At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

If I were starting on LinkedIn today, here is what I would do: 

Not just to grow an audience but to: 

- Feel authentic here
- Generate qualified leads
- Scale my business revenue
- Build life-changing friendships
- Make an impact by helping people

FWIW: I've been at this LinkedIn game for a looooong time—6 years. 

But since making some big changes 8 months ago, I have: 

— Added 15k followers
— Launched a new business
— Earned 6-figures in revenue


1. Focus on commenting first 

People focus FAR too much on content. 
And FAR too little on commenting. 

Everything you want from this app will come from people. 

Act like it! 

𝗔𝗰𝘁𝗶𝗼𝗻 𝘁𝗶𝗽: 10+ comments every day 

Create a list of 30-50 people who: 
- Write consistent content
- Are in your industry
- You learn from 

Then engage, engage, engage. 

2. Know how I want to make people feel 

LinkedIn growth isn't about: 

- Proving how smart you are
- Tactical how-tos
- Having status

It's about emotional resonance. 

Be willing to make people FEEL. 
- Inspired
- Delighted
- Empowered

𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗶𝗽: Decide how you want to make people feel. 

Then write every post with THAT in mind. 

3. Write each post for one person 

Don't try to appeal to the masses. 
Or even to big groups. 

𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗶𝗽: Keep a single person in mind when you write. 

- Your younger self
- Your perfect prospect
- Your ideal strategic partner

Watch your content (and its impact) change. 

How about you? 
What would you add to this list? 









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Kasey Jones 🏔

Are you a CEO with a gut feeling that you could make more money? 

Then read on and see if I can help…

Tell me if this sounds familiar to you: 

- You are a CEO or solopreneur
- You are good at what you do
- You’ve built your business through word-of-mouth
- You have been trying to create content on LinkedIn

But….

- Your LinkedIn content falls flat
- You recreate the wheel for every client
- Getting new clients is unpredictable and stressful
- You have limited systems to streamline your business


The worst part? 

You know that to grow, you need to do something different, but you don’t know where to begin. 

A little about me. 

I’ve been an entrepreneur for 6+ years. I’ve made EVERY mistake and evolved my business many times over.

And now…

- I have a multi-6-figure business
- A LinkedIn strategy that brings me a steady stream of qualified leads
- And a crystal clear vision for my future

I have been where you are. 

So, I know how to get you to that next level. 


When we work together: 

- Develop a LinkedIn strategy that increases your followers, generates qualified leads, and sources business opportunities
- Refine your offer to make your messaging clearer, attract dream prospects, and close deals faster
- Increase revenue without increasing expenses, but decreasing time spent
- Develop a clear vision for the business you really want to build and a plan on how to do it

HOW TO WORK W/ ME:
- Growth Audit Strategy Call

Walk away with an actionable plan to increase your profit while decreasing the time and energy to deliver value to clients. Then, you decide if you want to execute on your own or if you want my ongoing help to put it into action.

- 90 Day Growth Acceleration Sprint

Together, we overhaul your business by developing a sustainable, scalable strategy that accelerates revenue growth while decreasing your time, effort, and stress. 
    
- Join Platform Launchpad —my 4.9 ⭐️ cohort-based course with Erica Schneider.

We run this cohort 3x/year for experienced entrepreneurs to learn how to use social media to build their authority, grow their revenue, and scale their businesses.

- Take my free email course…Digital Confidence: Build the self-confidence to grow online
https://digital-confidence.carrd.co

MONTHLY SPACE FOR NEW CLIENTS IS LIMITED. 
5 Growth Strategy Audit Calls 
3 90 Day Growth Acceleration Clients 

If you’re interested, book a free call: https://calendly.com/abetterjonesk/coaching-consultation

When I left my ex husband, I felt absolutely worthless. Until someone helped me see my value. 

I've spent a lifetime feeling not good enough. 

→ Not smart enough
→ Not pretty enough
→ Not lovable enough

And I chose partner after partner who confirmed that feeling. 

When I finally decided to leave my ex, he told me I'd come crawling back. 

→ That I was nothing without him
→ That I couldn't make it on my own
→ That he was the only thing good in my life

As I started loading my stuff into the U-Haul, I worried he was right. 

Self-doubt and anxiety roiled like a tempest inside of me.                   

Once the U-Haul was about 25% full, my dog, Mädchen climbed in the back. 

And she refused to move. 

When my ex tried to get her out, she growled at him. She NEVER growls. 

This was her way of saying: 

→ I choose you. 
→ I'm going where you go. 
→ You are more than enough for me.

She was the first creature to make me feel unconditionally loved. 

Her faith in me helped me: 

→ Start to believe in myself
→ Know that I could make it out there
→ Remember that I was never truly alone

And now, 7.5 years later...

→ She is my longest running relationship 
→ She is my best bearded lady
→ She is my ride or die

Some people will say it's silly to place so much importance on a dog. 

But she saved me.

And I am forever grateful for that sweet, scruffy girl and the love she showed me when I needed it most. 


XOXO
Kasey 











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3 super simple ways to (FINALLY) get started on LinkedIn: 

If you've been: 
→ Planning
→ Dreaming
→ Researching

For months or years, but still haven't made it happen, your time is now. 

1. Start with comments 

Don't even worry about creating content. 

Leave thoughtful comments that add something to the conversation. 

Do 10+/day for 30 days. 

Your life will change. Guaranteed. 

2. Write to your younger self 

Write content to mentor 5 years ago you. 

→ What realizations do they need to have
→ What lessons do they need to learn
→ What risks do they need to take

Keep them simple. 

One takeaway per post. 

3. Find an accountability buddy 

Make a promise to post every day for 100 days. 

They don't have to be perfect. 
They just need to be done. 

→ Help each other stay consistent
→ Open up about your struggles
→ Share your wins and losses
→ Cheer each other on
→ Do it together

The main point?! 

STOP OVERTHINKING IT. 

You will learn 10x more from doing than from thinking about it. 

Just get started. 

I promise Future You will be grateful you did. 






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👇 Become your industry's go-to expert

I used to think the whole point of posting on LinkedIn was money. 

Now, I know it's far bigger than that. 

Let me be clear. 

It DOES help you make more money. 

→ To develop your career
→ To build a business
→ To source leads

But the longer I do this, the less I think that stuff matters. 

I've now coached, trained, or mentored 100s (1000s?) of people to build their personal brands on LinkedIn. 

The results have been mind-blowing. 

→ 30-50% salary bumps
→ 3-10xing business revenue
→ Getting a SaaS company acquired

But still, that stuff is surface-level. 

So what's the point? 

Posting on LinkedIn changes you. 

Creating content changes you. 

→ It builds your confidence
→ It strengthens your courage
→ It fosters meaningful relationships
→ It shows you what makes you different
→ It teaches you what you really care about

It transforms you. As a person. 

You grow, evolve & level up. 

→ As a business leader
→ As an entrepreneur
→ As a professional
→ As a colleague 
→ As a human

Yes, if you want to make more money, do it. 

But know that you will KEEP DOING IT because you want to grow as a person. 

To become a better version of YOU. 

Smarter, stronger, and braver. 

More resilient, empathetic, and loving. 

Start because you want to have more. 

Keep going because you want to BECOME more. 


XOXO
Kasey 








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I help experienced professionals become known as the go-to expert in their niche | Mix of Jocko Willink & Mr. Rogers | 12+ Years Startup Growth Strategist | Resilient AF

How does creating content on LinkedIn foster meaningful relationships?

How does posting on LinkedIn transform you as a person?

What are some best practices for personal branding on LinkedIn?

No alternative text description for this image

If you want to FINALLY make LinkedIn work for you, fix these 5 things...

I've trained & coached 100s of entrepreneurs to: 

→ 3-5x their impressions
→ Start loving this LinkedIn world
→ Consistently generate inbound leads

These are the 5 most common (and disastrous) mistakes they make before joining Power Your Platform 

1. ICP Clarity (or lack) 

You are too broad about whom you serve. 

→ What they care about 
→ What keeps them up at night
→ How they choose solutions like yours

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Do your research

→ Review old clients 
→ Conduct interviews 
→ Speak to their deeper pain

2. Peers vs. Prospects

Your content is about tactical solutions to the problems you solve. (i.e. written for peers) 

And your C-Suite prospect doesn't care about that stuff. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Speak to your decision maker's pain. 

→ What is their true problem 
→ What are the problems' symptoms
→ Why does it matter so much to them 

3. A Sea of Sameness 

There is no YOU in your content. 

Nothing stands out as authentically you. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Embrace what makes you different

→ Your unique experience
→ Your delightful personality 
→ Your nontraditional background 

Let us see YOU in all your beautifully weird glory. 

4. Information vs. Transformation 

You only share informative content. 

Helpful, but won't make someone buy. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Showcase your clients' transformations. 

→ Case studies 
→ Problems solved
→ Lives transformed

5. Playing It Safe 

You don't take any risks with your content. 

→ No spiky POVs
→ No bold statements
→ No playful approaches

Helpful, but not memorable. 

Instead: Share a story that scares you. 

→ Get uncomfortable 
→ Be vulnerable 
→ Stretch yourself

If you fix these 5 things, I promise you'll see more growth on this platform. 




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🌟 If you want help finally making LinkedIn work for you, DM me 'GROW' 

My #1 piece of advice for someone getting started on LinkedIn?  
 
Stop trying to sound "professional."  
 
It just makes you sound:  
 
- Stiff 
- Boring  
- Uninteresting 
- Like you're trying too hard 
 
You are removing all of the personality and authenticity that makes you YOU.  
 
I know there is so much advice out there and so much of it contradicts and confuses.  
 
But please, know that with ALL OF IT, if it doesn't sound like beautifully, authentically, weirdly YOU, it won't work.  
 
Take the advice about the fundamentals of:  
- Hooks  
- Topic ideation 
- Writing to engage 
- Holding their attention 
- Speaking to your customer 
 
But please, adapt every bit of it, so it sounds like YOU.  
 
It's the most differentiated thing you can do.  
 
 
 
 
 
 
🤩 If you want help finding YOUR voice on LinkedIn, DM me "GROW" 

LinkedIn used to make me feel like a fraud. 

Until I figured out how to make it MINE. 

I'll bet I'm not alone in this. 

I started creating content here in 2018. 

And I had some early success. 

→ A few viral videos
→ Lots of new followers
→ Named as a LI Influencer

But I had no clue what I was doing. 

→ No strategy
→ No system
→ No vision
→ No goals

So when life got busy and hard. 

I stopped. 

→ And then I started
→ Then I stopped
→ On repeat

Eventually, I decided it was time to get serious. 

→ Read all the guides
→ Bought all the courses
→ Studied all the templates
→ Downloaded all the frameworks

The only result? 

→ More post that flopped
→ More frustration
→ More struggles 

Here's the problem with most courses and guides: 

They're designed for a certain kind of person. 

→ Happy to talk about only one thing
→ Has a single hyper specific skill 
→ Main desire is lead gen 
→ And money 

And I'm not that person. 

→ I am a generalist with a lot of varied skills
→ I want to talk about a LOT of things 
→ Lead gen is definitely awesome
→ But for me, impact is better

No one taught how to do that. 

So I had to learn myself. 

I still write tactical how-tos from time to time. 

But most of my content is designed: 

→ To inspire 
→ To motivate
→ To spark emotion 
→ To build connection
→ To help people feel less alone

I create content about what I feel called to share with the world. 

→ Realizations that transformed me
→ Struggles that I overcame
→ Stories from my life 

And guess what? 

That still brings in: 

→ Revenue for my 2 businesses
→ Unexpected opportunities
→ Qualified leads

If you look at all the LinkedIn gurus, read their recommendations and think, "This isn't me." 

That's okay. 

There is another way. 

I'm opening up new seats to Power Your Platform to show you how. 

DM me Another Way and let's talk. 





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👇 Learn to build your platform YOUR way

For a long time, I forced myself to write tactical how-tos on LinkedIn. 

It's what everyone said would work.  

(P.S. It didn't) 

The gurus, the experts, and the course creators all said it was THE way to grow here. 

They still say it. 

→ Learn a high value skill 
→ Talk about what you learned
→ Watch the money + followers rise

But it didn't work for me. 

Not only did the posts flop over and over again...

But I HATED the process of writing them. 

It felt like:

→ Trudging through 4 feet of water
→ Nails on a chalk board 
→ My skin crawling

It took me a long time to figure out why. 

But eventually I realized: 

My true gift isn't my tactical expertise. 

Yes, there are lots tactical things I can teach you: 

→ How to grow on LinkedIn 
→ How to build a high profit business
→ How to attract dream clients

But none of that is what I feel CALLED to share with you or the world. 

My message is about more than the tactics to: 

→ Build your followers
→ Generate qualified leads
→ Grow and scale your income 

Yeah, I want to help you do all that. 

But I want to help you do more. 

→ To become the best version of YOU
→ To learn to finally love yourself
→ To find your true voice 

And it wasn't until I let myself talk about all of THAT, that my results changed. 

→ My income grew
→ My audience grew 
→ My confidence grew

Here's the deal...

→ If you are struggling to create content...
→ If you feel awkward showing up here...
→ If you resist writing those posts...

The problem isn't YOU. 

It's that your limiting yourself. 

You're following a model that wasn't designed for you. 

You have a message you feel called to share and it's time you let yourself share it. 

Stop holding yourself back. 

Let the true you out and watch everything change. 

For the better. 





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I'll admit it. I've gotten into a rut.  
 
Not in my personal life  
Not in my business 
But in my style 
 
Between the pandemic, gaining some weight, and working from home, my sense of style has gotten BORING.  
 
My earrings are still on point, but the rest?  
 
Nearly all black.  
Mostly shapeless.  
Comfort over aesthetics.  
 
And you know, there are some good things.  
 
It takes me 15m to get ready in the mornings.  
 
But damn, does it feel boring.  
 
I used to have a wardrobe that:  
 
→ Energized me  
→ Made me feel gorgeous 
→ Reflected my sense of self  
 
I'm in South Florida visiting my family, my best friend, and my goddaughter.  
 
I showed up at dinner in all black.  
 
On a patio of 100+ people, I was surrounded by:  
 
→ Pops of color 
→ Bold patterns 
→ Playful styles 
 
It made me realize it's time to re-energize my style of preppy meets rock and roll.  
 
But seeing what new flavor I want to add in for my 40s. 
 
And frankly, I'm pretty excited for it.  
 
So tell me...  
 
How do YOU think about style in life?  
 
Especially in post-pandemic Work-from-Home life?  
 
 
(I bought this dress yesterday 😍 to get started)  
 
 

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I wish I could tell you that I've overcome my addiction. But I can't. 

Last month I told you about how my addiction to busyness was impacting my health. 

→ My lingering COVID symptoms
→ My debilitating body-aches
→ My crushing fatigue
→ My brain fog

And I shared the approach I was taking to allow myself to heal. 

→ Improving my mitochondrial health
→ Finding ways to slow down
→ Prioritizing my sleep 

After 3 weeks of changes, I was seeing progress. I was elated! 

But I've learned, it's going to be a long road to recovery. 

It took me 41 years to build this habit. 

It's going to take longer than a month to dismantle it. 

But what I've learned so far is already life-changing. 

Addiction to busyness is an avoidance tactic. 

→ Challenging emotions
→ Painful memories
→ Past traumas

Without it, I feel EVERYTHING more deeply. 

The good, the bad, the beautiful. 

→ My anxiety is more uncomfortable
→ My stress is more overwhelming
→ The sun on my skin is warmer
→ My dogs are even sweeter
→ Silly jokes are funnier
→ My love is deeper

As I let myself fully FEEL this life, I am overwhelmed with gratitude for it. 

Even when it sucks and it's hard (which is a lot), it's absolutely f*cking beautiful. 

If you're going through it too (and I know a LOT of you are), know this. 

It's really freaking hard to slow down. 

→ It's painful 
→ It's uncomfortable
→ It goes against a lifetime of training

But I promise it's worth it. 


XOXO 
Kasey 




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For the love of God, STOP worrying if something is "cringe." 

Every Single Thing that has brought me joy, love, or meaning started as something "cringe." 

→ My first TikTok video
→ Starting to post on LinkedIn
→ Deciding to lift heavy weights 
→ My first sales call as an entrepreneur
→ My dating profile when I met my husband
→ Asking him if he felt the way I did 
→ Trying to write blog content
→ Starting to give speeches
→ Becoming a coach

Learning to do LITERALLY everything I have ever learned to do.

When you begin,

→ It's all cringe. 
→ It's all awkward. 
→ It's all embarrassing.
→ It's also strong. 
→ And brave. 

You cannot learn, try, achieve, build, create, or improve anything in your life without it. 

Fuck "cringe." 

That shit is just sideline critics projecting their own fears onto us. 

Let them worry more about other people's opinions than their own hopes and dreams. 

Everything you do that someone calls "cringe," I call COURAGE. 

And I say you should get out there and be as cringe as fucking possible. 

Future You deserves what waits on the other side. 

Don't wait. 




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👇 Finally make social work for your biz

You think it requires confidence to post content on LinkedIn. 

But you have it backward. 

I've coached, consulted, and trained 100s of experienced entrepreneurs to build authentic personal brands. 

Most used to (or still do) struggle with: 
→ Imposter syndrome
→ Self-doubt
→ Fear

Every single one has told me that posting consistent content on social media MADE them confident. 

→ In their message for the world
→ In their vision for the future
→ In themselves

Here's why: 

1. It's hard. 

Doing anything consistently is hard. 

Doing something creative 
Doing it in public 
And doing it consistently 

Is even harder.

But that's what builds confidence. 

You start to think, "What else could I do?" 

2. It's scary. 

I've been posting content online for 6 years. It's still scary. 

But I do it anyway. 

It makes me feel brave. 

And more willing to be brave in other areas of my life. 

3. It forces clarity. 

You quickly figure out what matters enough to you that you're willing to put in this level of work. 

And clarity builds confidence. 

It turns a task or a hobby into: 

→ Your purpose
→ Your mission
→ Your why

And that's a WHOLE lot more motivating. 

4. It helps you find your tribe.

You meet people who inspire you, and they say you inspire them! 

It's incredible! 

→ Life-affirming 
→ Deeply rewarding
→ Confidence building 

And it makes you feel like the luckiest badass in the world. 

Stop waiting for confidence to start creating content. 

That's not how it works. 

→ Take the risk. 
→ Put yourself out there. 
→ Share your freaking story. 

Confidence will come. 

So will creativity, courage, and connection. 

(And leads, money, and opportunity)




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🌟 If you want help finally making LinkedIn work for you, DM me 'GROW' 

The 5 most common mistakes you're probably making on LinkedIn. (And how to fix them)

I've trained + coached 100s of experienced professionals to see success here: 

- 3-5x their impressions
- Create content they're proud of
- Close the biggest deals of their career

1. Their Niche (or lack of one) 

Afraid of alienating potential clients, they go too broad attracting no one. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Get clear on your ICP. 

- Easy to serve
- A joy to work with
- Able to pay good rates
- Can achieve stellar results

2. Their Opinions (or lack of them) 

Afraid of upsetting people, they stand for nothing. 

And blend into the background. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Be willing to take a stand. 

Your content will be more 
- Powerful
- Memorable
- Authentically you 

3. Their Headline (or its confusion)

They are clever instead of clear. 

So it's impossible for people to understand what they actually do. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Be clear about what you do, who you do it for, and how you do it differently. 

4. Their Engagement (or their lack) 

They post and ghost. 

Putting their content into the world but never: 

- Engaging with others 
- Responding to comments 
- Building meaningful relationships

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Spend more time engaging then posting. 

5. Their Creativity (or their lack) 

They post the same kind of content over and over and over again. 

They get stuck in a rut, but are afraid to break out. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱: Try something wildly new every week. 

- A new topic
- A new format
- A new post style
- A new type of story

Keep playing and experimenting. This is the secret to growth. 


Which one of these mistakes are you making? 






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How can taking a stand help me on LinkedIn?

How can I get clear on my Ideal Customer Profile?

If I started on LinkedIn today, here's what I would do: 

- To become the go-to expert in my niche
- To build an inner circle of influence
- To generate leads from the start
- To build my industry authority 
- To mentor people at scale
- To create a real impact 

Without

- Inflating my expertise 
- Doing anything I regret
- Compromising my values 
- Undermining my experience
- Pretending to be someone else
- Having to spent 2+ hours every day


1. Get clear on what I want to be known for 

This is harder than you realize. 

And it might take time, but this clarity will guide literally EVERYTHING. 

2. Make relationship building my goal 

- Thoughtful comments 
- Authentically curious DMs
- Engaging and excited zoom calls 

It all comes down to people. 

3. Commit to a long haul, but focus on today.

This journey is a long one. You MUST prepare for that. 

But you can only focus on the present. 

- This conversation 
- This comment 
- This post 

4. Learn the art of social writing 

You might be a strong writer in long form. 

But social is different. 

You must study this art, learn the rules, and decide when to break them ;) 

5. Master my mindset

You can't build a reputation as an expert, if you don't FEEL like one yourself. 

Too many people fail to show up as the true badasses they are because of: 

- Fear
- Insecurity
- Self-Doubt

Make confidence building a priority. 


What would you add to this? 






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