to help others. I landed my first client without 10K followers. I hired my first team members without having a job. I built my company from 0 without a business degree. Stop waiting to be 100% perfect. (you never will be btw) Whether you're building your personal brand. Trying to grow your business. Or just trying a side hustle. You just have to be 1 step ahead of someone else.  That’s all you need to create value and monetise it. Agree? Repost ♻️ this to inspire others to win.

How to get ahead of 99% of your competitors: After 5 years of building personal brands, I’ve noticed… Every industry has a select few who rise above the rest. They effortlessly stand out.  Win the lion's share of business. And attract opportunities with ease. Here’s how you do the same 👇 1. Position Yourself ↳ If people can’t immediately recognise what you do, ↳ They won’t remember you. ↳ Be known for ONE thing (not everything). 2. Show Proof ↳ If you’re good at what you do, prove it. ↳ Case studies, testimonials, results. ↳ Make it undeniable. 3. Create a Content Engine ↳ Content is a 24/7 salesperson for your brand. ↳ Stick to: Awareness (reach), Consideration (trust), Conversion (sales). 4. Make Yourself Impossible to Ignore ↳ The best personal brands have strong opinions. ↳ Challenge the norm. Speak with conviction. 5. Your Headline = Your Elevator Pitch ↳ Your headline isn’t a job title.  ↳ It’s your value proposition. ↳ Tell people who you help, how you help them, and why they should care. Bonus Tip 1: Authority is Leverage ↳ Get featured on podcasts, articles, and industry panels. ↳ Stack your credibility signals. Bonus Tip 2: Play the Long Game ↳ Most quit when they don’t see results in 30 days. ↳ Commit to 12 months of consistency. ↳ Then watch the opportunities come. Most of your competitors won’t do this. Which is exactly why you should. — ♻️ Repost this and share with others! → Follow Sam G. Winsbury for more

I have no idea what our Account Manager in South Africa did today. Or our community exec in France. Or our writer in Spain. I don’t know if my Head of Strategy took an extended lunch break. Or if my COO worked from home or a café. But here’s what I do know: → Clients got results. → The work was done. → Things moved forward. The problem isn’t remote work. The problem is trust… If you can’t trust someone to wfw why did you hire them? When you trust high performers: They don’t need a rigid structure. They don’t need babysitting. They need: • Clear expectations • Autonomy to execute • Flexibility to create ownership If the work gets done, does it really matter where? In my opinion, not at all. ♻️ Repost this if you believe in results over rules wfw - work from wherever

Most founders don’t fail because of bad ideas. They fail because they burn out before they see their effort pay off. After 5 years of building, scaling, and making every mistake in the book… Here are 5 things I’m doing differently in 2025: (to work less and make more) 1/ The Clarity Compass Most stress comes from indecision. Most indecision comes from a lack of clarity. So I’m setting clear: – Business goals (What are we working towards?) – Personal goals (How do I want my life to look?) – Boundaries (What am I saying no to?) 2/ Operating Rules I’m simplifying how we work by setting non-negotiables: How we communicate. How we make decisions. How we solve problems. 3/ Values That Mean Something Company values are useless unless they guide real decisions. So instead of generic values like “integrity” or “hard work”,  We’re creating values that actually impact how we operate. 4/ Clear Division of Responsibility Everyone in the company 100% owns their role. No overlap. No confusion. No stepping on toes. 5/ Slowly Firing Myself If I have to be in every meeting, every decision, every process…  I’ve built a job, not a company. So this year, I’ll: – Remove what drains me. – Systemise what’s repetitive. – Hire people better than me. Make 2025 the year you work better (not more). Your health is your greatest asset. Make sure you look after it. What are you doing differently in 2025? Repost this if you know someone needs to hear it ♻️

We’ve built ~300 personal brands online. Here are 12 things every founder should know about personal branding. 1. Authority = Competence + Credibility 2. Content without Positioning is vanity 3. Content with Position is a 24/7 salesperson 4. Online is just a vehicle for offline  5. Your profile is a personal sales pitch 6. People do judge a book by its cover 7. You get bored before your audience does 8. Clear content beats complex every time 9. We live in a reputation economy 10. How people perceive you matters 11. You can reach millions of people in 12 months 12. Your job is to create a digital footprint of proof The data on this is crazy… 86% of people would pay 2x or more to work with industry leaders. The people that invest in this now will dominate their markets over the next decade. Remember: Personal branding is like a fishing net. The more you build it, the larger the net. The better you build it, the thicker the mesh. Find this useful? 💾 Save it to come back to later ♻️ Repost it to help your network

I went from a broke freelancer → leading agency owner by being boring. 5 super boring tasks that will help you 2x your profit: 1. Run Value Audits Audit every task you do based on the value it adds. Follow the 80/20 rule to remove low value tasks. 2. Obsess Over Data Analyse it every week and use it to make informed decisions. E.g. LTV, Avg Stay, Avg Retainer, Revenue per head. 3. Double Down on Product Better product = easier sales, longer retention, bigger LTV. 4. Create a Company Compass Your Compass shows your vision, values, OKRs, Roles. It allows you to create other leaders who think like you. 5. Keep Doing The Simple Thing Simple things done to a high standard over and over again. Key lesson in all of this: Boring = Profitable – Find this useful? 💾 Save it to come back to later ♻️ Repost it to help your network

Your personal brand is your biggest cheat code. It will: • Get you in rooms you wouldn’t have access to otherwise. • Build trust with people before you even speak. • Turn attention into opportunities. • Let you raise your prices. But only if you prove your expertise (not just claim it) 12 Harsh Truths of Personal Branding: (Lessons from building 200+ of them) 1. Framing > forging ↳ You don’t need to fake expertise.  ↳ You need to package what you already know. 2. The messenger matters. ↳ What you say is important, but who is saying it matters more. ↳ Authority changes how people listen. 3. Content is a 24/7 salesperson. ↳ It speaks to more people in a day than you will in your lifetime. ↳ Make sure it’s selling the right message. 4. Personal branding takes you from AN option to THE option. ↳ When people think of your industry, your name should come to mind first. 5. We live in a reputation economy. ↳ If you don’t control your narrative, the market will do it for you. 6. Positioning is non-negotiable. ↳ Content without positioning is vanity.  ↳ Content with positioning is profit. 7. Offline comes first. ↳ A strong personal brand won’t fix a weak product or service. ↳ What you do offline determines how well your brand performs online. 8. People do judge books by their cover. ↳ Your cover should represent the best version of you. 9. You get bored before your audience does. ↳ Repetition builds recognition.  ↳ Your audience isn’t tired of your message… you are. 10. Your work won’t “do the talking” for you. ↳ If you don’t promote yourself, don’t expect anyone else to. 11. Information alone isn’t valuable. ↳ Two people can say the same thing.  ↳ One gets paid, the other gets ignored. ↳ The difference? Packaging and positioning. 12. Inaction is costing you. ↳ People with half your experience are winning because they show up. ↳ Visibility beats ability every time. Which of these truths have you learned the hard way? 💾 Save this post to come back to later ♻️ Repost it to help your network

3 years ago, I had 0 confidence. Fast forward to 2025... 1. I speak on stages  2. I interview top entrepreneurs 3. I sell to 7, 8 and 9 fig. founders  4. I present to my team regularly  5. I interview people older than me 6. I publish to 45K followers daily  7. I post videos of myself on TikTok The part most people know me for? This list. The part everyone ignores? The first line. (which brings me to the main lesson) Confidence is a skill. Like any other.  You can become more confident. (And trust me, you get the success you deserve when you’re confident) "Win in your mind and you’ll win in reality” Repost to help someone build their confidence ♻️ P.S. What’s the biggest fear you’ve overcome?

5 years ago, I started doing things I wasn’t qualified for: • Shooting video content for founders • Writing blog content for tech companies • Teaching people how to optimise their LinkedIn profile I had no degrees or official certifications in any of this. All I had was: 1 – Blind faith that something would work 2 – A commitment to myself that I’d show up daily Fast forward to today… → I run one of the world’s top personal branding agencies. → I speak to people more accomplished than me daily. → We’ve built 220+ personal brands. → I’ve grown a global team of 17. → Published 40,000 posts.  → Generated millions for clients. None of this happened because I waited to “feel qualified.” It happened because I started before I was ready. The reality is: You learn by doing. You build credibility by taking action. You become “qualified” by proving you get results. So stop overthinking it, and just start. It’ll be painful at first. But staying stuck is worse. Find this useful? 💾 Save it to come back to later ♻️ Repost it to help your network

Most LinkedIn content falls into 2 buckets: Commodity or Authority. Here’s the crucial difference: One builds your brand.  The other makes you forgettable. Commodity content = stuff literally anyone could post. – Copy-paste advice with no real insight. – Platitudes that sound nice but say nothing. – Generic quotes that could be on a coffee mug. If you could slap anyone’s face on it and it would perform exactly the same, it’s commodity content. Authority content = what makes YOU the go-to voice. → Contrarian opinions → Personal perspective → Unique, non-obvious insights → Lessons from lived experience You build authority by saying what only YOU can say. Here’s your plan to start creating content that builds authority: 1️⃣ Talk about what you’ve actually done. ↳ People trust lived experience over generic advice. 2️⃣ Have an opinion. ↳ If your content doesn’t make anyone stop and think, why should they care? 3️⃣ Make it clear why YOU are the one saying it. ↳ Expertise isn’t claimed, it’s demonstrated. 4️⃣ Go beyond the surface. ↳ "Success requires hard work" isn’t an insight. Show HOW. 5️⃣ Tell stories that prove your point. ↳ Authority doesn’t come from sounding smart. It’s about being relatable. One brutal truth: If your content sounds like everyone else’s,  you’re just another voice in the noise. If your content sounds like YOU,  you become the voice people trust. Whether you become a commodity or authority is completely up to you. Find this useful? 💾 Save this post to read later ♻️ Repost to help your network

I’ve spent 6 yrs building personal brands for the world’s best founders. There are only 3 rules to build a winning personal brand: Rule 1: Find Out What You Want/Need To Be Known For You can’t build a brand without clarity. When people find you, they should immediately associate you with something specific. Ask yourself: • What’s my area of expertise? • What could I talk about all day? • What unique insights do I have? This shapes your whole reputation. When you have a clear focus: – Your message becomes stronger – Your content becomes sharper – You attract the right people Positioning yourself is the most critical step. ––– Rule 2: Tell Your Story Stories sell because they connect emotionally. In turn, connection builds trust, loyalty, and action. What to share: • The wins that shaped you • Every new lesson you learn • The struggles you’ve overcome • The systems you’ve put in place Your story doesn’t have to be extraordinary. It just has to be yours. ––– Rule 3: Follow A Content Structure There are only 3 types of content you need to post online: – Awareness (to attract new eyeballs) – Consideration (to demonstrate knowledge) – Conversion (to turn eyeballs into opportunities) Then split these up for a posting schedule to spread each type out evenly. For example: • 40% Awareness • 40% Consideration • 20% Conversion Is a great place to start. Stick to this, and your content will always serve a purpose. ––– The best part is anyone in any industry can do this. It’s also easier than ever to get started. You don’t need to do anything overly fancy. You just need the 3 C’s: → Clarity → Consistency → Commitment Your first 3 posts will probably flop. Your first 100, there might be crickets. But the 101st could change everything. Post when it’s fun. Post when it’s frustrating. Show up more than anyone else, and opportunities will start finding you. Find this useful? 💾 Save it to come back to later ♻️ Repost it to help your network

In 2019, I started a side project from a spare room. Since then, I’ve: → Built an audience of 45k+ → Served 7, 8, and 9-figure entrepreneurs → Grew a personal branding agency to 17 people Sounds pretty cool on the surface, doesn't it? The reality? 90% of people shouldn’t start a business. 8 Brutal Truths on Entrepreneurship: (That no one warns you about) 1️⃣ You’ll sacrifice more than you expect. ↳ Nights out, weekends off, uninterrupted holidays. ↳ Forget about these in the early years. ↳ The business will demand more of you than any 9-5 ever could. 2️⃣ You’ll test 100 things and 95 won’t work. ↳ Most ideas fail. ↳ The only way to find the winners is by trying (and failing) fast. 3️⃣ You’ll lose more than you win. ↳ You're going to hear more No's than anything else. ↳ But it only takes one Yes to change everything. 4️⃣ The biggest bottleneck will always be you. ↳ At every stage of growth, you’ll realise you’re the one holding things back. 5️⃣ Money won’t solve your problems. ↳ More revenue = bigger issues. ↳ Hiring, leadership, systems - it only gets more complex as you scale. 6️⃣ Your first systems will break. ↳ What works at £10k/month won’t work at £50k/month. ↳ Expect to rebuild from scratch (multiple times). 7️⃣ You’ll spend thousands on personal development. ↳ Your business grows in proportion to how much you grow. ↳ Not investing in yourself = Capping your potential. 8️⃣ No one is coming to save you. ↳ No boss to fall back on. No safety net. No guaranteed paycheck. ↳ If something breaks, it’s your problem. Find this useful? 💾 Save it to come back to later ♻️ Repost it to help your network ps. What stage of the journey are you on right now?

I brainwashed myself to be more confident. (Master this to fulfil your potential) Confidence is the secret weapon of the top 1% It allows you to: - Execute your ideas better - Influence other people  - Become magnetic My 5 rules for Confidence. Rule 1: Confidence is just the absence of doubt. So outwork your self-doubt. Practice so much you can’t get it wrong. Rule 2: Confidence can be learnt. Confidence isn’t magic or luck.  Like any other skill, you can learn it. Rule 3: Use it lose it If you don’t ‘use’ your confidence regularly  You will lose it just like you learnt it Rule 4: Confirmations > Affirmations Instead of reading affirmations in the mirror  Start stacking proof that you are competent Rule 5: Don’t expect everyone to like you Self-confidence is not expecting everyone to like you It’s being okay with the fact that not everyone will Start implementing the confidence code today: - Outwork your self-doubt - Start ‘learning’ confidence - Live confidently, or lose it - Stack up proof of your ability - Be okay with being disliked By committing to these 5 Rules and adopting a confident mindset, you will 10X your career. 💾 Save this post to come back to later ♻️ Repost it to help your network

Do it scared. Do it nervous. Do it before you’re ‘qualified’. Most people wait too long. They wait until they feel ready. Until they have more confidence. Until they have the perfect plan. And because of that, they never start. Look: • You don’t need confidence to take action. • You need action to build confidence. So do it scared. Do it without it all planned out. Do it before you think you’re ready. Because the next time, it’ll be easier. Eventually, it won’t feel scary at all. Every opportunity you want is on the other side of fear. You just have to be willing to push through it. ♻️ Repost this to help someone take the first step

1 year of content will change your life. Make this year the one where you: • Post without fear • Promote without shame • Create without imposter syndrome • Start without all the answers • Grow without limits Most people will quit posting in 2025. Here’s how you’ll win instead: 1. Share lessons from personal experiences. However small it is, you have a unique combination of experience, personality, and expertise that nobody else in the world has. Don’t try and pretend to be someone you’re not… work with what you have. FRAME, don’t forge. 2. When you learn something, teach it. Could be new industry insights, lessons, or interesting findings. Whatever it is, share it. You’re not claiming to be the world’s best or by doing this. 3. Follow proven structures, but make them your own. Look, I get it. It’s easy to look at top creators and think, I’ll just do what they’re doing. But there are so many variables at play here - copying them won’t get you the same results. Instead, study what makes great content work. See how the best do it, then put your own spin on it. 4. Stick to a cadence. I’d start with 7x posts p/w to maximise my chances. But not everyone can (or should) start at that pace. Maybe you start with 3 times a week, twice, or even once. That’s fine. What matters most isn’t going all in, it’s building momentum. Now, the most important step: (this is where 90% go wrong) Start, and don’t stop: 1 year of content will change your life.  But not if you quit after a week because you don’t see results. Make a commitment to yourself to show up (especially when no one is watching). 12 months from now, you’ll look back and be glad you did. Find this useful? ♻️ Repost this to help someone finally start. ps. What’s your biggest roadblock when it comes to posting?

I’ll save you this morning’s LinkedIn scroll. Here’s what’s happening today: – ”People don’t quit jobs, just managers” - apparently  – AI comment x1,802 – Infographic that is literally impossible to read – 4 mirror selfies for a post on ‘authentic’ branding – Personal branding is pretty important, it seems – Someone’s worried about AI taking their job – Someone else has automated their entire life with AI – Hustle culture is… good? Bad? No one really knows – The algorithm has changed… again, according to one study. – Another AI comment – Old man hates Gen Z – Another company posted a job without a salary – More culture stuff (A LOT more) – Someone turned their morning coffee into a 7-step storytelling framework – Person building personal brand complains about people building personal brands (???) Oooh another AI comment. That’s all for now.