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Thursday was the 9th anniversary of my first date with my husband, Andy. Here are the 11 love & life lessons I've learned with him.  1. Yes, you should do the work before you meet your partner. But the most important work you'll do will be what you do together.          How to communicate, how to heal from your past, and how to grow — together.       2. Remember, even when you're fighting, that you are ALWAYS on the same team, working toward the same goal of having an amazing life together.       3. Life is so much richer and more joyful when you live it on YOUR terms. Not what your parents want, your friends say, or your neighbors like. You decide what matters.       4. It is the greatest privilege on Earth to sit in the foxhole with someone you love. When it's their fight and when it's yours.          And I'm not just talking about your partner. Be the empathetic witness, fellow soldier in the muck & coach in the corner for others.       5. Make sure to celebrate yourself and each other, even when there are no milestones, achievements, or rewards. Find little frivolous ways to pay gratitude for life and the chance to wake up and give it your all another day.       6. Ignore the naysayers, the haters, the snide-remarkers. They will always be there, making petty comments to your friends or behind your back. F*ck them.          If they have nothing better to do than to talk trash about you, their life is clearly pretty boring. And they are clearly pretty insecure.       7. Chase your curiosities. Get nerdy about your passions. Do what lights you up. Life's too short to do anything else.          It's why I have a business I absolutely love. Why Andy grows the most spectacular garden of flowers, trees + vegetables for our home. And why we travel the world drinking beautiful wines and eating delicious food.       8. Love is not a scarce resource. You giving it to one person doesn't mean you'll have less for others. It means you'll have more. Give it with abandon.          Pour it over your partner, your family, your friends, your clients, your freaking LinkedIn followers. It will come back to you 10x over. I promise.       9. Creativity is the same. When you use it, it multiplies. Stop hoarding it like those petty billionaires running the world. Give it away. Use it in everything you do.          When you use it, it only gets bigger and more powerful.      10. Don't be afraid to go to bed angry. Sometimes the emotion feels so damn strong because you're tired. Everything feels a little easier to tackle in the morning.          And sometimes, you forget why you were mad in the first place.      11. Pet all the dogs. Spoil them rotten. And let them remind you that life is a LOT simpler than we make it out to be.          The only things that matter are the chance to run around with our friends, treats, and love. This pic is from our first trip together to Vegas. Look how young and cute we were! No grey in Andy's beard!

The first time I bought coaching, it cost me $15,000 and taught me NOTHING about business—but everything about possibility. And I have a feeling you need to hear this story. It was during COVID. I was still running my agency, but I knew I wanted something else. Something more aligned. More scalable. More me. So I signed on with a coach I found on Instagram who had it all. → Private jets → Gorgeous tan → California sunshine → American boyfriend → Perfect blindingly white teeth → That glossy, “I-have-my-sh*t-together” energy But when I logged into her program? Total chaos. → No structure → Dozens of random courses → Some were basically duplicates → And zero guidance on where to even begin Still, I clicked the one at the top—assuming that was the “main” program. And that’s when things got…interesting. She was filming from a dark flat in England (pre-tan, pre-teeth era), and in video #2, she just...stops teaching. Starts texting. Leaves the frame. Comes back with food. And starts casually eating. Then she starts teaching again. The camera never stopped. No editing. No acknowledgment. I sat there, jaw dropped, thinking: "I just wasted $15,000." But then something shifted. “Wait a second…If she can make $15k selling this? Imagine what I can do.” That moment gave me MORE BELIEF in my potential than any polished guru ever has. Here’s what I’ve learned since then: ➡️ There will always be programs that disappoint you. ➡️ There will always be people selling more than they can truly deliver. ➡️ There will always be people making money with messy offers and mediocre delivery. But instead of getting bitter? Let it fuel you. Because if they can do it... Imagine what YOU can do: With your real transformation With your integrity With your heart Let it be your proof. Let it be your evidence. Let it show you you're more ready than you think. So next time you see something that makes you think "WTF, how are they making money with this?" Let that be your spark. Because baby, if they can… So. Can. You. XOXO, Kasey

I used to call it hustle. Sure as hell it wasn’t! I was surviving chaos with a smile on my face. No systems. No real strategy. Just a to-do list duct-taped together with urgency and hope. I built income through brute force. Then I’d burn it all down in search of something “better.” And that cycle? It looked like growth. But really? It was just exhaustion in a cute outfit. That’s why when clients come to me, I don’t give them more to do. I help them break the damn cycle. We don’t build funnels. We build foundations. The kind that: — Honor their genius — Protect their time — Create predictable, repeatable income (without burning their business down every 6 months) Because it’s not about working harder. Or adding more. Or chasing every idea you’ve ever had at once. It’s about building something that actually works for the way you’re wired. Less but better. That’s the whole game. And in case you’re wondering what that actually looks like… It’s simple. 🛠 We clean up their offer. 💡 We get crystal clear on their positioning. 🔁 We install a light but powerful system to generate leads + close deals. 🎯 And we align the entire thing around their definition of success. Not hustle culture. Not bro funnels. Not a million-dollar business they hate. A sustainable, soul-aligned business that prints income and peace. If you feel like an octopus on rollerskates right now— you’re not broken. You’re just overdue for a new operating system. And I can help you build it. Ready? Comment “driver’s seat” and I’ll show you the framework. XOXO, Kasey

Cancel me if you want, but I have to say it. This one belief is keeping you broke. "If I work hard enough, they'll see my value." No, they won’t. Because the people you’re trying to impress? The ones who keep ghosting your proposals… Asking for discounts… Or “picking your brain” for free? They’re not looking for value. They’re looking for compliance. They don’t want a strategic partner. They want an order taker. They want to stay in control. Because the moment they realize you know better— They feel threatened. So let’s call this what it is: Employee conditioning. It’s the voice in your head that says: 👉 Don’t rock the boat 👉 Stay in your lane 👉 Be grateful you were chosen It’s also the voice that keeps you underpaid and overworked. Because if you still think like an employee, you’ll keep working like one. But you’re not an employee anymore. You’re a freaking business owner. And business owners don’t wait to be chosen. They choose themselves. So here’s what I want you to do: Raise your rates. Tighten your boundaries. Lead the damn conversation. Because when you start treating yourself like a high-value expert? So does everyone else. You’re not broke because you lack talent. You’re broke because you’re still waiting for permission. Say yes scared. Trust your authority. Lead like the Solo CEO you are. And if you're ready to do so, DM "SOLOCEO"

27 clients. $375/month. And still nowhere near freedom. We rebuilt her offer from the inside out. One of my Solo CEO clients—an insanely talented coach—came to me with a pricing model that felt “fine.” She charged $2250 for 12 calls. Her clients stretched those over 6 months. That broke down to $375/month per client. She said: “I could make that work.” Until we did the math. To hit her $10K/month goal, she’d need 27 clients. That’s 14+ calls per week (not counting admin, sales, prep, marketing...) It was a full-time job with zero breathing room. No white space. No growth capacity. No peace. So we rebuilt it. ✅ Simplified her offer ✅ Elevated her messaging ✅ Priced based on transformation—not time ✅ Repositioned her as a premium partner, not a low-cost coach She’s now working less, earning more, and finally delivering the depth of work she’s meant to do. Here’s the truth: 👉 You’re not undercharging because you’re greedy. 👉 You’re undercharging because you’re unclear on the value you bring. 👉 And when you price too low, you dilute your brilliance. Let’s fix that. DM me “BLUEPRINT” and I’ll send you my free 5-day email course: The $10K+ Client Blueprint. It’ll teach you how to restructure your offer, raise your rates, and land high-ticket clients without adding more to your plate. Stop hustling for scraps. Start selling the transformation your clients are truly paying for. XOXO, Kasey

For a long time, when I wondered how to chase my dreams, I was sure I just needed more hustle. I didn't. If I wasn’t getting something done… If I was falling short of any goal… If I was struggling in any way... The answer was simple: • Push through it. • Work harder. • Do more. I thought that’s what strength looked like. What success required. But I’ve learned something since then. When I struggle, it’s almost never because I need more hustle. It’s because I need more self-compassion. (And I'll bet you're the same) Because now I know to pause and ask: → Do I actually want to do this thing—or am I forcing myself out of fear, shame, or obligation? → Have I broken the task down into something small enough and simple enough that I can actually start? → Am I avoiding this because I’m afraid—or because I’m genuinely depleted? → Am I chasing this goal because it’s mine—or because someone else told me it should be? → Am I pushing because I’m growing—or because I’m grinding myself down? The version of me who just powered through everything didn’t succeed more. She just suffered more. → She was in a constant battle with herself. → Constantly questioning her discipline. → Constantly judging her output. → Constantly ignoring the signals her body and mind were screaming. The version of me who listens more? → She’s a hell of a lot more productive. → More grounded in who she is. → More strategic in her work. → More clear in who she is. Because now I know: When something feels off, it’s not always resistance. Sometimes it’s wisdom. Sometimes it’s your body saying “Please stop.” Sometimes it’s your system trying to protect you. Sometimes it’s your soul whispering, “This isn’t for you.” And if you only ever default to more hustle—you’ll miss all of that. You’ll miss the message. You’ll miss the opportunity. You’ll miss the moment to pivot instead of push. So if you’re struggling right now… Before you power through, pause. Get curious. Ask what’s REALLY going on. Because the answer isn’t always in more effort. Sometimes? It’s in more grace for yourself. More self compassion. More love. XOXO, Kasey

I used to wear my get-sh*t-done energy like a badge of honor. Turns out… You don’t need to do more. You need to do what matters. I was a machine. If one LinkedIn post got me clients, I’d write 12. If one workshop helped, I’d teach 5. If one client said yes, I’d take on 8. Because I believed the lie: More effort = more success. But here’s the truth no one tells you… More isn’t better. More is exhausting. More is how you burn out doing shit you don’t even like. More is how you build a business that feels like a trap, not freedom. It wasn’t until I stripped my business down to the studs that I realized: I didn’t need to add more. I needed to listen more. To myself. To what lit me up. To what I was freakishly good at. To what actually worked. That’s when it clicked. I didn’t need 10 marketing strategies. I needed one that felt easy. I didn’t need 12 clients. I needed three who paid well and respected my time. I didn’t need to hustle harder. I needed to align deeper. So if you’re stuck in the cycle of: Always doing “one more thing” Feeling like nothing is enough Constantly trying new tactics and still not growing… Here’s your permission slip: Less. But better. That’s the real secret to building a business that works for you. 👇 Want more of this real talk in your inbox? Join my weekly newsletter: newsletter.thesoloceo.co I write it for the version of me who needed this 5 years ago. Chances are, she’s you too. XOXO Kasey

I had a multi-6-figure consulting business, but STILL felt like a freaking failure. Not because I wasn't good at what I did. Not because clients didn't love working with me. Not because I didn't believe in the quality of my work. I felt like a failure because I spent YEARS trapped in the feast-or-famine cycle. → One month, I’d land a big client. → The next, I’d be staring at my empty pipeline, panicked. I tried to play it cool. I told myself it was normal. But the truth? I was exhausted. → I said yes to nightmare projects just to cover my mortgage. → My husband and I never traveled because I was too scared to take time off. → I missed birthday dinners because I was too stressed about client deliverables. → I couldn’t sleep. I couldn’t breathe. I couldn’t enjoy the business I had chosen to build. And eventually? I cracked. I took a day job—just to stop the financial bleeding. And it made me even more miserable. Because deep down, I knew I wasn’t broken. But my business model sure as hell was. I didn’t need more hustle. I didn’t need another copy-and-paste funnel. I needed systems. I needed a real strategy. I needed some goddamn structure. I needed to stop pretending to be a business owner and actually become a f*cking CEO. And that’s what I’ve spent the last few years doing. Now, my business generates $30k-$50k each month and is on the path to $80k MRR. Not by working harder, but by working smarter. It’s why I created the Solo CEO™ Framework—and why I’m teaching it live next week. If you’ve been stuck in chaos mode… If you’ve been scraping by on referrals and hustle… If your income is inconsistent & stress level is sky high… Then come to this: 📍The 5-Steps to Certainty Workshop 🗓 Thursday, May 15 | 9–11am PT 💻 Live on Zoom 🎟 $100 (and gets you founding member **access to the Solo CEO Accelerator at just $100/week) We’ll walk through the exact system I used to build consistent revenue and a business that works with my energy and life—not against it. And if you’re ready to stop playing small and start building something that lasts? Let’s f*cking go. 💥 Register here: https://lnkd.in/exhNdmNv

You think you need more leads. But you don’t. You need a better f*cking business. Let me explain. Most of the solopreneurs I work with come to me saying: “I just need help getting more clients.” But here’s what we find every. single. time. They don’t have a leads problem. They have a structure problem. → No clear offer → No consistent message → No system behind the scenes → No boundaries with clients → No way to scale without burning out So yeah, they’re hustling. They’re on LinkedIn. They’re taking calls. They’re working weekends. But none of it feels good. And the revenue isn’t consistent enough to breathe easy. I know this life. Because I lived it. I once built a six-figure business that looked successful but felt like quicksand. I had clients I didn’t love. No systems to support me. A business that demanded more than it gave. And the wild part? I was doing everything right. What changed? I stopped trying to “get more clients.” And started building a business that could hold the ones I already had. → I simplified my offers → Streamlined my delivery → Designed every part of the business to support me That’s when sh*t clicked. Less chaos. More clarity. Less chasing. More momentum. Less burnout. More f*ck yeah. So I’ll ask you again: Do you really need more clients? Or do you need a business that’s actually built to work? If this hits— Go subscribe to my newsletter. I go way deeper into the strategy, the stories, and the systems that make this work. Here’s the link: https://lnkd.in/ejr3mHSR You’re not behind. You’re becoming. —Kasey

I followed all the “7-figure” blueprints. None of them worked—until I did this instead. I was doing everything the experts told me to do. ✔️ Posting 3x a week ✔️ Sending newsletters ✔️ Building lead magnets ✔️ Pitching myself daily ✔️ Joining every damn mastermind But still? I felt like a freaking octopus on rollerskates. 🛼 A lot of movement 🛼 No momentum 🛼 One tiny gust of wind away from an epic crash Until I finally said screw the blueprints—and started listening to my own damn wisdom. Here’s what I did (and now teach inside The Solo CEO): Step 1: I got brutally honest about what was actually working. Step 2: I burned the rest down. Step 3: I rebuilt from my strengths, my values, and my definition of success. Step 4: I committed to less but better. Step 5: I built a toolkit so you can do it too. It’s called the Do Less, Grow More Toolkit And it’s 100% free. Inside you’ll learn how to: 🔥 Identify the 20% of your work that drives 80% of your revenue 🔥 Cut the busywork that’s keeping you overwhelmed 🔥 Design a business that finally feels aligned 👇 Grab it here 👇 https://lnkd.in/eQPbr2UA

I don't know about you, but I spent a good part of the weekend crying. Not gentle, feminine weeping. Not demure, subtle eyes welling up. I'm talking full-on, loud, ugly cry, sobbing. Yep, I'm talking about watching hours of coverage from the NFL draft. If you've followed me for a while, you know that being a football fan is a relatively new experience. This theater kid, book nerd, married a true athlete and lover of all sports. And I told him, that if he wanted me not to HATE every time he turned on the NFL, the NBA, the NHL, the PGA, the Tour du France, Tennis, Sumo Wrestling, and every other weird-ass sport he loves watching... He needed to tell me the stories of these athletes. Who they were. How they struggled. What they worked for. And well, he got me hooked. But I don't get emotional over the draft because of the football. I get emotional because stories like this ALWAYS make me emotional. These stories of someone who has worked SO FREAKING hard toward a dream. And suddenly, in one moment, with one phone call, it's all worth it. Their lives are changed. Their families' lives are changed. For me, watching, reading, or hearing a story of some person's breakthrough absolutely WRECKS me. Every damn time. For a while, I thought I should be embarrassed, but then I realized, I LOVE this about myself. Because it perfectly explains why I do what I do. Yes, it means a lot to help my clients make more money. To land bigger clients. To scale growth through systems. But it means SO MUCH MORE to help them become that version of themselves they have always dreamed of being. The version they had started to doubt they would ever become. And when they share those stories with me, I weep EVERY DAMN TIME. Playing the role in someone else's transformational breakthrough? It's the greatest gift on this f*cking planet. So yeah, I'll happily sob at those kinds of stories. Of young men I'll never meet. And of clients, I feel honored to know. If someone’s ever believed in you before you fully believed in yourself—drop a ❤️. Or tag them and tell them thank you. Side note: I LOVE that so many of these young men openly wept on national TV while hugging their families. They are setting such a positive example of what it means to be a strong man.

The thing I hated most about myself? Is now my greatest asset in business. For years, I thought I was too emotional to be taken seriously in business. Too sensitive. Too much. Too honest. I remember early mentors telling me to toughen up. To stop "sharing so much." To be more “polished.” And for a while, I tried. I buttoned up. I downplayed what I felt. I hid the messy, human side of me. But all that did was make me feel fake—and disconnected from the work I loved most. So eventually… I said f*ck that. I stopped trying to be “professional” the way they told me to be. And started being powerful the way I actually am. Because here's what I learned: 👉 My sensitivity? It’s why my clients feel deeply seen and supported. 👉 My honesty? It’s how I cut through the noise and help people find clarity. 👉 My emotional depth? It’s the reason my work transforms more than just businesses—it transforms lives. The parts of me I once tried to hide… They’re now the entire reason people choose to work with me. So if you’ve ever felt “too much” of something— Too sensitive Too shy Too loud Too introverted Too intense I want you to know: That “too much” might be the most magnetic part of you. And once you start showing up fully as you, everything gets easier. Selling. Serving. Scaling. You don’t need to become someone else to succeed. You just need to become more of yourself. And damn, the world is ready for it. What’s something you used to be insecure about… that turned out to be your superpower? Drop it below. Let’s normalize celebrating our “too much-ness.” 💥 XOXO Kasey

One question changed the entire trajectory of my business. Not a strategy. Not a framework. Not a secret marketing hack. One simple, brutal, life-shifting question: 🌟 If you were fired from your own business today, and a new CEO took over tomorrow—what would they do differently? The first time I heard it, it hit me like a freight train. Because the truth is… Most of us already know what needs to change. → We know what’s not working. → We know what’s draining our energy. → We know what we’re tolerating that’s holding us back. But we get stuck. We stay on autopilot. We convince ourselves, “This is just how it has to be.” We get caught in fear, loyalty, or momentum. And so we keep doing the same things. Even when they stopped serving us a long time ago. But when you step outside yourself... When you imagine a new CEO stepping in, with fresh eyes and no emotional baggage... It becomes painfully clear: → They’d cut the dead weight. → They’d double down on the things working exceptionally well. → They’d stop trying to please everyone and start running a business that actually serves the vision. And here’s the kicker: You don’t have to wait to be replaced. You can start acting like that bold, decisive CEO today. No permission slip needed. Here’s what I challenge you to do: 👉 Write down 3 things you already know the “new CEO” would change immediately. 👉 Then pick one and start moving on it this week. Because most of the time? It’s not that you don’t know what to do. 🌟 It’s that you’re afraid to trust yourself enough to do it. And the longer you wait, the louder the fear gets. But the real you...the one who’s building a business with vision, with power, with purpose... She already knows the way forward. You just have to listen. And if you want help stepping into the roll of CEO of your business, DM me SOLO and let's talk. I can help.

I used to teach people how to build their personal brand…While secretly believing mine was a joke. Seriously, I had completely lost my voice. Not literally, of course. But when it came to sharing me online? I felt completely muted. I didn’t know who I was speaking to. I didn’t know what I was trying to say. And I sure as hell didn’t know how to say it. So I did what most of us do in that season: → I signed up for all the courses → I downloaded every content framework → I studied what the “experts” said worked And the more I followed their advice? The worse my content got. It flopped. It felt forced. And I was embarrassed. Which sucked even more because at the time, I was leading personal branding workshops. And while I taught the strategy…I partnered with a writing expert who taught the voice part. Because secretly? I didn’t believe in my own. That’s when impostor syndrome sank its teeth in hard. I even asked her for help to improve my content. It only got worse. And to top it off? I had taken a day job—one I absolutely freaking hated—just to keep things afloat. Then I got laid off. I should’ve been devastated. But honestly? I felt relieved. And in that weird, numb, “WTF now?” moment…I decided to write a post about it. Not for attention. Not for engagement. Just to update the people who knew me. To avoid sending awkward one-off messages like, “So hey… I just got laid off.” I wrote from the heart. No strategy. No CTA. No f*cking framework. Just a story. My story. And something wild happened: That post went viral. 600,000+ impressions in under 24 hours. And it took me a minute to realize why: → It wasn’t because I “optimized” it. → It wasn’t because I nailed the hook. → It wasn’t because I followed a proven formula. It worked because, for the first time in a long time? I sounded like ME. → I stopped trying to fit my voice into someone else’s container. → I stopped editing out my personality. → I stopped pretending. And that was the moment everything shifted. I found my voice again. And now? That’s what I help other people do, too. → Not by chasing virality. → Not by cramming themselves into a template. → Not by sounding like every other damn person on the platform. But by sharing the truth only they can tell. Because the most powerful thing you can be in business? Undeniably, unapologetically, YOURSELF. And if you’ve lost your voice along the way? You can find it again. I promise. If you’re ready to build a wildly profitable business while being thoroughly, authentically you, DM me SOLO and let’s talk.

The worst advice I ever got? “You need to niche down.” Here’s the thing— I’m multi-passionate. I’m a generalist. I’ve got a stack of unconventional experiences and a brain that refuses to stay in a box. So every time someone said “niche down,” it felt like they were asking me to amputate the parts of me that actually make me great at what I do. And I resisted. Hard. Which meant I stayed stuck. My messaging was muddy. My confidence was shaky. I attracted the wrong-fit clients who drained the life outta me. Because when you don’t know how to talk about what you do, no one knows why they should hire you. But here’s what finally cracked it open for me— I stopped trying to define my work by WHAT I do. And started owning the OUTCOME I create. Your “niche” isn’t the thing you sell. It’s the result you deliver. And when you focus there? Shit gets powerful. You stop boxing yourself in. You stop watering yourself down. And you finally start building a business that feels like home. Here’s what that unlocked for me: Freedom to use ALL my skills and passions Confidence in how I talk about my work Aligned, hell-yes clients who pay well and respect the hell outta me So if you’re resisting the “niche down” convo— If you’re scared that clarity means constraint— I see you. I was you. And I promise—there’s a better way. Clarity ≠ constraint. Clarity = power. You don’t need to shrink. You need to sharpen. If you’re ready to uncover your “One Thing”—the result that sets you apart and lets you own your lane… DM me SOLO. Let’s build something that’s wildly profitable and wildly you. XOXO, Kasey

The economy slowed. My leads stalled. But once I made this 4-part shift, clients started saying yes again. No fancy funnels. No massive rebrands. No begging people to “circle back.” Just a total reset on how I show up, what I offer, and how I sell it. Because here’s the reality: When times get weird, people don’t stop needing help. They just stop paying for the wrong kind. And most service providers? They’re still selling like it’s 2021. So while the market paused, I made a shift. Here’s the exact 4-part formula I now teach my clients (and use myself) to stay essential—even when budgets are tight: Help your clients PAUSE + PRIORITIZE They don’t need more noise. They need someone who helps them quiet the chaos and get laser-focused on what really matters. Focus your offer on CRITICAL OUTCOMES Right now, people buy solutions that protect revenue, reduce risk, or unlock new growth. If your offer doesn’t do that—it’s a no. Help them ACTIVATE what they ALREADY HAVE Nobody wants to start from scratch. Clients want to get more from what’s already working. Create BRAVE SPACE in your sales process This isn’t just about logic—it’s about fear. If you can hold space for their uncertainty, you’ll build trust fast—and close faster. That’s the shift. From selling “nice-to-haves”... To becoming a must-have in uncertain times. I break it all down in my latest piece: Wanna read it? DM me “FREEZE” and I’ll send it your way. No pitch. No BS. Just the playbook that’s working right now. Clients are still saying yes. Let’s make sure they’re saying it to you. XOXO, Kasey

I cried on a Zoom call last week. Not because something bad happened. Because something BIG is happening. And my nervous system is screaming for space. Right now, I’m in the middle of a shift that’s going to change the trajectory of my business—and probably my life. It’s beautiful. It’s aligned. It’s what I’ve been working toward for years. But if I’m being honest? It’s also exhausting. Last week, I was on a Zoom with some of my closest friends—fellow consultants who’ve seen me through every chapter. I told them, “What I need more than anything is space. Time. Breathing room to think. But that’s the one thing I don’t have.” And one of them—someone I love because she doesn’t let me bullshit myself—looked at me and said: “What would you say if a client said that to you?” Instantly, I felt it. That lump in my throat. That knot in my stomach. That deep, uncomfortable truth: I was treating everything like an emergency. I was carrying pressure like a boulder on my back. And I never once questioned whether that pressure was even real. I remind my clients of this all the time—and needed to remember for myself: Urgency is a liar. It’ll convince you every decision is now or never. That slowing down is weakness. That if you’re not sprinting, you’re falling behind. BUT… You almost always have more time than you think. More space. More options. You just have to be brave enough to claim it. So I’m slowing down. Not because I don’t care. But because I care so f*cking much. Because I’m building something that lasts. Something that feels good. Something that doesn't burn me out on the way up. If you’re in that place too—where opportunity is knocking, but panic is pounding even louder? You’re not alone. You’re not broken. You’re becoming. And I’d love to help. DM me READY if you’re a solopreneur who’s ready to stop reacting to pressure and start creating from clarity. Let’s rewire the urgency trap and make space for way more aligned opportunities—and revenue. XOXO, Kasey

Some people love to hate me. Always have. I'm incredibly fortunate that I rarely get direct hate comments on my posts. The trolling has mostly passed me by. But don’t let that fool you. There’s still plenty of hate. And a whole lot of sh*t-talking that happens behind the scenes. I hear about it more than you'd think. Former colleagues or business partners. Friends of my most loyal clients. Even friends of my friends. They talk about how much they can’t stand me. They say I’m a joke. They say my selfies make me look unprofessional. They say I’ve done too many things to be taken seriously. They say if I talk about personal things, I must not be credible. They don’t say it to me. But I hear about it. It gets back to me. More often than you'd believe. And listen… It would be easy to pretend it doesn’t bother me. To say I have a thick skin. To play it cool and brush it off. But the truth? I’ve been this person—someone who evokes strong reactions in others—for my entire life. Some people love me deeply and instantly. Others can’t stand me before they even know me. And when you grow up with that? You learn a few things. 1️⃣ You stop trying to be for everyone. 2️⃣ You start listening harder to the people who see you for YOU. 3️⃣ And you build resilience not from being untouched—but from being touched deeply…and choosing to keep going anyway. Because yeah—it hurts. It’s always hurt. And I'm sure it always will. But I’ve also come to understand something else: Most of the people who hate me? They’ve stayed buttoned-up. Polished. Appropriate. Professional. They’ve worked REALLY FREAKING hard to follow the rules. They’ve done everything “right.” And here I am… → Sharing my stories → Posting selfies & dog pics → Being vulnerable AND valuable → Refusing to play by someone else's rules → Making it work without pretending to be someone I’m not And if I were them, it would drive me nuts, too. I think it pokes the pain they’ve been suppressing for years. I think my whole ethos threatens something in them. And I’ve learned to have empathy for that. Because it’s not really about me. It’s about what I represent. → A woman who won’t shrink. → A leader who won’t conform. → A human who refuses to apologize for being fully expressed. So no, I don’t have a thick skin. But I do have a clear heart. And I’m not here to be liked by everyone. I’m here to build something real for myself and my life. And to help others who are ready to the same. XOXO, Kasey

If your gut is whispering… stop f*cking ignoring her. She always knows. Ask me how I know? Because in 42 years on this planet, there’s only one thing I truly regret: Every damn time I didn’t listen to her. I knew better… That partner was misaligned—but I joined anyway That agreement was unfair—but I signed anyway That man had a temper—but I married him anyway That job wasn’t right—but I took it anyway That business didn’t feel like mine—but I built it anyway Every time I ignored my instincts, I paid the price. And I’m not talking about money. I’m talking about time. Energy. Confidence. Self-trust. So a few years ago, I made a new commitment. I decided to rebuild the relationship I’d been taught to ignore. → I started journaling → I made space for silence → I let myself feel → I cut out the noise (and the people who brought it) → I left the rooms where my gut screamed “run” And let me tell you something about your inner wisdom… She doesn’t yell. She won’t chase you. She’s not out to impress. But she WILL whisper. She WILL guide you. And she does know what you need—deep down. The more I listened, the more everything changed: → My work got easier → My life got lighter → My business grew → My relationships deepened → My impact multiplied → And I felt more me than I had in years It’s not magic. It’s design. You don’t need another coach telling you to hustle harder. You don’t need a 10-step formula from some bro in a rented Lambo. You need to get quiet enough to hear yourself again. That’s where the answers are. That’s where the alignment is. That’s where your flow lives. So if something feels off in your business or your life… Slow the hell down. Get quiet. And listen. Because your intuition already knows the way. You just have to be brave enough to trust her. What’s one moment you wish you had listened to your gut? Let’s talk about it.👇

Haven’t shared this story publicly in a while, but I realized it’s time…Nearly 5 years ago, I almost died. TW — violence, trauma, dog attack. Early in COVID shutdown, I was attacked by my dog on a quiet afternoon. It was violent. Brutal. I fought like hell but was torn open, screaming for my life. I was sure death was around the corner. The only reason I’m here to tell this story? I screamed for help. And my neighbor saved me. I ended up in the ER with 100s of stitches, crushed nerves, and wounds down to the bone. 2 surgeries. 6 months of therapy. Some symptoms took years to heal. Some will stay with me forever. That experience wrecked me. But it also REBUILT me. Because the pain didn’t just expose my physical wounds. It forced me to face the emotional ones I’d buried for years. I had already been through hell: → A marriage that slowly erased me → A divorce that gutted me → Business partners who betrayed me → Chronic illnesses that drained me → A lifetime of stuffing it down, pushing through, pretending to be fine Up until that moment, I thought resilience meant bouncing back fast: → Feel the pain for a day → Find the silver lining → Get back to work But after the attack? That wasn’t possible. → I couldn’t override it → I couldn’t fake it anymore → I couldn’t hustle my way back So for the first time in my life… I let it break me. I let the tears come. I stopped trying to explain it away or make anyone else comfortable. That’s when I learned the difference between: → Capital T trauma that shatters you → and little t trauma that quietly steals pieces of you over time Both matter. Both shape you. Both deserve to be healed. My healing wasn’t quick. Hell, it’s still not over. But it was transformational. I peeled back layer after layer of stored pain: → From my lonely childhood → From a marriage that made me small → From betrayals that confirmed I wasn’t safe in the world And underneath it all? I found ME. The version of me I had never fully met. Not the high-achieving perfectionist. Not the “I’m fine” survivor. But the real me. → The one who finally stopped running → The one who finally asked for help → The one who started building a business, a life, a marriage that reflected her whole self—not just the curated parts Today, I carry scars up and down my arms. But they don’t make me feel ashamed. They make me feel grateful. Because those scars remind me: → I’m alive. → I’m loved. → I’m still becoming. And now? I help others do the same. To turn pain into purpose. To stop performing strength and start choosing REAL healing. To build a business that works WITH your nervous system—not against it. If you’re going through something hard right now…Please know: You don’t have to power through. You don’t have to pretend you’re okay. You don’t have to make anyone else comfortable with your pain. You get to take your time. You get to feel it. You get to heal. And on the other side? You’ll find you. XOXO, Kasey