Adam Kyle Wilson

Polyform Studio

Built and scaled a 40-person product & design studio from zero.

Grew design/product org to 40+ designers, delivering consumer platforms and applications for Nike, Fortnite, Red Bull, UN, Olympics, RTFKT, Telus, Nordstrom and dozens of startups.

Specialized in AI, AR, 3D UX, and R&D, translating frontier technology into consumer-ready platforms.

Drove multiple enterprise engagements, aligning with client CTOs and CPOs on roadmaps, technical architecture, and platform delivery.

Founder & Head of Product/Design Strategy [Acquired]

SKINNER

Founded counter-surveillance outerwear brand; bootstrapped from concept to $2M+ in revenue with a globally recognized product line.

Oversaw full lifecycle: hardware + apparel product design, supply chain, digital commerce, marketing, and brand growth.

Positioned SKINNER at the intersection of fashion, technology, and privacy advocacy.

Founder & Designer

FNX Technologies (acquired by LFX Digital)

Directed product roadmap and design for 3D garment manufacturing pipeline software.

Employee #2. 

Managed product and engineering teams to build platform from 0 → acquisition by Li & Fung.

Translated R&D breakthroughs into scalable product strategy for global retail supply chains.

Head of Product [Acquired]

Jungle Scout

Scaled Jungle Scout from single tool → #1 SaaS suite for Amazon sellers.

Partnered with engineering/product to define multi-year roadmap and platform expansion strategy.

Directly contributed to $110M Series A funding, positioning Jungle Scout as market leader.

Led cross-functional design + product teams, balancing product discovery, UX, and enterprise SaaS growth.

Head of Product

lululemon

Led in-store product innovation initiative (Smart Mirror), combining hardware, software, and UX for next-gen retail experiences. Also contributed to "White Space" R&D consumer product prototypes. 

Delivered prototypes, roadmaps, pilots, and scale solutions for smart store platforms (IoT, hardware, and consumer software).

Partnered with engineering and business leadership to validate technology platforms and enterprise scalability.

R&D Product Manager/Designer

UNIQLO

Led in-store product innovation initiatives, combining hardware, software, and UX for next-gen retail experiences.

Delivered prototypes, roadmaps, pilots, and scale solutions for smart store platforms (IoT, hardware, and consumer software).

Partnered with engineering and business leadership to validate technology platforms and enterprise scalability.

Innovation Designer / Product Manager 

Momentus, A Softvision Studio

Built and managed a 20-person design org, delivering R&D-heavy consumer platforms in IoT, VR, AI logistics, and smart cities.

Clients included Lululemon, Under Armour, Tempur Sealy, Reddit, Shell, GE, Razor Scooters.

Responsible for platform product vision, team growth, and enterprise alignment.

Successfully acquired by Cognizant in 2017.

Founding Head of Product Design [Acquired by Cognizant]

Atimi Software

Promoted from product designer → head of product design; scaled org to 15 designers.

Delivered consumer-facing platforms and apps for Nike (FuelBand), Disney (Magic Band), Google (Glass), Amazon (Prime TV predecessor), Bloomberg, NYSE, Mercedes F1, NBA, NHL, CFL.

Defined product vision, design strategy, and cross-platform delivery for Fortune 500 clients.

Director of Product Design

Product Design Lead

Product Designer

I build and scale product organizations that turn frontier technologies into consumer-ready platforms.

Over the past 15 years, I’ve led design and product orgs from 15 → 75+ people, navigated multiple acquisitions, and shipped dozens of products at the intersection of consumer tech, retail innovation, and R&D.

Enterprise & Scale → Head of Product at Jungle Scout, where I scaled the company from a single tool into the #1 SaaS suite for Amazon sellers, helping secure a $100M Series A.

Innovation & R&D → Early product leadership at FNX (3D garment pipeline, acq. by Li & Fung) and innovation roles with Lululemon, Uniqlo, Nike, Disney, and Amazon Devices.

Entrepreneurship → Founded Polyform, a 40-person design & product studio serving Nike, Fortnite, Red Bull, UN, and Olympics, acquired in 2025. Built SKINNER, a counter-surveillance outerwear brand generating $2M+ in sales.

Global Impact → Directed teams delivering large-scale consumer products, from wearables and hardware to SaaS platforms and immersive experiences, across industries from fashion and retail to AI, AR, and Web3.

What drives me:

Turning complex technologies into intuitive, scalable products.

Leading cross-functional teams to deliver measurable impact.

Building strong product and design cultures inside organizations, where strategy and craft meet.

Co-Founder & CEO

We design award winning consumer products for startups and big brands. 
Apps, Augmented Reality, Experiential Retail, and more. 

Select Clients: 
Coca-Cola, Uniqlo, The Olympics, Nooks, Interactio, RTFKT, Red Bull, Wisdo, ToolBX, CVS, Nordstrom, and more

A CTO friend of mine used to say: “You can’t get 9 women together and make a baby in 1 month, app development is the same”.

Adam Kyle Wilson 

No alternative text description for this image

There's nothing quite like the real thing.

 Product Marketing Lead - iPhone & Apple Vision Pro

Our new Apple TV logo was built with real glass, and captured on camera. This is not CGI!

Source: https://lnkd.in/ecwCS2zH

Spatial UX Product Designer & Content Creator

Never underestimate the speed at which visionOS is evolving. Just three weeks later, with the latest beta, the Logitech Muse now supports almost any app and can be used for input across the entire system. 

I tested it with my favourite drawing app, TouchDesk, and it’s incredibly smooth – it feels just like using an Apple Pencil since you don’t even have to press a button to draw. You just touch the desk.

There’s no lag, and it even provides subtle haptic feedback while drawing. The last time I reviewed it, I wasn’t entirely sure I could recommend it, but with the new system-wide support coming to visionOS, I think it’s now a must-have for every Vision Pro enthusiast.

#VisionPro #SpatialComputing #XR

If you are a designer and more than 5 years from retirement...
Now is the time to completely rethink your workflows, to embrace new possibilities, new bars of excellence, and the new opportunities around you. 

It's never been a better time to be a designer, doing the best work of your career.

Twenty-one years ago, Mark Zuckerberg invited five friends to his Harvard dorm room to discuss a new business idea. Only two showed up. Dustin Moskovitz and Eduardo Saverin. They listened, believed in the vision, and chose to be part of it. 
That idea became Facebook. 

Dustin became the company’s first Chief Technology Officer and later co-founded Asana, a successful productivity software company. Eduardo served as Facebook’s first Chief Financial Officer and later became a venture capitalist. 
Their early involvement and ownership of Facebook made them billionaires. Dustin is now worth over $20 billion, and Eduardo is worth over $22 billion. All because they showed up. 

The lesson? When a friend tells you about a new idea, no matter how small or crazy it sounds, don’t laugh, mock, or ignore them. You don’t have to join in, but you can support them. You can listen. Because the future isn’t always built by those who wait for the perfect plan. Sometimes, it’s built by those who are willing to show up when the vision is still a seed.

On behalf of all of Linkedin: We've seen enough "How to make this $100,000 marketing campaign video in 5 minutes for $10 with this new AI tool" posts. 
You can stop posting them now. Thank you.

Running a Kickstarter for our SKINNER JACKET_1.1 and so far it's been great! 
Funded in 5 minutes. Currently 579% funded. Featured on the Fashion page. 
This is the best time to get a SKINNER jacket & will be delivered around Xmas.

Thanks for the shout out! Great team & initiative over at University of California, Berkeley that I’m proud to support 🫡

It's Big Ideas' 20th Anniversary, so we are spending the next 20 weeks spotlighting 20 outstanding judges and mentors! #BigIdeasMentorMonday #BigIdeas20for20 

For our first feature, meet Adam Wilson.

Adam Wilson is a product leader with over 15 years of experience turning frontier technologies into scalable, consumer-ready platforms. He has built and led product and design organizations through growth, acquisitions, and global launches, delivering products that span SaaS, wearables, hardware, and immersive experiences. At Jungle Scout, he scaled the company into the #1 SaaS suite for Amazon sellers, helping secure a $100M Series A. His work also includes innovation roles with Lululemon, Uniqlo, Nike, Disney, and Amazon Devices.

As an entrepreneur, Adam founded Polyform, a 40-person design and product studio serving clients like Nike, Fortnite, Red Bull, the UN, and the Olympics, later acquired in 2025. He also built SKINNER, a counter-surveillance outerwear brand generating $2M+ in sales. Across every role, Adam is driven by the challenge of translating complex technologies into intuitive products, leading cross-functional teams, and building strong product cultures where strategy and craft intersect.

Thank you Adam for your contributions to the Big Ideas community!

#1 Culture Marketing Voice on LinkedIn | Co-founder @ OK COOL

Perplexity nailed this one. Lewis Hamilton & Eric André. Pure Comedy.

Produced by London-based Sata Studios, it follows André trying to impress his neighbour, Hamilton. 

He freezes, turns to Perplexity for help, and it all unravels.

Simple idea. Great writing. Real chemistry. 

It’s their second short after the Lee Jung-jae one. 

They’re building a convincing lane around culture, sport, and personality.

Perplexity, ChatGPT, Claude… who’s winning the marketing game?

SKINNER JACKET_1.1 is EASILY the most hardcore storm proof, surveillance proof, extreme weather shell ever made. Now available for the most accessible early-bird-only price EVER of $199 USD on Kickstarter. Supply is super limited. 

Link in comments.

Ok. This is hella interesting. 
The executive order officially launches the “Genesis Mission” — a nationwide initiative led by the U.S. Department of Energy to harness federal scientific data, supercomputers, and AI to dramatically speed up scientific breakthroughs and secure American technological leadership.

Open article: Launching the Genesis Mission by whitehouse.gov

Most product teams prototype to prove something works.
But when you're building something that’s never existed, the goal shifts.

You're not proving.

You're exploring.

Emerging tech is messy like that.

You're working with unstable APIs, unfinished hardware, undefined user behavior, and unclear value.

Certainty doesn’t exist.

So what do we do?

We build to learn.

Here’s how we approach prototyping in the unknown:

Design for the “adjacent possible.”
Don’t prototype your fantasy future. Prototype the next believable step.

Test behavior, not just UI.
Are people curious? Confused? Overwhelmed?
Use prototypes to study reactions, not just clicks.

Build the illusion, not the infrastructure.
Fake it. Wizard of Oz it. Animate it.
Get the reaction without the engineering lift.

Building emerging tech is like walking through a dark forest.
Prototyping is your flashlight.

Co-founder & CEO Favikon | Setting new standards in the creator economy

Authenticity always wins.

X just dropped a feature showing creator locations. And it's exposing everything.

Turns out a lot of those "American patriots" with 50K followers? Based in Thailand. Or Russia. Or random click farms.

We've been flagging these accounts for months with our X Authenticity Score. Now X is catching up. Like LinkedIn is catching up with engagement pods.

This is huge news for society. With its massive reach, X has been the wild west of manufactured influence: Pro-Russia accounts, far-right bot farms, engagement pods pretending to be grassroots movements.

Now there's nowhere to hide.

The era of fake reach is ending. Real influence is what's left. And I'm all here for it!

It’s been a fun weekend on the new Simpsons map in Fortnite.

Creating Strategies, Games, and Mission-Driven Teams that Address Disruptive Trends w/YOU| TENCENT, EA & Activision | Inventor | Investor

Christopher Anjos🎗️ 🔜 GamesBeat NEXT

View Christopher Anjos🎗️ 🔜 GamesBeat NEXT’s profile

There's only one Fortnite. 

There's only ever gonna be one Fortnite.

Just tore through Figma’s “How design systems power the new pace of product development,” and it confirmed something I’ve been feeling for a while:

Most teams don’t have a “design system problem.”

They have a “we’ve been winging it for years” problem.

The book basically says this:

AI is not your visionary. It’s not your taste. It’s not your gut.

It’s a design intern with unlimited energy and zero context.

If your design system is half-baked, scattered across files, full of one-off components and “temporary” decisions from 2019… AI is just going to crank out more of that. Faster. At scale. With a smile.

A few ideas that stuck with me:

Design systems are now inputs, not reference docs.
AI is consuming your tokens, variables, and patterns directly. Garbage in, garbage out... instantly.

Higher-order patterns win. 
Stop obsessing over individual buttons and fields and start codifying real layouts, flows, and reusable blocks. That’s what AI can actually do something with.

Bridge design and code or pay for it later. 
When your Figma and your production don’t match, AI just amplifies the lie and ships inconsistencies faster.

Writing is a design skill now (newsflash: it always has been)
If you can’t describe what “good” means in clear language, don’t be surprised when the model hands you something bland and generic.

The optimistic part: if you do the work = tight tokens, real patterns, clear naming, solid docs, then you free humans up to do the stuff AI is terrible at: taste, judgment, weird ideas, tension, point of view.

If you’re a founder, PM, or designer betting on AI to “speed things up,” here’s the uncomfortable truth:
- AI will only make you faster at whatever you already are.
- If your system is chaotic, you’ll ship chaos.
- If your system is sharp, opinionated, and coherent, you’ll ship that.

So before you chase the next shiny AI optimization, ask yourself:

Is our design system something worth multiplying?

If the answer’s “uh… maybe not”... that’s the real work.

New report from figma on creating Ai ready design systems 

The LinkedIn p*ss take videos keep levelling up 😂

People who post on LinkedIn (𝗺𝘆𝘀𝗲𝗹𝗳 𝘃𝗲𝗿𝘆 𝗺𝘂𝗰𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱) get roasted daily on TikTok and IG… and I’m here for it.

The comment section on these videos is straight GOLD.

It’s like watching the Olympics of sarcasm.

Epic opportunity for female founders doing big things.

marketing intern @ shopify | digital comms student @ uwaterloo | bringing out the human side of entrepreneurship🫶

Just rented a $2M luxury lakefront cottage outside Toronto.

Sarah Simionescu, Maya Lekhi, Anjali Dhaliwal and I are inviting 15 female founders for a 4-day, all-expenses-paid retreat to give girls the space, community, and support they rarely get.

For 4 days, founders will have the room to:

•Show up as their most authentic selves
• Swap honest feedback
• Share resources that actually move the needle
• Form the kind of friendships that only happen when builders truly understand each other

No panels. No pitches. Just s’mores around a campfire, vision boards, and quality time with the girls who get it.

We’ll be gathering in a private cabin a few hours north of Toronto from Jan 8 at 6 PM → Jan 11 at 11 AM. 

A huge thank you to our partners — CIBC Innovation, Katheleen Eva Michelle McBane StandUp Ventures, and HOOPLAH Inc. Jesse Rodgers Builders Club Jacqui Murphy for believing in this vision and helping bring it to life.

If you’re a female founder, check the link in the comments to apply :)

BuildnChill #femaleFounders #womenInTech #entrepreneurship #startupcommunity #canadiantech

Most teams working on AI products obsess over making them smarter.
Better models. More features. More magic.
But here’s the problem:

When people don’t understand what your product is doing (or why) it doesn’t matter how smart it is.

The issue isn’t intelligence. It’s clarity.

I’ve seen brilliant AI products fail because the user didn’t feel in control.
- Didn’t trust the output.
- Didn’t know what just happened.

Here’s the rule we follow at Polyform:
Design AI so it explains itself as it goes.

Even the smartest system needs to:
Show its work (or at least summarize it in human terms)

Offer a way to reverse or tweak decisions

Communicate confidence levels transparently

Clarity builds confidence.
And confidence builds trust.

So before you double down on LLM tuning or another wave of features, ask this instead:
Is it understandable?

Because AI that’s too smart to explain itself might as well be a black box.
And black boxes don’t earn user love or retention.

Seasoned games & product executive, xDisney, xUniversal, xfrogdesign

Pathetic. 

Google won, Apple lost. If Gemini powers Siri and Siri is the master AI for your phone, then iPhone is just another Google phone.

So now Google owns the entire mobile market.

Anti-trust much?

Open article: Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri by bloomberg.com

Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri

Who should I be following in the Shopify space? Design leaders, builders, innovators etc. Keen to learn what’s the cutting edge.

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