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I help tech coaches, speakers, entrepreneurs and companies build authority and brand awareness using two systems: Courses and Video Marketing. I look at all aspects of your marketing and sales funnel and determine where you can improve the customer buying journey through the use of video - the most powerful marketing tool there is. We build a course around your expertise to augment your authority which in turn creates a recurring revenue stream. Building a dynamic funnel with video is the best way you can improve your awareness and conversions, while also reducing your costs over the long term. It can become your 24/7 sales person! High ticket tech items have some unique challenges when it comes to selling their products: - Educating their clients - Building trust - Staying ahead of trends - Highly competitive - Long sales cycle - Technical objections - Demonstrating an ROI - Data privacy and security concerns - Scaling growth We help overcome these pain points by addressing them with very specific types of videos at each stage of the customers buying journey. TOP OF FUNNEL (Awareness stage) - We create scroll stopping ads and social media campaigns to bring awareness to your brand and product. MID-FUNNEL (Consideration stage) - Here we start building trust with longer form videos like brand stories, product videos, video sales letters and case study videos and retargeting ads. BOTTOM FUNNEL (Conversion stage) - We focus on pushing your clients over the line by producing videos that solidify trust and abolish any last concerns and objections. Testimonial videos, case studies, comparison videos, demo videos and more. These are just a few examples of what type of video can be used at each stage. All funnels will have a different mix of what works best depending on what they're selling, the length of their sales cycle and who their clients are. In all, my past of creating videos of all different sorts for many different brands has culminated in a vast knowledge of video production and video marketing that I now implement into helping companies grow with strategic video funnels. A FEW OF THE BRANDS THAT TRUST US WITH THEIR VIDEO WORK: CBC Bell MTV Astral Shoppers Drug Mart (w/ Tigerman Ent.) Unilever (w/ Tigerman Ent.) Cara Foods (w/ Tigerman Ent.) Fine & Associates Law Firm Google YouTube Microsoft TIFF GoCery Ristech SWIFT (MedTech) Get Ready Global ...many more. Contact us for a free video funnel audit and strategy session. Phone: (416) 624-0998 Email: [email protected] Website: oneinchpunchpro.com
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