Adam Kyle Wilson

Polyform Studio

Built and scaled a 40-person product & design studio from zero.

Grew design/product org to 40+ designers, delivering consumer platforms and applications for Nike, Fortnite, Red Bull, UN, Olympics, RTFKT, Telus, Nordstrom and dozens of startups.

Specialized in AI, AR, 3D UX, and R&D, translating frontier technology into consumer-ready platforms.

Drove multiple enterprise engagements, aligning with client CTOs and CPOs on roadmaps, technical architecture, and platform delivery.

Founder & Head of Product/Design Strategy [Acquired]

SKINNER

Founded counter-surveillance outerwear brand; bootstrapped from concept to $2M+ in revenue with a globally recognized product line.

Oversaw full lifecycle: hardware + apparel product design, supply chain, digital commerce, marketing, and brand growth.

Positioned SKINNER at the intersection of fashion, technology, and privacy advocacy.

Founder & Designer

FNX Technologies (acquired by LFX Digital)

Directed product roadmap and design for 3D garment manufacturing pipeline software.

Employee #2. 

Managed product and engineering teams to build platform from 0 → acquisition by Li & Fung.

Translated R&D breakthroughs into scalable product strategy for global retail supply chains.

Head of Product [Acquired]

Jungle Scout

Scaled Jungle Scout from single tool → #1 SaaS suite for Amazon sellers.

Partnered with engineering/product to define multi-year roadmap and platform expansion strategy.

Directly contributed to $110M Series A funding, positioning Jungle Scout as market leader.

Led cross-functional design + product teams, balancing product discovery, UX, and enterprise SaaS growth.

Head of Product

lululemon

Led in-store product innovation initiative (Smart Mirror), combining hardware, software, and UX for next-gen retail experiences. Also contributed to "White Space" R&D consumer product prototypes. 

Delivered prototypes, roadmaps, pilots, and scale solutions for smart store platforms (IoT, hardware, and consumer software).

Partnered with engineering and business leadership to validate technology platforms and enterprise scalability.

R&D Product Manager/Designer

UNIQLO

Led in-store product innovation initiatives, combining hardware, software, and UX for next-gen retail experiences.

Delivered prototypes, roadmaps, pilots, and scale solutions for smart store platforms (IoT, hardware, and consumer software).

Partnered with engineering and business leadership to validate technology platforms and enterprise scalability.

Innovation Designer / Product Manager 

Momentus, A Softvision Studio

Built and managed a 20-person design org, delivering R&D-heavy consumer platforms in IoT, VR, AI logistics, and smart cities.

Clients included Lululemon, Under Armour, Tempur Sealy, Reddit, Shell, GE, Razor Scooters.

Responsible for platform product vision, team growth, and enterprise alignment.

Successfully acquired by Cognizant in 2017.

Founding Head of Product Design [Acquired by Cognizant]

Atimi Software

Promoted from product designer → head of product design; scaled org to 15 designers.

Delivered consumer-facing platforms and apps for Nike (FuelBand), Disney (Magic Band), Google (Glass), Amazon (Prime TV predecessor), Bloomberg, NYSE, Mercedes F1, NBA, NHL, CFL.

Defined product vision, design strategy, and cross-platform delivery for Fortune 500 clients.

Director of Product Design

Product Design Lead

Product Designer

I build and scale product organizations that turn frontier technologies into consumer-ready platforms.

Over the past 15 years, I’ve led design and product orgs from 15 → 75+ people, navigated multiple acquisitions, and shipped dozens of products at the intersection of consumer tech, retail innovation, and R&D.

Enterprise & Scale → Head of Product at Jungle Scout, where I scaled the company from a single tool into the #1 SaaS suite for Amazon sellers, helping secure a $100M Series A.

Innovation & R&D → Early product leadership at FNX (3D garment pipeline, acq. by Li & Fung) and innovation roles with Lululemon, Uniqlo, Nike, Disney, and Amazon Devices.

Entrepreneurship → Founded Polyform, a 40-person design & product studio serving Nike, Fortnite, Red Bull, UN, and Olympics, acquired in 2025. Built SKINNER, a counter-surveillance outerwear brand generating $2M+ in sales.

Global Impact → Directed teams delivering large-scale consumer products, from wearables and hardware to SaaS platforms and immersive experiences, across industries from fashion and retail to AI, AR, and Web3.

What drives me:

Turning complex technologies into intuitive, scalable products.

Leading cross-functional teams to deliver measurable impact.

Building strong product and design cultures inside organizations, where strategy and craft meet.

Co-Founder & CEO

We design award winning consumer products for startups and big brands. 
Apps, Augmented Reality, Experiential Retail, and more. 

Select Clients: 
Coca-Cola, Uniqlo, The Olympics, Nooks, Interactio, RTFKT, Red Bull, Wisdo, ToolBX, CVS, Nordstrom, and more

Had a great time yapping at Emily Carr University of Art and Design students yesterday about designing products WITH customers instead of FOR them. 
Thanks for the invite Ryan Smith!

Adam Kyle Wilson 

My kid is 10 months old. 
He’ll never know life without robots or AI.
In 20 years he’ll barely be in university... 
And robots & AI will be everywhere, always. 

The world he will grow up in was sci-fi when I was growing up. 

What an incredible leap from the pre-Internet, pre-smartphone, pre-AI world I grew up in. 

What will the world look like for his kids? 

Can we even imagine it?

Venture Partnerships at Google | Angel Investor

Humanoid Robots are here 🤖

It won't be long until we have robots in our homes.

This is the Figure 03. 

Incredible progress in robotics.

“Brain rot it out…
AI slop is the last nail in the coffin.”
Amen 🙏

CEO of Late Checkout, a portfolio of internet companies

THIS chart is the CLEAREST signal of where the internet is heading. Brainrot is OUT.

social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback. 

they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter. 

they’re the LEADING indicator. their parents will follow in 3-5 years.

AI slop is the nail in the coffin. 

every feed feels synthetic  familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity.

but there’s an upside. every trend creates its anti-trend.

attention is shifting back to things that feel real, slow, and intentional. 

people are paying for spaces that make them feel grounded, informed, and connected again.

the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized.

the internet’s oldest assumption that more engagement equals more value is breaking. 

the white space i think is...

• "slow media" formats: weekly briefs, serialized content etc
• private groups that operate like clubs with applications and rituals
• provenance and identity layers that verify real creators and sources
• brands with offline gravity like real events, real belonging
• curated directories and vetted marketplaces
• paid memberships that deliver depth
• IRL anything - dinners, meetups, shared experiences

young people are abandoning social media faster than their parents are discovering it. 

If you understand what that means, that's a big deal.

i can't stop thinking about this FT/GWI chart.

brainrot is OUT. 

meaning is IN.

--
note: find startup ideas, trends at ideabrowser.com to build your next business

I grew up on a farm in Saskatchewan. No internet. No tech. I didn’t hear the words “startup” or “design” until my late 20s…

All I knew was work that needed doing and the knowledge that if something broke, you had to figure it out yourself.

I grew up fixing tractors with duct tape and spite.

Years later, I’m designing tech for major brands and building tech companies. 

People ask how. Same way you fix anything: you learn what you don’t know, you use what you have, and you don’t quit when it gets hard.

Everyone’s freaking out about AI changing everything. Sure. And my grandfather freaked out about tractors replacing horses. 

The work changes. The tools evolve. But the game stays the same: adapt or get left behind.

I went from that field to building and selling tech businesses. Not because I’m special. Because I kept showing up, doing the work, and fixing what breaks.

Whatever your version of that Saskatchewan field is, whatever feels impossible right now, you can handle it. You’ve survived harder things than you remember.

The future belongs to people who learn, adapt, and refuse to stay down. It always has.

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The past 5 years of Polyform Studio have been truly epic. Working with brands & startups we admire, doing work we're proud of. Truly blessed to be a working & thriving product designer in tech in 2025. Check out our new site! 

www.polyform.co

Open article: Polyform Studio by polyform.co

I really love the Windsurf brand work Metalab did a while back. 
Blazing trails in an industry full of lookalikes & "gradient as brand" motifs. 
Great stuff Sara Vienna & team. 🫡

This is awesome. Well done, son of Wayne Robinson!
My kid can't walk yet, but if he could, he would be rocking these. 
A little peace of mind in a chaotic world. Buy some for your kiddos.

I’m out of LinkedIn hibernation.
Been busy making a lot of work, blah, blah, blah... but I’m not here to talk about that. I’m here to plug a product my 16 year old son has brought to life. I got the trademark for ‘little lost soles’ 10 years ago and then did nothing with it, (I love writing ads too much to do anything else) so my son has been busy getting the product ready, working with an insole company, creating the logo, setting up Shopify store, registering with companies house, and placing an order of 1000 units with money earned from car washing and selling clothes (my clothes!) on Vinted.
It’s an insole for kids that’s compatible with an Apple AirTag for discreet tracking for your little ones, as it’s not just their minds that wander at their age!
So make him a happy chappy, and buy a few please, or spread the word. It will also make me happy, as giant boxes filled with kids insoles is taking up precious space around the house….thank you.
Buy here. littlelostsoles.com

SKINNER has had a big fun year. 
Our final season of the year FW2025/26 just dropped. 
New hardware, new softgoods, same mission.

ENHANCE! - Infinitely zoom into any image. It uses what I call "creative upscaling" with #nanobanana to shape pixels into something plausible.

Now featured in AI Studios showcase here: https://lnkd.in/egGiAUbS

All gifs are exported by the app and not "real-time"

Design Twitter / LinkedIn discovered the original OpenAI branding & are having a hayday tearing it down. But I think it's fire. So I made this shirt which I will be rocking ongoing. HMU if you want one. All praise to Area for the lit work.

More great insights from Metalab’s CDO Sara Vienna  

Thanks for sharing Michael Riddering !

Learning from my favorite designers @ dive.club

How do you stand out in a sea of talented designers and new startups?
I did a deep dive with Sara Vienna (CDO at Metalab) to find out 👇

Some highlights:
✧ How to not get swept up in current design trends
✧ How Metalab has adopted AI workflows internally
✧ Strategies for leveraging AI to understand research data
✧ What it takes to put meaning at the heart of a brand/product
✧ How Metalab invests in the collective taste of the design org
✧ Where Sara derives signals and how she filters out the noise
+ a lot more

🎧 https://lnkd.in/ge6nfh8Z

I hope you enjoy the convo as much as I did :)

Love to see the lessons, vulnerability, and reality shared by the this founder. Being an all-in-one operator is a hard & long road.

Wharton PhD | ex-McKinsey & Fulbright | Founder | Passionate about helping people thrive

BITTERSWEET LIFE UPDATE🌱

In July 2024, I left McKinsey and agreed with my husband that I would go all-in on a year of entrepreneurship and assess my progress a year after. I took a calculated (yet terrifying) risk, setting aside a piece of my savings to build a product I believed the world needed.

I made every mistake in the book:
- choosing the wrong co-manufacturers
- misreading customer pain points
- mis-forecasting demand
- running campaigns without clear messaging
- trying to do too many things at once

You name it, I did it.

It was humbling. It was everything I had advised clients not to do in years of PhD research and consulting.

And it was FREAKING amazing.

For the first time, I lived the principle of “failing fast.” As a first-gen immigrant who had long followed the risk-averse path (academia, consulting), I learned that taking risks is okay. 

I learned to be CFO one day, CEO the next, COO and CMO the day after. 

Despite 10 years of post-secondary education, I learned more in one year than in the decade before.

I also learned something else: entrepreneurship in the food space is not for me. 

This became glaringly obvious when a major grocery chain showing interest caused an inflection point: do I go all in or stop? A deep financial assessment showed me a peek of what it would take, and I realized, my own passion was no longer there. 

Nourish planted thousands of trees and upcycled nearly a ton of nutritious meal, but to hit the margins I needed to make it a viable business meant I had made the product unaccesible to the communities I wanted to reach the most. The price point was one that just high-income earners could afford. This was not acceptable to me long-term.

Ultimately, I also realized: I’m a curious research & strategy-loving nerd at heart. And at this life stage, maybe not an operator. So as of July, I've slowly and quietly been working on the sunsetting process, and this week, I’ll be fully sunsetting Nourish.

I’m incredibly grateful to the friends and mentors I've gained throughout this journey (Louise Butera, Laura Huaman, Maria Paula Garces, and Robert Brady, to name a few) and wouldn’t trade this one year adventure for the world.

As for what’s next? This post is already long enough. Let’s just say an exciting job update is coming soon 😊

And yes, I will keep enjoying chia.

Next gen motion work for a next gen product.

The Neuralink user experience is WILD! 😳

Watch as it calibrates to your brain.

And the moment you start controlling the computer with your mind...

Just unbelievable.

I love seeing all the innovative portfolios coming to life with vibe code tools. Well done Evangeline Ng !

✨ Portfolio Site! 💿 designed and developed it using Cursor and resources + tools.

It's an experimental workflow to go from inspiration and concept → figma → cursor, but I would love to share the messy process.

By experimenting with both design details and the code behind it, this project was a chance to push myself to blend creativity with execution. I'm glad I got to build something that feels like a piece me.

Would love for you to take a look → 
✨  https://evangeline.design/

I wrote about the tools I used and how I used it here → 
✨ https://lnkd.in/gGjVxs4n

I'll share a detailed workflow of how I went from Figma designs → Code on Cursor, as well as:
- Inspiration to figma designs
- Figma designs to code
- Prompting → page architecture
- Prompting → animations

So follow me for more updates and guides!

#designingwithAI #AIprototype #cursor #vibecoding #design #portfolio

If you’re mid-career, extremely talented, & able to move to SF - apply for these jobs, it’ll change your life.

I have a number of roles open on my team at Apple. We’re looking for highly experienced Product Designers (UX & UI) and a UX Researcher to help define the future of Apple Games, Apple Arcade and the App Store. 

Roles based in Cupertino and Culver City. 

If you’re interested please reach out to Enzo Pavia!

Product Design:
https://lnkd.in/gZ7HAjZq
https://lnkd.in/g5Mfk3Jg
https://lnkd.in/gsRECG_5

UX Research:
https://lnkd.in/gXPm6SfZ

Turning breakfast cereal into music tools? 

Looking back at a fun and unique project we had the pleasure of working on a few years ago with Reese’s Puffs! We helped bring the RP-PRO to life—an ultra-exclusive, limited-edition cereal box that lets you make your own beats. 

For this one, we contributed to programming and sound design for an AR web app that, when paired with the special cereal box, turned into a synthesizer, drum machine, or bass synth.
Those were the days, thanks for the opportunity Deeplocal , Chad Calcagno, Jacob Finch and everyone else involved! 

#Plan8 #SoundDesign #Innovation #ReesesPuffs #MusicCreation #Synthesizer #ProductDesign #TechMeetsCreativity #BrandCollaboration #tbt

Greg is a great dude doing important work for the startup community. His new AI Goldrush documentary-series is a must-watch. In a world of questionable vibes, Greg brings nothing but A+ energy.

So, I went to San Francisco for 72h to see the AI gold rush up close

I hung with billionaires, dropped by Cluely, hit hf0/Founders Inc/a16z, met The Chainsmokers, saw the Bolt’s $1M hackathon, and got in a fight w/ an AI robot etc

(this is the first 15 mins of the episode, go to yt link in comments for full ep)

Yeah, I'd say SF is absolutely WILD right now

The announcements keep on coming! 
Very cool Figma and OpenAI collab.

We’re bringing FigJam to ChatGPT!

Starting today, you can use the Figma App in ChatGPT to generate FigJam diagrams from your ChatGPT conversations, then open in Figma to continue collaborating with your team 

Excited to keep working with OpenAI to expand the use cases for our app in ChatGPT.

This one was a blast to work on, with folks from teams all across Figma stepping in to bring this to life and working hand in hand with the great folks over in OpenAI. Lets keep it going!

Founder @ Burnpiles | ex-MrBeast, Amazon, Meta

The Meta Smart Glasses are coming. 
Sept 30. $799. 
Let's Go. 👓 

https://lnkd.in/gRUxsfhk

90%+ of startups fail within the first few years.

Most never make a single $ in revenue.

Only ~4% will ever hit $1M ARR.

Even fewer turn profitable.

—

Don't get caught up in the noise. Focus on your work. 

Don't believe in all the hype you're seeing online, most of it is manufactured. 

Keep building, stay focused and measure progress against genuine milestones.

Trust the process 🖤

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