Sam G. Winsbury's Linkedin Analytics

Every decision is a trade, and most people don’t know what they’re trading. Mindlessly scroll TikTok for an hour? That’s a “no” to the decision of working on something meaningful. Hit snooze for the third time? That’s a “no” to momentum before the day even starts. Keep saying “I’ll do it tomorrow”? That’s a “no” to the progress you could make today. Most of these decisions feel tiny in the moment. But compounded over time, they shape your entire trajectory. Now, I’m not saying every second has to be productive.  But when you do make those decisions, at least be conscious of them. Saying yes to something means saying no to something else. And that ‘no’ often costs you more than you think. The most successful people I’ve met aren’t the smartest. They’re just the most intentional. They realise they’re always one decision away from progress. ♻️ Repost this to remind someone to make good decisions What’s one small trade you’ll make differently next week?

5 years ago I was writing blogs that not a single soul read. Last week I ticked over 50,000 followers here. If you’re new here, here’s what I do: I run a personal branding agency called Kurogo. We’ve built over 250+ personal brands for founders, CEOs, and execs. We don’t chase likes or turn people into “influencers.” We create trust at scale and make sure the right people know who you are, what you do, and why you’re the best in the world at it. What I share here is a mix of: 1) Real strategy, thought process, and execution that drives growth for top personal brands. Not just what works, but why it works. 2) Frameworks that generate leads, shorten sales cycles, and build demand (not just likes from selling your soul to cringe content). 3) What it actually looks like to build, grow, and operate a personal branding agency that has served 250+ clients. Now this year, I’m opening up more space to speak to you lot. If you’re running a podcast, hosting an event, or pulling together a panel, and you think I could add something useful, feel free to drop me a message. And if you’ve been following for a while, thanks for sticking around. Appreciate every message, repost, and nod of agreement. Helps more than you realise. ps. If we haven’t spoken, say hello down below👇

What you see on the surface: 25 yr old agency owner with 250+ clients under his belt. What you didn’t see: 2016: Tried to launch a blog (no one read) 2017: Tried to launch a freelance network (no one joined) 2018: Tried to freelance (only got one free gig) 2019: Paid $2,500 for a coach (got burnt… bad) 2019: Stumbled across personal branding (started working for free) 2020: Worked dawn till dusk on the agency (now Kurogo) 2025: Fully remote team of 16, building the world’s go-to personal branding agency. I’m not saying this to brag.  But what you see on LinkedIn is rarely the full story. Because none of this happened overnight. There was no silver bullet.  No big breakthrough.  No secret hack. Just a willingness to start when I didn’t feel ready. I made most of it up as I went along. That’s what I want this post to remind you: Please stop waiting for the “right time.” Make today your Day 1. 365 days from now, you’ll thank yourself that you did. ♻️ Repost this to remind someone to just start

One of our clients just generated 7 qualified leads in 90 days. (They’ve got ~2,000 followers) So how did they do it? They didn’t go viral. They didn’t spam the DMs. They didn’t game the algorithm. They simply built trust at scale. Here’s the 3-step blueprint we followed: 1️⃣ We made their content deeply relatable Authority doesn’t come from ‘sounding smart. ’ It comes from resonance. They stopped trying to write for everyone and started writing for someone: → Their ideal client, 6-12 months ago. → The past version of themselves. As a result, it made them an authority rather than a commodity. ––– 2️⃣ We leaned into lived experience, not recycled advice. Anyone can share information. Only a few can share insight. So we told stories from the trenches: → Wins they’d earned. → Losses they’d taken. → Lessons they wish they learned earlier. Most people post what they’ve read, not what they’ve done. But, authority content doesn’t come from what’s already been said. It’s about saying what only you can say. ––– 3️⃣ We focused on tone, not just templates Don’t get me wrong, proven structures are great. And you can follow all the “top hook formulas” in the world. But if you sound like a LinkedIn echo chamber, people will scroll right past. Instead, we kept it: – Human – Punchy – Direct By doing that, people didn’t just connect with them… They were eager to jump on a call straight away. ––– Bottom line: You don’t need 100K followers. You need the 3 Ps: → Positioning → Process → Proof We’ve helped 250+ founders build personal brands that convert. From solopreneurs to leaders at McKinsey, Salesforce & KPMG. And the truth holds across every industry: People buy from people they trust. Your job is to give people a reason to. ♻️ Repost this if you found it useful ps. I broke down our entire personal branding strategy to 40+ founders at a live event. Here’s what we covered: – How to gain respect as a credible voice – How to optimise your profile – The G-A-C Content Strategy – 4 elements of a world-class post – The Social Selling System for converting connections into clients Want the full breakdown of this event in guide format? Head here: https://lnkd.in/euGA-5nx

My whole personal brand strategy broken down: In the last 12m, I’ve generated: - 4,862,320 impressions on LinkedIn. - 40-50 new leads per month on average. - Numerous speaking, podcast & media features. But I’ve been keeping a secret… I’ve been a client of my own agency. Here’s how I work with my own team to scale my personal brand 👇 (& increase views, leads, credibility, conversion) 1️⃣ Positioning Strategy We set 3, 6 and 12 month goals, analysed my profile vs others in the space and ranked how my brand was performing. We used this to ‘Position’ me in a certain way. I didn’t want to be the content guy or some bedroom agency guru.  I wanted to be the go-to for senior leaders/entrepreneurs who want to be the authority. Everything is centred around that.  The strategy’s comprehensive, but I’ve got character limits… 2️⃣ Content Strategy We ran an analysis on my target audience. Pains, desires, potential objections. Plus what they already consume. This formed a content strategy. 40% of my content is designed to grow my audience. 40% is designed to build trust with my current audience. 20% is direct promo for sales material. 3️⃣ Personal Brand 🤝 Biz Dev My personal brand supports our BD function. Every week we connect and engage with ICPs. (I also reserve 10% of this for peers in the industry) Connect, engage, invite to event, DM when appropriate. This brings in leads, but is taken to another level by: 4️⃣ Personal Brand 🤝 Company Marketing Every month we run 1x event and share 1x guide.  These solve a specific problem for my audience. But they also help us turn connections into clients. My personal brand drives traffic to these. More eyeballs on these = More leads for Kurogo. This ‘de-platforms’ my connections and creates deeper trust. 5️⃣ Podcasting and Media I do a select few podcast/in person talks each month. Some inbound, some we approach. But we always aim for an aligned audience. Result: I get in front of niche sections of my audience at scale. Footage from these is repurposed into high authority content. 6️⃣ Monthly Reviews We track the data on every post.  I also track our leads, calls, proposals & sales weekly. Then update content based on what’s working best. Example: In March, we had 2 weeks of strong content performance followed by 2 weeks of strong leadflow. 7️⃣ Long Form Strategy I publish content on YouTube for 2 reasons: 1. Build a more engaged audience long term 2. Nurture existing leads short term I ran our sales calls from 2025 through ChatGPT. Used it to give me client pains, goals and concerns in their own terms. Then used these to create YouTube videos to address them. We plug these alongside short form channels and send them during the sales process. -- And that’s the core of it. Lots I couldn’t cover bc of character limits (see comments)  I’ll get to those another time. For now, hope this helps. Drop a comment/repost/save if it did ♻️

12 Laws of Personal Branding Every CEO Should Know (From someone who's built 250+ of them) The goal of personal branding isn’t to ‘make noise.’ It’s about becoming the most trusted voice in your industry. So if you're a CEO, founder or a C-suite exec… Here are some brutal truths I’ve learned after building brands for some of the world’s best: 1. You don’t forget your personal brand. You frame it. ↳ Shape how your expertise and personality are perceived. 2. Who says something matters more than what they said. ↳ Authority amplifies your message. 3. Your brand is shaped by association. ↳ Choose your platforms, people, and content wisely. 4. You’re best placed to serve the person you once were. ↳ Speak to the problems you’ve already solved. 5. Content is your 24/7 salesperson. ↳ It’ll talk to more people in a day than you can in a lifetime. 6. Information alone isn’t valuable. Packaging is. ↳ Build IP, frameworks, and clear structures around your ideas. 7. We live in a reputation economy. ↳ If you don’t control the narrative, the market will do it for you. 8. Authority = Competence × Credibility ↳ Results and experience > theory and noise. 9. Content without positioning is just noise. ↳ If you want inbound leads, nail your positioning first. 10. You can’t fake credibility. ↳ Your offline work must match your online talk. 11. People do judge a book by its cover. ↳ Your profile = your storefront. Treat it like one. 12. You get bored of your message long before your audience does. ↳ Keep repeating to build recognition. These 12 Laws are simple, but very few follow them. If you do, your business will have a very different outlook in 12 months. ––– 💾 Save this to revisit these Laws at anytime. ♻️ Repost to help someone level up their personal brand.

Consuming content on LinkedIn:  - Free - Takes 5-30s - Can do from anywhere Spending 4/5/6 figures working with you: - Expensive  - Takes time & effort - Has much more risk associated Consuming content is low commitment. Working with you is high commitment. Why do we expect everyone to make that jump straight away? Only ~3% of your audience will do so.  The rest aren’t ready yet. Instead of making the leap in one go, most of your audience want to bridge the ‘Commitment Gap’ with stepping stones - small increases in trust and commitment over time. Understandable right? But most people are either leaving the gap wide open. Or not providing any stepping stones at all. ♻️ Repost to help someone build their brand this year

If I were in charge of new business at a marketing agency… I wouldn’t start with cold calls or emails.  I wouldn’t start with new offers. I wouldn’t even start with ads. I’d build personal brands that do all the heavy lifting. Here’s exactly how I’d do it (in 10 simple steps): 1️⃣ Position to be the authority ↳ I’d get hyper-clear on credibility, proof, and who we help. 2️⃣ Optimise the founder’s (and team’s) profiles ↳ Build curiosity, credibility, and conversion into the profile. ↳ Treat it as another landing page. 3️⃣ Launch a content strategy designed to drive pipeline ↳ Awareness to grow reach. ↳ Consideration to build trust. ↳ Conversion to drive action. 4️⃣ Engage with the network + add 100 new people per week ↳ Revive your existing network. ↳ Bring in new ICPs consistently. 5️⃣ Track signals of interest (and follow up) ↳ Profile views, post engagement, connection requests = buying intent. ↳ Treat them like warm leads. 6️⃣ Create high-leverage assets ↳ A ‘magnum opus’ piece that showcases the core offer. ↳ Host a waitlist or free training series. ↳ Create a report, framework or guide. ↳ Gate it, and collect emails. 7️⃣ Follow up with those who don’t convert ↳ Not everyone will book a call, but every click is a signal. ↳ Use value-led follow-ups (not spammy sales). 8️⃣ Nurture at scale ↳ Weekly email newsletter that builds trust and stays top of mind. ↳ Content across personal brand accounts. ↳ Repurpose across channels (YouTube, podcasts, IG). 9️⃣ Multiply reach through people & partnerships ↳ Get senior team & client-facing team posting. ↳ Equip them with plug-and-play content assets. ↳ Co-market with complementary businesses. ↳ Establish warm referral agreements. 1️⃣0️⃣ Retarget warm audiences ↳ Use ads as a supporting touchpoint. ↳ Not the first touch… the final nudge. Most agencies don’t have an acquisition problem. They have a trust problem. Fix that, and pipeline becomes a byproduct of positioning. 💾 Save this if you run an agency ♻️ Repost this to help someone in your network P.S. Which one of these are you not doing yet?

I grew my LinkedIn 180% in the last 12 months. I’ve done it without hacking trends, using pods, or pretending to be someone I’m not. This is exactly how me and my team build my personal brand. (hint: It’s exactly how we approach it for our clients) 1️⃣ We don’t shoot in the dark. Every post has a role: awareness, trust, or conversion.  We post with intention instead of posting randomly. In turn, content has been structured to build momentum over months, not chase virality. We’re not asking: “What should I post this week?” We’re asking: “What targets do we need to hit this quarter?” Big difference. 2️⃣ We let data shape the strategy. Every hook, format, and topic is tracked. Top performers get recycled, refined, & scaled. Under-performers are dissected to learn why. This takes emotion out of the process completely. If a format converts → we double down. If a post type falls flat → we tweak it or move on. This way, we’re creating based on clear signals rather than guesswork. 3️⃣ We frame content around conversations. One of the most underrated things we’ve done this year: → Listening to sales calls. → Turning objections into content. → Creating assets that pre-handle resistance. Then, by the time they get on a call with me, they’ve already seen: Why we’re different What makes our offer work How we’ve helped people like them As a result, we’ve seen a huge uptick in qualified inbound and much shorter sales cycles. 4️⃣ We combine platforms LinkedIn is the anchor. But it’s not the only channel I’ve been building. We’ve also: → Recently started creating YouTube content → Been building lead magnets to drive email signups → Using those emails to nurture  → And running live trainings every month (+ I’ve been working on a podcast… more on this soon 👀) This builds a personal brand ecosystem. And each piece of content intentionally feeds into the overall experience. 5️⃣ We lead with proof. Instead of trying to shout louder, we’ve stacked proof. Nothing builds trust faster than receipts. → Case studies are baked into content → Real results back up every single claim → We’ve built authority from demonstration, not declaration This isn’t “humblebragging.” It’s helping people see what’s possible by showing what’s already been done. If you want to build trust at scale, show your receipts. My profile’s grown by 180% in the past year. Not because I jumped on trends. Not because I joined engagement pods. And definitely not because I sold my soul to cringe content. We did it by building the machine underneath the surface. → Strategy that’s built for scale. → Content that’s fuelled by positioning. → Distribution systems that run consistently. Because here’s the truth most people miss: The game isn’t just content. The game is an infrastructure that turns attention into trust. That’s exactly what we’ve done for my brand. & it’s what we build for clients every single day, too. 💾 Save this for when you’re revisiting your strategy

Your reputation is your biggest asset. And your personal brand is now a core growth channel. (The smartest CEOs, founders and execs have all found this out) Here are 9 shocking stats that prove why: 1️⃣ 71.6% say a CEO’s reputation directly impacts their buying decision. 2️⃣ 89.4% trust a company more when their senior team are visible experts. 3️⃣ 88.5% are more likely to choose a provider if the CEO is seen as a thought leader. 4️⃣ 77% would pay a premium for services led by knowledgeable leaders. 5️⃣ 98% factor in senior leadership credibility before purchasing. 6️⃣ 80% feel overlooked despite having value to offer (because no one knows them). 7️⃣ 86% would pay 2–5x more for a leader in the space. 8️⃣ 92% believe a strong personal brand reflects service quality. 9️⃣ 100% of people who focused on personal brand saw more opportunities. We live in a world where trust drives attention, and attention drives revenue. Now, your personal brand is no longer just a marketing lever. It’s a leadership signal.  A trust engine.  A magnet for opportunity. The founders who win the next decade won’t just have great products. They’ll have credibility, visibility, and influence. ––– 💾 Save this to come back to later ♻️ Repost to show your network these stats

If I were CMO at a B2B SaaS company, here’s how I’d turn LinkedIn into a high-converting lead gen engine: (& build trust BEFORE we ever talk about features or pricing 👇) 1️⃣ I’d turn the CEO into a category leader ↳ Position them as a helpful guide, not just a founder. ↳ Show their face, voice, values, and expertise. ↳ Build audience trust around them. 2️⃣ I’d optimise their profile like a landing page ↳ Make the headline do the heavy lifting ↳ Build in curiosity, credibility, and clear next steps ↳ Use the Featured section to showcase assets + case studies 3️⃣ I’d build an ACC content engine ↳ Awareness to grow reach ↳ Consideration to build trust ↳ Conversion to drive interest 4️⃣ I’d activate the network ↳ Engage existing contacts ↳ Add 100+ new, relevant people weekly ↳ Follow up with value (not cold pitches) 5️⃣ I’d create a platform-specific offer ↳ Make it easy to take the next step ↳ Track traffic, measure conversions, optimise weekly 6️⃣ I’d run education-first campaigns ↳ Webinar series turned into a guide ↳ Create a valuable industry report ↳ Collect emails, not just likes 7️⃣ I’d plug the product through context, not pitch ↳ Mention it naturally in guides and newsletters ↳ Show how it solves real problems ↳ Let the insight do the selling 8️⃣ I’d make content a team sport ↳ Get growth + leadership team to create & engage ↳ Share strategic assets they can post and re-share ↳ Create internal momentum that scales externally 9️⃣ I’d co-market through strategic partnerships ↳ Partner with complementary tools, communities, creators ↳ Collaborate on shared content, guides, and events ↳ Build referral agreements 🔟 I’d book podcasts that my customers already trust ↳ Pitch 100 value-first angles ↳ Talk insights, not features ↳ Borrow their audience’s attention and redirect it to us If I’ve learned one thing from helping 250+ personal brands grow… It’s that influence drives opportunity. And in B2B, people don’t buy products. They buy trust. They buy clarity. They buy people. So in 2025, make your founder your main distribution channel. 💾 Save this to come back to this breakdown ♻️ Repost to help another founder skip the cold pitch era

I genuinely have no idea where my team is working from today. It might be a café.  It could be a co-working spot. Maybe they’re in Europe or in SE Asia (who knows?). I also don’t know if they took an extended lunch break or wrapped early to go shopping. Here’s what I do know though: → Projects moved forward. → The work was done. → Clients are happy. → Results came in. And that’s all I care about. This works because we don’t run Kurogo on surveillance. We run it on 3 key values: 1️⃣ Freedom We give people the trust to do their job, their way. No micromanagement. No "ping me when you're back from lunch" nonsense. If they want to work from a beach bar, go for it. If they want to work at 7am and be done by 2pm, all good. I couldn’t care less about how many hours you sit at a laptop. 2️⃣ Flexibility We’re grown-ups. Life doesn’t always fit into a neat schedule. People get sick. Appointments come up. Your family need you. That’s not an inconvenience. That’s reality. We design our culture around it, not against it. 3️⃣ Guidance We give our team direction, not instructions. They know the vision. They know the outcomes we’re aiming for. They know how their role ladders up to the bigger picture. They’re clear, confident, and more than capable of making it happen. If you’re constantly having to check if your team is working… That’s not a remote work issue. That’s a leadership issue. – Hire great people – Set clear expectations – Build a culture of trust and accountability Then, get out of the way and let them do what they do best. Remote, hybrid, in-person… doesn’t fkn matter. When people feel free, seen, and supported… They do their best work. From anywhere. ♻️ Repost this if you agree ps. Kurogo is hiring a Content Writer. You’ll have the chance to write LinkedIn content for the most exciting founders, CEOs and public figures in the UK (and globally). Interested in joining us? Have a look at the description in the comments.

Want to build authority without looking like you’re ‘showing off’? That was exactly like one of our clients. He wasn’t loud. He didn’t want to post braggy content. And he definitely didn’t want to come across as salesy. But he still wanted to raise his profile, build trust, and drive attention to the right things. In his first 30 days working with us, here’s what happened: → 334,000+ views → 6X increase in avg post performance → Major uptick in traffic to webinars + events And here’s what we didn’t do: ❌ Push him to post cringe selfies ❌ Turn him into a “LinkedIn Lunatic” ❌ Force him to write generic leadership fluff Instead, we helped him build quiet authority with 3 key upgrades: 1️⃣ Position with Purpose ↳ We refined his messaging to make his credibility unmistakable ↳ Front-loaded his profile with proof and trust signals ↳ Clarified why him and why now 2️⃣ Multi-Layered Content Pillars ↳ Shared insights from real experience (not generic advice) ↳ Wrote from a place of expertise, not ego ↳ Used lived experience to connect with founders and industry pros 3️⃣ Content Mix ↳ Built reach through a specific content cadence ↳ Combined it with trust-building posts and subtle CTAs ↳ Drove traffic to key events without being salesy Here’s the thing: You’re already credible. You don’t need to reinvent yourself. You just need to position better and publish with intent. If you’ve hit a ceiling with your personal brand… It’s because people don’t yet understand why they should trust it. And that’s something you can easily fix. 💾 Save this and come back to it later ♻️ Repost to help someone who’s stuck with their content ps. What’s one thing you’d love to improve about your content?

There are 1000’s of entrepreneurs who should be classed as industry leaders. But they don’t get seen, heard, or recognised because they’re invisible online. One of our clients was in that exact situation. She had tons of credibility. Multiple ventures.  An incredible story. But no platform to amplify it. Which meant: • No recognition for her expertise • No visibility for the causes she backed • And fewer opportunities than she deserved In the 90 days before working with us, she generated just over 200K impressions. In the 90 days after we started: • 1M+ impressions • 10,494 profile visits • 121% engagement increase All from a system built on 2 core principles: 1️⃣ Authority Positioning We started by framing (not forging) her story: → What makes her credible? → How should the right audience perceive her? → What’s the one thread that links all her ventures together? From that, we crafted a narrative that pulled everything together. A spine that ran through every post, message, and touchpoint. 2️⃣ Content Distribution Content is a 24/7 salesperson. But most entrepreneurs don’t have time to feed it. So we built her a system: → Capture her insights → Turn them into punchy, platform-ready content → Blend thought leadership with broader entrepreneurial stories We met regularly to extract what was already in her head. Our job was to shape it, polish it, and publish it at scale. Her job was to never stare at a blank Google doc again. The result? → A network of high-level decision-makers → Nearly 19,000 engagements in her first 90 days → Now averaging 467,000+ impressions every single month If you’ve built something great but nobody knows about it, you don’t need more work. You need more visibility. Because when the right people see your value, everything else gets easier. More trust More leverage More opportunities You’ve already done the hard part. Now, it’s time to make sure people know about it. ♻️ Repost to help someone who deserves more recognition P.S. How strong is your personal brand? Find out with this free Personal Brand Scorecard. Takes < 2 minutes. Gives you tailored results instantly. 📌 https://lnkd.in/e2iXYWqt

All the LinkedIn gurus will tell you to just “post more”. But posting is only one piece of the equation. Your personal brand will only become more profitable when you do this: Stop thinking like a creator.  Start thinking like a strategist. Take this client as an example. When they came to us, they had: → 7–10 likes per post → A few thousand followers → No clear pipeline from content They had a great business and a high level of expertise.  But their reputation online didn’t match the one they had offline. So we changed that, and built them a brand that worked as a sales engine: ✅ 6 figures in pipeline value ✅ 397,000% increase in views ✅ 15,000 newsletter subscribers ✅ New clients, sold-out offers, speaking invites Here’s what we did differently (and what you can copy): 1. We turned raw ideas into IP We turned their thinking into assets. Frameworks, systems, and step-by-step processes that made their expertise tangible, ownable, and way more valuable. 2. We followed the data We tested 100s of posts across platforms gave us live feedback on what resonated. The insights told us exactly what to double down on, and that’s what we used to build the entire lead-gen system. 3. We thought beyond LinkedIn We used LinkedIn to earn attention. Then we used podcasts and newsletters to deepen the trust and made sure their audience followed them off-platform As a result, they became the go-to voice in their niche. And it wasn’t because of lucky virality or one-off trends. It was strategy, consistency, and content that proved their value. Remember: Your personal brand is not a vanity metric. It’s your unfair advantage. 💾 Save this framework for your personal brand ♻️ Repost to help someone rethink their content strategy. ps. Are you building a personal brand across multiple platforms?

Most founders are sitting on a goldmine of influence. But they’re too busy building to realise the value of sharing what, why and how they’re building. Our client was exactly the same. Her DTC brand was in a league of its own. But her personal brand sat quietly at 4,000 followers. She knew there was more value in her network, but she couldn’t unlock it. So, we built a strategy around what was already there: → A strong mission → A fast-growing startup → An interesting founder story We didn’t manufacture anything. Instead, we followed this simple 3-step framework: 1️⃣ Storytelling content ↳ We created content that showed her journey. ↳ All of her lessons, highlights, mistakes. 2️⃣ Founder-led narrative ↳ We leaned into her lived experience and personality.  ↳ This helped build trust and relatability, fast. 3️⃣ A mission people could care about ↳ We didn’t position her as “just another founder.”  ↳ We made it clear what she stood for and why it mattered. The results from this are genuinely unbelievable: • 1.4 million views • 8,000 new followers • 2,277% increase in average engagement All in just 30 days. If you're a founder, you're already doing the hard part. But if no one knows about it, you're invisible. In 2025, you are your company’s most valuable distribution channel. ––– ps. I’m running a live training, breaking down exactly how we’re able to generate results like this. Here’s what we’re going to be covering: ✅ How to establish 'premium positioning' ✅ How to create content that converts ✅ How to nurture high-value clients with ease All without being cringe or spamming the DMs Plus, I’ll be sharing everything we’ve learnt from building 250+ personal brands. See you there? https://lnkd.in/gMDwCnTK

“Where do I even start with my personal brand?” Right here, on Level 1. Turn your personal brand into a game and building it is a lot less overwhelming (and a lot more fun). Here’s my 9-level Personal Branding game to help you show up for the long run: Level 1: Establish Authority ↳ Clarify what you want & need to be known for ↳ Position yourself as an authority ↳ Make your credibility clear Level 2: Master One Channel ↳ Choose based on *your* strengths, not where everyone else is ↳ Ask: Where does your ideal audience already hang out? ↳ Choose your 3-5 content pillars to own Level 3: Activate Your Network ↳ Show up consistently (3x/week is a great start) ↳ Start conversations in the comments  ↳ Ask your network for intros Level 4: Social Selling ↳ Create a system to get leads signalling their interest ↳ Use interest signals to guide your conversation ↳ Always have a reason to reach out Level 5: Nurture Relationships ↳ Create detailed resources to capture demand ↳ Exchange deeper insight for contact details ↳ Provide conversion opportunities often Level 6: Own Your Audience ↳ Build your email list  ↳ Send weekly newsletters ↳ Treat your email list like VIPs Level 7: Create Personal IP ↳ Share original thinking, not just recycled tips ↳ Turn your knowledge into systems/frameworks ↳ Create a model separate from your own brain Level 8: Build Your Profit Pyramid ↳ Create low → high price point offers ↳ Same IP, different delivery method ↳ Monetise every lead you generate Level 9: Scale With Partnerships ↳ Find 20-50 people with complementary businesses ↳ Partner with them on content, marketing and referrals ↳ Scale your brand with these 20-50 advocates promoting you Completed Level 9? Cool. Start again from level 1. The Personal Brand game never ends. Reset it. Raise the bar. Go again. 💾 Keep this handy for when you start at level 1 ♻️ Share this with someone building their brand from scratch ps. This was inspired by an awesome SEO graphic by Jake Ward

“Just post on LinkedIn.” Yes, posting helps. But here’s what 80% of people don’t realise: → Not all personal brand activities are equal. → Some build massive authority. Others just keep you busy. → Some are easy to start. Others take more time, but unlock far bigger results. Here are ALL the proven ways to build a personal brand: (& where they sit on the authority vs. effort scale) 1️⃣ High Authority, High Effort ↳ PR, YouTube, strategic guest blogging, speaking on stage. ↳ These build serious trust. But they take reps, resources, or both. 2️⃣ Low Authority, Low Effort ↳ Think: one-liners, memes, generic quotes. ↳ They might go viral, but they don’t drive revenue. They entertain. But they don’t convert. 3️⃣ High Authority, Low(er) Effort ↳ Podcast appearances, case studies, LinkedIn content. ↳ These build credibility fast and are easier to execute consistently.  ↳ Works incredibly well for busy founders, execs, and consultants. If you're stuck wondering why your content isn’t driving leads, here’s why: You’re likely spending time in the wrong quadrant. Use this matrix to audit your strategy: – Is your content building authority or just activity?  – Are you putting time into what works or what’s easy? – Which high-authority levers can you start layering in this month? And remember: Visibility gets attention. Authority turns it into opportunity. Your job is to find the middle ground. ––– P.S. I’m running a free live training next week. You’ll learn about The 3 Pillars of a Profitable Personal Brand: ✅ How to establish 'premium positioning' ✅ How to create content that converts ✅ How to nurture high-value clients with ease All without being cringe or spamming the DMs Plus, I’ll be sharing everything we’ve learnt from building 250+ personal brands. Save your seat here: https://lnkd.in/gMDwCnTK

Most LinkedIn content fails because it’s written to tick a box. It’s not written to spark a response. That’s why high-performing content doesn’t happen by accident. It’s strategic.  It’s intentional. It’s engineered. After producing 40,000+ posts (& generating millions of impressions)… I’ve found every top-performing post passes this simple 7-question test 👇 1️⃣ Would someone repost this because they can’t say better? ↳ If it’s obvious or generic, it’s forgettable.  ↳ Write about insights only YOU can share. 2️⃣ Would someone comment because they feel strongly about it? ↳ Content that sparks emotion sparks engagement.  ↳ Don’t sit on the fence. 3️⃣ Would someone like this because it’s easy to understand? ↳ Simplicity scales. Complexity kills attention.  ↳ Write for speed, not ego. 4️⃣ Would someone save this for later because it’s that valuable? ↳ Pack it with frameworks, systems, or ideas*.* ↳ And make sure they can actually put it into practice. 5️⃣ Would someone follow to hear more on this topic? ↳ Make your content the first chapter.  ↳ Leave people wanting to read the rest of the book. 6️⃣ Would someone send this to a friend or team member? ↳ Set out to help one person. ↳ As a result, there will be 1000s in a similar situation. 7️⃣ Would this help convert a connection into a client? ↳ Insight is great. Relevance is king.  ↳ Speak directly about pains and possibilities. High-performing content hits at least 3 of these. The top 1% of content usually checks all 7. — 💾 Save this as a pre-publish checklist ♻️ Repost to help your network post smarter P.S. Which of the 7 do you focus on most right now?

250+ personal brands later, I’ve realised: Not all posts are created equal. Some posts get views. Some generate leads. Some do both. Here’s a full breakdown of the 14 personal brand post types 👇 (And why they matter to you) 1️⃣ High virality, low conversion – These get likes, but don’t necessarily move the needle. – Think leadership quotes, industry news, general inspiration. – Great for follower growth, but don’t rely on these alone. 2️⃣ High conversion, low virality – These don’t tend to go viral, but they win new business. – Think case studies, Trojan horse posts, niche thought leadership. – If your goal is pipeline, prioritise these posts. 3️⃣ Low virality, low conversion – This content provides information… but not much else. – Think “company updates,” LinkedIn articles, etc. – Only post here if it’s actually required. 4️⃣ High virality, high conversion (The Goldmine) – These posts can grow follower count AND convert. – Think giveaways, personal stories, “How I” and “How To” breakdowns. – Focus on these to build your brand and bring buyers in. General rule of thumb to drive revenue (not just reactions): Pair viral with valuable. Hook people in with your personal story. Close them with your proof of competence. That’s exactly how the most profitable personal brands do it. ––– 💾 Save this to reference when planning content ♻️ Repost to help others in your network