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Jimmy Joe's Linkedin Analytics

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Jimmy Joe

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4 Brands | $200M raised | $100M Spend | $1B Value Created | 1 Exit For more than a decade, I’ve helped consumer brands (Naturebox, ThirdLove, TableRunner, Papa & Barkley) backed by top-tier venture capital firms (Andreesen, Sequoia, Tiger Global) take moonshots, and aggressively scale, as the key in-house growth executive. I’ve built growth engines, data culture, and growth teams that have helped scale revenues from $0 to over $100M across multiple industries, channels (ecommerce, wholesale, retail), and revenue models (subscription, direct to consumer). In all, I’ve helped four consumer brands raise over $200 million dollars and create over $1.5 billion dollars in value. My understanding of growth comes from over $80 million dollars of successful and failed data-driven marketing spend. My view on growth is greatly influenced by finance, design, data, and storytelling. Being in-house on the brand side helped me appreciate how supply chain and operations critically intersect with growth. As an investor and agency owner, I help founders and C-level executives view growth through the following lens: 1. growth is a revenue destination, 2. growth is an org-wide motion, 3. decision is everything. In today’s privacy-first digital landscape powered by generative AI, being data-driven is table stakes. Decision-driven growth is the masterclass. A growth framework focused on leveraging data to drive decisions to improve the brand narrative delivers consistent results. Storytelling meets data, that’s where magic happens. Growth behaves similarly to compound interest. It’s critical to understand and optimize the atomic unit you are compounding. In finance, the atomic unit is the interest rate. Decision is the atomic unit of growth. It is why my teams focus on designing and engineering decision-frameworks from a wide range of data sets to drive better decision-making. Growth results from the compound interest of better decisions over time. Similar to how designing thinking produces better designs, I believe the discipline of growth thinking produces better decisions. I write a weekly newsletter, Super Growth Thinking (SGT), exploring Growth Thinking as a discipline. This is not growth hacking tactics. SGT dives into mental models, frameworks, and strategies to supercharge your brand’s growth journey. It is geared towards investors, founders, C-suite, and marketing leaders who wants to think more critically and strategically about growth and make better decisions. Direct message me with your email and I’ll add you to the list.

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